Levitate Media

Please describe your company and your position there.

I am the Chief Commercial Officer at Allotrope Medical. We are a Houston based company committed to delivering technology that enables surgeons to safely and easily identify the ureter during pelvic operations “on demand.” We developed StimSite™– designed to make surgery safer and more efficient in “real time.” StimSite is integrated with existing laparoscopic and robotic platforms. Simple. Seamless. Safe.

For what projects/services did your company hire Levitate Media, and what were your goals?

StimSite™ received FDA clearance in November of 2020 and we began commercializing it in January 2021. As a new, disruptive technology, it was important for us launch our mission and the vision of our CEO/Founder, Dr. Albert Huang, to the surgical community.

How did you select this vendor and what were the deciding factors?

We were referred to Levitate Media from a high end marketing firm on the east coast. We had an introductory meeting with the Levitate team. They were professional, attentive, and listened carefully to bring our ideas to reality.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

The project was laid out and managed by the account lead and our producer Evan beautifully. They did some discovery early, utilized cutting edge cloud sharing platforms for content collection, and helped develop our story, script, and filming schedules.

Who did you work with and what was the feedback process like?

Evan Scott was our lead. He communicated well and kept a nice balance of understanding our mission and objectives while making suggestions for improvement and clarity. Our team and partners enjoyed working with him and the larger Levitate team.

Can you share any outcomes from the project that demonstrate progress or success?

The end product was an important piece of our brand and value proposition introduction to surgeons, OR nurses, and healthcare C-suite executives. It raised awareness for us in key segments and drove partnership leads.

Describe their project management style, including communication tools and timeliness.

Levitate used integrated cloud platforms to communicate and collaborate. They worked seamlessly within our corporate culture and IT set up.

What did you find most impressive or unique about this company?

Sometimes it can be very challenging to capture and communicate the benefits of a new, disruptive medical device technology. Levitate Media listen very well to understand the value we deliver to surgeons and the facilities we serve. They were able to take early concepts and give it life through video and the words of key opinion leaders.

Are there any areas for improvement or something they could have done differently?

As this was the first time we met and contracted with Levitate, everything was new. They needed to "discover" our mission, core customer behavior, the technology, etc. We needed to learn how they worked and how to provide useful content. We look forward to continuing our partnership because as with any relationship, we can better understand one another and work even more efficiently toward our objectives.

Introduce your business and what you do there.

I’m the marketing team lead of an oil and energy company. Our primary business is providing propane and heating oil to residential customers.

What challenge were you trying to address with Levitate Media?

We needed someone to produce an explainer video for our new service offering, to provide more information to our customers.

What was the scope of their involvement?

Levitate Media helped film and produce an informational animated video for our new service. We initially had a collaboration call to discuss the vision and script for the video and once that was done, we were able to move forward with the engagement. 

We used Monday to communicate with the team and after finalizing the script, we proceeded to the creation of a storyboard and eventually produce the first draft of the video. There were a couple of rounds of revision after that until we officially had the final product. 

What is the team composition?

We mainly interacted with an initial sales representative, a creative director, and a project manager.

How did you come to work with Levitate Media?

I was looking for high-quality animated production companies online when I came across Levitate Media.

How much have you invested with them?

We spent a total of $4,500.

What is the status of this engagement?

We worked together from April–May 2021.

What evidence can you share that demonstrates the impact of the engagement?

Levitate Media was able to deliver a clean and high-quality video that perfectly explained what our new program was. The feedback on the video has also been generally positive.

How did Levitate Media perform from a project management standpoint?

They were very responsive throughout the partnership and the product was delivered on time. We typically communicated through Zoom and Monday’s instant messaging feature.

What did you find most impressive about them?

I would just say that they’re a premier animated video production company, and we’re impressed with the quality of the final product they delivered.

Are there any areas they could improve?

I don’t have any constructive feedback to give them.

Do you have any advice for potential customers?

For creative projects, it’s important to be responsive and agile when it comes to providing feedback. The more you communicate, the better the outcome you will achieve.

Please describe your company and your position there.

I'm the VP of Marketing at an accounting software company based in Long Island, NY. We create software solutions that help professional accountants grow their practices and better serve their clients.

For what projects/services did your company hire Levitate Video?

We have two core software solutions, and it takes more than a sentence or two to explain our key differentiation from our competitors. That's where product explainer videos come in - and that's why we hired Levitate.

What were your goals for this project?

We hoped to see better engagement from our target audience. Specifically, we wanted to increase the percentage of site visitors who scheduled a demo on our website, as well as a potential increase in time on site.

How did you select this vendor?

I interviewed 8-10 vendors, and selected Levitate based on a combination of factors, including their experience working with technology companies like ours, quality of portfolio, cost, and project management approach.

Describe the video(s) and the process in detail.

For each of the two product explainer videos, Levitate did an excellent job of getting to know our business, through interviews and background research. They then created an initial proof which I approved. We then worked on script and storyboard together, with several iterations of changes.

What was your vendors' project management or feedback process?

Levitate had a single project manager assigned to our work, and she was excellent at managing week-to-week communication with me, and coordinating multiple rounds of feedback through the process.

Can you share any outcomes from the project that demonstrate progress or success?

Our videos have been viewed over 10K times, and those views have lifted our demo conversion rate significantly. We continue to use those videos now, almost three years later.

How effective was the workflow between your team and theirs?

I was very satisfied with the communication and workflow between Levitate and my team. Weekly expectations were clear, and we received clear warning when a deadline was in jeopardy.

What did you find most impressive about this company?

Not all video vendors are equally adept at understanding a client's needs and creative development. I felt Levitate was the rare partner that actually strives for (and meets) excellence in both areas.

Are there any areas for improvement?

Of course clients always wish the project cost was lower, and we're no exception, but I felt the price was fair when I signed on, and even moreso after seeing the quality of work.

Please describe your company and your position there.

UST is designed to help save your organization critical funding while taking the guesswork out of day-to-day operational challenges. UST’s workforce solutions help ensure that nonprofit organizations are utilizing the proper UI payment option, minimizing unemployment claims liability, increasing employee engagement, maintaining compliance with employment law, and enhancing goodwill with former employees.

UST provides 501(c)3 nonprofits with direct access to HR consultants, dedicated unemployment claims representatives, and outplacement services to ensure that your nonprofit can focus on your mission-driven initiatives.

For what projects/services did your company hire Levitate Video?

We are a not-for-profit business working to help nonprofits save time and money with their day-to-day challenges and run on a constricted budget ourselves. Video is the highest performing marketing tactic out there but we have no experience in video production or the resources in-house to learn—enter Levitate.

What were your goals for this project?

We hope to see an increase in traffic to our website with more online submissions for information on our services/programs.

How did you select this vendor?

We researched vendors online but had also worked with Levitate in 2014 and they offered best pricing and turn-around time so we decided to work with them again.

Describe the video(s) and the process in detail.

Having worked with Levitate in the past, it was helpful knowing they had another point of reference in understanding who we are and what our business does. Once the details of our project were outlined, we created a script which Levitate used to create the storyboard design.

We reviewed and made edits to several versions before landing on the final look and feel. What we ended up with was a one-minute impact video that provides bite-sized information on who we are and how we help nonprofit organizations.

What was your vendors' project management or feedback process?

We primarily worked with one contact who collaborated with his team to produce the product.

Can you share any outcomes from the project that demonstrate progress or success?

We are just in the beginning stages of launching the video but anticipate it will do well in driving more prospects to our website which will hopefully in turn create more leads.

How effective was the workflow between your team and theirs?

Timing on this project took a bit longer than what was originally outlined but we were also working around several holidays. Communication was consistent and our main point of contact was very responsive and timely in providing us updates. We're definitely looking forward to working with them again and have already signed another contract for production of additional videos in the upcoming year.

What did you find most impressive about this company?

Working with Levitate was easy. We never felt stressed, unhappy or frustrated. Our contacts were always willing to answer questions and remained available to us throughout the entire process.

