What was the scope of their involvement?
They’ve done two things for us. The first is a little bit of brand research for the university. We work with them closely on developing some ideas for ways to categorize and organize how units are able to identify themselves within a system. It really didn’t turn into anything that was launched, but it was very helpful on the research side - getting our heads aligned and having somebody outside coming in and giving us an outside perspective on it.
Secondly, they helped with website development. We have some of our internal clients who need a website, and when we don’t have the time, we tell them about companies we’ve worked with in the past that can help them. We stay involved in the conversation from a brand and web standard. Developing websites on WordPress and within the standards that we like to have them done for is what we look for in a vendor.
We wanted a vendor that understands necessary security procedures, somebody who understands the visual language and style of what the university is aiming for - bold, modern, youthful, and energetic. We need a vendor that is able to really challenge the client on thinking a little bit differently to produce a website that still fits within the brand but represents the ideals of the university.
How did you come to work with Laughing Samurai?
I met them through a connection with some other folks. The design and web community is not huge here in Orlando. So it’s not a large community, and you can usually bump into folks. I met them through another agency in town and got to know them a little bit more before we started engaging work. We saw that we could get along with them.
How much have you invested with Laughing Samurai?
Most of the projects are $10,000 to $30,000. We did engage with them on some video work as well.
What is the status of this engagement?
We are not working with them now, my office specifically, but there could be others that are working with them around the university.