Lizet Zayas Consulting

Please describe your company and your position there.

Owner and designer of mens and women's leather accessory line

For what projects/services did your company hire Lizet Zayas Consulting, and what were your goals?

My fashion brand was going through rebranding, and also was launching new products as part of the new brand. Lizet helped me create a new business strategy that helped my brand address some of the business gaps it was missing. Her strategy was spot on to help us launch a new product campaign, and strategies to help the brand monetize with new business partnerships.

How did you select this vendor and what were the deciding factors?

Referral

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Lizet’s really address creative goals from a business standpoint of view. Her process is very detailed and takes her time to first understand the business needs, challenges and the direction I wanted to take the brand. By the time she came back with solutions these were assertive and exactly what the brand needed.

How many people from the vendor's team worked with you, and what were their positions?

I, , as the founder, worked directly with Lizet. Lizet also brough some of her partners to help address some creative aspects for the campaign that were very talented and she managed the team successfully.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The product campaigns were very successful, but in particular I was able to take the brand to a higher level after building new partnerships and these are reaching the business goals we set as part of the strategy.

Describe their project management style, including communication tools and timeliness.

Lizet is very attentive, working with her was very dynamic and pleasant. She is an effective communicator, and collaborator, the whole process was a fantastic experience.

What did you find most impressive or unique about this company?

She is ambitious and has the best intention for her clients. I felt supported from the very beginning and was very happy at the end. I felt with her I have gained a partner for my brand.

Are there any areas for improvement or something they could have done differently?

Not all. It was a successful relationship.

Please describe your company and your position there.

I am an International Lifestyle Brand Owner and Executive Manager - offering daily ideas and inspiration around developing new consumer goods and services, business program expansion, and I oversee the operations and activities of departments within companies ensuring any issues are resolved in a timely and professional manner.

For what projects/services did your company hire Lizet Zayas Consulting, and what were your goals?

I hired Lizet to help me craft a perfect business message for my brand, clarify my value proposition as an entrepreneur and how this was going to reach my target market. Also, other businesses need such powerful speaking techniques to present and pitch my brand.

How did you select this vendor?

Met on an event.

Describe the scope of their work in detail, including any steps and the final deliverables.

The scope of work was branding positioning strategy for branded materials, speaking and pitch messaging, target market strategies and how to reach the right audience.

How many people from the vendor's team worked with you, and what were their positions?

Lizet is an independent consultant who has team partners and supporting talent to deliver the project.

Can you share any outcomes from the project that demonstrate progress or success?

My brand is effectively conveying the message I needed to represent me authentically. Since we worked together I have full clarity on how to speak efficiently to the right people. This was an important aspect for me as an entrepreneur.

Describe their project management style, including communication tools and timeliness.

It was very efficient, everything was according to schedule. Thanks to Lizet I was able to stay on track and not fall behind on aspects that were taking longer. She is very goal oriented and assertive. The process was very good.

What did you find most impressive or unique about this company?

Working with Lizet was a revelation. They always aim for growth and how to take my business to the next level. I was able to understand all the possibilities for my business. I loved working with her.

Are there any areas for improvement or something they could have done differently?

No. I am looking forward to working again with Lizet.

Please describe your company and your position there.

Hyundai Capital does the financing for Hyundai and Kia vehicles. I was the Director of Digital Marketing and responsible for all of Hyundai Capital America digital properties and capabilities, which includes the Consumer and Dealer websites.

For what projects/services did your company hire Lizet Zayas Consulting, and what were your goals?

Lizet was brought to work with the digital marketing team to develop creative solutions for all the digital projects and marketing campaigns under the Hyundai and Kia brands. Her artistic and creative direction was quickly expanded to direct and manage the visual experiences of all the marketing communications such: digital, print, mobile, photoshoot campaigns and she proceeded to be a valuable resource in order to bring business solutions that would help the brand reach goals.

How did you select this vendor and what were the deciding factors?

Lizet was a highly rated referral. We selected her based on her body of work and design portfolio

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Lizet was a key and the core player of all the creative and branding strategies for HCA. Her creative strategies brough solutions and help us reach the goals for:

• Hyundai Capital Corporate Website.
• Investors Relations content strategy.
• Global Branding Communications
• Hyundai Motors Finance and Kia Motors Finance website, mobile, marketing, print, value proposition and ongoing product sales campaigns.
• Other internal creative strategies as needed.

How many resources from the vendor's team worked with you, and what were their positions?

Lizet was the only person that worked with us. She worked independently but easily integrates to internal team players and vendors. She also does a great job managing team players and outsourced staff.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

During the 2 years of working with Lizet, the rate of our success was tripled. Lizet was expanded to art direct other marketing campaigns within the marketing department, working with the branding team in Seoul to develop HCA corporate website and served as branding development and guidelines communicator across the US team making sure other corporate offices would make use of the brand consistently and working with other creative global agencies.

How effective was the workflow between your team and theirs?

Lizet was a valuable asset that consistently provided creative solutions addressing the business goals. She didn’t just look at the visual aesthetics of the solutions, her strategy was based on a deeper level of understanding the target customer’s needs and how these solutions would be also beneficial for our brands. She integrated with the team perfectly bringing her ambitious vision to elevate our brands working efficiently with all the team players in other departments and vendors. They were strong communicators, highly goal-oriented, and delivered projects with no delays.

What did you find most impressive or unique about this company?

She is demanding on her work. Her standards of delivery are high and she truly enjoys working with people making the entire process an enjoyable experience.

Are there any areas for improvement or something they could have done differently?

We loved working with her. She is very passionate about her work.

Please describe your company and your position there.

We are a consulting firm serving Fortune 500 companies with unique catered technology strategy and implementation.

For what projects/services did your company hire Lizet Zayas Consulting?

Developed creative strategies for us and our clients, assessed our future business goals, explored our existing business challenges and conducted thorough competitive research to reinvent our brand and potential future avenues of growth.

They helped us get past our limitations and elevate our business revenue by reaching new target markets. This helped us grow our revenue an additional 200%.

How did you select this vendor?

Linkedin connection

Describe the scope of their work in detail.

- Website - Branding Strategy - Content Marketing - Branding positioning - Competitive Analysis

What was the team composition?

Our CEO worked directly with the contractor (1on1)

Can you share any outcomes from the project that demonstrate progress or success?

We've seen 200% growth due to the recommended strategy.

How effective was the workflow between your team and theirs?

Seamless, they were on top of updates and constantly in touch to get our feedback throughout the process.

What did you find most impressive about this company?

Their communication and ability to take provide innovative solutions and execute their recommended plans successfully.

Is there any area for improvement or anything that could have been done differently?

No