Live Communications

ISUZU South Africa tasked Live Communications to come up with a 2020 retail sales campaign to increase awareness of their vehicles and highlight their 2020 sales promotion – Buy any selected ISUZU vehicle and only pay in 2021.

The promotion was introduced to consumers right at the height of the Covid-19 South African lockdown, so it needed to be tailored to include messaging about financial viability and long term savings

Our creative team did an in-depth analysis of the financial markets and came up with a campaign centred around the two main characters that dominate any market – A Bull and a Hawk. Traditionally, both a Bull and a Hawk have positive associations across financial markets, and these were leveraged to create two fun and interesting 3D characters who brought ISUZU’s incredible deals to South African consumers.

The campaign was named Predictable Deals and hinged on the fact that although consumers were facing a very uncertain future in the face of the Covid-19 Pandemic, ISUZU was offering predictable deals that consumers could rely on to keep them on the road, with as little financial impact as possible, for at least 7-months. The campaign included 3D animations of the Bull and Hawk characters which were used in a 30” TVC.

The bull and the hawk were also the central characters in radio adverts and press adverts.

Giving an evergreen presence across the digital landscape to a brand that has been loved and trusted by mom’s for years and years.

Nestlé NIDO Switzerland approached the Live Communications team to create digital assets for their newly launched division – NutriTods. This division positions NIDO as the Experts in Toddlerhood and will be rolled out globally, to all agencies and stakeholders.

The NIDO brand has been loved and trusted for many years by moms all around the world. To introduce the new NutriTods division to the world, an “Evergreen” set of digital assets needed to be created to establish the importance of toddlerhood and the role of NIDO through engaging and visually exciting content.

These assets had to be adaptable to global markets, with the ability to be tailored to all digital platforms, and includes video’s, social media posts and infographics. The content blends lifestyle imagery and footage, with a childlike take on the world, through custom illustrations, bright colours and a relatable tone of voice.

Along with the assets, a usage guide for each asset was created, as well as a usage guide for all elements associated with the NutriTods division.

It was time to get customers tapping on their smartphones and getting familiar with the future of banking with the FNB App.

FNB asked us to carry out the in-branch launch of their Say Yes to the FNB App campaign, informing and educating customers on the  functionalities available to them to help change the way they bank.

LIVE Communications created a fresh look and feel that represented the new age and app-savvy way of banking.  The launch grew from one great execution to another.  Starting off with branch TV animations, we then created in-app comms, Z-card leaflets, a competition and a fun branch activation. From avoiding long  queues to banking anywhere, at anytime, FNB customers can change the way they bank if they Say Yes to the FNB App.

Sealing the deal with sweet rewards and even sweeter customer engagement.

Nestlé asked LIVE to create an incentivised campaign to drive customers in-store to push up the sales of Aero.

Who doesn’t love a little online shopping? The LIVE team conceptualised a campaign with a LOT of online shopping up for grabs, and Aero customers loved it! We partnered with Zando.co.za to give consumers the chance to win over R300 000 worth of online shopping vouchers, and the uptake was fantastic! Happy consumers, happy client = happy days for the LIVE team.

Every now and then a creative challenge rolls through our studio that gives us the opportunity to literally change lives…

The children and teenagers of CHOC Childhood Cancer Foundation South Africa are facing the toughest battle of their young lives, but they won’t be facing it alone.

CHOC Childhood Cancer Foundation asked us to conceptualise an annual campaign to build awareness and raise funds towards the battle that children and teenagers are facing against childhood cancer.

The campaign needed to instantly resonate with South Africans, creating a head-to-heart connection with staying power. It had to be recognisable, authentic and something the South African’s from every walk of life, from every age group and from all regions could jump on board with.

 Our creative team took a long hard look at every South African to try and find some common ground among us, and eventually came up with … flip flops! Yes, you heard it – flip flops! Plakkies, thongs, slip slops, Ophaca’s, Chappals… whatever you want to call them, it’s a certainty that every South African loves these lazy day slip on’s…

The idea for Flip Flop Day was born.

Flip Flop Day is an annual event which the public can buy a sticker for, and flip on their flops for the entire day – from the classroom to the boardroom and everything inbetween.

The money raised from this colourful, foot friendly takeover will be given to CHOC Childhood Cancer Foundation.

Recognition and motivation are about an inherent loyalty to a company, creating a deeper-seated reason for staff to maintain that loyalty, and receiving more than just a pat on the shoulder when their loyalty and hard work is recognised.

Once ISUZU merged their truck and bakkie business, they required new collateral for their ISUZU Dealers Recognition and Motivational Programme. 

Live Communications was thrilled to be tasked by a company whose heritage and culture is almost as iconic as their trucks themselves; and we also knew that this programme had the promise of being something completely unforgettable.

After extensive research into the roots of ISUZU, we realised that giving them a programme based on ISUZU’s Japanese origins was the only way to honour the brand and to make those that remain loyal to it realise that they’re a part of a much bigger picture.

Service certificates

The Samurai would be nothing without their weapon, ISUZU would not be where they are without long and loyal service. This is just some of the evocative thinking used to reinvent a corporate A4 certificate into a much sought after recognition reward. The certificates were redesigned into stunning, oversized wall pieces, printed on hand-crafted paper and framed in bespoke perspex frames.

The certificates were all renamed with Japanese symbols that match the characteristics of the category they represent, accompanied by a small poetic write-up.

Support collateral

Along with the certificates an animation video was created to introduce the Samurai Shō Programme to the dealers at their yearly dealer conference. The dealers also received a beautifully crafted Samurai Shō booklet to explain the new recognition programme and everything it has to offer.

Since the launch of Samurai Shō, the programme keeps growing, ensuring that the spirit of the samurai is always carried into new dealer events and incentives.