What evidence can you share that demonstrates the impact of the engagement?
The results have been really good, overall. We’ve used other lead generation services in the past, and Leadroot has certainly resulted in the best metrics for us. Obviously, there are situations where we receive dead leads, but that’s going to happen no matter what solution you use, and even then, l we get far more qualified leads than with previous services.
Thanks to Leadroot, and the super targeted leads we’ve been getting, we’re getting 50-60% email open rates and even 10% conversion rates from initial cold-outreach email or call to qualified opportunity. We’re getting great conversion rates, which is why we’ve kept them around.
How did Leadroot perform from a project management standpoint?
They’re very flexible with how we want to work. For example, our point of contact is in several of our Slack channels. We talk with him one on one and other members of our sales team talk to him one on one as well via Slack and email. They’re super flexible with however you want to communicate.
In the early days, we needed a lot from their end with the project management efforts. Now that we’ve solidified our lead generation strategy, they’ve become a lead generation engine. Oftentimes we’ll talk with our contact about a new theory or get a test list, and if that goes well, we’ll opt for a larger one.
What did you find most impressive about them?
What distinguishes them is their focus on using US-based personnel with their research efforts. It’s a huge differentiator compared to a lot of the other services available because several foreign lead services don’t understand the U.S. markets. Leadroot, on the other hand, is much more familiar with those facets and delivers leads that make sense.
Additionally, they’re very affordable and willing to work with their clients’ budgets as well and make a solution work if need be.
Are there any areas they could improve?
This might be a pipe dream for us, since it’s inherent in the lead generation process, but it would be great to have a lower number of bounces. We know that’s probably not realistic, but it’s the first thing that comes to mind. Other than that, nothing else comes to mind.