Launch Digital Ltd

BACKGROUND

Please describe your company and your position there.

Developing the Young Workforce is Scotland’s youth employment strategy to better prepare young people for the world of work. The main aim is to reduce youth unemployment levels by 40% by 2021 and this target has been achieved - four years ahead of schedule. 21 Regional Groups have been set up across Scotland to connect employers with education.

DYW Ayrshire is hosted by Ayrshire Chamber of Commerce. The focus going forward is to strengthen partnerships across Ayrshire to sustain and build on this progress. Through a transformation in how employers engage with the education and the skills system, we are improving the work readiness of Ayrshire’s young people.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Launch Digital Ltd?

We appointed Launch as our Creative Agency after a project brief was developed. It was circulated to a number of agencies but Launch’s creativity stood out resulting in our own unique Ayrshire flair to the DYW brand.

What were your goals for this project?

We wanted to build our own unique Ayrshire flair to the DYW brand.

SOLUTION

How did you select Launch Digital Ltd?

We selected Launch as their creativity stood out beyond the others.

What was the team composition?

We worked closely with the team at launch and they are very patient with us and will work until we are satisfied.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have now worked with Launch for a number of years and they continue to deliver on quality and creativity. I have never been disappointed with any aspect of work I ask them to produce and would have no hesitation in recommending them.

How effective was the workflow between your team and theirs?

Very effective, they were a phone call away if we needed to make any changes.

What did you find most impressive about this company?

They Launch team are very knowledgeable in creativity and marketing.

Are there any areas for improvement?

No.

BACKGROUND

Introduce your business and what you do there.

I’m COO for a community rugby club with teams ranging from recreational to semi-professional for both males and females. We are one of the biggest rugby clubs in Scotland and are a nonprofit organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Launch Digital Ltd?

We originally hired them to design and develop a website for us, and we’ve grown in our involvement together from there.

SOLUTION

What was the scope of their involvement?

The first project was to develop both an informational site explaining our organization as well as an e-commerce option where people can pay for gear and membership options. The solution they developed uses membermojo and allows for one-time and monthly payments as well.

Since then, they’ve been really helpful with all of our digital marketing work, particularly in developing our presence on social media. When we’ve launched new teams, they’ve helped to create new logos and handle the marketing of those events as well, as well as various one-off events, games, and other ideas on which we need consultation from a marketing perspective.

What is the team composition?

There have primarily been two people at their company who we’ve dealt with, Dave (Managing Director) and Richie (Creative Director), and they’ve both been absolutely brilliant to work with.

How did you come to work with Launch Digital Ltd?

We started working with them because they were local to our area. It was clear right from the start that they were a good fit for us, and we haven’t looked back since.

How much have you invested with them?

The partnership is a bit unique for us because we are able to compensate them for their work through both advertising space on our grounds, as well as through promoting them as our advertising partner on the social media accounts that they have helped us to develop.

What is the status of this engagement?

We first started working together in February 2017 and have been partnering on a variety of projects with them ever since.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our teams catch up on a fortnightly basis, so they let us know frequently what’s been done to the website if there are any more changes that need to be made, and how we’re doing in terms of traffic and other performance metrics that they are targeting. We’ve really appreciated having that regular check-in with them.

How did Launch Digital Ltd perform from a project management standpoint?

Their team has delivered every single time, whether its changes to the website, launching a new website, or running an ad campaign. They deliver on time and within budget every single time and made sure that we know exactly when and how they’re going to do it.

What did you find most impressive about them?

We are consistently impressed by their professionalism, their responsiveness, and their dedication to completing everything that they say they’re going to do when they say they’re going to do it. Being able to trust them and rely on that relationship has really been an incredible asset to our organization.

Are there any areas they could improve?

I honestly don’t think there’s anything they could be doing differently. I can’t speak highly enough of everything they’ve done to support us and help us grow.

Do you have any advice for potential customers?

Pick up the phone, arrange to meet them, and sit down ready for that conversation. As long as you’re in the room with them, they’ll be able to understand what you want and then deliver on it, and they might even come up with suggestions you haven’t thought of in the process.

BACKGROUND

Please describe your company and position.

I am an executive at Mint Boutique

Describe what your company does in a single sentence.

Mint Boutique is a womenswear store in the heart of Ayr’s Sandgate with something for everyone in this gorgeous boutique. There is something for everyone in this gorgeous boutique, from party dresses, to black tie gowns, to ladies casual clothing and accessories. Our Mint team aims to provide a helpful and friendly service to all our customers, and of course the latest high class fashion.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Launch Digital Ltd to accomplish?

• Brand Awareness
• E-Commerce Solution
• Increased Sales

SOLUTION

How did you find Launch Digital Ltd?

Referral

Why did you select Launch Digital Ltd over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Launch Digital Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Design an build of a new e-commerce website with email marketing integration.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased brand awareness and online sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was managed smoothly. Their communication was great and the work was completed on time and looks amazing.

What was your primary form of communication with Launch Digital Ltd?

In-Person Meeting

What did you find most impressive or unique about this company?

Their vision for our website and ease of working with.

Are there any areas for improvement or something Launch Digital Ltd could have done differently?

Nothing we can think of.