A creative business to grow your bottom line.

Hello, we’re Liquorice.

Here’s the topline: we are a creative business that helps solve our clients’ problems and grow their bottom line.

Whether that’s helping them bring in new customers, helping their current customers to buy more, or helping them to build their brand, we make sure we use the marketing lever to drive value.

Our team has worked across almost every sector, but we’re very focussed on working with retail, health, leisure and built environment brands.

And we have a track record in doing it very, very well since 2009. So while we could write more about our clean thinking approach to marketing or how everything we do is rooted in reason, we’d rather talk things through face to face.

Take a look at a few examples of our work which includes TV, Digital, Social and print. It's about the appropriate and correct channels to engage the customers you seek to serve and drive the most value in those engagements, so we start from a blank page and go through a process of Diagnosis, Prognosis, Application, Measurement and Re-application to ensure you get the best return on your marketing spend.

 
$10,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2009
Show all +
Cheltenham, United Kingdom
headquarters
  • 9 Bath Mews, Bath Parade
    Cheltenham, GLS GL53 7HL
    United Kingdom

Portfolio

Key clients: 
One Stop Stores, Papa John's Pizza, Ashton & Parsons, Kelo-Cote, Somerset County Cricket Club, Bath Tourism, Macushield, Quod, CEMEX, Maccaferri, Lypsyl, Bath Fertility, MCN
I.T.S. Rebrand Image

I.T.S. Rebrand

The Task:

I.T.S. are a successful, ambitious and customer-focused food and beverage flavouring company. In an increasingly trend-driven and demanding industry, I.T.S. wanted to take the brand to the next level by making a splash in the marketplace with a new look and feel that better represents their values, approach and attitude – one that could form the foundations of a company with big ambitions and

can help take them to the next level.

Our Solution: 

We ran a productive workshop with key I.T.S. stakeholders to pinpoint potential avenues for their new branding.

One thing that came through loud and clear is that I.T.S. want to stand out; both in terms of how they look and sound, but also in terms of having an opinion and making their voices heard within the marketplace.

We developed the line “A BRAVER FLAVOUR” – to both describe who I.T.S. are as a company and the benefits that they offer customers.

This became the foundation of the brand’s new positioning.

Continuing the theme, we created a logo that represents a badge of honour at the heart of I.T.S.’s visual identity – and is deliberately a million miles away from their competitors’ visual identity to give them that all important stand out. We brought through their sense of humour, too – with a Latin motto on their shield logo reading “gustom hoc omnia”- or ‘taste is everything’.

To support the brand relaunch, we also developed new exhibition stands, fa ull suite of branded assets – including business cards, letterheads, email signatures, PowerPoint presentations and compliment slips.

MacuShield is a market-leading food supplement for Eye Health counting Lutein, Zeaxanthin and Meso-zeaxanthin. The brand owner has a high desire to drive growth in the UK taking advantage of marketing conditions.

The Diagnosis: 

Macushield is in a regulated market, within a low awareness category (eye health supplements), and is a low awareness brand. There is a clear demographic and mindset target

consumer uncovered following a segmentation exercise. 

Our Prognosis:

The consumer analysis and brand performance gave us a deeper understanding that the brand required a big awareness driving push coupled with activity to drive activation / purchase.

Central to presenting the brand to a large audience in a targeted manner was a combined TV and Door Drop strategy that built awareness over a defined period, then landing a Door Drop to reinforce the brand, educate further about the benefits or Macushield and drive footfall to our main high street retail partner, Boots.

Application:

The TV spot had to be transmitted in an “Information Only” capacity. With this in mind, our TV ad leveraged insight from a PPC campaign run off the back of an (unbranded) inclusion in a 2017 episode of BBC2’s ‘Trust Me I’m a Doctor’; our main mission being to ensure the three ingredients – Lutein, Zeaxanthin and Meso-zeaxanthin – were lodged in consumers’ minds. The limitations to broadcast content meant that the door-drop was particularly critical to the communication strategy.

The Evaluation:

The campaign delivered a strong initial impact, and as a result like-for-like sales tracked a significant double digit uplift following the campaign. The focus should now on keeping up the momentum, aiming to improve customer retention and the lifetime value of long-term customers.

 

Cryotag Integrated Campaign

Integrated campaign for clinically proven skin remover Cryotag running across TV,  Video, programmatic and social

Bath Fertility Bristol Launch Image

Bath Fertility Bristol Launch

The challenge with this successful fertility centre was focussed around a brand name - Bath Fertility and a desire to expand geographically into new territories with new clinics opening and promoting the Bath Fertility brand to potential new patients making it clear that Bath Fertility was opening a site in a new location, in this case Bristol.

The Liquorice Health team worked closely with the team at Bath Fertility to

build an integrated campaign to reach the right consumers. 

This has included creating everything from Facebook and Instagram teaser content to an out-of-home campaign going live on bus backs and 48 sheet sites around Bristol

Touching a number of key media and entry points to the brand our work included a suite of digital display ads, then redesigning key pages on their website to ensure a seamless digital customer journey as well as video content on YouTube.

All in all it’s been a great campaign to work on and we believed helped raise the profile if the business helping it complete a sale to Care Fertility in 2019

Natalie Emmett, Commercial Director of Bath Fertility said “Liquorice were tasked with launching our new Bristol centre. With only a short amount of time to spare they provided an integrated approach to our marketing campaign, creating emotional engagement for digital and out of home advertising. We are delighted to have worked with such a clever bunch of professionals who have patiently guided us to deliver growing awareness of our new centre.”

Ashton & Parsons Shhhhh Campaign

From relaunch in 2014 we have helped Ashton & Parsons become the category leader in teething pain relief. 

The Diagnosis: 

Ashton & Parsons have been making their traditional herbal teething remedy for 150 years using the same tried and trusted formula, however the brand had fallen out of regular distribution and needed to be reinvigorated to a new generation of mums. In the evergreen baby

market, we have to continually reach and influence a market that refreshes daily. 

The Prognosis: 

While parents are coming in to the market for the first time, we know that there are two things that are great at soothing teething babies, a cuddle with a soothing Shhhh, and of course Ashton & Parsons Infants' Powders, This simple insight formed the basis of our latest campaign. 

The Application: 

With a media strategy devised by our planning team, the campaign was always on - reaching new parents coming into the teething market each day, while making smart use of budget to minimise wastage. Delivered across digital, print and TV with a 100% delivery to households with a baby likely to be teething, the campaign underpinned by strategic partnerships with 2 prime, trusted Mother & Baby channels. 

Darren Low, CEO, explains: “Parents have always naturally soothed their babies distress with calming cuddles and a reassuring ‘Shhhh’. But when that’s not quite enough, Ashton & Parsons Infants’ Powders are a ‘Shhhh’ in a packet to provide relief from symptoms of teething. The idea is to bring those gentle soothing qualities to life with a beautifully animated ‘Shhhh’, which magically wafts throughout the ads and seamlessly becomes part of the Ashton & Parsons logo, forever associating the name with its naturally soothing qualities.” 

The Evaluation: 

Ashton & Parsons Infants' Powders gained market value leadership in category.

One Stop Franchisee Acquisition Website Image

One Stop Franchisee Acquisition Website

One Stop Christmas Online Game Image

One Stop Christmas Online Game

Christmas is the most important sales period of the year for convenience retailer, One Stop Stores. In order to drive footfall and maximise sales over the festive period, One Stop asked us to look for a way to amplify in-store activity and generate excitement that would increase web traffic and ultimately get more customers popping in to their local One Stop over Christmas.

Under the broader Open The Door To More

integrated campaign we developed for Christmas in store, we created an engaging and very seasonal Great Advent Giveaway game, which launched at the beginning of December and ran all the way through to Christmas Day.

Based on the traditional advent calendar, the game gave customers chances to open that day’s advent calendar door and see if they’d won one of more than 1,000 prizes. And with different Big Prizes being won every day (including a signed England cricket bat, chocolate hampers and winning your height in beer), there was every chance that customers could be making their way to their local One Stop to claim a prize. We also encouraged people to share news of their wins through social channels, to maximise our reach.

As well as supporting the game with mobile ads, developed to push people within 1km of a One Stop to take part in the game, we also drove people to play the game through One Stop’s social channels, digital display ads, emails, in-store POS, door drops and through the new One Stop website (which Liquorice built and launched in September 2018).

The campaign activity could be tracked via a live dashboard that Liquorice set up using Google Data Studio, allowing data to be viewed in real time. The results were spectacular: AdWeek lists expected benchmark for ads at 0.119% (in 2018). We achieved an overall immediate click thru of over seven thousand per cent higher. Added to this traffic to the website was up over 10,000 visits per day in the first week of the campaign.

Quod Website & Film Image

Quod Website & Film

URL: www.quod.com

Liquorice and Quod have worked together since Quod launched in 2010, with Liquorice creating the brand and developing all creative and digital marketing material including on-line planning tools, films, and related projects.

As a consultancy at the cutting edge of planning. Quod value brand and communication and the website is the 3rd we have

developed for them.

We understood that the new site needed to communicate the story of the consultancy. The open relationship with Quod allowed for a collaborative approach to the new site, exploring different creative routes and pushing the industry accepted norms.

The centrepiece of the new website was the homepage which featured a unique film creating a high impact experience to site visitors, delivering the Quod story and setting the brand apart from their competition.

The film, shot in London, Leeds and further afield, showcased some of Quod’s high-profile projects as well as footage of work and life in the city, underlining the importance of the urban infrastructure that Quod are so influential in developing.

We developed the website to allow Quod to promote its broad set of services, growing team and portfolio of projects. A newly designed staff page included short biographies, contact details and links to the full CVs of everybody that works at Quod. While the projects area allows, visitors looking to quickly assess whether Quod are the consultancy for them to filter projects and get quick and easy information on the type of work Quod deliver.

The new website was an instant success driving a surge in traffic and setting a new record for the specialist site. Quod’s website has continued to appeal to the planning sector with visits from over 2,500 users every month. The site’s flexible design has allowed it to grow in parallel with the consultancy.

 

 

Bath Christmas Market Image

Bath Christmas Market

MCN Bikes for Sale Image

MCN Bikes for Sale

CEMEX Porofoam Campaign Image

CEMEX Porofoam Campaign

CEMEX asked Liquorice to design a brochure and social media campaign for PoroFoam, their newest product. Since the release, Liquorice has designed digital and non-digital marketing material for CEMEX. Based on Liquorice marketing efforts, CEMEX reported a very successful first year of sales. 

Maccaferri Global Literature Image

Maccaferri Global Literature

Maccaferri, a civil engineering company wanted to standardize its global company and curate a consistent brand. Liquorice consulted existing company literature to determine Maccaferri's colour and icons. Liquorice also designed new brochures and a grid system to ensure future brand consistency. As a result, the new literature framework has been implemented across all global locations and has been well accepted. 

TVCampaign to support the relaunch of the new format Lypsyl

Cyclist Magazine Promotional Campaign Image

Cyclist Magazine Promotional Campaign

Cyclist Magazine approached Liquorice to develop a new marketing campaign for the magazine relaunch. Using a central theme of cycling, Liquorice designed the magazine to bring the viewer through the magazine like a bike ride. Cyclist Magazine noticed an increase in readership since the redesign. 

Somerset County Cricket Club Website Image

Somerset County Cricket Club Website

URL: https://www.somersetcountycc.co.uk/

The Task:

Having been the the club’s digital agency partner since 2011, we worked to deliver the 3rd evolvement of the club's website to improve  the overall user experience and add value to fans.. The club were keen to engage with their supporters via a fast and user friendly online experience

to keep them up todate with live cricket and cricket news.

Our Solution:

A Q&A session at the SCCC Members’ Lunch in August 2016 gave us an opportunity to work closely with some of the club’s most important stakeholders. Members got a chance to tell us what they wanted to see on the new site, which informed the constructions of a survey to be sent out to both the club’s members and a wider database of contacts. This allowed us to gain a quantitative view of the features and functions that the new site would need to offer.

Armed with the findings of our stakeholder research and with the client in full support of our vision for the site, we embarked on a 6-month design and build process. From the beginning, we knew that the design needed to be big and bold to really make the site stand out. With many of the club’s fans visiting the site from their mobile – it was essential that the site had the same big impact on mobile devices.

The build officially began in December, implementing the core site designs and integrating data feeds – which provide the site with live stats and scores.

Results

The finished version of the website was presented to the members at the April Members’ Lunch – just before the first game of the season. Following launch the website went on to win the Fan Innovation Award at the ECB’s prestigious Business of Cricket Awards for the Club’s new website, specifically the new Match Centre.

One Stop Point of Sale - Halloween Image

One Stop Point of Sale - Halloween

Kelo-Cote Global Web Platform Image

Kelo-Cote Global Web Platform

Papa John's Hyper-Local Social Image

Papa John's Hyper-Local Social

Reviews

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Website Dev, Branding & SMM for Pharmaceutical Company

“Liquorice does a great job of making sure they give us the best value for our money, which is definitely a positive.”

Quality: 
3.5
Schedule: 
4.0
Cost: 
2.5
Willing to refer: 
3.0
The Project
 
$1,000,000 - $9,999,999
 
2014 - Ongoing
Project summary: 

Liquorice handles strategic and creative marketing work for a pharmaceutical company based in the United Kingdom. Their team handles creative content generation as well as website development and updates.

The Reviewer
 
201-500 Employees
 
United Kingdom
Brand Manager, Pharmaceutical Company
 
Verified
The Review
Feedback summary: 

The promotional and development work delivered by the Liquorice team has satisfied project stakeholders, helping to expand their third-party engagements. Though there is some room for improvement in ad-hoc price quoting, they have put significant effort into providing excellent project management.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work for a pharmaceutical company based in the UK. I am the brand manager for a particular brand within our portfolio.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Liquorice?

They help us with everything from strategizing and establishing plans for the year all the way down to small creative jobs for our brand.

SOLUTION

What was the scope of their involvement?

We’ve stuck with the Liquorice team for five years, and they have grown the brand with us and come to understand it quite well. They built our original website in 2014, and since then have handled every single piece of creative, every single post or promotion, every change to the website, etc.

In terms of our digital presence, we haven’t had any major overhauls since they first designed the website, but they help us add features and information on a pretty regular basis. Their team is working on a site map at the moment, as well as the continued management of our Facebook and Instagram posts and paid promotions.

What is the team composition?

My main point of contact is Georgina (Senior Account Manager, Liquorice), and she works with another person as well. They handle the majority of our account, but we have also had contact with the owner of the company as well.

How did you come to work with Liquorice?

We started the engagement before my time at the company, but the reason we continue to work with them is that they are embedded in our brand and category so well, and we’ve developed a lot of trust with them.

How much have you invested with them?

We pay about £65,000 (approximately $86,600 USD) a year for their retainer and creative and media fees on top of that, so we’ve probably spent close to £1,000,000 (approximately $1,333,000 USD) in total.

What is the status of this engagement?

The project started with the original web development in 2014 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They send me updates pretty frequently to see how stuff is performing. The majority of what we do with them is split into two main categories. We do a lot of work with third parties, which has been performing really well. Our social projects haven’t quite matched that, so we’re still learning with that, but overall, we are quite satisfied with the outcome of the project.

How did Liquorice perform from a project management standpoint?

I find them quite good at tracking their own performance and letting us know what they learn from that. Liquorice does a great job of making sure they give us the best value for our money, which is definitely a positive.

They’re also very responsive, usually getting a response to any questions or issues we have by the next, if not the same day. We didn’t have a consistent account manager with them at the beginning, but since Georgina has come on board, she’s been excellent, and the service level has significantly increased.

What did you find most impressive about them?

One thing that they’re really good at doing is delving into the data around our industry to inform the strategy that we implement. They really go above and beyond with that sort of research, which I think is quite unusual for that type of agency.

Are there any areas they could improve?

If a job isn’t included in our retainer with them, those jobs are often quoted quite high, and not always at a consistent rate between me and other members of our team in terms of deliverables. That is one thing I do think they could improve.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 2.5 Cost
    Value / within estimates
  • 3.5 Quality
    Service & deliverables
  • 3.0 NPS
    Willing to refer

Branding & Web Re-Design for Food & Flavor Company

“It was refreshing to work with Liquorice because of the enthusiasm that they brought to the project.”

Quality: 
4.0
Schedule: 
4.0
Cost: 
3.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. 2019 - Ongoing
Project summary: 

Liquorice overhauled the brand and website design of a flavor house. Their team handled everything from logo colors and messaging to completely new wireframes for the company site.

The Reviewer
 
11-50 Employees
 
Newbury, United Kingdom
Adam Day
Head of UK Sales & Marketing, I.T.S.
 
Verified
The Review
Feedback summary: 

The design refresh has received highly positive feedback from consumers and allows the client to present their brand far more confidently than ever. The Liquorice team is very talented and engaged, demonstrating a genuine interest in the project and making the customer feel important.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We’re a flavor house, which means we manufacture flavors. My position is head of UK sales and marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Liquorice?

Our branding wasn’t as fluid as we wanted, and it didn’t really have a clear message, so we really wanted to do something different for our 10-year anniversary.

The goal was to address some of the challenges that a small flavor house has in competition by finding a brand that met our personality as a business and would help develop more recognition among our customers.

SOLUTION

What was the scope of their involvement?

Liquorice overhauled the brand and website design of a flavour house. Their team handled everything from logo colors and messaging to completely new wireframes for the company site.

What is the team composition?

We’ve had one primary point of contact, but we work with an IT team lead and creative director on their end as well.

How did you come to work with Liquorice?

They were recommended to us by someone we know who had worked with us before. It was really important for us to go with a company that we could trust with such a big project, so the recommendation played a big role in that decision.

How much have you invested with them?

We have spent in the region of £65,000 (approximately $85,300 USD).

What is the status of this engagement?

We started working together in August 2019 and the project is currently ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The full branding went live in November and we’ve had two exhibitions with the new branding since then. Qualitatively, it’s a massive improvement. Quantitatively we don’t have a lot of metrics just yet as it's only been 4 weeks and the website hasn't gone live fully, but we have certainly improved our standards and allowed people to better identify who we are.

Our customers have given us feedback that the message is much clearer than before, and from a personal perspective, it’s clear that the team and I feel much more comfortable talking about our brand to customers because of the increase in quality.

How did Liquorice perform from a project management standpoint?

On the whole, Liquorice has done a good job with project management. There’ve been challenges along the way, and we’ve missed deadlines on both sides, but projects never run exactly according to plan anyway. You have to accept that. As an overall package, we’re very happy with their performance.

What did you find most impressive about them?

It was refreshing to work with Liquorice because of the enthusiasm that they brought to the project. When every we would challenge them with questions, they were really passionate and engaged with the ideas they had given us, so we were able to have a really productive back and forth rather than just compromising on the quality or messaging of the designs.

Are there any areas they could improve?

At a few points throughout the project, we would request extra bits and pieces for the project, and it could feel like they were more interested in making sure they got the money for the activity than in providing quality service. It’s not that I think they should give things away for free, but I do think they could maybe work to deliver that service in a better way.

Do you have any advice for potential customers?

Trust their ideas, because this team really knows what they’re talking about.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 3.5 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev, SMM, & Marketing Services for Retail Convenience Business

"There's a personal touch, and it feels like a family business."

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
4.0
The Project
 
Confidential
 
2015 - Ongoing
Project summary: 

 Liquorice provides web development, branding, and email strategy services for a retail vendor.

The Reviewer
 
10,001+ Employees
 
United Kingdom
Nigel Prendergast
Head of Marketing, One Stop Stores Ltd
 
Verified
The Review
Feedback summary: 

 Liquorice's efforts have driven real results and have spurred an increased customer presence. The team is professional, timely, and knowledgeable.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We are a retail business that operates 940 sites throughout the UK.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Liquorice?

We wanted to change our marketing from basic promotional marketing to more storytelling.

SOLUTION

What was the scope of their involvement?

They've done quite a lot over the past four years. They draw our point of sale, and work with us day-to-day. They've re-built our HTML website and redeveloped it on WordPress to give it more functionality, done research pieces, assessed how effective our in-store marketing and what it needs. They're doing an email strategy for us, and they also work with the B2B elements of our company as well. They also helped us launch our Instagram account.

What is the team composition?

I have one main point of contact, but I also work with retail directors, account managers, creative directors, and designers

What is the status of this engagement?

We began working together in 2015, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've delivered excellent results through a Facebook testing program, where we tested four different messages across four different constructs. We got good results in terms of driving customers into the stroe.

How did Liquorice perform from a project management standpoint?

They were great. We communicated via phone and email. I don't typically get involved in the day-to-day, but we have weekly status calls, where we talk about the projects and business.

What did you find most impressive about them?

There's a personal touch, and it feels like a family business. It's doesn't feel like the bigger companies out there.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

My advice is to keep in contact with them every day. Communication is key. I would also push them to give you ideas because the ones they’ve come up with have been great.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Branding & Content Creation for IVS Fertility Company

“Until you have a company like Liquorice deliver a strategy for you, you won’t even know what you’re missing.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Aug. 2018 - May 2019
Project summary: 

To facilitate the expansion of an IVF clinic, Liquorice worked to raise brand awareness for the company. The agency delivered a marketing strategy, generated creative content, and conducted PPC efforts.

The Reviewer
 
11-50 Employees
 
Bath, United Kingdom
Natalie Emmett
Commercial Director, Bath Fertility
 
Verified
The Review
Feedback summary: 

Liquorice’s work led to a 20% increase in brand awareness. By delivering a successful strategy for raising brand awareness, they effectively consolidated the work of different subcontractors. They excelled at shaping and communicating the brand persona as well as targeting key demographics.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the commercial director for Bath Fertility, an IVF company based in Southwest England. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Liquorice?

We sought to raise brand awareness, especially when we were entering an emerging market. Our business was expanding into a particularly competitive city. While it’s strategic to move into a saturated area, we now faced the challenge of increased competitors.  

SOLUTION

What was the scope of their involvement?

We were going to be opening up a satellite clinic in Bristol, and we brought Liquorice in to help with the expansion process. Liquorice worked to transfer our expertise and brand momentum into the new area.

Working in conjunction with a third-party partner of theirs, they generated creative content for social media and physical advertising. Using real images of our patients and their babies, they tailored our marketing approach to our target demographics quite skillfully.

They also conducted PPC efforts to maximize our visibility on the web.

What is the team composition?

Although the team fluctuated depending on the task, we worked with five or six people in total. Their team consisted of an account director, a senior account manager, a designer, and the head of health. Their CEO also worked with us very closely.

How did you come to work with Liquorice?

We had heard about them previously because they’d worked on a similar project for another IVF company in the Midlands. We used Google to look into them further and saw the great health campaign they had executed for them. We had a lot of subcontractors at the time, but we wanted the work to be all under one roof. We met with Liquorice and found that they could consolidate it for us.

How much have you invested in them?

We’ve spent roughly $92,000.

What is the status of this engagement?

Our brand awareness project lasted from August 2018–May 2019. We’re still with them for web-hosting and ongoing support.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In the last year, our brand awareness grew 20%. While we weren’t explicitly tracking KPIs, we can attribute most of that success to them. With a serious procedure like IVF, it’s quite difficult to discern the real conversion rate and why people come to us. Despite that, Liquorice worked diligently to communicate our brand to potential clients.

Their creative content was striking and evocative. They did an excellent job of expressing our brand persona and targeting a demographic. They

Before, our many subcontractors were almost at war with one other over the workload. When we handed the work over to Liquorice, there was no confusion because the project was seamlessly coordinated.

How did Liquorice perform from a project management standpoint?

They were on top of project management. Their communication was transparent, and they hit all deadlines. We were given frequent updates in the forms of meetings, monthly reports, and phone and email check-ins.

They were always pushing us forward—I never had to chase them. We could relax, and let them do their work. I really appreciated that proactivity.

What did you find most impressive about them?

They felt very much like a one-stop-shop—everything would be done under one roof by their staff, who actually took the time to get to know us. They took detailed note of the brief, and they really took ownership of the project from there. They were creative, and the strategy was always very clear. The engagement was stress-free.

Are there any areas they could improve?

No, we were very satisfied with their work.

Do you have any advice for potential customers?

Give them a chance to come and talk to you, and you’ll be quickly converted. Until you have a company like Liquorice deliver a strategy for you, you won’t even know what you’re missing. You can trust that they will come up with something very clever.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer