What evidence can you share that demonstrates the impact of the engagement?
We have about 4,000 monthly users without doing any marketing. We have a lot of positive feedback and can see changes that need to be made from the feedback as well.
How did Lets Nurture perform from a project management standpoint?
I’m very impressed with the other apps they've done for me. They're always able to understand what I'm asking for and relay that to their team.
From a project management point of view, it’s well done. They use a tool called Basecamp, which makes everything on the project management side very simple for me. Everybody is very busy nowadays, so the least amount of confusion or questions we have, the better.
What did you find most impressive about them?
I often send them ideas and have sometimes left it up to them to interpret and make out how things look on the screen. It's one thing to draw something in Illustrator or Photoshop and another thing to implement that for an actual phone, iPad, or Mac. I gave them free rein to do what they thought would look good, and they did an amazing job of creating what I wanted without asking too many questions. They know how to think for themselves when they need to, which is great.
Are there any areas they could improve?
No. Everything just flowed really well. They’re in India, so there’s a time difference. By the end of my working day, I'd often get a lot of feedback from them or maybe a beta version to check. I’d revise that into the early evening and get all my reports back to them, so by the next day, they had those changes or those updates done.
Do you have any advice for potential customers?
By all means, use them. One great thing about using offshore developers is that they will do work for a set price and a set amount of hours. They give you a very detailed description of how long each stage will take and the cost for it, and then they allow you to pay in milestones when you agree that the milestone is complete and the result is how you want it to be. Afterwards, they start on the next milestone.
Trust is an issue at first with these offshore developers, especially when it’s about big money, so I think this is a very good way of doing business because it builds trust. This way, we do not waste each other’s time and resources. It’s a business model I insisted on using at the beginning, and they were quite happy to do it. I don't know whether they do so for everyone or if that's the norm; it's just how I like to do things, and they agreed to it.