WE THINK BUSINESS, THEN DEVELOPMENT.
Magora is a Web & Mobile Development Company that offers digital services to businesses across a broad range of industries, including Pharma & Medtech, Edtech, eLearning and eCommerce. Whether a B2C or a B2B project, iOS or Android app, first of all, we take the time to understand your goals, your product and the end-user’s needs. Our software development cases are loved by users for their convenience and appreciated by customers for the real value they add to your business.
Established in 2010, Magora is driven by the desire to create web and mobile applications that deliver amazing results! Magora's approach is based on the principles of transparency and honesty. We use our expertise, concentrate on your goals and want to become a valued partner to help your business thrive.
Our team is knowledgeable in various areas and we offer a wide variety of digital services. Here is a few examples of the services we offer:
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Bespoke software development
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User experience and user interface design
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Internet of Things
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Native and cross-platform app development
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Team augmentation
Our specialist team can also develop native mobile apps for IOS & Android using Objective C, Swift, Android SDK, AIDE, Android NDK, etc. We can also provide cross-platform Xamarin development by special request.
For the backend, we utilise PHP, Node.JS, Java, and .NET. For the frontend, we use React.JS, Angular.JS and JS. We always provide quality assurance, quality control, and testing as standard - so you know you’re in safe hands! But don’t just take our word for it, see what our clients have to say below.
Do not hesitate to get in touch with our friendly team today at www.magora-systems.com, we’re always happy to chat!
1 Language
- English
3 Timezones
- GMT
- ACT
- AET

headquarters
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The Tea Building, 56 Shoreditch High St. Office 4.01, 4th FloorLondon, E1 6JJUnited Kingdom
other locations
MVP App Development for Digital Transformation Company
the project
“They didn’t simply take our requirements and run with them; they truly made an effort to understand everything.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the senior digital project manager at a digital transformation company.
What challenge were you trying to address with Magora Systems?
We hired Magora Systems to help us develop a healthcare product.
What was the scope of their involvement?
Magora Systems developed the MVP of an iOS and Android mobile app focused on telemedicine. It helps manage information about diseases, surgeries, dental interventions, and hospitals. Users can log in to the app to book appointments and search for services, hospitals, and general practitioners (GP). It is also integrated into GP surgeons' and hospitals’ data so that people can track their medical records. Additionally, it helps users find the medicine they need.
Initially, we provided Magora Systems with the client’s briefs regarding the required design, branding, and functionality of the app. Then, they developed the app from scratch.
What is the team composition?
We worked with a core team of five developers from Magora Systems, including a technical lead, senior developers, and mid-level developers. We also communicated with the account director.
How did you come to work with Magora Systems?
One of our internal product managers recommended them. I checked their reviews on Clutch, and they were great, so we contacted them and started working with them.
How much have you invested with them?
The original project cost $300,000, but the client requested additional features, so the total was around $350,000.
What is the status of this engagement?
We worked from November 2021–April 2022; it was a six-month project. Still, I would hire Magora Systems again for further development and future projects.
What evidence can you share that demonstrates the impact of the engagement?
Our client was happy with the MVP developed by Magora Systems, and they’re now trying to get more investors interested in the product.
How did Magora Systems perform from a project management standpoint?
Magora Systems delivered everything on time on the first iteration, so we experienced no delays. We managed the project using Jira and YouTrack, where they shared reports. Their team constantly shared information about the project and tracked their work hours.
We worked using a scrum methodology, so we had daily calls via Zoom and communicated via Slack and email very clearly. Additionally, Magora Systems is based in London, so we met in their office twice.
What did you find most impressive about them?
A really good aspect about working with Magora Systems — and one of the reasons I would go with them for our next development project — was that they had a really well-established process. Although I didn’t meet this person, they had a product owner involved who helped with the scope and documentation, allowing developers to kick off the project faster and understand everything.
Usually, other providers don’t bring product owners unless the client pays extra. Of course, the cost of this resource surely was included in the project cost, but Magora Systems’ approach in including support from the start was excellent. They didn’t simply take our requirements and run with them; they truly made an effort to understand everything by doing research and asking the right questions.
Additionally, Magora Systems was very transparent. Whenever we requested changes, they never took a hard stand. Instead, we had good, transparent, and honest conversations about what they could and couldn’t do, never overestimating themselves and always delivering on time.
Are there any areas they could improve?
No. Everything was good.
Focus
Portfolio
Danone, Unilever, Toyota, Royal College of Art, Experian, Grant Thornton, EasyGroup, EGIS, Astrazeneca, Vileda, SweetDreamers, Accruent. Startups: SwipedOn, Expensify, Anova, Organic Response, Rotimatic, Carhood, Eurekly, KMA 9x9.

Magora’s Business Web Tool for Brand Owners
Magora has created a web program for online monitoring of retailers’ pricing with an easy-to-read, multifunctional dashboard.
More info in our Case Study.

Core Power Golf
Magora's iOS developers and app designers are proud to present a new educational project for iPhone. Core Power Golf was built exclusively for golfers.
Go to our website to learn more about Core Power Golf.

Parking Guide
Parking Guide is simultaneously a simple mobile tool with a pleasant, intuitive user interface and quite a complex application.
Full Case Study

Bang Track
A mobile recording studio.
Find out more about Bang Track by reading the Case Study.

Magora's POS Software
PrognoStore website
Bespoke POS software for small businesses from Magora.
Approach, tech stack, and more details - in our Case Study.

