Llama Lead Gen

Please describe your company and your position there.

I'm the Director, Digital Media at the Ad Council. The Ad Council has created some of the most iconic campaigns in advertising history, including our Covid-19 Vaccine Education "It’s Up to You" campaign. The It’s Up to You campaign encourages audiences to get the latest vaccine information—knowing that personal education is the first step in building vaccine confidence.

For what projects/services did your company hire Llama Lead Gen?

We hired Llama Lead Gen for their expertise in building and managing campaigns, serving as one of our marketing/advertising partners for the COVID-19 vaccine campaign. They were our day-to-day points of contact with planning, building, managing, and reporting the campaigns across various social platforms, which include: Facebook, TikTok, Twitter, Reddit, and Snapchat.

How did you select this vendor?

Llama Lead Gen was discovered by a colleague on LinkedIn when searching for small agencies to help us manage the social ads for the COVID-19 Vaccine Education campaign.

Describe the scope of their work in detail.

• End to end campaign management of the COVID-19 Vaccination Education campaign on social media channels, including, Facebook/Instagram, Pinterest, reddit, Linkedin, Snapchat and Twitter (dependent on donated media support from respective platforms.)
• Utilization of third-party platforms when applicable, e.g., Smartly.IO. Training will be available if unfamiliar with interface.
• Communication with proper Ad Council teams including campaign management, research, and analytics, to understand target audience, objectives and goals of each platform campaign.
• Develop media strategy including audience targeting, flighting, goals and measurement strategy for each platform campaign.
• Identify efficiencies or shared successes of the campaign across the platforms.
• In-platform build, execution and ongoing management throughout length of campaign.
• Provide ongoing performance reports and recommended optimizations throughout lengths of flight
• When applicable, present performance reports to internal campaign teams and external media partners.
• Providing wrap-report at end of campaign with overall findings, performance and post-mortem on improvement opportunities.

What was the team composition?

The Llama Lead Gen team is one of the strongest examples I have personally witnessed of a good balance in distribution of labor. Every member on the team was actively involved in leading various meetings, offering suggestions to improve campaign performance. I was also pleasantly surprised by how involved Adam, the founder and CEO, was in the day-to-day.

Can you share any outcomes from the project that demonstrate progress or success?

Although the COVID-19 Vaccine Education campaign was still fairly new when Llama Lead Gen team was onboarded earlier in 2021, I think it’s fair to say that we have had great success with this campaign. To date, the campaign has exceeded expectations. To date, the campaign has generated $3.68M in spend, 497.7M impressions, 148.7M users reached, and 732.4K sessions to the website.

How effective was the workflow between your team and theirs?

The workflow between the Ad Council and Llama Lead Gen teams is seamless. We regularly communicate through e-mail and Slack; it’s not unusual for the communication between teams to occur multiple times a day. We also have weekly status check-ins and reporting overviews to discuss the latest updates and progress on the campaigns that they oversee.

What did you find most impressive about this company?

I’m most impressed by how proactive the Llama Lead Gen team is with managing our campaigns. Deliverables are always on time (with little to no edits needed); recommendations on how to improve our campaigns are expected. It’s truly a breath of fresh air to have partners who are always on top of everything. I also find it very inspiring how involved each member of the team is when it comes to both large and small tasks.

Is there any area for improvement or anything that could have been done differently?

No

Introduce your business and what you do there.

I run marketing for a fraud solutions company.

What challenge were you trying to address with Llama Lead Gen?

Llama Lead Gen helps us market ourselves to generate money so that we can help more banks and lenders with fraud. We want to bring our solution to more banks and lenders in order to create awareness of the various solutions that are available to them to combat fraud.

What was the scope of their involvement?

I reached out to help us with sponsored LinkedIn posts. We were hosting a webinar and wanted to generate more attendance via paid social ads. I connected with Adam (Founder & CEO) and he walked me through all the steps to get that campaign up and running. By the time that one was going, we had a white paper ready for a second one. He helped with everything from setting up an initial campaign to running competing ads and testing and learning from that.

He also assisted with creative content that would be presented in the ad. Working on the copywriting of the ad, he helped with wording so it would generate the most clicks. He helped me understand the analytics of the campaign in a very nuts and bolts way.

