What was the scope of their involvement?
LoyaltyPlant developed an “order ahead, pay ahead” feature on top of a loyalty platform for our customers. It represented our brand well. We ended up getting an incredible piece of technology that allows us to shape our traffic, promote various items, and do automated marketing campaigns. It’s a powerful system. It’s developed on Android, iOS, and Windows.
There was a lot of back and forth in getting the app from idea to reality. We showed them the solution we currently had, went over what the challenges were, and tried to define what we wanted as the outcome. We described what we wanted the flow, functionality, and UX to be like. They pretty much handled the backend themselves and built a well-functioning loyalty system from there. After that, we went through a traditional wireframe. They took our sketched ideas and gave us screenshot mockups. We went back and forth and they implemented our feedback.
We then came up with a roadmap that had version 1, version 2, and version 3. We set up beta testing groups with our employees and then our customers. We had a round of focused iterations to get to a stable app. We still have a wish list of stuff that we want to do, but that’s great because it’s always nice to have something to continue working on.
I hope our engagement with LoyaltyPlant never stops. The thing about mobile apps is that every concept is going to have something new, and we’re going to draw inspiration from all these different places and emulate what we like. It will be an evolution; we’re hopefully never going to stop innovating with the app. We want to just keep building upon it and making it better and more efficient.
What is the team dynamic?
They have a team of about 30 developers. I don’t know how many are working on our projects specifically. My understanding is that they have various groups and the projects get passed between the groups during different stages. I stick with my dedicated project manager. As long as I’m getting what I contracted for, I don’t want to peek my head into their business.
How did you come to work with LoyaltyPlant?
I ran into them at an industry conference a couple of years ago, but we had this huge language barrier. I ran into them again and they had somebody that I could have a good conversation with. We described what we wanted, agreed to the scope, agreed to a timeline, and started to knock it out.
What is the status of this engagement?
We started working together in May 2016 and the work is ongoing.