It's time to generate leads for your business.
Struggling to gain quality leads, trying to kickstart your marketing efforts, or looking for strategic advice to market your product/service? Whatever your problem is we'll work with you to create an actionable gameplan and clear steps to reach your goals. Llama Lead Gen focuses on helping companies like yours generate qualified leads through paid social media marketing channels.
Marketing strategy: We work with you to create a holistic digital marketing strategy for your business goals and objectives and ensure your strategy is tailored to your specific industry and business needs.
End to end execution is our bread and butter. We've got experience working with ad accounts across multiple platforms and have a team comprised of ex-LinkedIn and ex-Facebook marketers.
Campaign management: We'll dig into the numbers and keep you informed throughout your campaign's lifecycle. We measure campaign success based on reporting and analytics, as well as the KPIs we set forth at the beginning to measure ROI and ROAS, along with suggested re-marketing tactics to further engage leads.
1 Language
- English
White-Label Digital Marketing Services for Digital Agency
the project
"It's been an absolutely wonderful experience."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the founder of a digital marketing agency. We predominantly work with tech companies, but it does range well beyond that. We'll get hired to tackle everything from digital strategy to campaign builds, content, implementation and management.
For what projects/services did your company hire Llama Lead Gen?
What can I possibly say about Adam and his team at Llama Lead Gen to do this justice? They have helped with anything you can imagine in the digital marketing realm:
- Digital marketing strategy, consultation, paid advertising campaign builds, social media marketing campaigns (LinkedIn, Facebook, Instagram, Google, YouTube, Twitter, etc.)
- organic social content calendar builds and Buffer/Hootsuite setup, Zapier and other marketing automations integrations,
- CRM improvements and funnel building (in HubSpot, Pardot, Marketo, Salesforce, Pipedrive, Infusionsoft, etc.), email nurture/drip marketing campaign creation (in ESPs such as MailChimp, SendGrid, MailJet, etc.)
- Chatbot setup and decisioning logic (Intercom, Drift, HubSpot, etc.), executing and managing all of the campaigns, and providing detailed reporting dashboards to track, measure, analyze, and optimize based on performance.
What were your goals for this project?
We were looking for someone we could basically add to the team to bring into client marketing engagements. The true key was finding someone I felt comfortable bringing into sales calls, who I could trust to really carry the conversation, understand the needs of the end client, ask the right questions, and then come up with the right strategy.
From there, be able to run end-to-end campaigns to bring the end client to their desired outcome.
How did you select this vendor?
It began with posting to Upwork, then interviewing some people who responded, then went into some test projects, and Adam killed it every step of the way, and quickly transformed into being more or less a part of the company on the marketing team.
Describe the scope of their work in detail.
What started as hiring Llama Lead Gen to put together and implement a social media ad campaign strategy, morphed into them becoming our all around marketing ninjas/CMO.
To date, they've done everything from building out our paid ad campaigns, organic social campaigns, creating landing pages, scheduling out organic social media posts, quickly whipping up campaigns to drive new opportunities with our database, joining potential client calls, driving digital marketing efforts for my clients, developing extensive digital marketing strategies, and creating email drip/nurture campaigns as well as chatbots and marketing automations.
What was the team composition?
Adam is the founder and is involved in all aspects from project management, to consultation and strategy, all the way down to execution and implementation. We’ve also worked with their Digital Marketing Managers (3 of them), Performance Marketing Analyst, Copywriters (3 of them), and Email Marketing and Automations Specialist.
Can you share any outcomes from the project that demonstrate progress or success?
We’ve seen a huge increase in lead volume and an increased quality in our leads. We’ve also seen a great boost in brand awareness, traffic, and online presence due to these marketing efforts. Beyond what Adam and his team has done for my company, they’ve been a HUGE help in winning me new business and delivering great results on each marketing project for my clients.
It's been an absolutely wonderful experience. He's impressed on every level. And this is coming from someone who has worked with WAY too many people on the marketing front, and have always been disappointed in one way or another. So far, not a complaint in the world.
Anyone hiring Llama Lead Gen is in amazing hands. Can't promise I won't keep them very busy though and limit their free time for other projects :)
How effective was the workflow between your team and theirs?
Llama Lead Gen collaborates with multiple members of our team. It feels like they are fully integrated into our company. Adam and his team make themselves available whenever we need them to engage.
In all my years of running my own business I don’t know that I trust anyone more than Adam and his team at Llama Lead Gen. I can always rely on him to be on calls, communicate effectively, and deliver with exceedingly great results for my company and my clients.
What did you find most impressive about this company?
Their ability to problem solve and work with the challenges presented to them. They have knowledge of just about anything and everything social media advertising and digital marketing and are happy to jump in to provide their suggestions and best practices.
We love working with Llama Lead Gen because of their thoughtfulness, friendliness, and expertise. They are experts at what they do and care about your company — it shows. They are a company you want to build a long term relationship with.
Are there any areas for improvement?
Every partnership has bumps and nuances to get to a perfect flow. So there's nothing I would say that is out of the ordinary for ANY partnership we've ever formed.
Focus
Portfolio
LinkedIn, Microsoft, Cornerstone OnDemand, Horizon Media, Quid, Amobee, CaredFor, Betts Recruiting, Co.tribute, City Pantry, Content Writers Group, Onepanel, Versive (now eSentire), Degy, Viking Pure Solutions, Five Eighty, Cedreo, Komet Sales, Test Country, Social Motion Films, Write Label
Facebook & Instagram marketing for moving company
We generated over 50 confirmed bookings for a nation-wide moving company.
The client offers moving services across the United States. As they were growing and moving into new markets, they needed help building awareness of their brand within the moving industry and obtaining more bookings in key markets. They are a startup so we needed to develop a moving company marketing strategy in order for them to see the ROI for their efforts.
We devised a plan to get this moving company lead generation, brand affinity, and qualified bookings. To do this we employed both organic and paid digital marketing efforts to help achieve the client’s goals. What started as 0 followers on all of their social accounts grew to 3,217 in 5 months. Our efforts also helped them to achieve 52 bookings.Â
SaaS B2B Strategy for Community Engagement App
About: The client developed a unique software platform to help large B2C enterprises involve employees and customers in serving their community, empowering them to share inspiring stories and showcase volunteering efforts to initiate brand advocacy.
What they were seeking: They were looking for a team with strong expertise in executing ad campaigns and generating enterprise leads on LinkedIn. The end goal was to generate brand awareness and schedule demos with target executives and optimize for a low CPL per qualified demo sign-up.
What we did: We consulted on, executed and monitored ad campaigns to generate qualified enterprise leads. Identified 2 creative concepts, setup campaigns, ad groupings, and tracking. We designed ads based on creative concepts and set the messaging and tone of voice. We created lead generation forms to capture contact information for demo call.
Results: We generated 243 leads, 550 social actions (likes, comments, and shares), a steady CTR in line with the campaign goals (-0.75% and above the benchmark of 0.35%), as well as 5 registered sign-ups over the course of a 1-month campaign.
Recruitment HR - Lead generation and B2B marketing
About: We created multiple campaigns to generate leads for a recruiting agency.
What we did: Each of our campaigns had different messaging based on target audiences: candidates looking for jobs and clients looking for candidates.
SOW expanded based on positive results: Our scope of work was expanded to Facebook for more lead generation ads and Google to initiate several search campaigns; optimizing based on keyword research and performance.
Results: We achieved 300 qualified leads within 3 months and a subsequent boost of 800+ social actions helping their brand awareness in turn.
Pharma Advertising - Lead generation and B2B
About: The company offers drug testing kits to businesses to fight against drug abuse. The goal was to generate leads who wanted to purchase their product offerings in bulk in order to conduct pre-employment drug screenings on their employees.
What they were seeking: They needed someone with a track record of success in B2B advertising campaigns on Linkedin. They wanted recommendations on the correct setup of their campaigns, to create ads, and to give feedback on their landing pages and marketing flow.
Results:
- Averaged a CTR (Click Through Rate) of 0.60% whereas the benchmark was 0.35%
- Achieved a conversion rate of 12% which is double the standard benchmark of 6% for B2B campaigns
- Acquired an extensive re-marketing list based on our campaign results and efforts
- 294 social actions (likes, comments, shares) and over 140% follower growth to the company
Cyber Security - paid social digital marketing
About: The client was getting lost in the clutter of the cyber-security landscape and was looking for the creation of a detailed media plan, marketing strategy, and for someone to execute B2B marketing campaigns over the course of several months.
What were they seeking: They were looking for an experienced digital media and marketing consultant to provide recommendations to drive brand awareness, affinity, and purchase intent.
Results: We were able to position the client as a key thought leader through our promoted posts, tweets and video campaigns across channels. We also saw a great share of event registrations which led to additional offline business opportunities for the client.
Generating 2,800+ Qualified Leads For B2B SaaS Co.
Llama Lead Gen was engaged to be the core marketing partner for a company focusing on delivering leading HR marketing SaaS software for learning and development. We worked diligently with the team for 10+ months to promote their HR recruiting SaaS through a holistic multi-channel marketing strategy. We were responsible for not only increasing lead generation but defining and driving their digital marketing campaigns.
Increasing Voter Turnout for 2020 Election
The Ad Council, known for its PSAs and willingness to tackle social issues to drive change, sought to increase voter turnout for the 2020 presidential election. They wanted to target underrepresented communities, eligible voters who were not registered, and those who did not vote in the previous election.
Llama Lead Gen was tasked with developing a robust social media engagement strategy on Reddit. Using the platform’s beta ad products, we were able to keep costs low while still obtaining high CTR. We used various ad styles to engage the target audience, such as banner ads, video ads, AMA, and conversation ads.
One of the most successful elements of the campaign was the AMA that invited Reddit users to engage with Lori Augino, the president of the National Association of State Election Directors. The live event presented an opportunity for the audience to ask questions about election issues, such as the security of mail-in ballots, the process of voting during a pandemic, and how to register to vote.
Digital marketing strategy for a B2B SaaS company
We generated 2,800+ qualified leads for a top HR talent management company.
Here's how we became the digital marketing arm for this B2B SaaS company:
Llama Lead Gen was engaged to be the core marketing partner for a company focusing on delivering leading HR marketing SaaS software for learning and development. We worked diligently with the team to promote their HR recruiting SaaS through a holistic multi-channel marketing strategy. We were responsible for not only increasing lead generation but defining and driving their digital marketing campaigns.Â
Stats:
- 2,837 total leads and conversions generated since Llama Lead Gen ran all digital marketing activity across LinkedIn, Google, Demandbase, and Drift.
- In the first and second quarter of our engagement, our LinkedIn campaigns produced 937 qualified leads given our strategy and direction.
- 189 MQLs, as defined by the sales team, which turned into opportunities and closed/won sales.
Reviews
the project
Digital Marketing for Entertainment Platform's Client
"The communication is concise and seamless. My experience working with the Llama Lead Gen team is very enjoyable."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
An entertainment platform which seeks to inspire creativity and bring joy to users around the globe. As a Client Solutions Manager, I support our advertising partners with digital strategy and creative inputs, as well as assist with new product implementation and optimization recommendations.
For what projects/services did your company hire Llama Lead Gen, and what were your goals?
Llama Lead Gen was hired to support with digital strategy and execution of The Advertising Council's PSA campaign around ending the stigma that surrounds the COVID vaccination. The goal was to drive users to the Ad Council website to learn more about COVID vaccine
How did you select this vendor and what were the deciding factors?
Llama Lead Gen was selected by our clients - The Advertising Council
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
Llama Lead Gen was responsible for the efficient media execution of the Advertising Council's Vaccine Awareness campaign. On the entertainment platform, they leverage the Ads Manager to structure and run ads totaling $350k in value. All deadlines were met and Llama Lead Gen delivered a timely and thorough post-campaign analysis.
How many resources from the vendor's team worked with you, and what were their positions?
3 individuals from the Llama Lead Gen team collaborated with us, Adam being the primary contact (Founder & CEO of Llama Lead Gen)
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Llama Lead Gen delivered over 66 million impressions and maintained an efficient click-through rate on their delivered media, allowing the platform to be a top-3 traffice-driving platform for the Advertising Council.
How effective was the workflow between your team and theirs?
The communication is concise and seamless. My experience working with the Llama Lead Gen team is very enjoyable. I especially appreciated the transparency in post-campaign reporting and what was shared back with clients at the Advertising Council.
What did you find most impressive or unique about this company?
I especially appreciated the transparency in post-campaign reporting and what was shared back with clients at the Advertising Council.
Are there any areas for improvement or something they could have done differently?
N/A - Wishing them the best as their company continues to scale!
the project
PPC Campaigns for Software Company
"The Llama Lead Gen team is easy to work with. They are responsive and pleasant. The workflow has been very smooth."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the senior paid media strategist at Relevize. We work with clients mainly in the B2B software space.
For what projects/services did your company hire Llama Lead Gen?
We have been working with Cassie from Lama Lead Gen for over 9 months on an ongoing basis. She provides us with creatives for our paid media advertising campaigns.
How did you select this vendor and what were the deciding factors?
n/a - was not part of this process
Describe the project in detail and walk through the stages of the project.
We have a great workflow where we provide all the information the Llama Lead Gen team needs to create a design for us, send them a quick order request, and they usually deliver within a couple days. If necessary, we provide feedback and ask for adjustments that are adjusted upon quickly.
How many resources from the vendor's team worked with you, and what were their positions?
We mainly work with Cassie who takes the orders and delivers on them too, but if she is out, Etrit has been filling in for her. We are also occasionally in touch with Adam, the CEO, who keeps us updated with any changes within the team.
Can you share any outcomes from the project that demonstrate progress or success?
Our top-performing ad campaigns were using Cassie's designs, which is obviously a huge component. Everyone was thrilled with the results!
How effective was the workflow between your team and theirs?
The Llama Lead Gen team is easy to work with. They are responsive and pleasant. The workflow has been very smooth.
What did you find most impressive or unique about this company?
Cassie is amazing at following different brand guidelines and adapting to any style. She delivers quickly, is great at taking feedback and provides helpful suggestions!
Are there any areas for improvement or something they could have done differently?
n/a
the project
Marketing Campaigns for Communication Company
"It’s truly a breath of fresh air to have partners who are always on top of everything."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the Director, Digital Media at the Ad Council. The Ad Council has created some of the most iconic campaigns in advertising history, including our Covid-19 Vaccine Education "It’s Up to You" campaign. The It’s Up to You campaign encourages audiences to get the latest vaccine information—knowing that personal education is the first step in building vaccine confidence.
For what projects/services did your company hire Llama Lead Gen?
We hired Llama Lead Gen for their expertise in building and managing campaigns, serving as one of our marketing/advertising partners for the COVID-19 vaccine campaign. They were our day-to-day points of contact with planning, building, managing, and reporting the campaigns across various social platforms, which include: Facebook, TikTok, Twitter, Reddit, and Snapchat.
How did you select this vendor?
Llama Lead Gen was discovered by a colleague on LinkedIn when searching for small agencies to help us manage the social ads for the COVID-19 Vaccine Education campaign.
Describe the scope of their work in detail.
- End to end campaign management of the COVID-19 Vaccination Education campaign on social media channels, including, Facebook/Instagram, Pinterest, reddit, Linkedin, Snapchat and Twitter (dependent on donated media support from respective platforms.)
- Utilization of third-party platforms when applicable, e.g., Smartly.IO. Training will be available if unfamiliar with interface.
- Communication with proper Ad Council teams including campaign management, research, and analytics, to understand target audience, objectives and goals of each platform campaign.
- Develop media strategy including audience targeting, flighting, goals and measurement strategy for each platform campaign.
- Identify efficiencies or shared successes of the campaign across the platforms.
- In-platform build, execution and ongoing management throughout length of campaign.
- Provide ongoing performance reports and recommended optimizations throughout lengths of flight
- When applicable, present performance reports to internal campaign teams and external media partners.
- Providing wrap-report at end of campaign with overall findings, performance and post-mortem on improvement opportunities.
What was the team composition?
The Llama Lead Gen team is one of the strongest examples I have personally witnessed of a good balance in distribution of labor. Every member on the team was actively involved in leading various meetings, offering suggestions to improve campaign performance. I was also pleasantly surprised by how involved Adam, the founder and CEO, was in the day-to-day.
Can you share any outcomes from the project that demonstrate progress or success?
Although the COVID-19 Vaccine Education campaign was still fairly new when Llama Lead Gen team was onboarded earlier in 2021, I think it’s fair to say that we have had great success with this campaign. To date, the campaign has exceeded expectations. To date, the campaign has generated $3.68M in spend, 497.7M impressions, 148.7M users reached, and 732.4K sessions to the website.
How effective was the workflow between your team and theirs?
The workflow between the Ad Council and Llama Lead Gen teams is seamless. We regularly communicate through e-mail and Slack; it’s not unusual for the communication between teams to occur multiple times a day. We also have weekly status check-ins and reporting overviews to discuss the latest updates and progress on the campaigns that they oversee.
What did you find most impressive about this company?
I’m most impressed by how proactive the Llama Lead Gen team is with managing our campaigns. Deliverables are always on time (with little to no edits needed); recommendations on how to improve our campaigns are expected. It’s truly a breath of fresh air to have partners who are always on top of everything. I also find it very inspiring how involved each member of the team is when it comes to both large and small tasks.
Is there any area for improvement or anything that could have been done differently?
No
the project
Digital B2B Marketing for SaaS Company
"We were impressed with the fact that Adam and team were ready to work with a broad scope."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
CEO @ Saas cloud-mobile suite digitizes and automates the last mile for companies with distributed assets and work force.
For what projects/services did your company hire Llama Lead Gen?
We were looking for a means to leverage outstanding customer cases and testimonials into a digital marketing campaign to reach a wider audience.
What were your goals for this project?
Primarily lead generation. This was our first foray into digital marketing and so we expect to expand the program based on outcomes.
How did you select Llama Lead Gen?
We advertised on UpWork and interviewed a number of applicants before picking Llama Lead Gen. I liked Adam's approach to the entire project on hand - including the fact that we may have fine-tune approach and deliverables as we progress.
Describe the scope of their work in detail.
Digital marketing program across primarily LinkedIn targeting specific verticals. This also involved assessing our current marketing assets including website, testimonials, case studies etc. and determining how best to package and use them across multiple programs.
What was the team composition?
Adam's team comprised of specialists who were brought in as needed. Some of the areas covered were editing and publishing case studies, eBooks and other material, setting up our Marketing Automation/CRM system (Hubspot), sequence generation etc. The composition changed as the project progressed.
However, we always had a single point of contact no matter who was handling the specific deliverable from Llama Lead Gen's team or ours. In our case that POC was always Adam.
Can you share any outcomes from the project that demonstrate progress or success?
Once the campaign launched, we are starting to see a steady growth in leads flowing through. Additionally, Adam has been discussing with us quite a bit about what can be done next including several ideas that we had not considered in the past.
How effective was the workflow between your team and theirs?
No complaints here. As mentioned in an earlier response, we always had a single point of contact (in our case, Adam) who was always available to respond and manage all aspects of the program.
What did you find most impressive about this company?
We were impressed with the fact that Adam and team were ready to work with a broad scope which they helped break down into manageable, time-bound chunks that could then be fine-tuned as needed. Adam acted as our stand-in digital marketing head all through, and continues to do so.
Are there any areas for improvement?
None that I can think of at this time.
the project
Lead Generation & PPC Management for SaaS Startup
"They have a great ability to take minimal direction and put a stellar campaign together."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the Co-Founder of a SaaS company that helps our clients scale paid digital campaigns with their partners.
For what projects/services did your company hire Llama Lead Gen?
We hired Adam and his team to help build, execute, and optimize B2B lead generation campaigns on LinkedIn.
What were your goals for this project?
We were looking for someone who was an expert in paid LinkedIn ads and also had the ability to build full campaigns from scratch (i.e. asset strategy, copy writing, creative building, audience targeting, pixel integration, campaign execution and optimization, etc.).
How did you select Llama Lead Gen?
I initially found Adam on Upwork and then we set up a few calls to get acquainted. From the first call you could tell that he was very knowledgeable about paid LinkedIn advertising and also would be a great person to work with. We had talked with a bunch of other people and he was by far the most qualified!
Describe the scope of their work in detail.
Adam and his team have helped with full paid LinkedIn campaign execution and driving qualified leads from those campaigns. They have helped with asset strategy, copy writing, creative building, audience targeting, pixel integration, campaign execution and optimization, and reporting. They have a great range of services that help build an entire LinkedIn campaign from scratch.
What was the team composition?
Adam was my main point of contact, but I have also worked directly with his designers, copywriters, and audience experts.
Can you share any outcomes from the project that demonstrate progress or success?
Adam and his team have helped us deliver successful results for our clients. When our clients see great results, they expand their contracts with us. These successful campaigns have driven 10x revenue growth from several of our clients, which is outstanding.
How effective was the workflow between your team and theirs?
Adam and his team have awesome communication. They are very responsive and are great with setting expected deadlines (and exceeding them). They have a lot of processes in place that make the workflow during campaign planning very simple.
What did you find most impressive about this company?
Adam's expertise in paid LinkedIn advertising is unmatched! I'm very impressed with how knowledgeable he is on the platform, best practices, and nuances of LinkedIn lead gen ads.
I was also very impressed with the quality of work. He has definitely surrounded himself with a great team of designers and copy writers and their quality of work really stood out to me. They have a great ability to take minimal direction and put a stellar campaign together.
Are there any areas for improvement?
Nope, they are the best B2B paid social agency I've ever worked with.
the project
LinkedIn Advertising for Fraud Solutions Company
"We got strong leads who were very qualified. It was a very fruitful campaign. They're incredibly knowledgeable."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I run marketing for a fraud solutions company.
What challenge were you trying to address with Llama Lead Gen?
Llama Lead Gen helps us market ourselves to generate money so that we can help more banks and lenders with fraud. We want to bring our solution to more banks and lenders in order to create awareness of the various solutions that are available to them to combat fraud.
What was the scope of their involvement?
I reached out to help us with sponsored LinkedIn posts. We were hosting a webinar and wanted to generate more attendance via paid social ads. I connected with Adam (Founder & CEO) and he walked me through all the steps to get that campaign up and running. By the time that one was going, we had a white paper ready for a second one. He helped with everything from setting up an initial campaign to running competing ads and testing and learning from that.
He also assisted with creative content that would be presented in the ad. Working on the copywriting of the ad, he helped with wording so it would generate the most clicks. He helped me understand the analytics of the campaign in a very nuts and bolts way.
Currently, he’s in the middle of a digital audit of the digital marketing capabilities of our competitors. The plan is to take a look at what they’re doing, and figure out how to launch a paid Google Ad campaign to address that. We’ve also been talking about email marketing campaigns too.
What is the team composition?
Adam was my main, and only, point of contact. I know he has people who work for him.
How did you come to work with Llama Lead Gen?
I chose Llama Lead Gen because of Adam’s LinkedIn experience. When it came to launching a campaign, he was incredibly experienced and familiar with the platform. It’s not a very intuitive platform. He’s also very personable.
How much have you invested with them?
The initial project was $1,500.
What is the status of this engagement?
We began work in October 2020, and are still working together.
What evidence can you share that demonstrates the impact of the engagement?
I wound up getting 20 leads for our ad for the webinar, which we considered very successful. Adam was incredibly patient to help us target the ads to build the audience, and we got strong leads who were very qualified. It was a very fruitful campaign. They’re incredibly knowledgeable.
How did Llama Lead Gen perform from a project management standpoint?
Adam is very reliable and easy to work with. He knows what he is doing and is dependable. He takes an informal approach, which I prefer. We talk whenever I want to schedule it.
What did you find most impressive about them?
They brought a lot of knowledge to the table that I didn’t have. We’re a small company, and the need to leverage other’s expertise is important to us to get ourselves up to speed.
Are there any areas they could improve?
No, I’m hoping to work more with them in the future.
the project
Reddit Campaigns Management for Marketing & Ads Nonprofit
"They were our teammates through and through."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Adam Yaeger at Llama Lead Gen was an incredible asset to our Ad Council team this year. We needed someone to jump in to manage all of our Reddit campaigns. Adam was super reliable, always there to answer any questions that we had throughout the process.
He also was incredibly savvy in managing our campaigns from start to finish. The end of of campaign reports he provided were exceptional. I'm looking forward to working together with Adam in the future.
For what projects/services did your company hire Llama Lead Gen?
To manage the "hands on keyboard" of all of our Reddit advertising campaigns.
What were your goals for this project?
Every campaign had a different goal but it was usually either branding and awareness or drives to site.
How did you select Llama Lead Gen?
We interviewed a number of candiates of Llama Lead Gen was the most qualified.
Describe the scope of their work in detail.
We hired Adam and his team to manage several reddit campaigns from August through December, which included three very successful AMAs (Ask Me Anythings)
What was the team composition?
Confidential
Can you share any outcomes from the project that demonstrate progress or success?
All of our campaigns were successful. Because of Adam's management of the media - we spent our budgets in full, had low CPMs and reached our objectives.
How effective was the workflow between your team and theirs?
Incredibly effective. Adam was super responsive and always there. His
What did you find most impressive about this company?
Their agility, quick to respond, and the feeling that they were our teammates through and through.
Are there any areas for improvement?
Not that I can think of!
the project
Advertising for Online Forum
"Adam's knowledge is evident and he is very willing to test new strategies and approaches. "
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Director of Business Marketing at an online forum, a company known across the globe for providing community and belonging for 50M+ daily active users across 100k+ communities.
For what projects/services did your company hire Llama Lead Gen?
We partnered with Adam and team on over 5 different public service announcement campaigns with a variety of strategies including Ask Me Anything, Comments On campaigns, new beta product placements as well as standard media buys.
What were your goals for this project?
Our goal was to ensure the Ad Council message was as impactful and authentic for our platform as possible. Each campaign needed to be catered to different target interest groups and communities.
How did you select Llama Lead Gen?
We were connected with Llama Lead Gen via our partners at Ad Council.
Describe the scope of their work in detail.
We met consistently with the team to discuss the varied campaign objectives, optimal creative and targeting and budget and flighting. Adam has been a lead voice in the conversation to set the strategy and approach.
What was the team composition?
I've worked directly with Adam.
Can you share any outcomes from the project that demonstrate progress or success?
We saw above average performance on a number of campaigns, successful flighting of new beta campaigns and even tested non-English creative with very successful results - an approach no other client had attempted previously.
How effective was the workflow between your team and theirs?
Adam is consistently quick to respond with clear and thorough answers and is a pleasure to work with. I'm convinced Adam does not have bad days. :)
What did you find most impressive about this company?
Adam's knowledge is evident and he is very willing to test new strategies and approaches. Having Adam in a meeting means you will quickly identify the ask, proposed solution and plan - making each meeting for efficient for everyone involved. Adam's clarity, speed and depth of knowledge separate him from the rest.
Are there any areas for improvement?
As someone who was new to our platform, Adam learned the ropes quickly and I'm confident he will be a pro in no time.
the project
Reddit Campaign for Non-Profit Ad Organization
"Their pace of being able to start a project was impressive."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the director of media at a non-profit organization that's dedicated to using advertising to change behaviors on key topics. I'm involved in both social and emerging platforms.
What challenge were you trying to address with Llama Lead Gen?
We buy or place media on Reddit in order to get our creatives in front of audiences. We were looking for help running our budget for Reddit. We wanted someone with an understanding of the platform who could work alongside us and create plans that drive engagement and lower cost.
What was the scope of their involvement?
Llama Lead Gen is working with us to build media plans. They are liaising between the teams that build the campaigns and translating their objectives into that media plan. They are also addressing questions coming from Reddit, providing wrap up reports, and providing feedback to the team based on what they suggest.
We would do a sit down with the campaign team and understand what assets they have to run their objectives, their call to action, their target, and Llama Lead Gen will put together a media plan. We will then review their output, give feedback and suggestions, and then confirm with the media team that we work with.
What is the team composition?
The only person we're in direct contact with was Adam (Founder & CEO, Llama Lead Gen).
How did you come to work with Llama Lead Gen?
Adam was recommended to us by a friend of his that has worked with our team in the past. Out of the final candidates that we interviewed, he seemed the best. We need to get up and running very quickly and he was able to do that.
How much have you invested with them?
We invested around $400,000–$450,000.
What is the status of this engagement?
We started working with Llama Lead Gen in August 2020 and the engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We’re still live with a lot of our campaigns so it’s hard to give in depth feedback on the results, but our first campaign that wrapped up was pretty successful.
How did Llama Lead Gen perform from a project management standpoint?
Adam was very flexible. He uses certain communication tools that were not the best process for our relationship, but he easily pivoted to the process that we have internally. He moves at a good pace and is able to keep up with how quickly we need things implemented. At the pace that we’re going, things could have been smoother if we slowed down a bit.
With the amount of work that we had to do in a small amount of time, we’re very pleased with how quickly he was able to understand our organization in order to navigate between project management for our teams and with our Reddit partners. A lot of our communication was done through Slack or emails.
What did you find most impressive about them?
Their pace of being able to start a project was impressive. They were able to jump in and reach out to our team and get the information they needed in order to get things moving quickly.
Are there any areas they could improve?
I think they could work on their accuracy. There are things that need to be double-checked so we don’t run into things that would affect the project drastically. Overall, nothing happened that was detrimental to our business or launching on time.
Do you have any advice for potential customers?
Make sure you’re up to speed with him because he was able to implement a bit quickly and making sure that what is communicated is understood; provide regular updates every week to have that constant verbal communication.
the project
Product & Social Media Marketing for Content Creation Brand
"We're continually impressed with their efforts to give us little 'marketing nuggets' along the way."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm a social media content creator, who was looking to grow my audience, and also market and sell a line of fan merchandise. With the goal of ultimately making this work, a full time career.
For what projects/services did your company hire Llama Lead Gen?
I needed to find a marketing 'one-stop-shop'. Working currently full time in the Ad industry, i knew to accomplish what i needed would require multiple initiatives. Improved social media engagement, larger audience, refined line of merchandise, targeting different audiences and learning from that, marketing products to those found audiences, expanding marketing efforts to new and emerging platforms, and then tapping into an expert who is on top of current trends and technologies related to all of this!
What were your goals for this project?
Improve my social presence, identify an audience, and market effectively to that audience. Also, to find a partner, that could do this for me, long term.
How did you select Llama Lead Gen?
I posted inquiries on Upwork, and explained everything i was looking for. Adam, and Llama Lead Gen had the best credentials, experience, and after one-phone conversation with Adam, i immediately had a feeling that he was the 'one-stop-shop' guru, i was searching for.
Describe the scope of their work in detail.
I ended up giving Adam many more tasks on my marketing 'to-do' list, than i originally had anticipated. He and Llama Lead Gen have been a goldmine of help, in that every time i proposed something, or explained a problem, they seemed to come back with an answer.
Originally tasked with growing social media audience, i then had Adam also handle my social community management; originally tasked with marketing my line of merchandise, i then hired a designer on Adam's team, to update and re-design most of my merch! Above and beyond! Adam and Llama are truly now my go-to partner!
What was the team composition?
Adam is my go-to marketing guru, but he also has brought in other members of his team, so there is a real one-on-one sense of collaboration, and working together; a copywriter, and a designer.
Can you share any outcomes from the project that demonstrate progress or success?
We are still working toward launching our paid campaigns, as this is still a new relationship, and there has been a lot of leg-work, and revamping of my product that is currently happening. But i have every confidence in Adam's guidance, and his team's, that when we launch, the sky will be the limit!
To me the metric of progress and success so far, has been Adam's constant communication and transparency, along the way, and how dependable his organization has been.
How effective was the workflow between your team and theirs?
Excellent!
What did you find most impressive about this company?
Apart from dependability and expertise in the core asks of my marketing plan, we're continually impressed with their efforts to give us little 'marketing nuggets' along the way; sometimes it's a text message with an interesting article, or an email explaining the latest tech innovation on Instagram, or a video he recorded walking me through step by step, how to set up this, or that. All of these are unsolicited, and really appreciated!
Are there any areas for improvement?
None.
Thanks to Llama Lead Gen's work, the client has seen a huge increase in the volume and quality of leads. They've been an integral component of client acquisition. They go above and beyond in their delivery, so the collaboration has been flawless. The reliability of their services is second to none.