What evidence can you share that demonstrates the impact of the engagement?
They completely changed the way we do marketing. When I came on board, we had a website and a newsletter, but we needed to work on our mobile presence, SEO, and analytics. They gave a structure to everything we were doing and became a part of our team, helping us find other vendors when we needed them. About 80% of marketing we're currently doing is possible because of them.
How did they perform from a project management standpoint?
Initially, we talked to them almost every day. Now, we have weekly calls and go over monthly and seasonal reports with them. Our company has a Slack account, which is the basis of our internal communication, but we've also used email, text, and phone to get in touch with them. In winter, our team is usually smaller, but in summer, we often have over 60 team members and contractors. LyntonWeb has always been there for us when we needed them. Depending on the season, we have to adjust the number of hours they work, but they've let us be flexible with that.
What did you find most impressive about them?
I have a background in advertising, so I had high expectations for our account and budget management, reporting, and transparency – I wanted them to be open about how they use their hours. I've been very happy with them. They've demonstrated that they stay on track with marketing campaigns and keep us on track with our deadlines. Since we're a small company, their accountability is important to us. They've been a huge component of our marketing success for a long time.
Are there any areas they could improve?
No, they give us everything we need. I would like us to be able to afford more of their services since we have many competitors in the industry.
Do you have any advice for potential customers?
Be clear and upfront with them from the beginning. If you communicate to them what you're hoping to grow into, they'll do a great job helping you plan the timeframe and the budget.