Custom website design at a fraction of the cost.
LeadCardinal is branding and website design firm dedicated to bringing agency-quality services to small businesses. Because we believe great design should be accessible to everyone.
Our team will work with you to design a stunning, high performance, and lead-generating website for your small business at a fraction of the cost of traditional web agencies.
Send us a message! Happy to answer any questions you have.
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Portfolio

Commercial Real Estate Developer Website Design
LeadCardinal worked for a commercial real estate development company to develop a unique, interactive, and professional-looking website that would serves a dual purpose:
- Attract & create brand visibility
- Educate & qualify
The website received great feedback from the client's existing and prospective customers. Furthermore, the client was thrilled with the creativity, professionalism, and transparent communication received throughout the course of this project.
In addition to the website, LeadCardinal also provided a full branding package, which includes the logo, color pallete, and font families in use today.

Restaurant Group Website Design
LeadCardinal designed and developed websites for three different restaurants within a fast-growing restaurant group portfolio, most recently with the redesign of the Spartan Ale House website.
Having just expanded to a second location, Spartan Ale House needed a refreshed website that included included the new location, provided important local business information, and drove online and carry-out ordering.
After launch, the website saw a 300% increase in traffic. The simplified UX and thoughtful local search engine optimization is providing the client the the local visibility they needed.
Positive customer feedback included:
- Willingness to listen to others' ideas
- Depth of knowledge
- Speed of response
- Quality of deliverables
In addition to the website, LeadCardinal also provided a full branding package, which includes the logo, color pallete, font families, and exterior signage in use today.

Wedding Floral Studio One Page Website
Prairie Honey Floral Studio is an award-winning wedding floral studio serving the Chicagoland area.
They needed a simple yet refined one page website solution designed to do two things:
- Display select bouquet floral arrangements
- Direct users to relevant contact information
In addition to the website, LeadCardinal also provided a full branding package, which includes the elegant logo in use today.

Historic Apartment Complex Website Design
The partners at JTE Real Estate Services needed an inviting, engaging website designed to help the newly developed Esser Lofts & Apartments complex reach maximum occupancy.
This 21-unit apartment complex, featuring plenty of amenities, modern loft-style designs, and historic charm, had been freshly renovated and ready for tenants.
The goal of the website:
- Show off beautifully renovated avaialable units
- Put charming downtown Aurora, IL on full display
- Allow prospective renters to request showings and complete applications
Since the website's launch, it has reached full occupancy and maintained a steady waitlist.
In addition to the website design, LeadCardinal provided a full branding package, which included the logo, color palette, and font families in use today.

Neighborhood Pub & Eatery Website Design
O'Malley's Pub & Eatery is an established restaurant nestled in lovely suburban Aurora, IL. This neighborhood staple needed a fresh look and feel ahead of some renovation and menu improvements.
Primary goals for this project include:
- Apply smart local search engine optimization to drive foot traffic
- Add functionality to support more online-generated delivery and pickup orders
In addition to the website, LeadCardinal also provided a full branding package, which includes the logo, color pallete, font families, and exterior signage in use today.

Commercial Construction Company Website Design
KWCC, Inc. is a commercial general contractor and carpenter based in the Chicagoland area.
They approached LeadCardinal for a website that would display its expanding service lines, establish local brand visibility, and generate leads. We also built out a robust employee resource library designed to educate and train employees and subcontractors alike.
In the 12 months following the launch of the website, KWCC has enjoyed a website traffic increase of over 92%, primarily driven by organic search.
In addition to the website, LeadCardinal also provided a full branding package, which included the logo, color pallete, font families, business cards, and other collateral in use today.
Reviews
the project
Content Creation, SEO, Web Dev & Design for Restaurants
"He works in our best interest and will push back when needed, always with a great explanation."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
My company consists of three different restaurant models - neighborhood bar, casual sports bar concept, and gaming facility with food and drink. I am the Director of Marketing & Promotions. I write and execute quarterly strategic marketing plans for each location. This includes digital, print, social and in-house marketing.
For what projects/services did your company hire LeadCardinal, and what were your goals?
LeadCardinal has designed all of our websites, including graphic design, content creation, SEO, and indexing. They have designed and built three websites for us, all delivering exceptional quality and service. They were able to identify the different concepts, needs, and goals for each restaurant and deliver accordingly.
How did you select this vendor and what were the deciding factors?
They were already working for the company when I arrived. They have worked with the owners for quite some time...the owners continue to use them because of their responsiveness, their due-diligence, quality, price and timeliness.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
Kick off meeting where outlines and scope are discussed. Came back with wireframe and user journey. Started designed and writing content; first draft with revisions; second draft with revisions; SEO and meta data implementation; then took live.
How many people from the vendor's team worked with you, and what were their positions?
Steve is my project manager. He is partner and COO.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
After launch, our site is seeing a 300% increase in visits to the site. The UX is so much nicer - that, combined with great SEO - is giving us the visibility we want and need.Â
Describe their project management style, including communication tools and timeliness.
Steve's style is very relaxed. He is always open to hear what I have to say - my suggestions and ideas - and will take them when he believes they will work. He works in our best interest and will push back when needed, always with a great explanation. He is extremely responsive and always meets deadlines.
What did you find most impressive or unique about this company?
Willingness to listen to others' ideas, depth of knowledge, speed of response and deliverables.
Are there any areas for improvement or something they could have done differently?
None
the project
Website Dev for Real Estate Development Company
"By far, LeadCardinal was the best company we have dealt with."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the COO & Director of Human Resource for JTE Real Estate Services out of Aurora Illinois.
For what projects/services did your company hire LeadCardinal, and what were your goals?
We hired LeadCardinal to develop a ground up unique, professional & interactive website. Our goal was to have the new website Brand our commercial Real Estate Development company in a unique and professional manor to attract and educate potential customers.
How did you select this vendor and what were the deciding factors?
LeadCardinal had helped us with other projects and did a great job.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
The scope of work was to review competition and develop our own unique branded website.
How many people from the vendor's team worked with you, and what were their positions?
Steve was our point of contact for the project however his team assisted with various areas of the project.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Response has been great from both our existing customers as well as prospects.
Describe their project management style, including communication tools and timeliness.
LeadCardinal was great at not only meeting timelines but also communicating their progress and keeping us updated each step. We had regular calls / meetings to make sure we were all on the same page.
What did you find most impressive or unique about this company?
The most impressive or unique thing about LeadCardinal was how professional, creative and great they were with their communication. Our company has 7 different websites and by far, LeadCardinal was the best company we have dealt with. They will be the only company we will deal with going
Are there any areas for improvement or something they could have done differently?
LeadCardinal was awesome with our important project and I would highly recommend them to anyone that has an important website / marketing need.
the project
Web Dev, Design & Maintenance for Contracting Company
"They were very professional and responded in a timely fashion."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the business development director of a commercial general contracting company.
For what projects/services did your company hire LeadCardinal, and what were your goals?
We hired LeadCardinal for website design and maintenance. Goal was to have potential customers and current customers learn about KWCC Inc. and our capabilities. Also, to employees be able to access documents and information.
How did you select this vendor and what were the deciding factors?
Recommended by customer.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We had a kickoff meeting to go over goals of site and what we wanted to accomplish. I provided key bullet points and LeadCardinal designed and added content. We had several follow-up discussions and proofs until final design was approved.
How many people from the vendor's team worked with you, and what were their positions?
I had contact with two individuals.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
N/A
Describe their project management style, including communication tools and timeliness.
We typically had weekly communication as well as email correspondence throughout the process.
What did you find most impressive or unique about this company?
They were very professional and responded in a timely fashion. They offered great ideas and reasoning behind.
Are there any areas for improvement or something they could have done differently?
Not that I can think of.
After the launch of the website built by LeadCardinal, there was a 300% increase in website visits. The improved UX design and SEO efforts of the team also resulted in better brand visibility. During the engagement, the vendor was attentive to the client's opinion and had exceptional knowledge.