Studio For Communication, Strategy and Design
We are a design studio specializing in visual communication – creating consistent brand and product identity. We offer a variety of services – from strategy planning to design. The creative process is always at the very heart of our work. We believe that good design is impressive. Better design changes lives. That's why for years we have been discovering the possibilities that the creative use of design opens up for us.
We expect trust from our clients, for which we reciprocate with transparency at every stage of cooperation: from the elements of the valuation to the selection and use of individual materials. We build quality on honesty.
Get in touch with us and see for yourself.
We are part of The Association of Polish Graphic Designers, we are also closely associated with IBRA Branding Institute.
Our task was to rebrand two connected institutions – Stowarzyszenie Kin Studyjnych (SKS / The Studio Cinemas Association), which supports and develops the activities of art-house cinemas in Poland and Sieć Kin Studyjnych i Lokalnych (SKSIL / Network of Studio and Local Cinemas), which gathers almost 230 cinemas from all over Poland. Both of these institutions conduct educational activity. We created a fresh and modern approach to the project to reflect the idea of cinema and film without falling into quite well-known patterns. Both created brandings complement each other so that the potential recipients would immediately know what they were looking at – they create instant recognition.
The consistency of both brands can be easily seen in the design of new logotypes. Instead of looking for exploited references, we focused on the essence of SKS. In the prepared website, non-obvious colours break the classic, monochrome convention. The website is modular, which offers almost unlimited possibilities for further expansion giving our client a form that is not only attractive but moreover functional. Prepared Key Visual is easily adaptable giving many possibilities for subsequent execution on the client’s side.
Our scope included: rebranding, website (GUI, UX)
RO is an example of an organization whose visual identity did not reflect their modernity, agility, and fresh approach. Our expertise supported by years of experience we have in creating brandings, resulted with the proposition of brand’s new name, new visual identity and a strong tone of voice. That’s how Remarkables became RO.
The concept was inspired by a physical property - Resistivity (electrical resistance) - a characteristic property of each material, useful in comparing various materials based on their ability to conduct electric currents. Considering the role they play towards their customers, we have designed a wave that is a symbol of how RO shapes customer perception by the audience. Thanks to its undefined form, adapting to the space and needs – it best reflects the agility spirit, which is the domain of RO. This simple-to-express symbol is enhanced with a vibrant color bordering of orange and red, which makes it stand out.
The branding prepared this way is characteristic and strong, yet at the same time easy to implement on the client's side – we belive that the design should not only be aesthetic, but above all functional. Such a way of thinking gives our clients tools that they will be able to use for years.
Our scope included: naming, visual identity, tone of voice, website (UX + GUI)
Ubi Leones is a Warsaw based company that specialises in film production and legal services for the film production industry. While creating their new branding, we had a great pleasure of working with world-renowned illustrator Marcello Crescenzi and a rising star of modern typography, Borys Kosmynka, PhD.
Ubi Leones means ‘where lions live’ and is a classic phrase used by ancient Roman and Medieval cartographers when denoting unknown territories on maps. After a deep analysis and undestanding of the brand values, we decided to base the new branding on ‘The Green Lion’ – a motive of a lion devouring the sun. The whole branding that we created was adequately inspired by the alchemy – from the selection of the typography to proposed colours. By this we did not only achive consistentcy with the brands values, we also created visual communication that is unique and can be remembered easily.
During the research phase, we came across Marcello Crescenzi’s alchemic lion and as it fit the brand’s vision that we wanted to achive, we decided to collaborate. Marcello Crescenzi’s designs were later on scanned as hi resolution bitmaps and then reproduced by typographer Borys Kosmynka using Glyphs.
Our scope included: visual identity, stationery, production consulting
Creating a branding concept for Poland's participation in Expo 2020 Dubai was a challenge due to the multidimensional nature of the World Exhibitions, however we showed full commitment and understanding of the complexity of this task. The simple message that is clear and understandable for foreign recipients was meant to be a creative development and valuable complement to the architectural concept of the polish pavilion.
In this branding, we were guided by the ideas of minimalism, universalism, democracy and inclusivity. That is why we limited ourselves to two colour palettes, one referring to our national colours, the other related to the Expo colours in Dubai and a simple word notation, which is to act modularly, as a part of the entire system. As we respected that for everyone Poland and its presence at the Expo can and should be associated completely differently – we decided to leave the interpretation open.
Our scope included: branding, key visual, production consultations
Less mess – more life! is a motto we created for the March campaign for the shopping centre Port Łódź, part of INGKA Centres. Order and its maintenance have a big impact on our lives – it organizes not only space around us but also our thoughts and well-being.
Our works for Port Łódź included the campaign’s conception, photo session, key visual with implementation and coordination of cooperation with influencers. We proved that order can not only be pleasant but it can also be a great backdrop for a campaign. The elements of everyday use combined with strong, colourful backgrounds and perfect harmony of order gave a fresh, eye-catching effect that stood out not only during the campaign on the Internet but also in outdoor materials.
After analyzing the needs of the recipients, we created a notebook-workbook containing practical tips and theoretical knowledge about organizing the space at ones homes. It allowed our client to educate its recipents and position itself as an expert in this field. The notebook had been distributed along with the April issue of ‘Wysokie Obcasy’, a magazine well known in Poland.
As part of the campaign, we prepared a competition in which the main prize was shopping at the Port Łódź and a decluttering session with a specialist in this field. Thanks to this, the theoretical knowledge we provided with cooperation with our client could be tested in real life. The competition also contributed to the increased traffic in our client's social media, it also allowed the campaign to reach a larger number of recipients.
Our scope included: KV with implementation, photo session, cooperation with influencers, notebook-workbook – from texts to composition and production consulting
Out task for Aleja Bielany was creation of the mural that would be not only decorative but would primaly shield the reorganized part of the shopping centre. The 150 m long mural was divided into individual sections maintained in the spirit of sustainable development. We were also responsible for the copy language and creating experiences that recipients would come across while exploring the mural. Each section has been supplemented with elements that would encourage interaction with the user such us sofas, book shelves, plushies, plants etc.
Created mural gained a lot of attention, naturally creating an insta place eagerly visited by visitors.
Our scope included:concept, KV, production consulting and supervision