Experiences people love but never expected to see.

Since 1985, Magnani has made it easier for marketers in highly technical and complex businesses to deliver the most effective and engaging brand experiences. More creative than most consulting firms. More strategic than most digital shops. And more digital than most creative agencies. We help our clients unleash their brand’s potential — across every channel and customer interaction.

 

We craft transformational digital experiences that delight users and create sustainable competitive market advantages.

 
$50,000+
 
Undisclosed
 
10 - 49
 Founded
1985
Show all +
Chicago, IL
headquarters
  • Magnani
    200 S Michigan Ave, Floor 5
    Chicago, IL 60604
    United States

Portfolio

Key clients: 

Magnani works with enterprise-level businesses that are committed to providing exceptional digital brand experiences for their employees and their customers.

 

Molina App

Challenge: It’s easier to develop a mobile engagement strategy when you start on a mobile platform. Working from a desktop-only functionality, Molina wanted to create a way for patients and their providers to connect on the go. 

Solution: Work from the ground up to create an app that would allow health system members to access their records, communicate with their care team, manage appointments and prescriptions, even flash their member ID card without having to carry it around. Then get the message out and show them how everything works.

CNA.com

Challenge: Legacy web properties and years of ad hoc additions had left CNA with a thorough, but thoroughly unusable, online digital experience. Abandon rates were high. Conversions (agent referrals) and satisfaction ratings were low. No user sign-in capabilities were, or would be, available.

Insight: If customers have trouble finding the right path to relevant coverages and service, maybe the relevant coverages and services should find a path to the customer.

Solution: Provide an experience, curated on the fly, that quickly matches and presents to every user only those coverages and solutions that matter to them and their business—and then, connects them to an agent, seamlessly.

@Properties

Challenge: They had a website. What they lacked was traffic. They needed a streamlined user experience to help guide real estate buyers and sellers to the information they needed, faster.

Solution: Create a seamless user experience, starting with a new website skin that would make higher-end properties pop. Streamline web applications into intuitive, self-contained locations. Improve map view and functionality and search. Make it easier for everyone to find what they need.

 

Reviews

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Market Research & Marketing for Medical Association

“Magnani is a true visionary in their industry.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2010 - 2015
Project summary: 

Magnani conducted in-depth market research and worked with the client to improve their site and create marketing materials accordingly.

The Reviewer
 
201-500 Employees
 
Itasca, Illinois
Joe Puskarz
Director of Journal Publishing, American Academy of Pediatrics
 
Verified
The Review
Feedback summary: 

Attentive project management and an emphasis on understanding the client’s business were key in a successful partnership with actionable outcomes. The team worked efficiently and sent high-quality deliverables that required very few edits.

BACKGROUND

Introduce your business and what you do there.

I’m the director of journal publishing at the American Academy of Pediatrics. We’re a medical association that has about 66,000 pediatricians as members. I oversee five journal products, which includes our flagship journal, Pediatrics.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Magnani?

We were originally looking to better understand our audience in terms of user preferences around reading and accessing medical and research content. We used the market research to find new ways of seamlessly integrating our content into the pediatricians’ clinical practice.

SOLUTION

What was the scope of their involvement?

We commissioned Magnani to conduct eight focus groups around the country and gather the results in a way that was applicable to our business. We used this research to collaboratively formulate a new marketing strategy, which they also helped us execute. This included production of video content, prototypes for updates to the site, and eventually portions of the web development needed to reflect our changes in strategy. We’re also making changes to some of our print content according to the market research we collected.

What is the team composition?

We worked with an account manager, a market researcher, a designer, and a developer. Justin (President, Magnani) was involved in most of our conversations as well.

How did you come to work with Magnani?

We initially did an online search and met with several agencies. They gave a very clear presentation and asked questions about our business to fully understand what we were looking to achieve.

How much have you invested with them?

We invested between $500,000-$1 million total.

What is the status of this engagement?

We started working together in June of 2010 and completed the project in 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were always impressed with their results and had very few edits on deliverables like site design prototypes. They took time to understand our business and the strategic drivers influencing our future direction. Our marketing team enjoyed working with them and were very impressed by the quality of their materials, especially the video content. It was a very positive experience overall.

How did Magnani perform from a project management standpoint?

They were excellent. Our business is extremely busy, and they made sure we stayed on schedule throughout the project. They were very professional and easy to work with. We started with weekly meetings and later moved to bimonthly as the project scaled down. We had very few issues, but they were always responsive to changes when we needed them.

What did you find most impressive about them?

Magnani is a true visionary in their industry. They take personal interest in businesses that they work with, and they always find new and innovative ways to approach challenges. They have remarkable talent, and I continue to work with them on projects as needed.

Are there any areas they could improve?

They’ve always gone beyond on our projects. Travel to their office was slightly inconvenient because of our location, but it was worth the experience because they were a great team to work with all around.

Do you have any advice for potential customers?

Make sure to have your business plan and strategic direction prepared before meeting with an agency like Magnani. It facilitates more efficient dialogue in the beginning, which is crucial to a successful project.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Strategy & Branding for Insurance Company

“They balanced their forward thinking with execution, and we could consistently demonstrate positive momentum.”

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2003 - 2016
Project summary: 

Over more than 13 years of collaboration, Magnani helped transform the fractured identity of a siloed insurance company into a cohesive brand with organized marketing campaigns and new technologies.

The Reviewer
 
501-1,000 Employees
 
Chicago, Illinois
Former VP Branding, Property & Casualty Insurance Company
 
Verified
The Review
Feedback summary: 

Magnani took ownership their work, and were committed to the success of initiatives. Taking a responsive approach, they were communicative, and never missed deadlines. They brought creativity and fresh ideas, and understood the challenges facing a larger, conglomerate firm.

BACKGROUND

Introduce your business and what you do there.

I am the former VP of Brand and Customer Experience for a property and casualty insurance company that focused on commercial businesses. We sold products through independent agents and brokers to midsized organizations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Magnani?

When we first started working with them, we had 36 independent business units, all responsible for their own profit and loss. This created a very fractured brand, and we worked with them to reestablish the branding for the entire organization.

SOLUTION

What was the scope of their involvement?

They helped establish our visual image, including logos and our brand platform. They helped us research and establish what’s relevant to our customers, and helped organize meaningful, supportable logistics. They helped us break down our silos and build a cohesive brand.

In the early days, a lot of their work involved collateral development to support the whole organization, which moved toward integrating marketing campaigns and using new technologies.

What is the team composition?

On average, we had direct contact with about four members of their team—two from a design standpoint, one from an account standpoint, and one for planning. We worked with other account managers that supported different vertical industry segments, so there was a larger group that we didn’t have direct contact with.

How did you come to work with Magnani?

I led a search. We did some research, and sent out an RFP. From that, we interviewed about eight different companies. We asked them to provide us with a presentation, and selected Magnani based upon that process.

How much have you invested with them?

I can’t recall our exact investment over the course of our relationship, but our fees were in excess of $200,000–$300,000.

What is the status of this engagement?

We started working with them sometime around 2003, and the company was still working with them when I left.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were very satisfied with them, and we stayed with them so long for a couple of reasons. They took ownership as much as we did, and they were committed to the success of our initiatives.

How did Magnani perform from a project management standpoint?

They were incredibly responsive. The entire time we worked with them, they were great about project management, and never missed deadlines. They laid out exactly what we could expect, and we always got it when we expected it.

I felt like they were a part of our team, and they made themselves accountable. From a creative standpoint, they were very good. They brought fresh ideas, and they understood the realities we had to deal with as part of a larger organization. They balanced their forward thinking with execution, and we could consistently demonstrate positive momentum. They also provided excellent value.

What did you find most impressive about them?

They’re a truly integrated communications organization. We were always trying to take things to the next level together. They were really instrumental in helping us develop a really great digital strategy. They’re able to do a lot, and they bring that to the table.

Are there any areas they could improve?

There were times during initiative development when we weren’t always in agreement, but we were always able to work through it. A couple of things didn’t come together on the first try, but that’s to be expected. Something were more successful than others, but where we really exceled was in our ability to solve problems together.

5.0
Overall Score I would love to work with them again.
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
    Anything can always be a little bit better, but they were outstanding.
  • 5.0 NPS
    Willing to refer

UX, App Dev & Branding for Healthcare Company

“Magnani helped a lot from both the creative standpoint and the drafting.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May - Aug. 2015
Project summary: 

Magnani augmented the marketing and branding team. They worked with the IT department to design and implement a mobile app, including frontend, UI/UX, architecture, and testing. This led to other digital work.

The Reviewer
 
1-10 Employees
 
Los Angeles, California
Lisel Cherry
Former Sr. Director Marketing, Molina Healthcare
 
Verified
The Review
Feedback summary: 

Through development of a user-friendly app, member satisfaction increased. Their creative advertising improved brand awareness and perceptions. Magnani excels in project management, keeping the work on track to meet deadlines. They impress with their ability to respectfully disagree.

BACKGROUND

Introduce your business and what you do there.

I was the marketing and brand manager for Molina Healthcare.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Magnani?

We needed to improve our brand awareness and perception in all our key markets.

SOLUTION

What was the scope of their involvement?

We went from no advertising to a lot of advertising. We created all those assets and put together how we were going to change perceptions. They were in charge of the all the creative. They did everything from strategy and research to devising the various campaigns. That included TV, radio, outdoor, and digital.

They designed and implemented a mobile app for us. They did research internally and externally to the UI/UX to architecture and testing. They work hand in hand with our IT department. Our IT department was not well-versed in frontend development so they came in and consulted with our team to make it happen. They helped us to connect a lot of our in-house systems. The app replicates our website, but it’s more consumer-friendly. Our website had to appeal to the States because our clients are on government-funded healthcare. The app is for people that need to find a doctor or a health insurance plan, have a question about their claim, etc.

We did a brand tracker study to track us all the way from awareness through use. We were able to track a lot of success. Magnani helped a lot from both the creative standpoint and the drafting. This included strategy and assistance with UI/UX.

What is the team composition?

It changed over time. The core account service team was always the same. There were 2–3 people depending on how busy we were at the time and what level of strategy we were in. We had different people helping out. Creatively, we had another 2 people. We did a lot of digital work with them and that required a different team in addition to typical account service people. There was a total of less than 10, but more than 5 people on the account.

How did you come to work with Magnani?

I worked for them a long time ago. I hired them twice since then. At Molina, we looked at 5 different agencies all over the country. We were looking for a certain size and creativity, and experience in healthcare was important for us. We also liked their digital work.

How much have you invested with them?

We have invested $20,000–$25,000.

What is the status of this engagement?

We worked together from May 2015 until August 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It increased member satisfaction as well as people who were looking to answer their questions. Our website was not user-friendly before. It was very hopeful for all of our members.

We tracked the radio spot versus the TV spot versus the digital. They were huge. There were approximately 300% increases. It was massive. Part of that was the media buy and part of it was the creative. The creative was very well-received by focus groups. We did a brand awareness study that tracked their perceptions. It increased all marks substantially. It’s a new creative based on humor, which was a wild idea at the time.

They helped us accomplish something that was needed and not something we were able to get easily in-house. It would have taken us years to get there. This app gave us an opportunity to build the customer-friendly portal that we needed. We couldn’t have done it without them. We needed that frontend service. It led to other digital work as well. Our IT department reached out to them directly on a few things after that. It even helped train our internal IT department, which was interesting.

How did Magnani perform from a project management standpoint?

It was really good. It was one of the main reasons that we initially hired them. I knew their project management performance. I knew I needed somebody that was going to manage me. At the time, we had a really small team. I used Magnani to augment my team. They didn’t miss deadlines and they stayed on me and helped us maintain our deadlines internally.

What did you find most impressive about them?

They were good at pushing back on deadlines and good at standing firm on what they believed in to be the right experience. It was really helpful. At times, that meant pushing back on me or disagreeing with me. They did so with respect. They helped us get to something better by having those creative differences, especially on some of the digital work.

They showed strong leadership with the IT team by flying into town and sitting side by side with them when we weren’t even in the room. For them to help push that along was incredibly helpful.

Are there any areas they could improve?

Sometimes you want them to push it even further than they did. We always worked through that and got to something that was really great.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
    There’s some room for improvement.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev & Design for Healthcare Insurance Firm

"They felt more like partners, rather than just a vendor working on a project." 

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
Confidential
 
May - Aug. 2015
Project summary: 

Magnani developed a mobile-friendly version of a managed care health insurance company's website and portal, in compliance with various state regulations. They optimized the functionality to encourage self-service.

The Reviewer
 
51-200 Employees
 
Long Beach, California
Laura Murray
Director of Public Relations, Molina Healthcare
 
Verified
The Review
Feedback summary: 

Feedback on the ease of use of the website on mobile devices has been positive. The whole experience has become easier for members to navigate on mobile devices The team was organized, efficient at communication, and delivered as expected.

BACKGROUND

Introduce your business and what you do there.

I am the Director of Public Relations at Molina Healthcare. We're a large managed care health insurance company

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Magnani.

I wanted to build a more user friendly mobile version of our website and secure portal. The problem was that we had members trying to access these sites from their phones or other devices, and it was a bad experience. We wanted to bring someone in to improve that.

SOLUTION

What was the scope of their involvement?

The initial website was built by our in-house IT team. There were no designers. We brought them in to improve the look and feel of the website, as well as to make the portal consistent with the public website and the rest of our brand.

They optimized the platform so now patients can request new ID cards, pay their bills, update their personal information, or change their primary care physician all on mobile devices. The goal was to reduce call volume and encourage self-service service; make it really easy.

We're a very highly regulated company, so there are a lot of rules in terms of Section 508 compliance and the reading level. They worked with us to make sure the website fit within those requirements so it was accessible for people with disabilities or who might not be as educated.

What is the team dynamic?

I had a project manager who was my point of contact on a day-to-day basis. I also worked with a couple of web developers. There were likely more people who worked on the project, but my interactions were limited to about 3 people.

How did you come to work with Magnani?

Magnani had worked with a few different people within the company, and had been involved in brand updates for the traditional marketing team. They were already familiar with the company, and we just went with them. We didn’t really look at other competitors.

What is the status of this engagement?

The general timeline only lasted several months. The project started in May 2015, and was complete in August 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve been pleased and have gotten good feedback. People were already trying to use the website on mobile devices, and this made the whole experience a lot easier. It’s gone really well. There were no major issues in terms of usability of the platform; we’re always making little tweaks, but overall it was a smooth release.

How did Magnani perform from a project management standpoint?

They were very good at communicating with us. They’re very organized and did a good job of recapping with us where things stand in the project, as well as setting expectations and if there would be any delays.

What did you find most impressive about them?

They were really good at collaborating with our IT team, who in the past were sort of weary against agencies. They felt more like partners, rather than just a vendor working on a project. They did a good job of working closely with our IT team to bring them along, and their developers even taught them a few things which have been very helpful to us in maintaining the website.

Do you have any advice for potential customers?

It is very important to pick a partner that understands your business, goals, and challenges going into the project. Magnani knew us pretty well and understood our business. Other agencies can come in thinking, sometimes very creatively, but not realistically about what's possible. I recommend finding a partner that is interested in learning about your business and make sure they deliver results for your goals.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer