What was the scope of their involvement?
For a period of time after that first engagement, LESS+MORE was our agency of record, and they did everything for us. If we need a new brand, logos, flyers, whatever, LESS+MORE did it for us. They also did the execution of all the assets related to any brand which included: flyers, social media content, and all that. Then we grew bigger, and they grew bigger, so we decided to bring art and marketing in-house. They helped us hire people for that, so we now have a full marketing and art department.
We still maintain our relationship with LESS+MORE for larger projects. For example, we launched a loyalty app last year. We wanted a fresh brand campaign and all the collateral to go with it, so they worked with our in-house team to create it. Over the years, we’ve worked on about eight major projects with them.
We like to use them when we’re creating a new logo, new ID package, or a new campaign. So, we’re starting something completely from scratch, and we want a big idea. They give us the strategy, and then we do most of the implementation. We concentrate our advertising on print, social media, and outdoor. They’ve created billboards for us. We had a really fun campaign that was on the side of a construction site when we were building a new venue. We don’t do any TV or radio, so we don’t use them for that.
They also developed a website for us. We had an existing site, but we wanted to make our new loyalty app the mainstay of that site. We changed the functionality and everything, putting the app at the forefront. LESS+MORE oversaw the design, development, and a little SEO [search engine optimization].
How did you come to work with LESS+MORE?
When one of their partners, Steve, was working as an independent about 15 years ago, we used him as a graphic designer on small projects. We remained close, and then LESS+MORE started their company. We needed their services, so we interviewed LESS+MORE and a few other companies. We liked the pitch they gave us, so we went with them. We’ve maintained a close personal relationship with them since.
How much have you invested with LESS+MORE?
We’ve spent between $50,000 and $200,000 over the course of the relationship.
What is the status of this engagement?
We first started working with LESS+MORE in 2006, and the most recent project was completed in September of 2016.