What was the scope of their involvement?
I can’t give you much in the way of specifics. Once it’s explained to me in a meeting, and I understand how it’s going to help me, I just say “go” and let the results drive whether it’s working or not. I know they redid our website and made it look better and more user-friendly. They gave us a mobile version of that as well. In that process, they did all the behind-the-scenes tagging, keyword optimization, and everything that was critical to accomplishing what we wanted.
I know they’re writing articles and putting links out there; I get reports on that periodically. Although I don’t understand everything I’m looking at, I’m letting the results dictate my satisfaction with what they’re doing. I see my rankings, and I see the improvement over where we were when we started. I can tell it’s working.
The content is not necessarily on my site. I guess it refers back to my site or somehow links my site up with whatever Google and other search engines are using to move us up the rankings. If I look at my website day-to-day from a user standpoint, I don’t see anything different unless it’s a change we’ve talked about.
They added functionality to the website and redesigned it to make it easier to navigate. It definitely looks a lot cleaner. When someone comes to the site, it’s more user-friendly and makes a better presentation with the pictures, images, and the way it scrolls through. We can upload new pictures of signs we’ve recently installed and categorize them. It’s a lot easier for us, and it’s a lot better for visitors to the site, as they can now see more examples of what we do. It’s easier for folks to see what we’re talking about when we’re trying to sell them on signs. Leap Clixx organized the site and made it a lot cleaner and easier.
I’m a fan of having three buttons that work well and let me know what I’m doing, rather than 15 buttons that are really cool. I think we've achieved that simplicity with what they’ve done. The inquiry function, for someone on our site who wants to inquire about how they get a bid or get someone to meet with them, seems to work fairly easily and smoothly. It works internally for us as we receive those requests to determine where they came from, what they are, and how we can disseminate them.
They interviewed me, and we talked about what they would do. We interacted initially upfront; then, they did some work, and we reviewed and discussed it. They made the changes that we agreed were appropriate. As things come up after the site was finished, they’re totally accessible and responsive to discussing changes and getting those up quickly. It’s been great.
How did you come to work with Leap Clixx?
I was talking with a friend and lamenting that I didn’t have confidence in what we were doing, the people we were using, or how we were going about trying to improve our rankings and optimizing our web presence. He suggested I talk to Leap Clixx. He’s a trusted friend, and I’m more inclined to take advice from someone I trust. So, I reached out to them and talked with Chans [Founder, Leap Clixx]; he presented things concisely and confidently. I felt like he knew what he was doing. I knew it was going to take some time to get results; however, the phone keeps ringing and business keeps coming in, so I know it’s working.
How much have you invested with Leap Clixx?
We’re probably doing $40,000 to $50,000 a year with them. It’s the majority of our marketing budget.
What is the status of this engagement?
We began working together in May of 2013, and our relationship is ongoing.