What evidence can you share that demonstrates the impact of the engagement?
They’ve maintained our main concept along the way. The site is working very well and, using the analytics tools, we can see how the campaigns we launch influence our sales. As a chain of retail shops, that is one of the most important success factors for us.
It’s a difficult time right now in the Russian market. They help us market our business in the best way to perform as large shop. With their help, the business is growing and doing well.
How did M2H Agency perform from a project management standpoint?
They’re very helpful and flexible, and they work very quickly. All the requests go through one point of contact, our account manager. Tasks are tracked via Google docs so they are accessible to all team members. They do a lot of things in-house with their personnel, which is convenient and quicker for us.
They’re transparent. They gave us tools to estimate and access the success of the different marketing and promotional campaigns we introduce. We also have monthly meetings with all our major contractors, PR, and digital agencies where they provide updates and we review their performance. I give them feedback on their work and where it has impacted sales and turnover. That way we all understand results achieved and what should happen in the next month.
What did you find most impressive about them?
They’re very knowledgeable, dynamic, and quick learners. For example, their Managing Director is an awesome spokesman at conferences. People want him to speak for the industry which is a benchmark for me.
Their team is long-term – there haven’t been staff changes during the time that we’ve worked with them. That’s important to us because they understand us and don’t need to relearn what to do.
They have a good attitude and are very helpful. They sometimes work over the weekend if needed.
They stay up-to-date with new technologies. They’ve suggested a few things that we’ve introduced that have worked well. When I meet with other companies, I understand that what M2H Agency does for us is what’s available on the market.
Are there any areas they could improve?
I trust their team and appreciate their expertise and professionalism.