Currently, he’s in the middle of a digital audit of the digital marketing capabilities of our competitors. The plan is to take a look at what they’re doing, and figure out how to launch a paid Google Ad campaign to address that. We’ve also been talking about email marketing campaigns too.

What is the team composition?

Adam was my main, and only, point of contact. I know he has people who work for him.

How did you come to work with Llama Lead Gen?

I chose Llama Lead Gen because of Adam’s LinkedIn experience. When it came to launching a campaign, he was incredibly experienced and familiar with the platform. It’s not a very intuitive platform. He’s also very personable.

How much have you invested with them?

The initial project was $1,500.

What is the status of this engagement?

We began work in October 2020, and are still working together.

What evidence can you share that demonstrates the impact of the engagement?

I wound up getting 20 leads for our ad for the webinar, which we considered very successful. Adam was incredibly patient to help us target the ads to build the audience, and we got strong leads who were very qualified. It was a very fruitful campaign. They’re incredibly knowledgeable.

How did Llama Lead Gen perform from a project management standpoint?

Adam is very reliable and easy to work with. He knows what he is doing and is dependable. He takes an informal approach, which I prefer. We talk whenever I want to schedule it.

What did you find most impressive about them?

They brought a lot of knowledge to the table that I didn’t have. We’re a small company, and the need to leverage other’s expertise is important to us to get ourselves up to speed.

Are there any areas they could improve?

No, I’m hoping to work more with them in the future.

Introduce your business and what you do there.

I’m the director of media at a non-profit organization that's dedicated to using advertising to change behaviors on key topics. I'm involved in both social and emerging platforms.

What challenge were you trying to address with Llama Lead Gen?

We buy or place media on Reddit in order to get our creatives in front of audiences. We were looking for help running our budget for Reddit. We wanted someone with an understanding of the platform who could work alongside us and create plans that drive engagement and lower cost.

What was the scope of their involvement?

Llama Lead Gen is working with us to build media plans. They are liaising between the teams that build the campaigns and translating their objectives into that media plan. They are also addressing questions coming from Reddit, providing wrap up reports, and providing feedback to the team based on what they suggest.

We would do a sit down with the campaign team and understand what assets they have to run their objectives, their call to action, their target, and Llama Lead Gen will put together a media plan. We will then review their output, give feedback and suggestions, and then confirm with the media team that we work with.

What is the team composition?

The only person we're in direct contact with was Adam (Founder & CEO, Llama Lead Gen).

How did you come to work with Llama Lead Gen?

Adam was recommended to us by a friend of his that has worked with our team in the past. Out of the final candidates that we interviewed, he seemed the best. We need to get up and running very quickly and he was able to do that.

How much have you invested with them?

We invested around $400,000–$450,000.
 
What is the status of this engagement?

We started working with Llama Lead Gen in August 2020 and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

We’re still live with a lot of our campaigns so it’s hard to give in depth feedback on the results, but our first campaign that wrapped up was pretty successful.

How did Llama Lead Gen perform from a project management standpoint?

Adam was very flexible. He uses certain communication tools that were not the best process for our relationship, but he easily pivoted to the process that we have internally. He moves at a good pace and is able to keep up with how quickly we need things implemented. At the pace that we’re going, things could have been smoother if we slowed down a bit.

With the amount of work that we had to do in a small amount of time, we’re very pleased with how quickly he was able to understand our organization in order to navigate between project management for our teams and with our Reddit partners. A lot of our communication was done through Slack or emails.

What did you find most impressive about them?

Their pace of being able to start a project was impressive. They were able to jump in and reach out to our team and get the information they needed in order to get things moving quickly.

Are there any areas they could improve?

I think they could work on their accuracy. There are things that need to be double-checked so we don’t run into things that would affect the project drastically. Overall, nothing happened that was detrimental to our business or launching on time.
 
Do you have any advice for potential customers?

Make sure you’re up to speed with him because he was able to implement a bit quickly and making sure that what is communicated is understood; provide regular updates every week to have that constant verbal communication.

Please describe your company and your position there.

I'm a social media content creator, who was looking to grow my audience, and also market and sell a line of fan merchandise. With the goal of ultimately making this work, a full time career.

