Global Branding & Consumer Engagement Agency

We are a Global Branding and Consumer Engagement Agency focused on creating authentic relationships for brands. 

We leverage brand intelligence to develop meaningful content and engage people with actionable brand experiences that spark human connection. Turning stories into conversations, impressions into relationships and campaigns into results. Our proven methodology is agnostic to industry, product, service or individual.

We partner with companies to bring clarity to their brand, offering, and customers in order to build a personalized marketing plan and foster genuine customer experiences.

Global Branding & Marketing with Local Expertise

MAGNETIC has offices in North America, EMEA, and APAC. Our team has specific experience bringing brands to market in the US from other regions as well as extending brand presence from the US into rest of world. 

 

While our teams employ big business strategy for global brands, we simultaneously focus our attention on local branding and advertising. This approach enables us to strategically position, market, and win for brands of all sizes. 

People Buy Brands, not Products

We believe people buy brands not products/services and we focus on creating and building relationships with customers. B2B, B2C, B2G, and most importantly human to human. 

Artists, Strategists, and Makers

We Are... Adventure Seekers. Brand Builders. Strategic Thinkers. Content Creators. Creative Monsters. Technology Whisperers. Horizon Chasers. Truth Finders. Straight Shooters. And Genuine Down to Earth Folks. Sound like your kind of tribe? Let’s create something amazing together.

#MAGfam

 
Undisclosed
 
$150 - $199 / hr
 
50 - 249
 Founded
2006
Show all +
Temecula, CA
headquarters
other locations
  • Shop 6 Mount Joy Corner - 2 Main Road
    Knysna 6571
    South Africa
  • 2580 E Harmony Rd
    Fort Collins, CO 80528
    United States

Reviews

Sort by

Web Dev & Branding for Container Co

"The project ran according to schedule and the perfect product was delivered."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. 2018 - Feb. 2019
Project summary: 

MAGNETIC Global offered multiple services including brand design, web development, and SEO. They articulated key messages through a new logo design and brand positioning statement

The Reviewer
 
11-50 Employees
 
George, South Africa
Leo-Heyns Nel
Managing Director, Valley Containers
 
Verified
The Review
Feedback summary: 

MAGNETIC Global significantly lowered the site’s bounce rate and increased time spent on the platform. Their team worked efficiently and effectively. They communicated regularly with their partners.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We are a shipping container rental & sales company, based in Southern Africa and Indian Ocean Islands. I hold the position of Managing Director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MAGNETIC Global?

We have been working with Magnetic for the passed 7 years on various projects and on this company as well as other companies we own. They have been able to deliver the full spectrum of services. Brand development, web development, SEO ect.

What were your goals for this project?

The idea was to re-brand our company and create a recognizable brand/image through CI and new website.

SOLUTION

How did you select this vendor?

I found Magnetic through word of mouth, from a colleague (or friend) who suggested I approach them. I chose to go with Magnetic as they tailored a deal according to my needs and budget, instead of a 'quote' to suit all, which worked for our business.

Describe the project and the services they provided in detail.

Magnetic made use of current data to determine KPI’s and goals as well as brand equity opportunities. Assessments and information derived from the provided data became the foundation for the overall creative, messaging, and brand strategy, in which our Brand DNA was developed. As we continued to build the brand story, Magnetic developed the brand’s logo mark, visual aesthetic and messaging approach across a variety of platforms to ensure the brand value is upheld while advancements are made to create a brand built on purpose and promise. Based on the completion of the strategy phase and brand positioning statement, Magnetic continued with the creative development process by building the brand story with a memorable logo, visual and design aesthetic, corporate identity assets; something that was defining and differentiating. Throughout each process, Magnetic held creative workshops with our team to ensure key messaging was approved and improved on. Magnetic developed an online experience in which the overall UI/UX and design reflected the brand story to convert leads. Magnetic responsively developed all approved website pages and templates based on final wireframe and design files. Magnetic managed the creative and design aspects of our social media platforms, SEO and PPC, which included monthly analytics reports. Magnetic also assisted on an ADHOC basis from brochure designs to container sticker designs.

What was the team composition?

Magnetic supplied an Account Manager who was our direct line of contact. The Account manager was responsible to relay any design or strategic requirements we had to the Magnetic Web, Design, Social or Strategy team.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Keeping in line with our budget, Magnetic has assisted in lowering our web page bounce rate by 41%, sitting at 24% lower than the industry average. Platform growth continues to perform well with a 100% increase in session duration. There has been major growth across all platforms with increased reach across all audiences. An overall increase in 15% and a 100% increase in organic search. Cost per click also continues to decrease. When managing social, Magnetic had increased page views by 40%, increased engagement by 80% and increased post reach by 42%.

How was project management arranged and how effective was it?

Project Management was very effective and efficient. The project ran according to schedule and the perfect product was delivered. We had regular communication from our account manager, via Skype, email and telephone.

What did you find most impressive about this company?

Their technical knowledge, but also their ability to explain it to us in such a manner that we could comprehend what was happening.

Are there any areas for improvement?

There is very little they could do to improve.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding for Software Company

“Our leadership and partners are happy with the work MAGNETIC Global has done.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$1,000,000 - $9,999,999
 
Jun. 2015 - Ongoing
Project summary: 

MAGNETIC Global rebranded an industrial software product, promoting it, and managing its social media campaigns. They also rebranded the company and redesigned the website to reflect those changes.

The Reviewer
 
1,001-5,000 Employees
 
Lake Forest, California
Jay David
Digital Marketing Manager, AVEVA
 
Verified
The Review
Feedback summary: 

MAGNETIC Global has excellent project management skills. They create ideas and concepts that strongly resonate with end clients’ needs and are able to manage both short- and long-term projects.  Although they could’ve scaled faster, they’ve still been a phenomenal partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing manager for AVEVA, a company that makes automation and control software for engineers. I’m in charge of a team that manages all things digital, including social media programs, digital campaigns, and SEO. Our team is also in charge of creating customer case studies and success stories.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MAGNETIC Global?

We’d recently gone through a few mergers and wanted to improve our Wonderware brand, one of the most beloved names in the automation and control software industry. We needed an external partner to help with the branding, and the engagement extended to other projects.

SOLUTION

What was the scope of their involvement?

MAGNETIC Global not only helped develop the new Wonderware brand, but they also managed the social media campaigns as well as producing a few videos for the product. Once the branding was completed, they began promoting the software and a few related products. We even sent the creative assets to our partners, who use them on their own sites. They also began working on customer success stories and case studies.

After the Wonderware project, MAGNETIC Global worked on a few other websites, including the main AVEVA site. All of its design elements are a direct result of our partnership with MAGNETIC Global, and they used HubSpot as the project management system. They rebranded our company and updated the site to become a manifestation of that new brand. Other projects include event collateral, sales enablement tools, advertising spots, and social media projects.

What is the team composition?

We have about 20 people in total: 10 for coding, 4 for videos and customer success stories, 4–5 for copy and other creative assets, and 2–3 for project management.

How did you come to work with MAGNETIC Global?

One of our creative directors found them. We wanted a local agency that shared our same work philosophy and had the technical capabilities to meet our needs. We did a pretty extensive search and interviewed a few companies but eventually chose MAGNETIC Global because they met our criteria and also had strong project management skills.

How much have you invested with them?

We’ve spent between $2 million–$3 million.

What is the status of this engagement?

We partnered in June 2015, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our leadership and partners are happy with the work MAGNETIC Global has done. The Wonderware Branding and Acceleration Campaign helped launch System Platform 2017 with InTouch OMI, selling $317 million of software. They also worked on other projects that’ve brought in over $300 million in sales.

How did MAGNETIC Global perform from a project management standpoint?

We have weekly meetings with their team to track progress and address any concerns. The creative teams also meet weekly in person to discuss projects and collaborate more closely.

What did you find most impressive about them?

Our company offers complex technical products, and MAGNETIC Global is able to condense all of that and translate it into concepts and ideas that customers and potential clients can immediately understand and identify with. Their team is creative and technically proficient, making them a great partner for both short-term projects and multi-stage campaigns.

Are there any areas they could improve?

They could’ve scaled a bit faster to keep up with our expanding campaigns, especially after our mergers.

Do you have any advice for future clients of theirs?

They’re a great partner for companies that create lots of software products.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer