An award-winning branding & design agency
We are LoveGunn. An award-winning branding & design agency transforming customers into your biggest fans.
2 Languages
- English
- French
1 Timezone
- GMT
headquarters
Football Fan Club Relaunch for Premier League Football Club
the project
"I have referred them internally before and would do so again to others asking for recommendations."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am Fan Engagement Lead at a Premier League football club, amid a Marketing Team of approximately 80 people. Fan Engagement consists of about 15 people, and I lead a team of 2 others in the delivery of all Fan Engagement for Supporter Groups.
For what projects/services did your company hire LoveGunn?
Most if not all clubs will have a Supporters Club programme that consists of groups of fans all over the world forming a group and getting together to watch and support their favourite team. Our proposition was previously heavily linked to ticketing which positioned itself as more of a domestic product than something that would appeal to overseas, global fans. We wanted to change that and build a global community of fans who could get together with like-minded fans and support from wherever they are in the world.
We therefore looked for an agency who could help us relaunch our proposition, including a rebrand of all assets as well as clear customer journeys and signposting on web/app etc. We also wanted to enhance the proposition and add new tools for the members within the network, which we required agency design support on.
What were your goals for this project?
We had 122 Supporters Clubs - a network that had grown slowly over time. We wanted to relaunch the proposition and initial target was an additional 20 clubs to join the network. We also hoped that while new clubs signed up, we would also have an increase of members within clubs. We anticipated this having an impact on the business by driving growth of our marketable database, as well as building an engaged community of fans across the world who felt closer to the club.
How did you select LoveGunn?
LoveGunn had previously done some work with another area of our business working on creative projects rebranding our Youth marketing proposition. We therefore knew their capabilities, and wanted to utilise the knowledge they had of our company, business and fanbase, as well as the skills they'd shown on their own case studies as well as the products they'd delivered for us as a club already. Their quote was competitive, and they showed a detailed understanding and knowledge of what we wanted to achieve and how they could help us get there.
Describe the project in detail.
The overall scope here was to create a visual look and feel for a new product, create communication and documentation for the onboarding of all members already in the supporters club network, as well as those who we'd hope would join in the long-run. They helped us design logos for the scheme as well as individual logos and brand kits for all the clubs within the supporters club network. These assets have been so helpful in engaging with fans, as sending a club their logo and benefits package is one of the highlights in the fan calendar.
hey worked in conjunction with our web development team to ensure that all assets were suitable for our requirements, and worked closely with our internal brand team and internal web development manager to further build tools such as an 'online toolkit' which was a Premier League first, allowing Club Secretaries from each club to create their own, official looking assets to post on their own social media channels promoting upcoming Supporters Club meet-ups.
I was leading on the project and development of the proposition, therefore had regular meetings with LoveGunn both on site at my place of work as well as attending their agency as the project progressed. We provided our brand guidelines and the proposition, and they build it into a look and feel and complete product for us to build a marketing and communications plan around.
What was the team composition?
Myself and our club Brand Manager worked directly with both Co-Founders - the MD and the Creative Director of the business. They were both excellent to work with, very transparent and honest and I valued their opinion and expertise from the outset of the project. While they would have worked separately with creative teams, the two of them remained the face of LoveGunn to me and saw the project out from the start to the final completion and delivery of assets.
Can you share any outcomes from the project that demonstrate progress or success?
Within the first 3 weeks of launch we had exceeded our target of 20 new clubs and were reaching our stretch target of 50 clubs, which was the aim for the rest of the season. The product was so clear, with a fresh and vibrant look and feel to aid the marketing plan we had put in place. The programme as a whole developed over time and has become one of the most successful projects I've been a part of in my time at the club.
We now have the most Supporters Clubs in the Premier League and are third in Europe, which is testament to the excellent work that was done for the launch and evergreen assets.
How effective was the workflow between your team and theirs?
The workflow worked really well. Not only did both Co-Founders come on site to meet with us once per week to present progress and stay on track, the email and phone communication between was great, and always very honest.
They would inform us if anything was not on track or if there was any complications, which made me feel like I was always informed well on the project and was never surprised by any outcomes. They laid out all aspects of the project in a clear quote document at the start which we referred to throughout to ensure expectations were always clear on both sides.
What did you find most impressive about this company?
Their design work is excellent, and that's clear to see from their portfolio of work across other projects. They pride themselves as 'straight-talking' and that's exactly what they are. So often there are people you work with who just tell you what you want to hear, and you're often left feeling let-down, when really expectations or deliverables may have simply been unrealistic. I found LoveGunn really easy to work with and trusted their recommendations as I knew what they were telling me was honest and what they truly believed.
I think that's often rare to find, and to me is a key reason for wanting to continue to work with them on various other projects since the main Supporters Club relaunch. I was also very impressed with the way they reacted on the one occasion where an element of the project hadn't met my expectations. There was a communications booklet which formed part of the full relaunch, and I felt that the execution on this initially fell below the standard I had expected.
However, I spoke with both of the team and explained my thoughts, and they were extremely quick to ensure they put it right, disappointed with their own work as it had resulted in my lack of satisfaction. The team worked very quickly and communicated very well to ensure this was rectified before I had any internal meetings that required me to present the work.
I was very appreciative of that, and it showed me the type of people they are to work with. They want to make sure you as a client are completely satisfied with the work, and were very quick to address when that wasn't the case.
Are there any areas for improvement?
The only thing I'd say here is challenging the client back, rather than just delivering what they've asked for. There are a few things i have asked specifically for, then realised they don't work at all in execution. I think maybe offering better solutions using their design-eye than just delivering exactly what is asked for could be an area for improvement, but we have often had very tight budgets and therefore it's understandable that projects would've been completed with as few amends/money spent developing additional things as possible.
Focus
Portfolio
Chelsea Football Club, Jungle Creations, Iconic Labs, Jealous Sweets, Electric House, Beauty BLVD
Zaya - Put the intention back in to dating
Modern dating and the dating app industry have become an increasingly superficial space to navigate. Rebranded as Zaya, they offer a dating community that enables users to completely be themselves, truly get to know each other and pursue relationships with purpose and intention.
WHAT WE DID
Brand Strategy, Brand Identity, Art Direction, Illustration, Social Media Templates, Animation, Web Design, Tone of Voice, Copywriting, Comms Templates, Brand Guidelines
https://www.lovegunn.co/work/zaya/
Printed.com - Let's make it real
Printed.com are experts at bringing brilliant ideas to life, it's been their passion for over a decade. Based in the UK, they focus on helping customers grow (no matter who they are). Whether you’re a creative sole trader starting out on your journey or an expanding corporation – print is just their ‘thing‘, and they genuinely love what they do.
WHAT WE DID
Brand Strategy, Brand Identity, Art Direction, Photography, Tone of voice, Iconography, Packaging Design, Email and marketing templates, Stationery, Animation, Brand Guidelines
https://www.lovegunn.co/work/printed-com/
Islamic Finance Guru
Islamic Finance Guru (IFG) makes making money, wealth and finance management accessible to all Muslims. They want to get Muslim wealth working harder for individuals and the community by offering innovative financial products and access to in-depth and applicable knowledge.
WHAT WE DID
Brand Strategy, Brand Identity, Art Direction, Illustration, Social Media Templates, Animation, Web Design, Tone of Voice, Copywriting, Comms Templates, Brand Guidelines
https://www.lovegunn.co/work/ifg/
Chelsea FC - Junior Blues
Kids Clubs' across football and other sports feel out-dated and disengaging for the new generation of digital natives, resulting in a lack of participation and engagement among young people.
Solution
Following in-depth research and workshops with Chelsea's youth supporters, we created a dynamic digital brand that engages young fans and offers them exclusive access to Chelsea Football Club. Taking inspiration from other popular gaming and entertainment platforms that our audience is engaging with, the new Junior Blues identity brings Chelsea's youth proposition into the 21st century with video content, games, behind the scenes content, exclusive competitions and access to their favourite players.
Along with a bespoke new typeface and colour palette, we've created a 'Supergraphic' background inspired by the logo's evolution to punctuate Junior Blues content alongside a suite of bespoke illustration of players, mascots, emojis and animation. The new identity creates an exciting new platform which is both playful and engaging for a youth audience of savvy digital natives.
Deliverables:
Strategy Workshop, Strategic Repositioning, Brand Manifesto, Naming, Logo Mark, Visual Identity, Bespoke Typeface, Colour Palette, Illustration, Animation, Video, Social Media Assets and Website Skin.
More here:
https://www.lovegunn.co/chelseafc-junior-blues
MatchWornShirt - The fabric of the game
MatchWornShirt partners with professional sports clubs across the globe to auction official memorabilia for good causes. Working with major brands like Real Madrid, Manchester United and the British Legion amongst others, MatchWornShirt provides clubs and charities the chance to unlock and optimise their fundraising potential by providing fans the opportunity to bid for the official shirts worn by their sporting heroes.
WHAT WE DID
Brand Strategy, Brand Identity, Art Direction, Social Media, Animation, Packaging Design, Brand Guidelines
https://www.lovegunn.co/work/matchwornshirt/
Joe Media
Masculinity forces men into boxes they don’t fit. Having built JOE Media with men in mind, the platform needed to understand the spectrum of men they were speaking to, help them forge new identities with confidence, and rally its people behind the cause.
We built a strategy that unequivocally set out what JOE stands for. An audience-first, positive influence on all men; from plant-loving hipsters to petrol heads. We articulated a powerful mission, what it means to be a media maverick, and took the time to understand the complexities of character that inform their every move. Toeing the line between entertaining, insightful and informative, JOE were armed with the tools to keep connecting men to the right content, at the right moment.
Jungle Creations
Jungle Creations is one of the most viewed media houses in Europe, with their social media content regularly exceeding 5 billion views a month. They own 6 social communities including VT, Twisted and Level Fitness and have a combined following of over 100 million people. Through a series of strategic workshops, we helped them define their brand strategy and b2b positioning.
Solutions:
Our rebrand focused on positioning Jungle Creations as a thriving and dynamic agency by showcasing their original content to a B2B audience and delivering it with the energy and charisma that they’ve become known for.
Deliverables:
Brand Strategy, Brand Identity, Tone of Voice, Art Direction, Digital, Animation, Social, Toolkits.
More here:
https://www.lovegunn.co/jungle-creations
Electric House
Electric House is the creative social media agency behind the online communities; On The Tools and On a Budget. Having won the NatWest Great British Entrepreneur of the Year, they came to us in need of brand direction as they’d grown from three guys sharing building site banter to a team of 50 social experts.
Solution:
Through a series of strategic brand workshops; we uncovered a key insight: that they offered much more than what their Facebook page On The Tools would lead brands to believe. We defined a new company structure, one of which allowed the team to transition into an agency and position their highly engaged social communities as publishing channels.
With the Electric House agency sitting above their DIY and construction industry communities, this allows them to utilise their in-house team’s skills and offer brands a full-service social media marketing service.
Deliverables: Brand Workshop, Brand Strategy, Tone of Voice, Brand Manifesto, Brand Identity, Art Direction, Website, Animation, Social, Toolkits & Style Guides
More here:
https://www.lovegunn.co/electric-house
Navoi - Future Driven
Uzbekistan is one of the fastest growing countries in the world, but it has a mobility problem. In a population of over 33 million citizens, there are only 3 million cars. Navoi is looking to change that by bringing together the dynamic brand thinking of the Western world and the future-focused technology and manufacturing expertise of the East.
https://www.lovegunn.co/navoi
TVR
From boys bedroom walls to Le Mans, TVR has inspired a generation of motorsport fans and petrol heads. Resurrected and repatriated, TVR needed to rediscover the spirit of driving and capture what it means to get behind the wheel of one of these outrageous and charismatic sports cars.
Solution:
Through a series of collaborative brand workshops, LoveGunn formulated a brand strategy that repositioned TVR as the rebellious maverick of the motoring world. This gave them a clearly defined platform to create their own revolution with the launch of the stunning new TVR Griffith and a long awaited return to the Le Mans track through partnering with Rebellion Racing.
Deliverables:
Brand Strategy, Tone of Voice, Brand Identity, Art Direction, Animation, Advertising, Toolkits and Guidelines.
More here:
https://www.lovegunn.co/tvr
Jealous Sweets
Jealous Sweets produce tasty vegan jelly sweets with no nasties, a rare thing when you’re not so into gelatine! Having established themselves in the hearts and minds of the London vegan community through sales at Harrods and Selfridges, Jealous wanted to pivot into national supermarkets.
Through collaboration, strategic meetings and the development of a brand world, we visualised how the new brand could be executed across multiple touchpoints. Our re-positioning has helped them transition from a luxury gift to an every-day treat, whilst dramatically increasing sales.
Solution:
To resonate with an audience of conscious customers and provide them with guilt-free moments of joy, we created a bold, contemporary and playful brand. The results captured the imagination of our millennial audience, multiples and independents the world over, helping Jealous Sweets to stand-out and start disrupting the confectionery space.
Deliverables:
Brand Strategy, Brand Identity, Brand Voice, Brand World, Packaging Design, Digital, Toolkits
More here:
https://www.lovegunn.co/jealous-sweets
Twisted: A Cookbook
From social media page to takeaway restaurant and now a 270+ page cookbook, we’ve been on an epic journey with the Twisted team and this mammoth project is the perfect accumulation of all our crazy ideas and outrageous creativity.
https://www.lovegunn.co/twistedcookbook
The Finance Department
The team behind Acclivity Advisors - specialists in finance and accounting for start-ups and fast-growth businesses - came to LoveGunn with an ambition to change the way business owners access valuable content for good. By democratising key information, they sought to cut out the middleman to help a wider range of start-ups, entrepreneurs and small financial teams connect, learn and share from one another.
The Finance Department is a pioneering new digital platform bringing together the very best business minds to share their wealth of knowledge with a like-minded community network. It exists to lead a new era of learning - offering essential financial advice through an exclusive and industry-leading online tool. We led Acclivity through a series of product development and brand strategy workshops to plan, develop and create a digital resource platform and subscription-based community - with the mission to unlock knowledge at the heart of it.
The inspiration behind the new look and feel of the brand was born from the idea of unlocking knowledge, and the link to a vault of knowledge. These financial connotations resonated with their exclusive community of professionals looking to give and receive value from shared content - leveraging community interaction between members to troubleshoot, educate and problem solve together. In our art direction, we used reportage imagery to showcase our audience in their day to day lives. The pink bridged the gap between a modern, forward-thinking digital-first brand and the iconic FT - another accessible source of financial knowledge - so the digital platform could exist fittingly within the finance world.
Orbiit - Your community, activated
With the COVID-19 global pandemic effecting millions of people and thousands of businesses, our friends and client Hoppin had to stay agile, think fast and completely pivot their entire business. Through creating their own community of job sharers, they saw a pressing need for businesses to keep connected with their communities.
Through a series of strategic workshops and creative sprints we created a new brand that allowed Hoppin to seamlessly pivot to Orbiit in just a couple of short months. The new Orbiit brand is focused on unleashing a communities potential through connecting talented individuals and business leaders to share their knowledge and hold roundtable discussions around critical issues.
Brand workshop, Naming, Strategic Brand Pivot, Brand Strategy, Brand Identity, Guidelines, Art Direction, Website, Sales Tools, Iconography
Chelsea FC - Global Supporters Club
Chelsea FC has over 120 Official Supporters Clubs across the globe - from New York to Nepal. These die-hard fans act as ambassadors for the club and spread their support throughout their communities. We worked with Chelsea FC to create an official supporters club and fan engagement experience that would bring fans closer to the club.
Solution:
Create a unifying visual identity which allows each individual Supporters Club to have their own official 'logo' and for the first time - be able to feature the official club crest. This new flexible system also allows each club to identify their membership level.
Alongside the new identity, we've developed an art direction style called 'turning the world blue', this distinctive new photography captures fans and players in action and celebration, bringing everyone closer to the club.
We've also designed and developed a number of promotional packs, tools and guides for new supporters clubs and fans wanting to join one.
To help club secretaries grow their membership numbers, a new and innovative desktop application has been created, which allows club secretaries to design and publish their own social posts across Twitter, Instagram, Facebook and Wechat.
Deliverables:
Brand Strategy, Tone of Voice, Brand Identity, Art Direction, Animation, Advertising, Sales Toolkits, Social Templates, Desktop Application.
More here:
https://www.lovegunn.co/csc
Chelsea FC - Iconography
An adaptive icon system for Chelsea Football Club. This unification helps to maintain a consistent visual appearance in line with the famous Chelsea crest and their brand typeface.
As with any brand that has multiple fan and business touchpoints, following a full review Chelsea Football Club found their iconography to be inconsistent, confused and unfit to set foot on the pitch. We worked with the brand team to create a unified, simple solution to this identity problem.
We identified all the digital and physical touchpoints icons were used across the entire business and devised a new icon system that would work seamlessly across screens and signage. Based on their brand typeface, Chelsea Basis and the club crest, the new linear icons have been developed on a grid system to maintain consistency and legibility.
The London Economic
The London Economic is an independent digital newspaper supporting liberal, progressive, pro-European and pro-business viewpoints.
As a London newspaper catering for a genuine London mindset, they wanted to have a clearer tone of voice and brand positioning to reflect their journalistic stance. With an ambition to spread into new cities and become a true authority and voice for a metropolitan mindset.
Solution:
We developed a new brand positioning called 'City Sense' which allows the brand to have a wide focus on city life whilst retaining a consistent tone of voice and journalistic stance. The new visual identity is created using punctuation marks to reflect the integrity of the platforms journalism, matched with a tonal colour palette, illustration style and art direction which combines to create a unified visual identity across multiple digital and print touchpoints.
Deliverables:
Brand Strategy, Tone of Voice, Brand Identity, Art Direction, Illustration Style, Merchandise, Social Media Templates, Guidelines.
Dion Homes
Dion Homes are a boutique London property developer. Their mission is to provide first time buyers and young families with the highest quality new homes which match the dreams and expectations of their young buyers. They came to us needing a complete brand renovation so that their visual identity and brand reflected their commitment to quality, craftsmenship and customer service.
Solution:
The new brand and visual identity is inspired by being delighted in the detail, from the materials used within the developments to the clean, fashion influences aesthetic applied across the new brand communications. We delivered a contemporary, elegant identity which Dion Homes and their customers can be proud of.
Deliverables:
Brand Strategy, Tone of Voice, Brand Identity, Art Direction, Brochures, Merchandise, Website, Guidelines, Hoarding.
Upskilling on a new level
The team behind Acclivity Advisors - specialists in finance and accounting for start-ups and fast-growth businesses - came to LoveGunn with an ambition to change the way business owners access valuable content for good. By democratising key information, they sought to cut out the middleman to help a wider range of start-ups, entrepreneurs and small financial teams connect, learn and share from one another.
WHAT WE DID
Product Strategy & Development, Brand Strategy & Identity, Web Design, Art Direction, Animation, Brand Guidelines
https://www.lovegunn.co/work/the-finance-department/
Spryt (Asa)
Missed appointments cost the US healthcare system over $150B each year.
Solving the patient no-show problem would remove a major obstacle in cost-effective healthcare delivery and improve patient outcomes in a post-COVID world. SPRYT’s vision and mission is to empower patients with an intelligent, accessible booking solution that allows them to take control of their medical appointments.
We conducted workshops, social listening and an array of research including studies led by GE Healthcare and the University of Surrey to understand public sentiment around the medical appointment booking process. By offering a digitally-native platform, SPRYT communicates directly with individuals through channels they use in their day to day lives to make this experience as seamless as possible.
The identity evolution began with our brand strategy - we repositioned SPRYT as a trustworthy, go-to digital solution that made medical bookings efficient and easy for all. We needed the brand to reflect how young people access information and interact with organisations. Not only did its proposition have to appeal to patients, it also needed to be adopted and advocated for by hospitals and practices. Accessibility of the interface and an innovative, straightforward user experience were crucial to success. Our strategy had the same values running throughout: empathetic, inclusive, innovative, informed and efficient.
From there, we conceived of our new logos, a colour palette featuring ‘Asa purple’, and comprehensible typography. In our Art Direction, we created bespoke graphic ‘sliders’ to be adopted across an array of different channels, taking inspiration from smartphone calendars and setting controls. To complete a visual universe for the brand, we provided photography, stationery, marketing, dashboard UX and UI, website design and WhatsApp avatars - as well as an extensive investment presentation enabling SPRYT to onboard investors and continue their growth trajectory.
Staze
After a year of pent up wanderlust, the world’s ready to get back out there. Match that with the growing appetite for short stays, and Staze is onto something. You set the radius, they bring the getaway inspiration - then serve up the easiest, cheapest, quickest way to make it happen. So you can have the time of your life, without having to go the distance.
Our strategy revolves around the notion that when you embrace the day, great things happen. Whether that’s the patchwork hills of the Cornish countryside, or the cobbled streets of Edinburgh city - it’s what you do on a holiday, not where you sleep, that makes it one for the books. We devised a colour palette informed by the landscapes of different staycation destinations, and paired it with a modern Sans Serif typeface that spoke to Staze’s party trick; converting that spur-of-the-moment energy into something with meaning.
We said no thanks to the glossy interiors our competitors like to feature in their imagery, and instead focused on the shared, rain-on-your-skin type moments that bring people together. We created a dynamic Zag brand mark to depict the unpredictable nature of spontaneity, getting from A to B to C across the country, and the excitement of new experiences you never saw coming. That same sentiment runs through the tone of our playful social templates, and all the way onto the Apple app store - tracking the energetic shortcut to wherever adventure awaits.
Beauty BLVD
Beauty BLVD pioneered Glitter Lips, a fun and innovative lip wear product that makes its wearers sparkle. We gave a premium look to their offering to help their products make waves in the marketplace.
Solution:
We created a confident, sassy, and female-first brand capable of resonating with and empowering a modern female audience. The bold look encourages the audience to be daring and have fun with their look whilst tapping in to the importance of bravery and sisterhood. By combining attitude with personality and expression, we have created a truly empowering beauty brand that isn’t afraid to stand-up and stand-out.
Deliverables:
Brand Strategy, Brand Identity, Brand Voice, Packaging Design, Digital, Toolkits
More here:
https://www.lovegunn.co/beauty-blvd
HER
With a digital-first approach, Her is a contemporary Irish media brand that has evolved into a trusted presence for the next generation of changemakers with its perspectives on relationships, culture, health, sport, travel and beauty. The platform aims to redefine what it is to be an Irish woman and empower them through storytelling.
WHAT WE DID
Brand Strategy, Brand Identity, Art Direction, Illustration, Social Media Templates, Animation, Tone of Voice, Copywriting, Brand Guidelines
Reviews
the project
Branding & UI/UX Design for Social Networking Platform
"They made us feel involved in the creative process and created a brand we are so proud of!"
the reviewer
the review
The client submitted this review online.
I am the Executive, Social Networking Platform of (a/an) Social Networking
Describe what your company does in a single sentence.The community app that puts everything in one place
- Rebrand
- App UX & Design
- Tone of Voice
Referral
Why did you select LoveGunn over others?High ratings, Close to my geographic location, Great culture fit, Referred to me, Company values aligned
What was the size of LoveGunn’s team?More than 10
What was your primary form of communication with LoveGunn?In-Person Meeting, Virtual Meeting, Email or Messaging App
Describe the scope of work in detail. Please include a summary of key deliverables.Brand Strategy & Design for new community app launching in 2024. Included Discovery workshops and Market Research around our target audience in key target markets (UK, Europe & US) before developing core brand strategy to establish the brand positioning. Brand Identity and Guidelines were then created alongside the UX and UI for V1 of the app and design for various marketing & sales collateral. Work is ongoing.
- Launching new brand
- Successfully launching V1 of the app
- Creating materials to gain further investment
LoveGunn are a great team to work with - super flexible, professional but also good fun. What I liked about them over other agencies I spoke to was that they put the customer at the centre of what they do which is so important for a community based brand like ours. They made us feel involved in the creative process and created a brand we are so proud of!
What did you find most impressive or unique about this company?Great process. Initially workshops and market research created the key insights and then the strategy stage built out a clear story that we all got behind before even considering creative. They then came up with great ideas and options which meant we were able to experiment and come up with a really unique brand identity and assets for us to launch with
Are there any areas for improvement or something {provider_name} could have done differently?None
the project
Branding Services for Luxury Vacation Company
"LoveGunn is creatively one of the top agencies in London."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the director of Oriri House, a company providing luxury and sustainable short stays and vacations in the UK.
For what projects/services did your company hire LoveGunn, and what were your goals?
This is a brand new business venture and we were looking for a branding design agency that could help us make a splash in the Homestays market. We believe we bring a new ethos to the industry combining luxury and sustainability and we wanted a brand that reflected that. We were looking for an overall look and feel for our company and website including design elements like logo, colours, and photography, but also tone of voice.
How did you select this vendor?
We knew LoveGunn had experience working with industry disrupters and so felt they would help give us the presence we wanted in the market.
Describe the scope of their work in detail, including any steps and the final deliverables.
LoveGunn worked with us to find the tone of voice and brand assets for the company. In our first sessions we set the scope of the work and LoveGunn were fantastic in drilling down to the essence of our brand and product. They identified the need to combine tradition and heritage with a standout design. After these scoping sessions, we were sent a range of options through which we refined the aesthetic, tone and brand assets. LoveGunn are excellent at taking on feedback and were always thoughtful in the refinements made. The final deliverables were exactly what we were after and included brand identity, tone of voice, colour palette, art direction, and several assets such as our much loved logo and illustrations. They also provided our company name which we are forever grateful for!
How many people from the vendor's team worked with you, and what were their positions?
3 team members. Managing Director, Creative Director and Senior Designer
Can you share any outcomes from the project that demonstrate progress or success?
LoveGunn helped set the tone for how the business engages with the outside world. We have yet to fully launch the brand as the business is still in early stages. Our partial launch has been a great success and we have beat our early targets. This is no doubt thanks to the aesthetic and tone of voice that LoveGunn created. We can’t wait to fully launch to whole brand in 2023!
Describe their project management style, including communication tools and timeliness.
Friendly, efficient, thoughtful and genius!
What did you find most impressive or unique about this company?
LoveGunn is creatively one of the top agencies in London. On top of that, they were really up-to-date on our industry and customer-base. These attributes proved invaluable as you can’t build a good brand without them. We also had a great time working with the team and hope to do so again in the future
Are there any areas for improvement or something they could have done differently?
We really couldn’t have asked for a better experience and can’t wait to get the brand out into the world
the project
Branding Services for Tech Startup
"They were really good at what they do, and we were satisfied with their services."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the founder of Zaya, a tech startup building a mobile app.
What challenge were you trying to address with LoveGunn?
We were ready to launch our mobile app last January, and we started pitching our app to advisors and potential investors. One of the biggest feedback we received was that our app at the time carried interesting and good features but had no branding, and our messaging was inconsistent. This made it hard for people to understand what our app really was. Our app is not an online dating app, but a social networking app that caters to single people.
What was the scope of their involvement?
To start off the project, we had a three-hour discovery session to define the goals we were trying to achieve and the problems we had. LoveGunn also used this time to better understand our brand, so we gave them a bunch of materials about our product and company. After that, they gathered all those information, conducted more research on their own, and eventually came back with different options for our brand book. We chose the one we liked the most and gave our feedback. From there, we went through a series of iterations until we were happy with the final version.
The brand book they made included our logo, messaging, mission and vision statement, color schemes, and other branding elements.
What is the team composition?
We worked with four people from their side: Christian (Managing Directory & Co-Founder), Tom (Creative Director & Co-Founder), Rachel (Design Director), and a copywriter.
How did you come to work with LoveGunn?
We found them through Clutch.
How much have you invested with them?
We spent between $25,000–$50,000.
What is the status of this engagement?
We worked together on this project from March–May 2022.
What evidence can you share that demonstrates the impact of the engagement?
Everything LoveGunn did stood out to us. They walked us through the whole process in a very organized way that helped us see and understand the different pieces they used in coming up with our brand. As a result, we were able to launch our brand three weeks ago, and our app now has about 30,000 users. A lot of our users have told us that they love the look and feel of our brand.
How did LoveGunn perform from a project management standpoint?
They did an excellent job in this regard. They communicated well and always followed up with us. Moreover, they usually scheduled video calls to walk us through what they had done and their thought process while making sure they gave us enough time for questions and feedback. We also used Zoom and email as our main communication tools.
What did you find most impressive about them?
We were impressed with the fact that LoveGunn went above and beyond for us. They didn’t treat us like just another client; they really wanted to understand what we were trying to solve, so they did rigorous research on our company and industry, including our founders.
Are there any areas they could improve on?
I honestly can’t think of anything. They were really good at what they do, and we were satisfied with their services.
the project
Brand Identity for Music Company
"They were an engine house of great ideas!"
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am a self-releasing musician, song writer and producer, under the name Joe James Lewis.
For what projects/services did your company hire LoveGunn, and what were your goals?
We were set to release my first music: a couple of singles and an EP. We were seeking a consistent aesthetic and voice to suit the music and ethos of the artist.
How did you select this vendor?
After initial conversations with LoveGunn we decided that the company was perfectly suited to meet our design needs. They were friendly, very switched on, invested and pitched great ideas.
Describe the scope of their work in detail, including any steps and the final deliverables.
LoveGunn created a full brand identity for Joe James Lewis, including typography, palette, art direction and album artwork. They responded well to feedback and presented distinct alternative routes to choose from.
How many people from the vendor's team worked with you, and what were their positions?
I worked mostly with the Managing Director, as well as junior and senior designers.
Can you share any outcomes from the project that demonstrate progress or success?
The work of LoveGunn provided a consistent aesthetic and voice to the Joe James Lewis brand across album artwork, website, social media, photography and a music video. Their work helped achieve over 30,000 streams with plays on Radio 6 Music and positive reviews across multiple online publications.
Describe their project management style, including communication tools and timeliness.
LoveGunn are fantastic to work with. Their team is engaged, perceptive and clear in their communication. They were an engine house of great ideas! And open to client feedback too.
What did you find most impressive or unique about this company?
They have such diversity in their portfolio without dropping standards. They can take on any project and deliver outstanding, unique design. This helped us speak to our audience and build a community.
Are there any areas for improvement or something they could have done differently?
I honestly think with LoveGunn you get the best of both worlds. They provide the personal touch, while delivering first class design and brand expertise. Chris and Tom are real wizards and great fun to work with!
the project
Website Design & Dev for Religious Fintech Company
"I loved their creativity, sense of comedy, and ability to go deep with our industry."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the CEO of IFG, an Islamic fintech.
For what projects/services did your company hire LoveGunn?
Our website had become outdated and we were keen to make sure that was overhauled alongside our overall brand. We also have sub-brands and wanted to make sure they received a treatment that cohered with the overall brand but remained distinct.
How did you select this vendor and what were the deciding factors?
We looked for references from brands we had admired in recent months. The key thing for us was the brand agency had a credible, high quality output, but were also really creative in coming up with their own view and slants on things.
Describe the project in detail and walk through the stages of the project.
After an initial meeting, and then a more detailed discovery meeting, LG started designing. We then had a meeting to talk through what had been designed (3 different directions). After we had chosen the route to go down (a composite of two of the directions) LG. then turned substantively the final version. Then there were some minor points of tweaking.
How many resources from the vendor's team worked with you, and what were their positions?
4 - project manager, designers, design lead
Can you share any outcomes from the project that demonstrate progress or success?
Our website looks far slicker today and is much easier to read and navigate. Early traffic signs are also promising.
How effective was the workflow between your team and theirs?
Very effective. Very responsive over emails and calls.
What did you find most impressive or unique about this company?
I loved their creativity, sense of comedy, and ability to go deep with our industry
Are there any areas for improvement or something they could have done differently?
Cheaper is always better but sometimes you have to pay for quality.
the project
Branding for Fundraising Platform
"They delivered exactly what we hoped for and more. I was really impressed with their overall work quality."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the founder of a global digital fundraising platform for sports organisations and charities.
For what projects/services did your company hire LoveGunn?
A full rebranding that would make our brand future proof and compatible with the branding of our partners (currently mainly football clubs)
How did you select this vendor and what were the deciding factors?
They came highly recommended by one of the football clubs we work with and I've worked together with Chris on a expert panel before.
Describe the project in detail and walk through the stages of the project.
Our brand hasn't changed since the very day it was launched (5 years ago) - whilst our business continues to grow we needed a fresh new brand that is also compatible with the partners we work with across the globe. After a very thorough onboarding workshop with all stakeholders in the company, they carefully guided us through various stages where they took the lead but made us feel like we were in the driver seat which was an excellent way of working together.
How many resources from the vendor's team worked with you, and what were their positions?
The two founders (Tom & Chris) and a full team of designers and storytellers.
Can you share any outcomes from the project that demonstrate progress or success?
The result that has been delivered is spot on - it is loved and appreciated across the board of our stakeholders and fits the instructions perfectly.
How effective was the workflow between your team and theirs?
Can't say that I ever worked with an external party where the comms were easier. Whilst they kept overview on emails and update documents I could basically reach them anywhere at any time which was really nice for the chaotic environment my business operates in.
What did you find most impressive or unique about this company?
How they have managed to grab the essence of our business in such a short timespan. By asking the right questions and pressing the right buttons they have managed to change the way we look at our brand and the future and we can only be grateful to them for these invaluable insights.
Are there any areas for improvement or something they could have done differently?
Nothing comes to mind.
the project
Brand Refresh & Product Dev for Professional Directory
"When you find someone as good as them, you don’t cut them loose."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the founder and CEO of a professional directory. We’re focused on music industry professionals.
What challenge were you trying to address with LoveGunn?
LoveGunn acts as our primary business integration partner. We’d worked with a previous vendor that wasn’t making the mark, so, we needed a rebranding effort that included a logo and brand guidelines. Additionally, we needed a product strategy.
What was the scope of their involvement?
We’re in the development stage right now, focusing on product strategy. Afterward, LoveGunn is going to build the solution and then stay on retainer. They also help with growing our marketing strategy as we hear back from customers on their needs using a paid survey. Initially, the survey wasn’t paid, and we only received 20 back when we needed around 50-75. We were going to contract a domestic firm to do this, but LoveGunn assured us that they would take care of it.
What is the team composition?
We work with about five people, including both founders and some of their marketing and technical folks.
How did you come to work with LoveGunn?
We searched on Clutch for integration partners that were also capable of developing brand guidelines. In addition to domestic partners, we highlighted international partners, as we wanted a very vibrant approach.
LoveGunn’s price point was right where we wanted, and they responded to us immediately. They were the only one of five people we reached out to who got back to us.
How much have you invested with them?
We’ve spent about $75,000, and when the contract is finished, we’ll have spent $200,000.
What is the status of this engagement?
We’ve been working together since March 2020.
What evidence can you share that demonstrates the impact of the engagement?
While there aren’t any external reviews yet, LoveGunn’s work is beautiful and stunning. Whenever we show it to people, they all want to know how created it. We’re very excited for the product launch this summer, as are our business partners; they leave rave reviews.
One challenge was that a lot of our branding was already trademarked in the US, so we couldn’t stray to far from that or we’d lose our patent privileges. LoveGunn did a great refresh while meeting those conditions, introducing a lot of dynamic aspects to our logo.
How did LoveGunn perform from a project management standpoint?
Because we work directly with the two founders, it’s a very intimate relationship. We get emails from them every week, so I’m fully aware of what’s going on.
When we kicked off the project, we were given a fully vetted plan and a Gantt chart with tasks and deliverables associated. Week to week and month to month, I know what’s going on.
They’re enormously responsive; I sent them a question yesterday and one of the founders called me from London five minutes later. Five minutes after we spoke, they sent me an email recapping the issue and a potential solution.
What did you find most impressive about them?
LoveGunn is incredibly invested in our success, which is a much rarer characteristic in the business world than it should be. They’re excited about our product and about working with us. When you find someone as good as them, you don’t cut them loose.
Recently, we had a snag with another integration advisor we had under contract. This vendor’s advice conflicted with LoveGunn’s, and LoveGunn pulled me aside to say that they were willing to work with anyone, but that their methodologies weren’t aligned. They asked us to trust them, and their argument was so compelling that I terminated the contract with the other advisors.
Their accessibility also stands out. If I sent them an email now, asking for a Zoom call, they would do it even though it’s late over in London. Finally, they’re great advisors who keep me out of trouble, and they’re joyous and open. I’ve never met another vendor with such transformative ideas.
We wouldn’t be here today without LoveGunn; they rescued our product.
Are there any areas they could improve?
I’ve worked with a lot of similar companies to LoveGunn, so I have a good deal of context, and I’m 100% satisfied with LoveGunn. Their pricing is high but fair, and they do such a good job that I don’t mind paying their invoices at all. Our previous integrator wasn’t giving us anything; they fleeced us toward the end.
Do you have any advice for potential customers?
Be clear on your vision and what you want LoveGunn to do. They’re a very talented group that’s great in the creative space. They’ll ask questions about whom you’re selling to and what their needs are. Initially, I struggled with this because I was so focused on our high-level vision.
the project
Re-branding for Fashion Company
"Their project management style was very hands-on."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the Co-Founder & CEO of a start-up sustainable fashion brand. We focus on ethical practices, sustainable materials and fun, colourful designs for women in their 20s.
For what projects/services did your company hire LoveGunn, and what were your goals?
We wanted to change the name of our brand and create a branding experience for our customers that matches the soul of our brand better.
We hired LoveGunn to develop the branding for this, practically, new company - from the font, colour scheme all the way to coming up with a new name for the company.
How did you select this vendor?
We reached out to 20+ branding agencies and got to the proposal stage with 5. LoveGunn were by far the leaders. They were the only ones who truly understood our brand, the problem that we're solving and where we want to take our company forward.
Their pitch was clear, straightforward and focused on what we wanted to achieve. We really liked that they spent the time to pitch to us before sending us the pitch presentation as that was a great way to understand their line of thinking.
Describe the scope of their work in detail, including any steps and the final deliverables.
We started with a team session in person to ensure that LoveGunn understood our brand and where we wanted to take it.
Following that LoveGunn came up with 3 creative routes for our brand. We loved how different the routes are that the team was flexible about combining elements across them. At that point the first name proposals started coming up.
This resulted in draft brand guidelines that we worked with the team to finetune for over 8 weeks. They were relentless at getting everything right and very flexible about changes, amendments and going back to the drawing board.
Their work on our name was amazing. They found many different angles to research and at the end, I believe, we came up with a great new name for our company.
How many people from the vendor's team worked with you, and what were their positions?
We worked directly with 3 people - the Managing Director, the Creative Director and the Head of Design.
Can you share any outcomes from the project that demonstrate progress or success?
LoveGunn delivered complete Brand Book and Branding Guidelines as a result of the project.
Describe their project management style, including communication tools and timeliness.
Their project management style was very hands-on. Chris was always extremely quick to respond to us and the team always had time to meet up for a quick call within a day or two.
We really liked that there were no 'big reveals', all the content was shared in advance, so we could review internally and share our feedback ahead of the call. That made our meetings very productive.
What did you find most impressive or unique about this company?
The fact that they were 100% committed to delivering a great result and were not shy to spare effort and time to get there.
Are there any areas for improvement or something they could have done differently?
N/A
the project
Branding for CBD Startup
"We really like their thinking process, how they challenge us, and their creativity."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the marketing and sales director at Folium, a CBD startup. We’re launching two brands of skincare in the coming months.
What challenge were you trying to address with LoveGunn?
We needed help with branding.
What was the scope of their involvement?
LoveGunn has helped us with brand strategy, including the logo, naming, color scheme, digital printing, company values, and brand guidelines. They’ve also built our two brands’ positioning stories.
We initially had a brainstorming session. They had a well-established process to help us come with ideas and thoughts about the brand. LoveGunn asked us specific questions and came with brand positioning, story, and values for both brands. They researched on their own and did the creative concept development to present it to us.
There was some back and forth to get our feedback. They came with a good analysis of what was done so far in the field, challenging us to look outside the CBD industry. Their suggestions were solid; they helped us to be clear on how we wanted to be seen. It became the base for all our brand stories, so it was much easier to position our products.
Then, they went into brand design and development. Additionally, LoveGunn has also done packaging and some mockups for the website and social media accounts.
What is the team composition?
We always talk to the managing partner and their creative director, but there are many more people on the creative team.
How did you come to work with LoveGunn?
It was through a network. The rest of the team had already worked with them on other projects for different companies. We looked at other branding agencies, but we chose LoveGunn based on the type of work they’d already done and the industry they had customers in, so we chose them for their experience.
How much have you invested with them?
We’ve spent £50,000 (approximately $67,000 USD).
What is the status of this engagement?
We started working together in August 2021, and our relationship is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
LoveGunn gets us and what we’re trying to achieve, and they feel like a member of our team. It’s a great partnership. Moreover, they’re creative and unique resources. We had 5–7 different ideas, and they managed to bring them to life with a consistent, positive surprise. Whatever they had in mind, everyone liked it. They’ve exceeded our expectations.
How did LoveGunn perform from a project management standpoint?
They’re very flexible, especially with payment terms, which we appreciate. They always deliver within the timeline or before. Also, they’re overachievers — the team comes with content when we were only expecting strategy compliance. Also, they put a lot of effort into our mockups and making sure that we understand the brand in its context.
We’re in contact via email so we can keep the extended team in the loop. All the branding sessions and feedback are done on Zoom calls, and we share screens.
What did you find most impressive about them?
We really like their thinking process, how they challenge us, and their creativity. We asked them to propose 2–3 other options, and they came back with outstanding work. Overall, they want to make sure you’re happy with what you get. Also, they’re very responsive and flexible.
Are there any areas they could improve?
They could challenge us even more. Sometimes they try to please too much.
Do you have any advice for potential customers?
Give them the best brief possible.
the project
Rebranding for Healthcare Scheduling Software Company
"Whenever something is explained to them, they immediately get it."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the co-founder of Spryt, a healthcare scheduling software company. We enable patients to book or reschedule appointments through WhatsApp.
What challenge were you trying to address with LoveGunn?
Pre-COVID-19, we were a sports tech business for when players weren’t showing up for their games. We decided to focus on the no-show problem within healthcare. We’re trying to solve the patient no-show problem. We needed help with rebranding.
What was the scope of their involvement?
LoveGunn repositioned and rebranded us as a tech company that targets the healthcare sector. The first step was a 2- or 3-day workshop to drill into what our company is about. It was a good discovery, even for our own understanding of what we wanted to look like. It was definitely a worthwhile exercise.
After that, they gave the brand a voice and what we want the world to see our company as. Since we’re dealing with patients who are people, we still wanted it to be very empathetic. It didn’t need to be over-clinical, but it needed to be helpful and approachable.
They helped us find where we could position ourselves to tick all those boxes. The full rebrand was the first thing in terms of logos and typography. We did a one-page investor deck. Now they’re working on a new website that will be live in about a week. Once we secure our funding, we will be engaging with them on an ongoing basis with a monthly retainer.
What is the team composition?
I work primarily with Tom (Creative Director & Co-Founder) and Christian (Managing Director & Co-Founder). There’s another person involved as well.
How did you come to work with LoveGunn?
When our company was a sports tech business, we were at a two-day workshop. At the end of that, each startup invited there had to pitch how they could help. When LoveGunn did their pitch, we just thought it was fantastic.
The presentation materials and what they’d done within 24 hours were fantastic. My fellow co-founder and I said that they would be the team for us whenever we need to do a rebrand. We have maintained contact since then.
How much have you invested with them?
We’ve invested around $20,000.
What is the status of this engagement?
Our ongoing engagement with LoveGunn started in April 2021.
What evidence can you share that demonstrates the impact of the engagement?
The feedback has been very positive. Whenever we showed one of our investors the one-pager, they actually asked to get in touch with them to use their services for other portfolio companies.
The LoveGunn team goes beyond our expectations. We give them an idea of what we want, and they go above and beyond.
In phase two, our focus will be on it to be through Alexa and voice assistant. We will use AI techniques to predict whether patients will actually show up.
How did LoveGunn perform from a project management standpoint?
They’re very quick to respond and quick to turn around work. There’s a constant flow of communication.
What did you find most impressive about them?
They’re very easy to work with. Their team is approachable and knowledgeable. Whenever something is explained to them, they immediately get it. They’re experts in what they do, and it’s been a pleasure to work with them.
Are there any areas they could improve?
It’s hard to fault them. They’re likely not the cheapest, but they’re some of the best.
Do you have any advice for potential customers?
Have a good idea in your head of what you want it to look like. Do your research, so you have some examples to show them. If it’s a website, have 4-5 sites that you like yourself. It’s good to have general ideas of what you like and don’t like. Their team can connect the dots and come up with something fantastic.
LoveGunn delivered a clear, fresh, and vibrant branding that within the first three weeks of launch, 20 new fan clubs were created. The workflow in between teams worked really well and the communication was great and honest. Customers can expect excellent designers that executed well on a project.