What evidence can you share that demonstrates the impact of the engagement?
Overall, we’re happy with the work completed by Lighthouse London. We’ve seen a 61% increase in our user base, and about a 30% increase in conversions. Customers have given positive feedback on the simplicity and design of the site.
Our team was particularly impressed with their design and UX capabilities. Lighthouse London is full of creative people that can structure complicated and complex information in a user-friendly and clean way. That’s their true strength. They also have a set of senior leadership that is responsive and flexible to demands. If we want to discuss something that isn’t going well, they’re open to that. Another impressive trait about them is their network. They’re good at bringing in outside resources when they don’t have a certain skill in-house.
How did Lighthouse London perform from a project management standpoint?
Day-to-day project management was great. Their team is always responsive, using Slack to communicate with everyone involved with the project. The contact on our end who was involved in managing the project was always privy to what was going on. Their senior-level resources were excellent at structuring and breaking down the project. In terms of other tools, we used Asana and Basecamp to communicate with the designers.
What did you find most impressive about them?
Being a startup, our demands and goals change on a monthly basis. Lighthouse London was flexible at adapting to our requirements. Even when we’re unclear about specifics, they’re happy to deal with any challenges. I’d also say that pricewise, their costs are competitive for the skills they deliver.
Are there any areas they could improve?
During our project, we said that we wanted more insights monthly. I think they could do better with their reporting. In particular, forecasting what the next month would look like in terms of cost, time, and goals.
Do you have any advice for potential customers?
Meet with Lighthouse London and have a workshop. Their team is happy to set up a time to get a better understanding of how they can support you, and find out whether your teams will work well together. I would urge people to have a decent workshop as opposed to a short meeting or going over a proposal.
Their designs proved useful and the customer leveraged them to start building an iOS version. Lighthouse London is a resourceful team and they’re eager to learn about the product in order to generate thoughtful ideas.