InnovoCare
We are proud to say, that the bespoke business software we create is specifically geared to solve unique business problems. Now medical administrators can precisely evaluate the cost-effectiveness of every procedure and treatment performed in their clinic, which helps them monitor and regulate their patient base.
Full Case Study

ShowApp
ShowApp is a convenient and multifunctional mobile app that provides users with information about the exact kind of events they will find interesting. The Magora mobile app and web development team have designed a special algorithm that measures user’s preferences, subscriptions and geolocation before using them to find something that is going to catch their attention.

Organic Response
App Store
Google Play
Web and mobile apps for a company that installs Smart Lighting Systems.
Check out the Full Case Study.

Game-Changing Platform for Casual Films
Magora team was extremely happy to help the Casual Films agency to create a game-changing platform. This platform is a unique tool for Producers to create and process video projects at all stages and for their Clients including track over the expenses and revenue that can be overseen by Financiers. Additionally it allows to involve Freelancers from all over the world.

Vibe
Vibe is a mobile application where anyone can find music that fits their tastes, discover new songs and add them to their playlists. This mobile application is just like a social network - a perfect forum for making friends or meeting others with similar passions, preferences, or thoughts.
Considering the main concerns, Magora team created a convenient way to find new music listened by other people and to share music with others.
Any music a user likes can be added by 2 clicks from any posts to Apple Music, Spotify, Youtube music, SoundCloud.

Misty: Magora's mobile app for SweetDreamers
SweetDreamers is a mobile application that allows users to remotely navigate a digital nanny - “Misty” device to provide good conditions for newborn babies.
Magora specifically designed the SweetDreamers app to navigate a “Misty” device, reflecting all the necessary data which monitors the optimal conditions for newborns. Magora team also developed MQTT server to connect with the gadget.
The application allows you to connect to a “Misty” device, navigate it and obtain all required information regarding room temperature conditions.
This device allows users to adjust and measure temperature in the baby's room and has extensive functionality: time, alarm clock, brightness, voice commands and others.

Gain
Magora team designed Gain to aggregate sports academies on one platform.
Currently, similar apps have very little information about gyms, sports clubs and coaches, so people have to use several different platforms to find information (such as their specialization, schedule, customer reviews, etc.) which is inconvenient and frustrating.
There were two major concerns covered by collaboration of Magora and Gain teams:
- for Gainers (trainees) to have a convenient tool to find suitable academies
- for Academies (sport facilities and coaches) to attract more customers and to be able to manage their reputation

Ayadi
Key app functionality
Choose from over 50 qualified therapists, or let us match you with the best one for your needs. Create an account in the app or on the website with just your name and email address. Pick the day and time for your session, and pay to confirm your appointment with your therapist.
Results
More than 60 % of customers are actively using this app in the Middle East region.
Multiple issues such as relationships, family and parenting, mood disorders, eating disorders are addressed by the high-quality behavioural therapists.
More than 85% positive feedback from users encourages both patients and therapists to carry on healing.
Get started now and right from your sofa – download Ayadi from the App Store or Google Play.

Dayinsure
What we are offering
By using the Dayinsure app, you can get a short-term, instant insurance policy.
The app is also ideal for insuring learner drivers on the move, whether you want to learn to drive in your own car with your instructor or merely practise driving in a car that isn’t your instructor’s outside of your lesson time.
The easiest method to keep track of your novice driver insurance is to use the Dayinsure app.
The Results
According to the data, this app is in great demand and frequently utilised in the UK. The app offers high-quality services: this is a painless and bureaucracy-free operation. It received over 90% favourable feedback from people who were happy with it.
It’s time to give it a go!

KMA 9x9
KMA Tech is a technology company that brings game-changing ideas to market. For their latest projects, they selected Magora as their main development partner. KMA 9x9 Grid is an ambitious project that divides the world onto squares of 9 meter over 9 meter and applies mapping intelligence to associate squares with every piece of data coming from any source. Magora has developed the entire solution using React.js and integrated several sources of data. The first version of the product is already launched and the development team proceeds with adding new features.

AlphaRCA
AlphaRCA, a research partnership by Royal College of Art and Telefonica, approached Magora to develop an MVP app that offers a new take on battling the smoking habit.
Edit is an app that helps you fill your daily routine with more positive actions than smoking. It's not about quitting cold turkey or feeling like a patient. It's just about trying new things and seeing if they work for you and your lifestyle.
This cooperation has resulted in a cross-platform solution available for iOS and Android that currently undergoes user testing. The data gathered after the initial launch will be used for further development and research.

Anova
Anova is a technology company that brings participants in the clinical research process together to speed product development, reduce cost and increase clinical trial participation. After a thorough vetting process, they selected Magora as their main development vendor. Our partnership has already resulted in the first version of Anova Onesource platform that helps to match medical research organizations with sponsors. The development process is ongoing, as we implement additional functionality for biopharmaceutical companies, research physicians, and patients.

GoFjords
GoFjords is a travel company that offers bus and boat tours across Norwegian fjords. In pursuit to deliver a great experience to travelers, GoFjords approached Magora to create a companion app for their clients. In close collaboration with the client, we have designed and developed a mobile app that enables users to view their itinerary, listen to their travel guide, track points of interest on a map, purchase additional activities and provide feedback during their tour. Measurable impact of the resulting solution includes increase in repeat clients, client engagement and positive reviews.

AccessFacility
AccessFacility is a project management platform for initiatives that aim for positive social and economic impact. Magora has been approached by a rural development nonprofit to create this platform from scratch. AccessFacility automates the whole process of developing global projects: grants, funding, volunteers, communication and execution. The website is already serving as a platform for the worldwide growth of the organisation.

Healthy diet
Our task was to build an iOS app for healthy lifestyle fans. It should be the place, where people could communicate, get tips on a healthy way of life, and buy the right products online.
Integration with the social nets and the gaming technics should be implemented to support the monetization strategy.

