LGND | Build Products. Launch Ideas.

LGND is a digital storytelling agency that combines cutting-edge communications strategy with innovative design, technology, visualization, and video services to create experiences that can be felt and inspire change.

Our interdisciplinary team of strategists and creatives draw on our unique backgrounds to supercharge our clients' efforts with world-class digital products and support.

Digital storytelling helps good ideas get the attention they deserve.

 
$50,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2016
Show all +
Washington, DC
headquarters
  • 2031 Florida Avenue NW Suite 100
    Washington, DC 20008
    United States

Portfolio

Key clients: 

Aireon; Iridium; Toyota; Google; AARP; S&P Global; Bloomberg Philanthropies; The National Academies of Sciences, Engineering, and Medicine; Ewing Marion Kauffman Foundation; U.S. Chamber of Commerce

NCTA asked LGND to come up with a storytelling concept to highlight the importance of broadband internet in connecting U.S. workers, families, and communities.

Drawing on our data strategy, storytelling, and video expertise, we humanized the abstract public policy idea of rural broadband by bringing it down to a local level. Using

compelling graphics and video coupled with census data, LGND framed access to the internet as America’s “opportunity infrastructure.”

 

 

 

Bloomberg 2020 Image

Bloomberg 2020

While Mike Bloomberg's campaign for President ended shortly after Super Tuesday, LGND was proud to help the Mike2020 campaign develop fact-based insights in the form of videos, social graphics, and data visualizations that highlighted many of the biggest issues we face as a nation. LGND assembled a dedicated team of media strategists, data

experts, designers, directors, producers, animators, and developers to staff the campaign 24/7. Working closely with the campaign’s policy and digital teams, LGND helped craft a detailed process to deliver high-quality visual assets at speed and scale. As the campaign rolled out policy briefers, LGND was tasked with sourcing expert-level data, drafting creative copy, and designing the accompanying graphics. Our work included original illustrations, animations, and data viz that were optimized for websites, tablets, and phones, and designed to be viewed on both the web and social media platforms. LGND’s design and strategy teams iterated in real time with the campaign to ensure accuracy and clarity for every asset we created.
Aireon Image

Aireon

In 2015, Aireon first partnered with LGND to create a website and branding that tells the story of their unique and groundbreaking services. From there, LGND played an integral part in marketing and communicating the launch, building out a suite of videos, graphics, and media-ready assets to support Aireon’s storytelling as a fully operational entity. As Aireon’s

agency of record, we’re honored to be a part of their journey, from concept to launch. Together, we partnered to create Aireon’s visual identity, captured stakeholder video across the globe, helped design and build their proprietary enterprise data dashboard used for marketing, sales and maintenance purposes, and led outreach to ensure this revolutionary technology gets the recognition it deserves.
Toyota Image

Toyota

Toyota and other Japanese-branded automakers and suppliers wanted a way to visualize the significant impact of their contributions to the U.S. economy. And, with the help of a robust coalition of companies throughout the automotive industry–all with plants, offices, and employees based in the U.S.–LGND was able to transform thousands of geographic data points

into an accessible and beautiful storytelling experience. One of the ways we made the data relatable was by building the functionality for users to select their Japanese-branded vehicle and see what state it was manufactured in. One of the key messages we wanted to communicate was that one out of every three vehicles made in America are manufactured by Japanese-branded automakers.
NYSAR Image

NYSAR

NYSAR approached LGND to design a website that better reflected their unique value as both a key business partner to real estate professionals and as a resounding advocate for REALTORS® and their consumers across the state of New York. By leveraging our team’s extensive web development and design capabilities, LGND sought

to redefine NYSAR’s visual identity.

LGND’s challenge was taking thousands of pages of content and developing an intuitive and beautifully designed website experience that encouraged users to stay on the site longer and explore more of NYSAR’s valuable resources. In addition, we had to create an online experience that retains its peak responsiveness across multiple devices and browsers to ensure it is easily accessible for any user.

S&P Global Image

S&P Global

LGND partnered with the S&P Global team to compile the latest data and research on women’s economic impact, synthesize that research into valuable insights, and transform those insights into an immersive digital experience showing the positive impact of efforts to support and empower women in the workplace. The digital

story we created showcased not only the key insights selected from the full database, but also the many women-centric programs, initiatives, and events supported by S&P Global. The goal was not only to show that S&P Global understood the issue of gender equality from a data-perspective, but that they also are a leader in creating that equality themselves. To help highlight this leadership, we designed and developed an interactive map featuring S&P Global employees’ letters to their younger selves discussing their career journeys and the importance of diversity in the workplace.
Center for American Entrepreneurship Image

Center for American Entrepreneurship

Leveraging web design and development, data visualizations, interactive charts, and print design, LGND’s digital storytelling lifted Hathaway and Florida’s findings off the page, making their data insights accessible to a wider audience. Data interactives allowed users to “unpack the data” and explore startup activity on an interactive

world map, while an additional interactive allowed users to compare venture capital activity in a variety of cities around the world.
U.S. Chamber Foundation Image

U.S. Chamber Foundation

This campaign featured custom illustrations across print and web design to educate audiences on the serious regulatory burden faced by food truck owners and operators in a fun and upbeat tone. The visual elements drew inspiration from art deco maps and neon food signs, creating an aesthetic that felt both modern and nostalgic. While the report and digital

story incorporated both illustrations and food truck photography, the hero image was a custom-designed map of the report’s cities incorporating regional scenes and cuisines. For the digital story, this map became interactive, personalizing and localizing each city’s data for users.

The Ewing Marion Kauffman Foundation

The Kauffman Foundation approached LGND for help in telling their story of a reimagined K-12 education system, one that is modernized to reflect today’s economic reality and prepares students for the ever-changing job market they’re about to enter. Our team created compelling branding, videos, visuals, and site design to

highlight Kauffman’s vision for future education in America. The collage-style design layered real-world photography with unique illustrations, juxtaposing between the status quo and an ideal system.

GWP came to LGND with rich proprietary and third-party data highlighting accessibility in the Capital Region. LGND and GWP easily aligned on the challenges and opportunities that the data supported. Together, we turned GWP's expansive dataset and the insights from their “Blueprint for Regional Mobility” report into an animated explainer video

and a digital storytelling website with a detailed interactive map. We also designed the print report and accompanying infographics. The interactive map layered transportation and accessibility data to provide users with valuable insight into the transportation realities and economic mobility across the region.

Reviews

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Website Design for Education & Entrepreneurship Nonprofit

"Their greatest strengths were their creativity, project management, and the level of quality in their end product."

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Aug. 2019 - May 2020
Project summary: 

LGND portrayed research data in a digital narrative format. This involved strategy, development, content creation, and execution.

The Reviewer
 
51-200 Employees
 
Kansas City, Missouri
Miles Sandler
Director of Engagement, Education Nonprofit
 
Verified
The Review
Feedback summary: 

External stakeholders have received the product well. The end product fueled a successful social media campaign that garnered attention from a new audience. LGND excelled at managing tasks; they were a supportive, responsive team. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We are a private foundation in Kansas City, Missouri. We work with communities in education and entrepreneurship to increase opportunities that allow all people to learn, to take risks, and to own their success. I lead the communication and engagement work for the education portfolio, focused on the region of Kansas City, which lies within both Kansas and Missouri state.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LGND?

The first time development of a digital data story to highlight the research our foundation had commissioned and tell our audience about an emerging body of work. We also wanted to ensure that some of the more controversial data points would be told through a narrative so that our audience could understand the bigger picture we were attempting to illustrate. In addition, we wanted the interface with the audience to be interactive and engage, fueling more curiosity from our audience.

What were your goals for this project?

* Tell the story of the data we commissioned in a narrative format. * Engage a new set of audience that were champions of rethinking education and reimagining HS education (measured by unique views, time on page, newsletter sign-ups from page traffic) * Elevate the data we had learned to be an influencer of local and national interest and action (media-inquires, national and local partnerships, attendance to local events)

SOLUTION

How did you select this vendor?

We did a discovery process with the vendor and they came back with a compelling proposal. We had previously heard good things about their work from other non-profits that had utilized their services.

Describe the project in detail.

LGND and myself worked extremely close on this project to get it executed. They guided the strategy, development, content creation and execution. They also were excellent at project management with a project that had lots of variables and many internal opinions that needed to be managed. From truly just a concept, the pulled out of me what the project needed to be a success. My team and I provided the overall scope, feedback throughout plus creative input, and managed multiple stakeholders that needed to review and provide input. However, LGND truly was able to take very little guidance and produce a truly sophisticated and visually compelling end product that everyone really enjoyed.

What was the team composition?

LGND had about 6 people that made up the project team, which included the project manager, our main point of contact. It also included a designer, UX technician, web developer, and videographer/animator plus leadership for high level conversations. The team fluctuated in size as needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We used the end product to do a social media campaign that brought in new attention and audience. Overall, it has been well received by external stakeholders and audiences.

How effective was the workflow between your team and theirs?

One of the most effective elements of LGND as a vendor was their ability to project manage. They were able to truly support our often busy team in keep track of the projects progress, clearly identifying when items needed review or something from our end, elevate if new ideas or direction was going to change expected end dates, etc. With the vendor we used Slack to manage quick communication and a shared drive platform to keep documents.

What did you find most impressive about this company?

Their greatest strengths were their creativity that could be translated into actionable steps, their project management, and the level of quality in their end product.

Are there any areas for improvement?

The only area of improvement is the need for a more racially/ethnically diverse team. They are really top notch at what they do but diverse teammates can add perspective that they otherwise might miss.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer