Level Group

Express Newark (EN) is an arts incubator dedicated to a collaboration between community partners and Rutgers University-Newark in which community and university work together and communicate on equal footing in what has been called a "third space." 

Level was asked to design and develop an appropriate platform that would invite further collaboration and participation with the Newark and university communities, and that could represent the organizations’ powerful mission.

"Level lives and breathes collaboration and they evidence this in the careful and caring way they perform their work. We asked them to design our website and came to them with a well-developed style guide and logomark, and a very complex and nuanced need to communicate with and captivate an audience that ranges from the academic to the everyday person, from the sophisticated artist to the weekend dabbler, from every age, gender, ethnicity, religion and perspective. What we have seen throughout the process has inspired, surprised and touched us! Level understood our complex program: they listened with respect, they considered our concerns and they guided our deliberations always with a laser focus on achieving the optimal result. We could not wait to debut the site. It is visually stunning, beautifully, skillfully designed, inventive and functional. It is a unique articulation and representation of Express Newark and the ideal of a ‘third space."

— Anne Schaper Englot, Co-Director

Ascend is a commercial real estate lender and investment manager in New York City. Level was commissioned to develop the firm’s brand strategy, including naming, visual identity, website, marketing books, and collateral materials.  

Ascend is committed to developing successful, long-term borrower and investor relationships based on the core values of its partners: integrity, fair dealing, transparency, and fiduciary responsibility.

Since 1997, the Lily Auchincloss Foundation has been providing grants to promote the quality of life in New York City by supporting organizations working in the arts, human services, and the environment.

The foundation approached Level to create a new brand that better reflected the history and culture of the organization. Our work included a new brand strategy, visual identity, website, and print collateral.

Minus Space is a leading, internationally renowned commercial gallery in Brooklyn, New York that represents extraordinary works of abstract reductive art by established and respected artists. Minus Space approached Level Group to rebrand the gallery, including a new visual identity, stationery system, and environmental graphics aimed at elevating the brand.

The process of developing the Minus Space Logo became an exercise in reduction itself. By employing artistic processes, we created a simple but highly effective solution.

The result is an appropriate visual identity for the gallery that speaks to its target audience of art collectors, art buyers, and art advisors.

Brennan asked us to develop a new identity and visual messaging strategy to be used across media for their high-end real estate firm. With four areas of business (Brennan Marketing & Sales, Brennan Development, Brennan RISE, and Brennan Property Management), the identity needed to serve as a unifying image, yet allow for the creation of a coherent set of visual communications targeting their four very different audiences.

"AWESOME!... I have engaged Level on a number of occasions. Each and every time they have exceeded my expectations. I have enjoyed being a participant in their process from initial in-depth due diligence through the delivery of their well thought-out solutions. In every instance they have captured the essence of a particular product or service I desired to offer and packaged it in highly polished and professional looking collateral. I share this collateral with pride and strongly believe it enforces the superior quality of my brand."  

— Donald Brennan
President, Brennan Real Estate

Allegiant is a commercial real estate investment management company and debt investor. They came to us with a blank slate. We were asked to develop the brand strategy and positioning, name, design and develop the brand identity and website, as well as all of their print collateral. Our approach to the project stemmed from discussions with company leadership who expressed the desire to instill within their clients the belief that the firm is always diligent, responsible and reliable — Allegiant.

Allegiant is a commercial real estate investment management company that originates, acquires and manages first mortgage loans, mezzanine loans, B-notes, preferred equity and CMBS securities. 

One of the 150 worldwide women's breast cancer survivors teams, the Empire Dragons is the first and only breast cancer survivor racing team located in New York City, comprised of members from throughout the tri-state. Through competitive dragon boat racing, they serve to promote not only a healthy lifestyle but also provide unique support for women surviving cancer.

Founded in 2009, Empire Dragons NYC  is dedicated to empowering women to survive and thrive beyond cancer. In addition to promoting healthy and fulfilling life, they also work to improve the environment around them through green teams and community events.

C6 Real Estate is a commercial real estate owner/operator and investment manager. Their team has over 35 years of transaction history in excess of $2.5 billion, with specialized skill sets combining capital restructuring expertise with extensive operational experience. C6 first approached us to develop a new web presence, but our relationship quickly progressed to include a complete rebranding, including visual identity, website,  stationery system, and assorted online and printed marketing materials.

"The Level team took the time to thoroughly understand each aspect of our complicated business lines. It was their genuine desire to dig deep into the foundation of our firm that led to a series of successful projects including our newly branded website, logo, corporate materials, templates, and newly improved design standards. Level outperformed in every category, delivering a crisp and clean high-quality product. We look forward to a long-term working relationship with the Level team!"

- Brian Di Salvo
Co-Founder / C6 Real Estate

The Versant Group — a partnership between Anthony Tufariello, (formerly the Co-Chief Investment Officer of Commercial Real Estate Funds at Fortress Investment Group LLC),  Ziel Feldman, (Chairman and Co-Founder, HFZ Capital) and Nir Meir, (Managing Principal, HFZ Capital), owns and manages custom platforms in order to capitalize on investment opportunities that service the entire capital structure. Level was asked to collaborate with Versant on brand strategy, naming, visual identity, website, messaging language, and other communications collateral.

After working closely with the partners throughout the process of naming and branding the group, we continue to work together on ongoing communications collateral, such as confidential presentation materials and pitch books. 

Deutsche Bank possesses the largest corporate art collection in the world. Art work is not collected for investment purposes, but as part of their corporate beliefs. In addition to their goal of supporting young and emerging artists, Deutsche Bank believes that art must be accessible — for the public, and for their employees. They wrote, “art inspires people, opens up new perspectives, and thus enables them to embrace unusual and innovative solutions.”

Deutsche Bank commissioned Level Group to visually represent and articulate this philosophy — an integral concept of Deutsche Bank’s brand – a belief in their responsibility to be cultural contributors.