MoPals
The Magora team was assigned to develop a geo-positioning-enabled iOS and Android app for the existing web portal of a Canadian company. The app enables users to share their location with friends via Facebook and Twitter, upload photos and videos, attain bonuses for checking in and writing reviews of the brands they like. Magora managed to deliver a user-friendly business platform and gained precious experience of successful collaboration with the client’s team of developers and designers.

Globi Calls
Globi Calls is a know-how VoiP (Voice over IP) + Server solution created by Magora. It was intented to solve a problem facing an international partner who needed to avoid wasting time and money on international calls within the company, whose personnel were working all around the globe in different time zones. The Magora developers built a new computer integration system consisting of the classic VoiP telephony and integrated remote servers, one for each continent. Using this system, local connections within the company can be redirected to each other and each incoming call can be redirected to any internal company number at domestic IP-phone rates.

Hunger
This Magora development project is a food delivery platform intended to provide customers with an easy way to order lunch via an iOS or Android app and have it delivered to them in minutes. The delivery time is automatically calculated based on the customer’s location, whilst the location of the courier can be monitored in real time. The app also offers notifications and an integrated payment system for credit and debit cards. The platform offers two user roles - courier and customer - removing middlemen between caterers and clients.

VPN Platform as SaaS
The Magora team developed a virtual private network platform, working as SaaS for our West-European clients. This SaaS solution is intended for the Arab, Chinese and European B2C markets and provides cheap, stable and secure mobile and web VPN access to bypass blocks and guarantee the safety of the user’s private data. Complete solution provides the user's advanced functionality and connection speed.

Rotimatic
Rotimatic is an IoT project based around smart kitchen robots, which Magora helped Singaporean business innovators bring to life. In keeping with the client's requirements, the development team built the software architecture with front and back-end components and integrated it with the Rotimatic baking tool. The software works in semi-automatic mode and can update the recipes of a special kind of bread - Roti - once connected to WiFi. Other options, such as remote sensor diagnostics, temperature/time/ingredient consumption control, and remote diagnostics are also available.

Sales Tool
Magora helped a world-renowned enterprise, the cleaning supplies producer Vileda, to build an Android tablet app for a large-scale Sales Tool project. With this software system corporate buyers can cover all their cleaning supply needs, using the intuitive, user-friendly interface to order accessories based on types of surface by uploading interior photos into the system. The intelligent system recognises the photos and recommends supplies and equipment sets from those stored in its DB.

Tebengan
Tebengan is a web platform for ride-sharing purposes. An intuitive software solution help drivers and passengers reach each other and have the best travel experience.
Full Case Study

VPS: Vessel Performance Solution
The VPS software is an effective cargo ship performance management application. The app aims at automatization of analytical processes and assistance in decision-making practices.
Full Case Study

Jurni
Innovative social network. An app that allows users to tell a story. In a video.
More about the project in the Case Study.

PlanDo
PlanDo is a social mobile app that helps users find new friends and create fun events.
To learn more about the project check out our Case Study.

Estate Rental Management System
Our new project ERMS is a bespoke web software for a real estate leasing company. Magora developed a management system program to automate the company daily routine oparations: monitor local real estate leasing prices and control the profitability of each of the objects.

SwipedOn
Our new work in portfolio is an iPad receptionist visitor management software for SwipedOn. With this application the New Zealand startup has raised over $1M in seed, been recognised as a market leader.

StarBuffet
StarrBuffet is a new Magora iOS mobile app development project for a popular self-service restaurant chain. The Magora team helped the client to make workflow efficient and transparent. With the implementation of the mobile app solution, our partner got business process optimisation, decreased labour costs and now continues to increase profits.
Tech Stack
Backend: Java, Spring, Docker, Amazon Web Services, AWS EC2 (Ubuntu Server), AWS RDS (Postgresql 9.6), AWS Elastic Load Balancer, AWS S3 (Media Storage), AWS Lambda, AWS SNS/SQS (events from s3 and Lambda), AWS CloudWatch, AWS Route53.
Frontend: Angular; AdminLTE;
iOS: Alamofire, AlamofireImage, ObjectMapper, RxSwift, SocketRocket, Realm, RxSwift, Core, Foundation, UIKit.
Within 2018 the implemented IT system became an indispensable tool for the restaurants of the Star Buffet network. The break-even point was surpassed within the first 9 months. and continues to increase their profitability in 2019.

Pharmcard: enterprise software development case
Pharmcard is a bespoke software system for multinational pharmaceutical company. The project includes an iOS application, web application and integrated DB of pharmaceutical products price, stock availability, sales volumes, sales figures and trends.
Tech Stack
- Back-end: AWS EC2 (Ubuntu Server); AWS RDS (Postgresql 9.6); AWS Elastic Load Balancer; AWS S3 (Media Storage); AWS Cloud Front as cdn; AWS Lambada; AWS SNS/SQS; AWS Cloud Watch; AWS Route 53; Java 1.8; Maven; Spring Boot; Spring Core; Spring Data; Hibernate; Swagger; Lombok; Docker; Ansible.
- Front-end: AngularJS; AdminLTE; Webpack.
- iOS: Alamofire; ObjectMapper; Rx Swift; Core; Foundation, UI kit; Realm.
Implementation of the software system helps to boost efficiency a lot and lead to 30% ROI increase.

tellMasha App for Danone
App Store
Google Play
tellMasha is a mobile app for a multinational food corporation, Danone. The consumer-facing application enables users to participate and improve product quality control.
Find out more about this case in our Projects.

Sport Style
Our team developed a fully-fledged custom Android app for selling products of the leading sports brands such as Reebok, Adidas, Nike, O’Neill, Wilson, Puma, Quiksilver, Nordica, New Balance and many others.
It is a multi-brand mobile marketplace with an interface designed for the expanded selection of goods divided into categories according to type of sport. Users have the opportunity to create accounts, log in via social networks and use such features as:
- Online order in 3 clicks. It is possible to read the description and reviews, add the desired product to the basket and either collect a purchase from the store or order delivery.
- Wish list. A user can earmark what he or she likes and buy it later.
- Personal loyalty programme. Every account contains information about promotions, discounts and bonuses gained.
Our developers also built a robust web panel for gathering statistics and managing loyalty programmes, as well as for adding some voting actions and competitions among the most active customers.
We successfully integrated app gamification elements and a secure payment system.
Technologies: MySQL, PHP, Android SDK
Reviews
the project
Mobile App Development for Mental Health Practice
"Right from the beginning, the verbal agreements were never executed properly."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
Respondent 1: I’m the founder of Ayadi, a mental health application startup.
What challenge were you trying to address with Magora?
R1: My target audience was people in the Gulf region that have mental health problems. The app was supposed to be a platform that connected clinicians with patients. I wanted to provide a professional service for the region because there’s a lack of therapists there.
Because reputation is a big thing there, people didn’t really want to go to clinics. I felt like having an app would be a great idea. I’m monetizing the app by taking a percentage from each session cost. I need to do that in order to keep the service going.
What was the scope of their involvement?
R1: They first gave me a price, then put me in touch with the Managing Director and we had a meeting. I just wanted to close the deal, but he seemed to be going back and forth. As someone who’d never done this before, I didn’t know the process. Of course, I needed an in-depth explanation, and I feel like they just wanted to close the deal, and didn’t really care about what I was trying to do.
I wanted to build the app for iOS, Android, and the web. The mobile versions were native.
What is the team dynamic?
R1: I worked with a project manager and a business analyst.
How did you come to work with Magora?
R1: I found them on Clutch, where they had really good reviews. I reviewed three companies in total, and I felt I wanted to go with Magora. At the end of the day, my background is in psychology, and I wouldn’t say I’m amazing on the business side.
What is the status of this engagement?
R1: The project started in late-November 2018. They kept telling me that we’re going to launch, and, at the end, I told them we’re not going to do this anymore. I think I reached my limit and moved by October 2019.
Describe the impact this engagement has had on your business.
R1: They told us that the app was done and we should do UAT testing. During that time, if the core functionalities of the app were not working, then they’d revaluate UAT testing. The two core functionalities of the app were video and tests, and they weren’t working during UAT testing. When we told them this, they said that it was working, and we should try it another way. I remember going crazy at the time, thinking that I was doing it wrong. I just didn’t understand what was going on.
I’m not a techie; I just have a passion for mental health, psychology, and helping people. I don’t really know these things, and I doubted myself. I told them to just be honest with me and tell me if they’re having issues. I used that approach more than anything, and I think that that’s why they felt it was okay to continue this. They told us that it was because of our devices, and I kind of believed that.
R2: We got a very bad deal from Magora. Right from the beginning, the verbal agreements were never executed properly. For example, we were never told that it would be a bunch of freelancers working on our projects, and not Magora’s staff. Basically, Magora was doing nothing but subcontracting the whole project to a bunch of freelancers, which wasn’t good for us in any way.
R1: They were charging us something like $60 or £60 per hour. I remember that the name of one of the freelance developers came up during a conference call. I looked him up, and he was charging $20 per hour. I asked them why they were charging us this much and asked for a discount, given that the quality was so low, but they told us that that was the usual price of development. I told him I looked him up on Upwork and he was $20, and he told me he had nothing to say about that.
R2: The core problem was that we were promised a lot and nothing was delivered they committed to deliver. I don’t know how, but they have a very good reputation and reviews, and we were carried away by that. It was a very bad experience. An app that should’ve taken around six months to complete took more than a year and still wasn’t completed. We’ve had to rework a lot of functionalities.
The architecture was a mess because, since it was made by freelancers, they weren’t coordinating between themselves very well. Different pieces of code were written by different people in different ways.
How was project management handled?
R1: Sometimes, people who are in higher positions, especially men, tend to pressure you in a way, when you’re younger and you don’t understand. It’s been two years and a half, and I feel I understand the business better, and I’ve learned a lot of things.
I just felt like they took advantage of the situation. They saw me as someone that’s vulnerable, and they took advantage of that.
It’s been two years, and I’m still kind of traumatized. I just moved to another application company, and they’re great. Comparing the two of them, I think everyone should have the same kind of experience I’m having with the new application company.
Is there anything that the vendor did well or that you would consider a strength?
R1: Valentine (Senior Product Manager) was the only person I really liked, and who I felt was suffering with us and didn’t know what to do.
In what specific areas can they improve?
R2: The freelancer structure was the root cause of all our problems. Neither did the quality come out well, nor were our requirements plotted out and executed in a fashion that we wanted. Everything went haywire because they weren’t committed to delivering what was promised. Everything was a mess.
What advice do you have for clients with similar needs to yours?
R2: We also took proactive measures in finding solutions, rather than breaking off. What happened was that many of the issues happened toward the end of the project, and the time and cost for fixing them went beyond any acceptable means.
We were running out of time, and each change request would increase the cost. We were trying our best from our side to proactively help out, but it really didn’t work. The last six months was just trying to work out things, but it never happened.
the project
Software & App Dev for Financial Education Company
"The cleanliness of their code stands out."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the lead front- and backend developer for a financial education company.
What challenge were you trying to address with Magora?
We wanted to modernize our software but our older developer didn't produce scalable or up-to-date products. We didn’t have a team to maintain good development practices.
What was the scope of their involvement?
Magora delivered an overarching program to house all of our individual applications. They also built an application for us including the frontend, which has charting capabilities for all of our recommendations for users. The charts display notifications for when users should act. Their team also built features for recommendations to display in a table format. There’s backend logic to determine a good or bad trade based on rural sets.
What is the team composition?
We work with a main point of contact who liaises between teams and communicates fluently.
How did you come to work with Magora?
We searched Upwork for companies and picked between 3–4 to complete a basic project for us, which gave us an idea of their teams’ skill sets. The project was a basic charting application because that was a big feature of the final application. Magora won out of the top three choices.
How much have you invested with them?
So far, we’ve spent between $50,000–$100,000.
What is the status of this engagement?
We started the project in July 2019 and have an ongoing collaboration.
What evidence can you share that demonstrates the impact of the engagement?
We wanted clean, well-documented code to read easily. I reviewed their code firsthand to make sure that they used the correct development standards. They do a good job of keeping clean, standard code, which makes us happy. We’re happy with the application their team built.
How did Magora perform from a project management standpoint?
We use a program called Mattermost. I also talk with the individual developers, a project manager, and the liaison. We communicate with Trello regarding specific questions about the development. Their team’s good with deadlines, completing assignments when needed to be completed. This helps my bosses who want to leverage the products quickly.
What did you find most impressive about them?
The cleanliness of their code stands out. When we compared the top three candidates for this project, Magora provided the cleanest code. Their team gets back to us quickly, which is important. When their team sets deadlines, they make them. And when they can’t make a deadline, their team explains the reasons for it.
Are there any areas they could improve?
The only challenge we face is that Magora’s too in demand. We wanted to start the development of another product in February, but their team was too busy to get it started. It’s a good situation for them but their plate was too full to work on our development request.
Do you have any advice for potential customers?
Be as descriptive as possible for them. Their team asked questions and tried to understand our project well. They do a good job on the communication front, so answer their questions in a timely manner.
the project
Mobile Application for Media Distributor
"Magora understands the entrepreneurial vision."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We founded our company in late 2018 with a simple idea: we want to tell people personal, powerful and positive stories that you won't find elsewhere. Since then, we've worked to build a growing team of writers, cameramen, editors, animators and designers.
How we work is also simple. We find stories through an expanding network of contacts and work to find the best way to tell them, or we make them up if they are fiction! In order to keep telling quality stories and investing in talent we ask members to pay to see them.
For what projects/services did your company hire Magora?
Mobile Application
What were your goals for this project?
Increase our number of subscriptions and distribute our content to a wider audience.
How did you select this vendor?
Sent via a colleague / friend.
Describe the project in detail.
Application to distribute our content.
What was the team composition?
Size of team the team was around 5 including a efficient project manager.
Can you share any outcomes from the project that demonstrate progress or success?
Magora understands the entrepreneurial vision. They can strategize about what will be successful in the market, which is invaluable. They are recommended for all types of projects.
How effective was the workflow between your team and theirs?
Amazing - flawless.
What did you find most impressive about this company?
Super efficient and reliable with deadlines.
Are there any areas for improvement?
A deeper understanding about issues that may arise as the project goes ahead.
the project
iOS & Android App Dev for Research Studio
“They came through as more of a tech partner rather than just developers for hire.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a researcher and designer at AlphaRCA Studio, a research studio in London.
What challenge were you trying to address with Magora?
We needed help developing a mobile app MVP.
What was the scope of their involvement?
Magora developed our mobile app for iOS and Android using Flutter. First, we went back and forth on a feature list and product mapping to determine our budget and timeline. From there, Magora took all of our designs and more robustly mapped out all of the different user stories and journeys. We created a really detailed list of everything that needed to be built, how long it would take to develop, and things of that nature.
Once we made some changes to that list and agreed to it, Magora started building. We had an ongoing back-and-forth about potential changes to the product as the developers worked.
What is the team composition?
I regularly interacted with an account manager, a project manager, and a business analyst/developer.
How did you come to work with Magora?
We found Magora on Upwork. We put out a request, did some due diligence, and talked about the project with a member of their account management team. They gave us some quotes. We ended up going with Magora because they were a larger agency with a lot more resources than just an individual freelancer. After looking at other projects they’d done and people they’d worked with, they seemed much more capable of delivering a quality build than other options on Upwork.
How much have you invested with them?
My company spent about $25,000.
What is the status of this engagement?
Our work with Magora began in July 2019, and we completed the work at the beginning of December.
What evidence can you share that demonstrates the impact of the engagement?
We just launched the app a couple of days ago. Magora produced a really clean build; our QA team found very few bugs in the app, and it runs smoothly.
How did Magora perform from a project management standpoint?
They kept delivering quality work, so I could be hands-off and do other things. I didn’t need to oversee them too much or micromanage anything. I was hoping for somebody who could handle development so that I didn’t have to be too involved, and that’s what Magora ended up being.
We were in communication daily. We ran into a time zone challenge now and then, but overall, project management was good. Magora’s team was as communicative as we wanted them to be; I requested weekly updates, but they were more than willing to provide daily rundowns. They managed expectations around time, so there was never any over- or under-promising. They always developed things well and hit exactly what they said they would.
What did you find most impressive about them?
The efficiency and ease of working with them were impressive. The fact that they met our expectations without us having to be too involved was quite helpful. They didn’t just do exactly what we as the client asked for; they also worked to help make things better. They were proactive throughout the development process and used their expertise to offer advice that would help improve things. As a designer, I leveraged some of their technical expertise. They came through as more of a tech partner rather than just developers for hire.
Are there any areas they could improve?
No, there’s nothing I can think of.
Any advice for potential customers?
They’re an agency, so they’re constantly trying to allocate their people as efficiently as possible. If you have a good idea of what you want, they’ll move on it quickly. However, if you’re still trying to make decisions, the process could be slower, and they might have to reallocate resources. Go to them with a clear idea of what you want, the budget, and timing, and they’ll be really efficient at getting started.
the project
Platform Dev for Rural Development Nonprofit
“Their ability to take our ideas and concepts and figure out how they could be accomplished stood out.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I am the development manager at a rural development nonprofit.
What challenge were you trying to address with Magora?
We are working on a new platform that creates a more efficient way of doing international development work and needed development help.
What was the scope of their involvement?
Magora developed and designed the website for our new platform. The website allows development professionals to find work or organizations or create projects that can get funded. There are a lot of opportunities for members of the site to communicate and transact with one another so they can create projects. Their team built the site on WordPress.
What is the team composition?
Our main point of contact was our business development manager. There were two main individuals we worked with but they had a larger team of 7–10 including the technical and business sides.
How did you come to work with Magora?
We found Magora on Upwork. After going through a selection process, we narrowed it down to three top candidates. What set Magora apart was the feedback they had received on Upwork. We felt that they had the technical qualifications but would also be able to help us think through the business model. Magora had a good sense of how to make sure our model worked so we could generate funding going forward.
How much have you invested with them?
We have invested about $45,000.
What is the status of this engagement?
Our engagement with Magora ran from January–December 2019.
What evidence can you share that demonstrates the impact of the engagement?
We are currently in the process of building the community of practitioners that will be using the platform. Our global board of directors has said that the website is a great first step for what we want to accomplish. Before we just had a static website so this is a big improvement. The board thought it was the ideal foundation for us to build upon.
How did Magora perform from a project management standpoint?
Magora does a very good job of managing projects. We had a very tight timeframe from the beginning and they were able to deliver on that. Their communication was very prompt. After every call, they would send a summary of the feedback and action items. Magora is open to feedback and adapts accordingly.
What did you find most impressive about them?
Their ability to take our ideas and concepts and figure out how they could be accomplished stood out. Magora consistently tried to understand our vision and translate it accordingly. They are able to take conceptual ideas and make them into something that really works. They would even map out specific examples. We were very pleased with the amount of detail they were able to extract from our concepts.
Are there any areas they could improve?
We did have to provide them feedback early on because they use very technical terms that we weren’t as familiar with. We were looking for a simpler breakdown of the budget and let them know. Within a few days, they were able to provide us with that. At first, we wanted more communication between teams but once we let them know, they provided us with more insight into their process. Overall, it was a great experience.
Do you have any advice for potential customers?
Spend more time on the front end describing your overall vision for the website during the data collection phase. Don’t rush into the actual development. Magora shines in their ability to help you think strategically about your business model. Take the time to get the most value out of the experience.
the project
Web Development for Beer Equipment Manufacturer
"The professionalism that Magora showed from discovery to delivery was unmatched."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
BarTrack creates revolutionary draft beer monitoring equipment, as well as providing managers with an inventory management platform that allows them to effortlessly manage their inventory and ensure that their product is being served at the highest quality while also minimizing waste. I am the Chief Technology Officer and am in charge of all software development for the company.
For what projects/services did your company hire Magora?
We were interested in creating a digital menu that allowed establishments to display what beverages they currently have on-tap, information about those beverages, and the corresponding price. This digital menu is controlled via our inventory management platform and effectively acts as a customer-facing mirror for the establishment to engage customers and decrease the time it takes to order drinks. Magora was in charge of facilitating all of the front-end development of the project.
What were your goals for this project?
We gave Magora freedom in choosing what language would be utilized for developing the project - the core importance to us was having a reactive design that updated the data being displayed in real-time. Some constraints of this project were utilizing an Amazon FireTV's built-in Firefox browser as the engine for this service. The overall goal of this project was to allow managers to engage with customers using a modern approach combined with our existing platform.
How did you select this vendor?
We discovered Magora through UpWork and engaged with them relatively quickly. Our initial contact with them was very professional and they made an effort to be relatable and showed an interest in understanding the problem so that they could develop a solution that exceeded our goals and expectations. Communication and availability were key determinants in selecting Magora for this project. Magora demonstrated clear written and oral communications and swiftly delivered an initial estimate after exploring the project requirements. They asked thought-provoking questions that led to interdisciplinary collaboration, allowing us to ensure that we delivered the highest quality product to the customer.
Describe the project and the services they provided in detail.
BarTrack provided the design documentation, back-end API & Database support, and the hardware that the solution would be running on. Magora was in charge of handling the front-end portion that would utilize the API to access the database and then render the information on the hardware for the customer to see. We began our discussions with Magora by explaining the problem, then the opportunity, and finally our solution.
We began by presenting the information in a mixture of written and visual storytelling to convey our vision to which Magora asked questions to further their understanding. Once we settled on who was handling which elements of the project we established a timeline and work began. Throughout the development process, Magora's team engaged with us to clarify things, as well as to provide us with suggestions and feedback. When it came time to deploy the project to Production, Magora was available on-call to help address any issues that could arise.
What was the team composition?
The team's composition was lean with 1 sales / project manager and 2 developers
Can you share any information that demonstrates the impact that this project has had on your business?
The repeated successful execution of this project in multiple big-name establishments has been an incredible advertising tool for BarTrack since we are branded on the digital menu. Customers and other managers are able to see some of the auxiliary services that our platform provides.
Our customers have also observed a 10-15% increase in sales for beers that are displayed on Digital Menu as customers are more likely to choose those when they go to order another drink. An added bonus is the ability for managers to customize what logo they want to be displayed, incentivizing them to add bright and visually appealing graphic designs to represent each beverage.
Beverages that have customized graphic designs pop out more than their generic counterparts and further contribute to driving sales for that particular beverage. Not only are establishments making more money, but they are able to have higher customer throughput since the beverage name, producer, type, style, and pricing are all clearly displayed for customers which drastically reduces the number of time customers spend trying to figure out what they want to drink.
How was project management arranged and how effective was it?
This project was very effectively managed with strict adherence to a tight deadline. Magora suggested that we utilize dedicated Production & Development GitHub repositories so that we could make iterations without impacting our current customers. We predominately engaged each other through Slack and were able to effectively communicate and address any questions as soon as they came up. We did not encounter any language barriers and despite having a 7-hour timezone difference we were able to maintain effective communications.
What did you find most impressive about this company?
The most impressive thing about Magora was their desire to understand both the problem and solution so that they could make an educated decision on the best path forward. We spent a little extra time in the discovery phase, however, I believe that this paid off in the long run because there were no unaddressed questions and expectations were clearly laid out. The professionalism that Magora showed from discovery to delivery was unmatched.
Are there any areas for improvement?
One thing that I was a little uncertain about when we first engaged Magora was paying for work upfront. Typically other companies billed us as they accumulated hours or completed milestones - this is not a big deal, it simply differed from past experiences.
the project
Mobile App Dev for Fitness & Lifestyle Platform
"I think they are a really great team, but we had different ideas about the end product..."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a co-founder of Humango. Our company is focused on creating a lifestyle comparison platform. We are aiming to create a community where people could be inspired by comparing lifestyles with each other. So far, it’s an iOS app.
What challenge were you trying to address with Magora?
We don’t have anyone who is technical on our team that could actually write an app. That’s where Magora played an important role.
What was the scope of their involvement?
They designed and developed the app. It has launched, but our internal team is still working on it.
During the engagement, we talked with Magora every other week. Each first week, we would talk about the project and the plan for the following two weeks. The following meeting, they would deliver a prototype for us to review. That repeated for two months.
We sketched wireframes and flows of how we wanted the app to work, and we delivered that to them. But, we weren’t sure how the process would work since this was our first time working with an app company.
Mainly, they wanted to know what functions we wanted. Then, they would be the ones to design the wireframes. So, they re-did the wireframes and considered the UX.
What is the team composition?
We communicated through the project manager. They have a team of people with everyone required to complete a mobile app (e.g. UI design and front and-backend engineers).
How did you come to work with Magora?
We contacted many different teams who work with apps, and we ended up choosing Magora.
How much have you invested with them?
We’ve invested $30,000 with the team.
What is the status of this engagement?
We worked with them from May 2019 to July 2019.
What evidence can you share that demonstrates the impact of the engagement?
I think they are a really great team, but we had different ideas about the end product from the beginning. That was an obstacle we had to go through together.
They wanted us to communicate what we wanted so they could design it. But, that’s where the issue arose. Without providing wireframes, it was hard to communicate exactly what we had in mind. It was also hard to understand what they had in mind.
We both understood the aim. But, the same function could be presented in very different ways. So, the solution ended up missing things we really wanted. Basically, we had to trade in stuff.
We aren’t proud of the app that was collaboratively made with Magora because there are many things that we gave up. Without those features, the app doesn’t represent our original vision. It’s only half-way there.
We wanted to create a community, but people on the app can’t talk to each other. While users can see each other’s profiles, they can’t interact. That's a big problem for an online community.
People like our business idea, but our app doesn’t represent that idea. People are saying, “why is it missing that?” and “what do I do now?” So, now, we’re still working on the app.
Since it’s our first time working with a developer team, partly it was our misunderstanding. But, these are the consequences we have to face. However, they did perform well when technical bugs arose.
How did Magora perform from a project management standpoint?
The project manager did well — they are quite a coordinated team. They responded quickly to the questions that we asked. We used Zoom and Google Hangouts to collaborate.
They had a set timeframe and deliverables, but there was room for negotiation. This was great, but it was also a downside because we ended up having to give up features.
What did you find most impressive about them?
They are quite organized. I was impressed that they were able to identify errors and bugs in the logic before we did. I think they were constantly thinking about it. This showed that they cared about the project.
Are there any areas they could improve?
It’s understandable that things will change throughout the process. But, the biggest issue was that we didn't begin at the same starting point.
I would hope in the future, they will make sure of the nitty-gritty details of what the other team wants. They should make sure they understand the idea and how it should be presented. The problems were our differences at the starting point, not in the middle.
Do you have any advice for potential customers?
Potential customers should present all the project details to Magora and ensure Magora understands. Then, Magora should say “no,” if they think there is another way to do things.
This conversation has to happen before anything else starts. The future customer should do their homework and know every deliverable before starting the project. A general idea may be implemented in a way that’s different from how the client originally imagined.
the project
Customized Software & Mobile App for Engineering Consultancy
"...the project managers are always willing to assist where they can."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We are a boutique engineering consultancy who prides ourselves on providing smart and practical solutions to existing industry issues. I am currently working as an Asset Integrity & Performance Engineer as well as being the Project Manager for all of our software development projects.
For what projects/services did your company hire Magora?
Design and development of a customized mobile inspection system.
What were your goals for this project?
To build a fully functioning standalone tool that could be used in both an online and offline capacity. We also want to reduce our carbon footprint by reducing the amount of paper required to complete standard inspections.