Are there any areas for improvement?

The only we'll be looking for in future products is a more realistic time frame so we can better plan out our internal processes and expectations to our Board of Trustees.

Please describe your company and your position there.

I am a senior marketer at Agile Frameworks, a software company that provides collaborative, cloud-based corporate, field, and lab information management enabling profitable engineering for the construction and engineering services sector. I was responsible for reviewing and editing the video script and providing feedback on the video drafts.

For what projects/services did your company hire Levitate Video?

We hired Levitate Video to create a video for a national conference (Geoprofessional Business Association) that would be shown during a luncheon of which we were a sponsor. We understand the power of video, but we are a very small marketing team. We don't have an in-house video resource for production and editing, so we looked for an external video resource that could do this project. We also were under a tight deadline to get the video completed.

What were your goals for this project?

We were using this video to enhance our brand at this national conference and to communicate the importance of using our Productivity Maturity Model to help them improve their business.

How did you select this vendor?

Our marketing team (3 people) had conference calls with three video production companies. Our selection criteria was based on breadth of experience (types of videos they did), price and the process they followed to create the video.

Describe the video(s) and the process in detail.

Our statement of work was for CORE--Levitate's streamlined production process which is focused on an accelerated production cycle that takes two to four weeks. The style elements used text and still photography. We started the process with a kick-off call where the project manager interviewed our team about the project based on a "Video Kick Off Questionnaire" that she sent prior to the call.

The next steps were script development, script review and two revisions, voiceover selection, then storyboard, style frames, and revisions, then first full draft and final video. I was responsible for script review, storyboard and style frame approval, and feedback on the video drafts.

What was your vendors' project management or feedback process?

Our project manager used Basecamp as the project management tool. It was a valuable communication hub for us and helped us to quickly turn around our feedback and meet the tight deadline. Our main point of contact was our project manager--I'm not sure how many people were involved on the vendor's side. We had two rounds each of feedback for the script, the storyboard/style frames, and the video.

Can you share any outcomes from the project that demonstrate progress or success?

We don't have any specific metrics that illustrate the impact of the video, but we have received very positive feedback on it. Our stakeholder (CEO) was very pleased with the outcome.

How effective was the workflow between your team and theirs?

Our project manager was very professional and a very accessible communicator. She quickly responded to questions, helped us to keep on schedule, and worked hard to make sure we received the video we were looking for. We used Basecamp as the project communication tool.

What did you find most impressive about this company?

We were very impressed with the crisp process they used to manage the project. They also were excellent communicators. We had very clear expectations on the type of product we would receive from them.

Are there any areas for improvement?

I can't think of anything specific.

Please describe your company and your position there.

I am the VP of Marketing for ZEDEDA Inc. ZEDEDA, the leader in edge virtualization, delivers visibility, control and security for the enterprise and industrial IoT edge with the freedom of deploying any application on any gateway and connecting to any cloud/on-premises system.

Organizations can easily reduce costs by up to 90% and eliminate the complexity of today's disparate and non-integrated IoT solutions while managing their connected operations at scale through a single pane of glass.

ZEDEDA is a venture-backed Silicon Valley company, headquartered in San Jose, CA, with offices in Bangalore and Pune, India. For more information, contact [email protected].

For what projects/services did your company hire Levitate Video?

We use 2-minute animated videos to explain complex concepts as simply as possible,

What were your goals for this project?

Top-of-Funnel introduction content for prospects to quickly understand different aspects of our value proposition.

How did you select this vendor?

I have used Levitate for these types of videos for almost 10 years now. Originally, years ago, they were recommended by the head of web development of the company I was with at the time.

Describe the scope of their work in detail.

We hired Levitate to develop videos for our corporate overview and for a high value use case explanation. We used their CORE services. The CORE service has two rounds of revisions during scripting and two rounds of revisions once we present the rough draft of the video.

Levitate developed a full storyboard after the script had been approved to insure alignment on the specific style of production. The production cycle was to take two to four weeks. Levitate created unique videos by configuring pre-existing graphic assets to produce the final videos.

What was the team composition?

A program manager and a production lead were my 2 contacts.

Can you share any outcomes from the project that demonstrate progress or success?

Levitate created quality, short videos that allow our sales team and demand generation teams to send short explainers to their prospects and ease the first meeting discussions. We also use the videos on our website to explain in simple terms what we do and why we do it to someone trying to learn more about us.

How effective was the workflow between your team and theirs?

Product management was responsive. The project management tool (BaseCamp) is non-intuitive and proved to me to be a hinderance rather than an advantage. It was much easier to pick up the phone and talk for 30 minutes than exchange messages.

Short conversations cleared up miscommunications that took days over email/BaseCamp. Summary here - end result is excellent but workflow was rough.

What did you find most impressive about this company?

As communication is cleared up, the speed and quality is very very high. They're much better than most video production services I have worked with in the past.

Are there any areas for improvement?

Communication during rounds of feedback needs to be improved. The tool used to manage the content was very non-intuitive and didn't update me when I needed to review materials at all.

We ended up using email and phone calls where necessary so the tool seems to be technology for technology's sake and more of an impediment than an advantage.

Please describe your company and your position there.

I am the Marketing Manager at Stout. Stout is a global advisory and consulting firm specializing in Investment Banking, Valuation Advisory, Dispute Consulting, and Management Consulting services. We serve a range of clients, from public corporations to privately held companies in numerous industries throughout the world. Our clients and their advisors rely on our premier expertise, deep industry knowledge, and unparalleled responsiveness on complex matters.

For what projects/services did your company hire Levitate Video?

We hired Levitate to put together a 1 minute explainer animated video to better promote and illustrate an interactive self-assessment our Legal Management Consulting group created.

What were your goals for this project?

We hired Levitate to create a video that will promote and explain Stout's Litigation Readiness Assessment. The video is intended to accomplish three goals: 1. Increase awareness and completion rate of our Litigation Readiness Self Assessment 2. Explain in better detail through visuals how to complete the Litigation Readiness Self Assessment 3. Increase awareness of our Legal Management Consulting team as a whole

How did you select this vendor?

A Levitate sales representative reached out to our CMO, and after meeting with the Levitate team and evaluating their portfolio, services, and pricing, decided they were the right fit for the project.

Describe the video(s) and the process in detail.

The video is a 1 minute animated explainer video. The Levitate team reached out for a quick informational call and I provided a creative brief and draft script. The team then edited the script for us to better suit the video, provided style frames, then story boards, voiceover options, and then a final cut of the video. There was a review process for each step of the entire production.

What was your vendors' project management or feedback process?

Everything went through a single production/project manager, which made things very seamless. All feedback could either be sent directly to the project manager or through a project management platform. We were allowed 2 revisions for each production stage.

Can you share any outcomes from the project that demonstrate progress or success?

The entire process was very easy and the project manager was fantastic. The final product was great and we have been able to use it for many different promotions in various marketing channels.

How effective was the workflow between your team and theirs?

The workflow was very effective—easy and seamless.

What did you find most impressive about this company?

The project management and production process - they were so helpful and responsive.

Are there any areas for improvement?

Not at the moment.

Please describe your company and your position there.

I am the assistant director of marketing at National Retail Systems, Inc. (NRS). We are a privately owned family company that has been providing logistic services for over 65 years.

For what projects/services did your company hire Levitate Video?

We hired Levitate Video to create a commercial for us explaining all of our services in a professional and simple format.

What were your goals for this project?

We wanted the video to be clean, fresh, and to easily come across to everyone, even the the non-logistics professional, as a clear depiction of what we do.

How did you select this vendor?

I was not involved in the selection process. I was more of a project manager.

Describe the video(s) and the process in detail.

The Levitate team was very thorough, and held our hands through the entire process. We worked with them to create a script, and showed them our company colors, logos, themes, and they did the rest.

What was your vendors' project management or feedback process?

The project management team was great to work with. We had team follow-up calls to track progress, and give feedback. Those calls were informative, and kept everyone up to date on the next steps.

Can you share any outcomes from the project that demonstrate progress or success?

We use the commercial on our website, our internal platform, and social media. It explains who we are in a short cartoon.

How effective was the workflow between your team and theirs?

The workflow was seamless because of the Basecamp updates they kept us in the loop with. Their task management tool kept us in the know, and our recap calls were always successful.

What did you find most impressive about this company?

The Levitate Video team was extremely professional and understood our goals for our video. They made multiple tweaks and edits without any issue, and everyone walked away impressed with the final project.

Are there any areas for improvement?

No.

Introduce your business and what you do there.

I’m the president of Bodhi.

What challenge were you trying to address with Levitate Video?

We hired Levitate Video to help us promote our services on our website.

What was the scope of their involvement?

Levitate Video created two animated videos for our website. They created mockups, screenshots, and made several iterations after exchanging ideas. We used the videos externally for promotional purposes. 

What is the team composition?

I primarily communicated with 1–2 people, but there might have been others supporting the project. 

How did you come to work with Levitate Video?

After finding them, we decided to give them a shot and it ended up working out. 

How much have you invested with them?

We spent between $7,000–$8,000 on the project. 

What is the status of this engagement?

We worked together from August–November 2018. 

What evidence can you share that demonstrates the impact of the engagement? 

Everyone who has seen the videos has complimented it. We were very happy with the final product. 

How did Levitate Media perform from a project management standpoint?

Most of our communication was through email. From our perspective, they did a great job managing the project. 

What did you find most impressive about them?

The final product fully captured what we wanted to convey and they did it better than we could’ve imagined. 

Are there any areas they could improve?

No, there’s nothing to improve. 

Do you have any advice for potential customers?

We didn’t have to do anything special to get the best service from them. Just engage with their team. 

Please describe your company and your position there.

I am the Marketing Manager and with our team responsible for developing creative strategies in B2B marketing, and influence public relations. I work to deploy digital marketing campaigns to further business objectives including brand awareness, target audience penetration, and conversion.

For what projects/services did your company hire Levitate Video?

We hired Levitate Video to help us develop three specific videos to address and clearly explain our software and the challenges all suppliers/contractors face to comply with NIST and CIS policies.

What were your goals for this project?

Our goals were to develop a series of professional videos to share vital information regarding RMF automation on remediation, accreditation and compliance for new viewers to help them save on human resources and to win contracts.

How did you select this vendor?

I researched numerous video production companies from what we considered the best of each type of video production (Core vs Custom) animation from a budget perspective and brought the top 3 companies to the team to vet.

We wanted a custom video and we needed a lot of help with developing the storyboard and our demonstration. Levitate had the members on the team with the capacity to understand the complexities of explaining what we do.

Describe the video(s) and the process in detail.

I must say our process was I'm certain a bit unusual for a team like Levitate. In the beginning, we tried to establish a working plan to meet to develop the storyboard in order to get to the actual video production including visuals and moving animation.

We had a difficult time staying on our set timeline due to our daily demands and travel. Levitate helped us push through our inability to meet deadlines and see the project through. The team at Levitate accommodated our changes in timelines and valued our commitment to getting the project done right.

What was your vendors' project management or feedback process?

We worked with one team member throughout the entire project on all three videos. We would set a timeline and deadline for the next steps and what we needed to accomplish on our end. The team member would check in regularly and do additional research, provide other ideas, etc.

Can you share any outcomes from the project that demonstrate progress or success?

We have 3 professional videos as collateral and we use them at events, have them posted on all of our channels and live on our website. Each video drives traffic to our website through our digital marketing strategies.

How effective was the workflow between your team and theirs?

Excellent! We could not have had a better team member to assist us.

What did you find most impressive about this company?

We were highly impressed with the knowledge and the ability our team member/Levitate team had to keep up focused and on schedule. It was a very collaborative approach and a rewarding experience.

Are there any areas for improvement?

We know we can always improve communication when it comes to collaborating on projects. If there is any way to expand upon and to better understand the process and what happens when one doesn't meet timelines.