LGND

NCTA asked LGND to come up with a storytelling concept to highlight the importance of broadband internet in connecting U.S. workers, families, and communities.

Drawing on our data strategy, storytelling, and video expertise, we humanized the abstract public policy idea of rural broadband by bringing it down to a local level. Using compelling graphics and video coupled with census data, LGND framed access to the internet as America’s “opportunity infrastructure.”

While Mike Bloomberg's campaign for President ended shortly after Super Tuesday, LGND was proud to help the Mike2020 campaign develop fact-based insights in the form of videos, social graphics, and data visualizations that highlighted many of the biggest issues we face as a nation. LGND assembled a dedicated team of media strategists, data experts, designers, directors, producers, animators, and developers to staff the campaign 24/7. Working closely with the campaign’s policy and digital teams, LGND helped craft a detailed process to deliver high-quality visual assets at speed and scale. As the campaign rolled out policy briefers, LGND was tasked with sourcing expert-level data, drafting creative copy, and designing the accompanying graphics. Our work included original illustrations, animations, and data viz that were optimized for websites, tablets, and phones, and designed to be viewed on both the web and social media platforms. LGND’s design and strategy teams iterated in real time with the campaign to ensure accuracy and clarity for every asset we created.

In 2015, Aireon first partnered with LGND to create a website and branding that tells the story of their unique and groundbreaking services. From there, LGND played an integral part in marketing and communicating the launch, building out a suite of videos, graphics, and media-ready assets to support Aireon’s storytelling as a fully operational entity. As Aireon’s agency of record, we’re honored to be a part of their journey, from concept to launch. Together, we partnered to create Aireon’s visual identity, captured stakeholder video across the globe, helped design and build their proprietary enterprise data dashboard used for marketing, sales and maintenance purposes, and led outreach to ensure this revolutionary technology gets the recognition it deserves.

Toyota and other Japanese-branded automakers and suppliers wanted a way to visualize the significant impact of their contributions to the U.S. economy. And, with the help of a robust coalition of companies throughout the automotive industry–all with plants, offices, and employees based in the U.S.–LGND was able to transform thousands of geographic data points into an accessible and beautiful storytelling experience. One of the ways we made the data relatable was by building the functionality for users to select their Japanese-branded vehicle and see what state it was manufactured in. One of the key messages we wanted to communicate was that one out of every three vehicles made in America are manufactured by Japanese-branded automakers.

NYSAR approached LGND to design a website that better reflected their unique value as both a key business partner to real estate professionals and as a resounding advocate for REALTORS® and their consumers across the state of New York. By leveraging our team’s extensive web development and design capabilities, LGND sought to redefine NYSAR’s visual identity.

LGND’s challenge was taking thousands of pages of content and developing an intuitive and beautifully designed website experience that encouraged users to stay on the site longer and explore more of NYSAR’s valuable resources. In addition, we had to create an online experience that retains its peak responsiveness across multiple devices and browsers to ensure it is easily accessible for any user.

LGND partnered with the S&P Global team to compile the latest data and research on women’s economic impact, synthesize that research into valuable insights, and transform those insights into an immersive digital experience showing the positive impact of efforts to support and empower women in the workplace. The digital story we created showcased not only the key insights selected from the full database, but also the many women-centric programs, initiatives, and events supported by S&P Global. The goal was not only to show that S&P Global understood the issue of gender equality from a data-perspective, but that they also are a leader in creating that equality themselves. To help highlight this leadership, we designed and developed an interactive map featuring S&P Global employees’ letters to their younger selves discussing their career journeys and the importance of diversity in the workplace.

Leveraging web design and development, data visualizations, interactive charts, and print design, LGND’s digital storytelling lifted Hathaway and Florida’s findings off the page, making their data insights accessible to a wider audience. Data interactives allowed users to “unpack the data” and explore startup activity on an interactive world map, while an additional interactive allowed users to compare venture capital activity in a variety of cities around the world.

This campaign featured custom illustrations across print and web design to educate audiences on the serious regulatory burden faced by food truck owners and operators in a fun and upbeat tone. The visual elements drew inspiration from art deco maps and neon food signs, creating an aesthetic that felt both modern and nostalgic. While the report and digital story incorporated both illustrations and food truck photography, the hero image was a custom-designed map of the report’s cities incorporating regional scenes and cuisines. For the digital story, this map became interactive, personalizing and localizing each city’s data for users.

The Kauffman Foundation approached LGND for help in telling their story of a reimagined K-12 education system, one that is modernized to reflect today’s economic reality and prepares students for the ever-changing job market they’re about to enter. Our team created compelling branding, videos, visuals, and site design to highlight Kauffman’s vision for future education in America. The collage-style design layered real-world photography with unique illustrations, juxtaposing between the status quo and an ideal system.

GWP came to LGND with rich proprietary and third-party data highlighting accessibility in the Capital Region. LGND and GWP easily aligned on the challenges and opportunities that the data supported. Together, we turned GWP's expansive dataset and the insights from their “Blueprint for Regional Mobility” report into an animated explainer video and a digital storytelling website with a detailed interactive map. We also designed the print report and accompanying infographics. The interactive map layered transportation and accessibility data to provide users with valuable insight into the transportation realities and economic mobility across the region.