How did you select this vendor?
Wide range of service offerings, competitive pricing.
Describe the project and the services they provided in detail.
Magora were required to provide the following:
- Mindmap
- User stories
- Workflow
- Screenflow
- Description of nun-functional requirements
- Two interface design concepts
- Detailed budget estimates for development
- Architect check-list
- Regression testing
- Environment setup
- UI/UX infrastructure
What was the team composition?
We dealt directly with two project managers, one was running the costing and admin side of things while the other was in charge of the development. We communicated mainly via email and through slack.
Can you share any information that demonstrates the impact that this project has had on your business?
Development of the software is incomplete but has been going well. There are inherent issues with what we are trying to achieve, but the Magora team have been fairly swift with their responses and reactions to our queries. This project will incur huge cost savings for our company once we have a working system.
How was project management arranged and how effective was it?
It was easy to communicate with the Magora project managers and I had no issues trying to set up calls or Skype sessions with them when there was a pressing matter to discuss.
What did you find most impressive about this company?
Easy to work with, quick responses and the project managers are always willing to assist where they can.
Are there any areas for improvement?
We have fallen a little behind in terms of our desired build timeline, this would be the only negative issue we have had to deal with so far. Australian companies need to be aware that Magora HQ is in Europe so there will be a time difference, however this was not an issue for me personally.
the project
AI Program for Roof Services Company
"Magora is a truly professional firm that has the expertise and people to deliver high-end programs."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We operate an industry leading Roof maintenance company! I am the Director of the firm. We have a range of very talented individuals that make up our team!
For what projects/services did your company hire Magora?
We have been wanting to automate some of our workflow processes. the main aim was to develop an AI/DL program
What were your goals for this project?
The end goal was that the program would learn to detect the different products and situations within our industry. The end product would essentially generate the majority of the reports that we collate manually.
How did you select this vendor?
We went through the upwork freelance site. There were several similar firms with similar offerings, after many interviews, we found some were fake whilst others were genuine and professional. Magora fell into this category.
Describe the project and the services they provided in detail.
The project required a high level of AI /DL experience, Magora was able to articulate what was required and the steps to achieve our goal. the process was well thought and intelligent.
What was the team composition?
There were several team members that we dealt with. First, it was the BDM followed by a project manager. There was a consistent theme and the Magora team would communicate well amongst themselves. making our decisions easy and with no fuss.
Can you share any information that demonstrates the impact that this project has had on your business?
The project is not yet complete, however, the positive experience has wet the appetite to persevere with this tech sector. We believe that our goal is very achievable and Magora has mapped a clear path of how that can happen. Our business is yet to see the real fruit of this exercise, but it has made steps in the right direction, and that is exciting.
How was project management arranged and how effective was it?
The Magora team were effective communicators, they were organized and efficient. The project was mapped out and we were informed the entire time.
What did you find most impressive about this company?
Magora is a truly professional firm that has the expertise and people to deliver high-end programs. I have been pleasantly surprised and have no trouble recommending the team at Magora.
Are there any areas for improvement?
None at this time.
the project
Development for Music Management Platform
“They delivered pretty much everything I asked for in the website.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
My company is an early-stage startup for artists who want to teach music. I’m the founder, but I also handle HR, customer service, and data analytics.
What challenge were you trying to address with Magora?
I wanted help building a website from scratch.
What was the scope of their involvement?
They managed the 12-hour time difference and built the platform from the ground up. First, Margora assembled a team of support engineers, designers, and consultants who could address my needs, ensuring the site was built the way I wanted it. In the discovery phase, we bounced ideas off each other, and they kept me updated on their work as they made progress.
Over the course of the project, Magora added features that made it much simpler for people to use. Now, it's possible for musicians to post their classes along with what time they’ll be streaming. They used PHP to develop the backend and Angular.js for the frontend.
I’ll be deploying the site on my own, but Magora sent me a very detailed guide on how to do it. Once it’s launched, the app will serve artists and musicians wanting to teach music. It will, using AWS, allow musicians to stream lessons for their subscriber base.
What is the team composition?
There were three software engineers, one designer, one consultant, and a salesperson.
How did you come to work with Magora?
I posted the job on an online platform, and several companies wanted to do the job. I interviewed all of them, and Magora seemed like the right fit.
How much have you invested with them?
We spent between $25,000–$50,000.
What is the status of this engagement?
The project lasted from March 2018–June 2019. Magora has since offered to help with continued maintenance, fixing bugs and lags. There’s potential for the relationship to move forward.
What evidence can you share that demonstrates the impact of the engagement?
The site is not live yet, but friends of mine say that it is easy to navigate. So far, its many features, including the streaming and subscription services, are functioning. Everything looks to be reliable, and there are no bugs yet. I’m not sure how this might change going from ten users to 1,000, though.
How did Magora perform from a project management standpoint?
We used conference calls and video calls that allow us to share screens. We’ve also exchanged tons of emails primarily due to the major time difference. They use Jira within their company for the engineers and designers to work together.
What did you find most impressive about them?
They delivered pretty much everything I asked for on the website. I’m very happy with them.
Are there any areas they could improve?
It would be nice if they could respond to emails a little more promptly. There were also several religious and national holidays over the course of the project, and the work completely stopped during that time.
Do you have any advice for potential customers?
They’re a great team that can handle almost anything in the tech industry. I’d recommend being somewhat assertive and proactive in terms of communication to make sure everything gets done.
The MVP built by Magora Systems met the end client’s expectations, helping them continue their fundraising efforts. The team worked in a scrum methodology, offering clear and honest communication. Additionally, they provided impressive support and well-defined processes to keep the project on track.