For what projects/services did your company hire Llama Lead Gen?

I needed to find a marketing 'one-stop-shop'. Working currently full time in the Ad industry, i knew to accomplish what i needed would require multiple initiatives. Improved social media engagement, larger audience, refined line of merchandise, targeting different audiences and learning from that, marketing products to those found audiences, expanding marketing efforts to new and emerging platforms, and then tapping into an expert who is on top of current trends and technologies related to all of this!

What were your goals for this project?

Improve my social presence, identify an audience, and market effectively to that audience. Also, to find a partner, that could do this for me, long term.

How did you select Llama Lead Gen?

I posted inquiries on Upwork, and explained everything i was looking for. Adam, and Llama Lead Gen had the best credentials, experience, and after one-phone conversation with Adam, i immediately had a feeling that he was the 'one-stop-shop' guru, i was searching for.

Describe the scope of their work in detail.

I ended up giving Adam many more tasks on my marketing 'to-do' list, than i originally had anticipated. He and Llama Lead Gen have been a goldmine of help, in that every time i proposed something, or explained a problem, they seemed to come back with an answer.

Originally tasked with growing social media audience, i then had Adam also handle my social community management; originally tasked with marketing my line of merchandise, i then hired a designer on Adam's team, to update and re-design most of my merch! Above and beyond! Adam and Llama are truly now my go-to partner!

What was the team composition?

Adam is my go-to marketing guru, but he also has brought in other members of his team, so there is a real one-on-one sense of collaboration, and working together; a copywriter, and a designer.

Can you share any outcomes from the project that demonstrate progress or success?

We are still working toward launching our paid campaigns, as this is still a new relationship, and there has been a lot of leg-work, and revamping of my product that is currently happening. But i have every confidence in Adam's guidance, and his team's, that when we launch, the sky will be the limit!

To me the metric of progress and success so far, has been Adam's constant communication and transparency, along the way, and how dependable his organization has been.

How effective was the workflow between your team and theirs?

Excellent!

What did you find most impressive about this company?

Apart from dependability and expertise in the core asks of my marketing plan, we're continually impressed with their efforts to give us little 'marketing nuggets' along the way; sometimes it's a text message with an interesting article, or an email explaining the latest tech innovation on Instagram, or a video he recorded walking me through step by step, how to set up this, or that. All of these are unsolicited, and really appreciated!

Are there any areas for improvement?

None.

Please describe your company and your position there.

I am the founder of a digital marketing agency. We predominantly work with tech companies, but it does range well beyond that. We'll get hired to tackle everything from digital strategy to campaign builds, content, implementation and management.

For what projects/services did your company hire Llama Lead Gen?

What can I possibly say about Adam and his team at Llama Lead Gen to do this justice? They have helped with anything you can imagine in the digital marketing realm:

1. Digital marketing strategy, consultation, paid advertising campaign builds, social media marketing campaigns (LinkedIn, Facebook, Instagram, Google, YouTube, Twitter, etc.)
2. organic social content calendar builds and Buffer/Hootsuite setup, Zapier and other marketing automations integrations,
3. CRM improvements and funnel building (in HubSpot, Pardot, Marketo, Salesforce, Pipedrive, Infusionsoft, etc.), email nurture/drip marketing campaign creation (in ESPs such as MailChimp, SendGrid, MailJet, etc.)
4. Chatbot setup and decisioning logic (Intercom, Drift, HubSpot, etc.), executing and managing all of the campaigns, and providing detailed reporting dashboards to track, measure, analyze, and optimize based on performance.

What were your goals for this project?

We were looking for someone we could basically add to the team to bring into client marketing engagements. The true key was finding someone I felt comfortable bringing into sales calls, who I could trust to really carry the conversation, understand the needs of the end client, ask the right questions, and then come up with the right strategy.

From there, be able to run end-to-end campaigns to bring the end client to their desired outcome.

How did you select this vendor?

It began with posting to Upwork, then interviewing some people who responded, then went into some test projects, and Adam killed it every step of the way, and quickly transformed into being more or less a part of the company on the marketing team.

Describe the scope of their work in detail.

What started as hiring Llama Lead Gen to put together and implement a social media ad campaign strategy, morphed into them becoming our all around marketing ninjas/CMO.

To date, they've done everything from building out our paid ad campaigns, organic social campaigns, creating landing pages, scheduling out organic social media posts, quickly whipping up campaigns to drive new opportunities with our database, joining potential client calls, driving digital marketing efforts for my clients, developing extensive digital marketing strategies, and creating email drip/nurture campaigns as well as chatbots and marketing automations.

What was the team composition?

Adam is the founder and is involved in all aspects from project management, to consultation and strategy, all the way down to execution and implementation. We’ve also worked with their Digital Marketing Managers (3 of them), Performance Marketing Analyst, Copywriters (3 of them), and Email Marketing and Automations Specialist.

Can you share any outcomes from the project that demonstrate progress or success?

We’ve seen a huge increase in lead volume and an increased quality in our leads. We’ve also seen a great boost in brand awareness, traffic, and online presence due to these marketing efforts. Beyond what Adam and his team has done for my company, they’ve been a HUGE help in winning me new business and delivering great results on each marketing project for my clients.

It's been an absolutely wonderful experience. He's impressed on every level. And this is coming from someone who has worked with WAY too many people on the marketing front, and have always been disappointed in one way or another. So far, not a complaint in the world.

Anyone hiring Llama Lead Gen is in amazing hands. Can't promise I won't keep them very busy though and limit their free time for other projects :)

How effective was the workflow between your team and theirs?

Llama Lead Gen collaborates with multiple members of our team. It feels like they are fully integrated into our company. Adam and his team make themselves available whenever we need them to engage.

In all my years of running my own business I don’t know that I trust anyone more than Adam and his team at Llama Lead Gen. I can always rely on him to be on calls, communicate effectively, and deliver with exceedingly great results for my company and my clients.

What did you find most impressive about this company?

Their ability to problem solve and work with the challenges presented to them. They have knowledge of just about anything and everything social media advertising and digital marketing and are happy to jump in to provide their suggestions and best practices.

We love working with Llama Lead Gen because of their thoughtfulness, friendliness, and expertise. They are experts at what they do and care about your company — it shows. They are a company you want to build a long term relationship with.

Are there any areas for improvement?

Every partnership has bumps and nuances to get to a perfect flow. So there's nothing I would say that is out of the ordinary for ANY partnership we've ever formed.

Please describe your company and your position there.

I am the Founder and CEO of Vivus LLC. We are a software development agency that specializes in Custom Web/Mobile development.

For what projects/services did your company hire Llama Lead Gen?

We hired Llama Lead Gen to craft a digital marketing strategy tailored around generating leads for my business. They built and managed paid advertising campaigns on various social media marketing platforms (LinkedIn, Facebook, Instagram, Google Ads, Twitter, and Reddit).

What were your goals for this project?

We wanted increased lead flow because we were only getting leads through word of mouth and referrals. We didn’t really have an online presence so they helped us starting from scratch to get us to a place where we wanted to be.

How did you select this vendor?

I found Adam and his company Llama Lead Gen through a referral. They had a great reputation and I liked their experience.

Describe the scope of their work in detail.

They provided a detailed digital marketing strategy tailored to our goals and needs. They then proceeded to build our funnel, all of our paid ad campaigns, email/drip nurture sequences, and even helped us organize our CRM. They also set up marketing automations within our CRM and managed the campaigns each month. They were great at providing continued optimizations, areas for improvement, and reporting dashboards so we can see under the hood.

What was the team composition?

Adam was the POC and always involved, however we also worked with specialists on his team (a copywriter, marketing manager, automation specialist, and a content marketing manager).

Can you share any outcomes from the project that demonstrate progress or success?

We were starting from scratch so any work done would be an upgrade. Llama Lead Gen, however, went above and beyond. They were there for us with every step of the way, educating on why we were doing certain marketing activities and what it would do for our bottom line. After a 3 months in we were seeing a few dozen leads come through consistently, which was huge.

How effective was the workflow between your team and theirs?

We had bi-weekly calls to update on status. Definitely suggest providing them more information in the beginning. The more they know, the more they will be able to help you. The whole team at Llama Lead Gen were very nice, genuine, and smart. I liked that they are all problem solvers. If we had a challenge as a company they would stand there with you to figure out the best solution. We used a variety of productivity tools to communicate and collaborate throughout our time working together (Slack, Trello, ToDoist, Google Docs, etc.).

What did you find most impressive about this company?

We had bi-weekly calls to update on status. Definitely suggest providing them more information in the beginning. The more they know, the more they will be able to help you. The whole team at Llama Lead Gen were very nice, genuine, and smart. I liked that they are all problem solvers. If we had a challenge as a company they would stand there with you to figure out the best solution. We used a variety of productivity tools to communicate and collaborate throughout our time working together (Slack, Trello, ToDoist, Google Docs, etc.).

Are there any areas for improvement?

None. You get what you pay for — quality. I’d recommend Llama Lead Gen to anyone!

Please describe your company and your position there.

I run my own digital design and development studio working with a range of businesses and startups to define and deliver digital experiences with a particular focus on Conversion Rate Optimization.

For what projects/services did your company hire Llama Lead Gen?

I hired Llama Lead Gen to create a social media marketing strategy, build and manage our paid Facebook/Instagram, LinkedIn, and Google campaigns, and set up chatbots, CRM, and email/drip marketing campaigns.

What were your goals for this project?

I wanted to use paid ads to increase our lead flow across a variety of channels and wanted to set up and build our CRM from the ground up.

How did you select this vendor?

I found Llama Lead Gen through a referral network. I wanted to work with an experienced digital marketer with proven results.

Describe the scope of their work in detail.

They created a holistic digital marketing strategy based on my goals and researched 5 of our competitors which was extremely helpful to understand what successes they had digitally and what their footprint was.

We had several discovery calls and they built all of my paid ads and organic social marketing campaigns from scratch. They also set up my CRM (HubSpot) and chatbots on my website. They managed the campaigns for several months while providing continued optimizations and areas for improvement.

What was the team composition?

Mostly worked with Adam. Also worked with Beliz, Natalia, Joe, and Amar. Adam is very involved in the process which is great from a project management perspective.

Can you share any outcomes from the project that demonstrate progress or success?

We saw an increase in qualified leads each month (+12%) which was a great additional source of lead flow for my business.

How effective was the workflow between your team and theirs?

Adam was highly communicative and thorough in his work with me. We used shared google drives for transparency and project management tools like Trello for organization.

What did you find most impressive about this company?

I liked their wide range of experiences. They handled all of my digital marketing and they are experts at each step. They were great at walking me through what they were doing and why it would help.

Are there any areas for improvement?

No. I’d recommend them to anyone looking for a great end-to-end digital marketing provider!

Introduce your business and what you do there. 

I’m the co-founder of a content company that produces stop-motion videos for brands.

What challenges were you trying to address with Llama Lead Gen?

We wanted to increase our customer acquisition.

What was the scope of their involvement?

We provided creative materials and helped us with customer acquisition via LinkedIn. Their team tailored campaigns to reach our target audiences.  

What is the team composition?

My main point of contact was Adam. 

How did you come to work with Llama Lead Gen?

I don’t remember how I found them. I think I posted about the job online and Adam reached out to me via email. 

How much have you invested in them?

We invested less than $10,000. 

What is the status of this engagement?

We worked together from September-December 2019.

What evidence can you share that demonstrates the impact of the engagement?

We saw increased engagement and we gained a few new clients each month as a result of their work. 

How did Llama Lead Gen perform from a project management standpoint?

The project management was very clear. They had a thorough system for organizing the project. Adam spent time learning about our business and target audience to tailor his outreach.

What did you find most impressive about them?

They’re straightforward and transparent. They do what they say they’re going to do, and are interested in helping clients grow their business. Our experience with them was positive. 

Are there any areas they could improve?

There’s nothing specific I can call out, they did a very good job. 

Do you have any advice for potential customers? 

 It was very effective to use them for high-ticket B2B services. It’s also important to remember that it can take a while to see a return on your investment. 

Please describe your company and your position there.

I work for FRContent, a digital marketing agency as a Media Director; we authorized consultation and an audit from LLG for one of our key clientele.

For what projects/services did your company hire Llama Lead Gen?

We hired Llama Lead Gen to first audit our social accounts to ensure efficiencies, create a digital marketing strategy and roadmap for us, and build and manage paid social media marketing campaigns across a variety of channels, as well as organic social media marketing.

What were your goals for this project?

We wanted to work with an experienced paid ads/social media guru and expert team in order to not only generate quality leads but also increase our presence and brand awareness.

How did you select this vendor?

I found Llama Lead Gen on LinkedIn and when speaking with Adam he made me feel at ease with the plan they had outlined for us. It was very structured, strategic, and customized to our unique needs.

Describe the scope of their work in detail.

They audited all our accounts for areas of improvement and low hanging fruit opportunities, developed an extensive digital marketing strategy, had several discovery calls with us to learn more about our goals and target audience, built out all of our paid ads and organic social marketing campaigns across several platforms, set up marketing automations for lead flow (nurture email campaigns and chatbots), and managed the campaigns while A/B testing and providing continued optimizations, areas for improvement, and extensive reporting dashboards.

What was the team composition?

Adam, Beliz, Natalia, Melissa, Amar. All digital marketers who are experts at their craft.

Can you share any outcomes from the project that demonstrate progress or success?

We saw a significant uptick in traffic, a 17% increase in lead flow month-over-month, and increased engagements on our social profiles.

How effective was the workflow between your team and theirs?

Working with LLG you get a personal touch. I was confident that we’d get positive results with Adam and his team in the driver’s seat and was very pleased with the results produced.

What did you find most impressive about this company?

Their ability to solve our business challenges and understand our target market stood out. Other vendors seem to be “money-grabbers”. Adam and the team at Llama Lead Gen really care about the end results and had our goals in mind throughout our engagement.

Are there any areas for improvement?

None that I can think of! I’d recommend Llama Lead Gen to anyone looking for experts at paid ads (LinkedIn, Facebook, Instagram, Google, Twitter), organic social, email/drip marketing, marketing automation (chatbots), digital marketing/social media marketing strategy, and building out and managing campaigns.

Introduce your business and what you do there.

I’m the founder of Providertech. We’re a healthcare technology company that provides communication solutions for healthcare service providers and payers. In a way, it’s like healthcare marketing.

What challenge were you trying to address with Llama Lead Gen?

As a B2B business, we were working in Google Ads and found that the leads were not qualified for us. We needed to find larger providers that could host our platform. Thus, we looked to Adam (Founder) to get us into LinkedIn lead generation.

What was the scope of their involvement?

We wanted to leverage the LinkedIn platform to remove smaller companies and target the companies that we wanted to serve as potential buyers for our product. Llama Lead Gen helped us get in front of these people. They worked with LinkedIn ads and built the service from the ground up. This included the development of ad copy, visuals, filters, and targeting.

What is the team composition?

We were working with 3-4 people, including Adam. He had people working on the backend and graphic designers for the imagery.

How did you come to work with Llama Lead Gen?

I found Adam through Upwork. He had many positive reviews and a solid background and expertise. Since it was a niche market, there wasn’t a ton of competition. We decided to work with him.

How much have you invested with them?

We ran campaigns that ranged from $1,000-$3,000 per month.

What is the status of this engagement?

We started working together in August 2019 and the work is ongoing. We’re working on campaigns.

What evidence can you share that demonstrates the impact of the engagement?

It’s been a great learning experience. We’ve got a few leads. We’ve put together great copy and the click-through rate has been great. The response to the ads has been positive. The data has shown how we need to engage with the community better.

We’ve gotten further along in the sales cycle from prospecting on LinkedIn.

How did Llama Lead Gen perform from a project management standpoint?

They are very responsive and pride themselves on getting back to customers quickly.

What did you find most impressive about them?

Adam cared a lot. He led a lot of the communication and was very active. He was on most calls and supplied insights and reviews of the data. He’s very heavily involved.

Are there any areas they could improve?

I think we could’ve worked with better expectations according to our cost level. We could’ve set more expectations up front about how this could be different with a larger budget.

Do you have any advice for potential customers?

Communication between parties is key. That’s very constructive and helpful.