We innovate through Design & Disruptive Technology

We love to solve challenges through disruptive and lateral thinking. We help your business evolve by choosing a focused team of creative thinkers, strategists, designers and developers to work on your idea end-to-end.

With a user-centered and data-driven approach, we build a customized team for each project in order to work closely with each of our clients.

We solve today’s problems by defining long lasting strong strategies. We don’t want our clients to get entangled with the present and loose sight of their long-term objectives and future view.

 

Skills:

Strategy

Research.
Branding.
Innovation & Digital transformation.
Prototyping and validation.
Product roadmap definition.

Design

Design Sprint.
UX/UI Design.
Experience Design.
Creative production.
Illustration and motion.

TECHNOLOGY

Web and Mobile Apps.
Internet of Things.
Blockchain.
AI.
AR/VR.

Growth

User acquisition strategy.
Analytics and optimization.
Feature refinement.
New features definition.
Tracking KPIs.

 
$25,000+
 
$50 - $99 / hr
 
10 - 49
 Founded
2008
Show all +
Mar del Plata, Argentina
headquarters
  • Lateral View
    25 de Mayo 3337 2nd floor
    Mar del Plata , B
    Argentina
other locations
  • Lateral View
    C/ Sardenya 229, Ático
    Barcelona, BA 08013
    Spain

Portfolio

Key clients: 

BBC

DANONE

HAVAS

HBO

NAKED

AT&T

TMDG Agenda - Branding, Design, Development of iOS & Android App

TRImarchi, the most important design conference in Latin America takes place every year in Mar del Plata, Argentina. They wanted to provide their users not only with a schedule for TRImarchi, but also information about the city of Mar del Plata, since a great part of their audience comes from abroad. They also needed to solve one of their main problems: there were always delays in the talks and schedule modifications.

We were able to use the insights we had learned working on Attender, our in-house conference scheduling product, and combined them with a careful study of the behavior of TRImarchi’s target audience.

Thanks to our insights, the main objective was to give the app a functional use, to prevent delays and misinformation.To achieve this, we focused on the agenda as the main functionality. It included the schedule and description for each speaker, where users could favorite talks and create their own schedule, and be notified when events got delayed.

...

Camille - Branding, Design, Development of iOS App

Camille is an iOS photography app that makes homage to the classic Pentax K-1000 camera, turning the iPhone camera into a manual one. Several features can help the amateur photographer learn how to take better photos such as ISO, Shutter Speed, Focus, Tint & Temperature. 

Challenges

The challenge was to help photography lovers take better photos without professional camera or photo retouching apps.

The iPhone camera is one of the most relevant digital cameras on the market today. With over 1 billion iPhones in the world, cell phone cameras are replacing traditional pocket cameras. They have good quality standards, it’s easy to take good photos, and easy to carry. In addition, apps to retouch and share photos are very popular.

User testing helped understand that amateur photographers wanted to learn how to take better photos.

The interface design with which the user was going to interact, was focused on two very clear objectives: ease and...

Lima - Branding, Design & Development of iOS App

Lima is an iOS & Android application that provides the user with tips to change their daily habits, such as food & nutrition to improve their lifestyle.

Discovery & Research: The challenge was to create a product able to improve the user’s well being by generating small changes in their physical activity and nutrition. 

We interviewed users and nutrition specialists to find out the key insights about having a healthy life.  We had two pillars, collected physical activity data and prepared a meal plan customized for our users. The meal plan was updated every week with adjustment from the exercise data and meals from the week before.

Ideate, Prototype and Test: We created a dynamic dashboard with the aim of helping the user modify their daily habits into healthier ones, creating new objectives and adapting to the user’s improvements and goals.

UI Design: Visual gratifications encouraged...

InFlight - Rebrand & Redesign of Web Application

We developed a web application for a mentoring business that needed a brand transformation to gain scalability and improve user experience within their platform. We worked on the rebranding of the brand, design & development of the platform.

Mentor Day was a monthly event with the goal of matching mentors and entrepreneurs in face-to-face meetings. The platform allowed founders the possibility of posting an issue and being contacted by a mentor to coordinate a meeting. This action was mainly achieved in a manual way.

In late 2017, the challenge became to scale Mentor Day so that mentors and founders could be matched online across the world, without physical or scheduling barriers. The platform was reborn under a new brand, a new model and an evolved mission. InFlight is now a global toolbox of resources for entrepreneurs in every stage, increasing their chances of success and enhancing their journey as founders.

User Experience

...

Naked - iOS & Android App for 3D Fitness Tracker

The challenge was to build a product able to visualize a human body in 3d and its changes over time.

We created two native apps, iOS & Android, able to instantaneously visualize information retrieved by the IoT Naked scanner such as weight, volumetric body fat percentage, and measurements of different parts of the user’s body.

Product Development

For the apps to correctly visualize the changes in the user’s body, there were special efforts on the interface and development patterns. The responsive, seamless feel of the app is thanks to great development work behind the app-cloud-IoT connection. Also, we developed custom animations to ensure coordination with the apps’ design, allowing Naked to elegantly highlight different parts of the body.

Connecting Naked

Connecting an IoT device with two apps with different operating systems is already a challenging technical undertaking. However, we also had to optimize for a frictionless user...

Reviews

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Mobile App Development for Healthcare IT

“They can handle the needs of any tech startup and any project end-to-end.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Nov. 2012 - Ongoing
Project summary: 

Lateral View developed iOS and Android apps for a health startup. They’re high-quality work led to an expanded scope which included developing API’s, a web application, and marketing materials.

The Reviewer
 
1-10 Employees
 
Los Angeles, CA
Co-Founder, Healthcare IT startup
 
Verified
The Review
Feedback summary: 

User engagement is high and feedback is positive. Lateral View values transparency and provides regular progress reports outside of scheduled meetings. Their varied knowledge of technical domains, as well as their desire to improve products, makes for a proactive and engaging partnership.

BACKGROUND

Please describe your company and your position there.

I am the technical co-founder of a health IT startup

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lateral View?

We needed assistance with the development of our MVP, an iOS application for healthcare.

What were your goals for this project?

The initial goal of the project was the development of our MVP.

SOLUTION

How did you select this vendor?

We did extensive research for software development vendors in the U.S., Europe, India, and South America. After a thorough review and several interviews, we decided to work with Lateral View. We were very impressed with the portfolio of mobile applications they’d worked on.

Describe the project in detail.

We started off with the development of an iOS application for iPad and iPhone. As additional features were needed and other projects came up, the team grew to develop APIs, a web application, an Android application, and design a new mobile application and marketing materials.

During the process, we were very impressed with their quality and we decided to embark on a long-term relationship. We’ve worked together for five years and our experience could not have been better.

What was the team composition?

We’ve had up to five people working with us depending on our needs including two iOS developers, an Android developer and designer, and a backend engineer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After several iterations the product was released to a small group of users, who loved it, and requested additional features. Every new feature was delivered on time, and as a result, the product was successfully deployed to all users. User engagement is high and the feedback is very positive.

How effective was the workflow between your team and theirs?

They became part of our team and have gone the extra mile whenever it was needed. They take ownership and make sure that the project is completed on time. Additionally, they always take initiative and provide us with regular status updates between our meetings. As a matter of fact, we talk on a daily basis using Slack, Skype, and Jira, among other tools.

What did you find most impressive about this company?

I've been very impressed by their technical domain expertise in mobile development and UX. They’re always on top of the latest technologies, eager to learn the business side of the project, and quick suggest new product improvements. They can handle the needs of any tech startup and any project end-to-end. Since the team gets along well, they increase productivity, and deliver high quality products much faster.

Are there any areas for improvement?

I’ve been very happy with the experience. I don’t recall any issues, but management checks in regularly to see how things are going and how they could improve.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web & Mobile App Dev for Call Center Software Startup

“They created a beautiful, easy user experience.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2015 - 2018
Project summary: 

Lateral View did API work and built a web-based application using Ruby on Rails, JavaScript, MySQL database, and Amazon Web Services. They also developed the corresponding apps for Android and iOS.

The Reviewer
 
11-50 Employees
 
Seattle, Washington
Ron Davis
CEO, Tenacity
 
Verified
The Review
Feedback summary: 

The apps built by Lateral View exceeded expectations in its reliability. Its user-friendly interface contributed to the high number of people who downloaded the app, many who say the app changed their lives. The talented team produced an attractive, high-quality product at an affordable price.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and founder of Tenacity, a software company for call centers. We sell wellness products in a call center.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lateral View?

I needed someone to help me with web and mobile app development.

SOLUTION

What was the scope of their involvement?

They built a top-to-bottom web-based application that involved using third-party trackers. There was some API work. They used a Ruby on Rails framework, JavaScript, MySQL database, and Amazon Web Services. It was mobile-optimized. They also a built complementary app for iOS and Android.

We’re in the process of shutting down the company for business-related reasons and working on an acquisition. We’re in discussions regarding continued work with Lateral View if possible.

What is the team composition?

There were up to six people on the team. It was mainly developers, but there was a project management team lead from the beginning to end. Occasionally, we utilized one of their frontend developers who had some user interface design expertise. Their operations leader and CTO were our primary sources of communication.

How did you come to work with Lateral View?

I was a tech startup and there was another tech startup company that had been working with them. They flew their primary developer up for the 12-week program, building a personal connection between us. We reviewed several firms. We’d seen their work and heard other testimonials. We figured if they’re 70% as good as domestic developers, at this price, we’d do really well.

How much have you invested with them?

We spent $300,000.

What is the status of this engagement?

We started working together in 2015 and worked together for 32 months.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They created a beautiful, easy user experience. There are dynamic components to it that were reliable and highly secure for the environment we were in. The product is fantastic. The app turned out to be more reliable than any other fitness app we were able to partner with before that. Their app worked better in terms of accuracy and particularly better in terms of reliability. Our CTO is very senior and high quality, and he was very happy with their work.

They built an app that was extremely sticky with users. A few hundred of the 5,000 users talked about it changing their lives.

Their uptimes were fantastic and nearly flawless. Any downtimes we had were almost always the result of an outside vendor. In the one or two instances where a user discovered a problem, I called them Saturday night and they went in and worked all night and fixed it. They did outstanding work and stood by it in the rare instance that it needed any sort of help.

How did Lateral View perform from a project management standpoint?

Their estimates were always accurate on time and under or meeting budget. They stuck to their deadlines and costs. If we expanded the scope, they told us what it would cost. They always delivered exactly what we asked for and often pointed out ways they could improve it. Their English was very good.

What did you find most impressive about them?

They did everything we asked them to do extremely well. It turned out that they were every bit as good as domestic developers. We considered them part of our team. If I’m ever building anything again, I’ll contact them.

Are there any areas they could improve?

No.

5.0
Overall Score Everything was great.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They met every deadline.
  • 5.0 Cost
    Value / within estimates
    We never overpaid for anything. I often felt we underpaid.
  • 5.0 Quality
    Service & deliverables
    Everything was reliable, beautiful, and well-coded.
  • 5.0 NPS
    Willing to refer
    The only reason I wouldn’t want to refer them is to hoard them to myself.

Android App Development for Game Software Company

“Communication is an outstanding strength for them.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2016 - Ongoing
Project summary: 

Lateral View augments internal staff in development of an Android app through an outsourced engagement. They’ve employed Android Studio, Crashlytics, and Jenkins.

The Reviewer
 
200-500 Employees
 
San Francisco, CA
Director of Engineering, Game Software Company
 
Verified
The Review
Feedback summary: 

Lateral View has integrated into the team with ease and continues to follow timelines with accuracy. Communication and consistent availability set them apart from other outsourced vendors, while an open and accommodating approach makes for an optimal software engineering environment.

BACKGROUND

Introduce your business and what you do there.

I’m the director of engineering of a game software company. I manage several software teams and help ensure timely delivery of our products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lateral View?

We needed help with Android application development in a short timeframe.

SOLUTION

What was the scope of their involvement?

They’ve used Android Studio, Crashlytics, and Jenkins. It’s all fairly standard Android development on our end.

What is the team composition?

We’ve rotated through about five people from their team. We only use developers, but their leads step in to assist with scheduling and coordination on their end.

How did you come to work with Lateral View?

I’d worked with them briefly in the past and had a very good experience.

What is the status of this engagement?

We started working with them in 2016 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve used them to augment our manpower and they’ve integrated with our teams. We go through tasks and get estimates from them. They hit their deadlines and their work is good. They also give feedback and provide exceptional communication, especially for remote workers. They put in the extra effort to make sure they meet their deadlines.

How did Lateral View perform from a project management standpoint?

They have their own project management tools, but they’ve adapted to our methods since they’re integrating with our team. This made it much simpler for us to work with them. We keep an open channel of communication. We respond quickly when they ask questions or get stuck on something so they that they can keep moving. They’ve followed the timeline they provided to us well, which is exactly what we needed.

What did you find most impressive about them?

Communication is an outstanding strength for them. It’s easy for communication to be mediocre with outsourced workers, but they’re consistently very good with it. They join our team stand-ups and make themselves available to coordinate with us even during their off hours if needed.

Are there any areas they could improve?

There were a few things when we got started but they fixed them as soon as we brought them up. They’re very open to feedback and have made every adjustment we’ve asked for.

Do you have any advice for potential customers?

Treat them as a member of your team and it will go really well. A lot of times, you work with outsourcing groups and you need to treat like them like so. We’ve treated Lateral View like they’re a part of our team and it’s worked out really well. We much prefer that when augmenting our software engineering.

5.0
Overall Score I’ve very much enjoyed working with them and am excited to keep doing so.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    Their cost is phenomenal. They’re very good value and the ROI is great.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I have recommended them.

Multiple Developments for Product Design & Dev Agency

“They’re very competent in every way, shape, and form."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. 2017 - Ongoing
Project summary: 

Lateral View works on multiple development projects for an IT development firm, augmenting the team for mobile and web development. Their work uses native iOS, native Android, React, and Node.

The Reviewer
 
11-50 Employees
 
Boston, Massachusetts
Managing Director, Product Design & Dev Agency
 
Verified
The Review
Feedback summary: 

The team provides high-quality development services and completes assigned projects efficiently and professionally. They assimilated smoothly into the in-house team, met all deadlines, and demonstrated their dedication and work ethic throughout.

BACKGROUND

Introduce your business and what you do there.

Our company is an IT development firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lateral View?

We needed a company to be an extension of our engineering team for mobile and web development.

SOLUTION

What was the scope of their involvement?

They worked on a variety of projects. The last was building a web-based media portal for a large broadcaster. We worked with them on native iOS, native Android, React, and Node.

What is the team composition?

There were seven developers and one product manager. They have offices in Barcelona and Argentina. We worked with one web developer in Barcelona, but most of the interactions were with the Argentina team.

How did you come to work with Lateral View?

We did quite a lot of research. We wanted an agency that was in our time zone and had an equivalent level of talent to us. We were impressed by the quality of their staff, their English-language skills, and time zone accessibility.

How much have you invested with them?

Over $200,000.

What is the status of this engagement?

We started working together in April 2017 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They have a very high caliber of work check-ins and data. They’re tremendously accessible and have fitted into our team with ease. That was very positive. When asked to hit a certain deadline, they’ve shown a very strong work ethic and a willingness to go above and beyond when asked.

How did Lateral View perform from a project management standpoint?

We used Slack and Google Drive. They’re very competent in every way, shape, and form. It’s been just like having additional team members down the hall.

What did you find most impressive about them?

They have a strong work ethic and don’t fluster easily. Things might happen that are unexpected and they’re capable of taking that in their stride. They’re a good partner to have.

Are there any areas they could improve?

You have to explicitly ask them to go the extra mile. They absolutely will, with no complaints, but you have to ask. If there’s a big milestone coming up and you’re feeling behind, you have to specifically tell them that and that you need them to work over the weekend. They won’t offer it proactively.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’re adaptable to shifting schedules.
  • 5.0 Cost
    Value / within estimates
    For the quality of the work, it’s a very good value.
  • 5.0 Quality
    Service & deliverables
    They delivered exactly what we expected.
  • 5.0 NPS
    Willing to refer
    I would absolutely feel comfortable recommending them.

Web Platform Dev for Mentorship Non-profit

"There is a willingness to go the extra mile to understand the business problem."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2016 - Ongoing
Project summary: 

Lateral View designed and developed a platform to pair mentors with mentees, manage scheduling, and allow users to build their own profiles. The platform is complete, but enhancement iterations are ongoing.

The Reviewer
 
1-10 Employees
 
Miami, Florida
Juan Lopez Salaberry
Founder, Mentor Day
 
Verified
The Review
Feedback summary: 

The platform produced by Lateral View doubled user match rate and increased in-house productivity. Lateral View took ownership of the project and they also demonstrated a rare understanding of the impact their work had on overall business function.

BACKGROUND

Introduce your business and what you do there.

I am a founder of Mentor Day.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lateral View?

We started an organization around mentorship, pairing mentors and mentees based on problems specific to their businesses. We went from doing everything manually to creating a platform that would help us not only do the pairing, but also the session scheduling, and getting everyone to create and manage their own profiles.

SOLUTION

What was the scope of their involvement?

My experience has mainly been in working with a project lead from Lateral View’s side. I don’t have a deep product background, so I wasn’t involved too much with the specifics around the technology and what was being done. I’ve tried to drive the vision, while Lateral View has been creating the product itself.

How did you come to work with Lateral View?

I had known their founder from a past experience when we were both involved in an accelerator. We shared a history of being backed by the same investor. Ever since then, we’ve been collaborating in different ways.

How much have you invested with Lateral View?

As a non-profit, we cannot disclose those numbers.

What is the status of this engagement?

We started working with Lateral View in 2016. The platform is completed, but we continue to have development iterations every two weeks.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

The collaboration has been fantastic in every way. We’ve managed to double our productivity already through the use of the platform. We measure success by the number of people whom we manage to match, and I can already say that we’ve more than doubled those results by using Lateral View’s technology. This is only going to get better and better, since we’re still adding features, and creating better solutions on both sides of the equation, including our marketplace.

How did Lateral View perform from a project management standpoint?

They have their own solution for project management, which includes JIRA. I’m not a very technical person, so I’ve tried to stay away and let Lateral View’s team drive. Being able to work with business people has been one of their strengths. Lateral View has acted almost like a CTO in being able to handle the technology aspects around solutions for the concrete business problems we’re having.

What did you find most impressive about Lateral View?

What really stands out about Lateral View is that they understand the business part; they are not just a development shop which can deliver technical solutions. There is a willingness to go the extra mile to understand the business problem and provide a technical solution which is at the core of what is being solved.

Are there any areas Lateral View could improve?

We tend to address every single thing which can be improved, as a core part of our relationship. We have continued to evolve through this process, and whatever seems to need improvement was always addressed by Lateral View.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    There’s a very clear set of expectations at the beginning of every sprint. We’ve been going through countless sprints so far, and it’s always been perfect.
  • 5.0 Cost
    Value / within estimates
    The fact that Lateral View has kept the business in mind when working on the deliverables is important for every company. I could easily find development shops which keep on developing items which have no point, but Lateral View focused on my ROI.
  • 5.0 Quality
    Service & deliverables
    So far, I’ve been extremely satisfied. Lateral View always delivered on time, and usually overdelivered.
  • 5.0 NPS
    Willing to refer