HARTMANN Group is a leading player in the global Healthcare market, originally based in Germany. They provide innovative as well as economic solutions in the areas of Disinfection, Life Quality Improvement, Personal Healthcare and Risk Prevention. Company has its products available in more than 100 countries around the world.
Brand Tiritas from HARTMANN provides a large range of innovative bands aid for wounds healing.…
Our collaboration started in 2015 with a new website development, content marketing and SEO services providing. The main challenge on the Spanish market was to build brand awareness and to protect the brand against strong competition with supermarkets. The initial website had low organic search ranking, low traffic (about 500 monthly visits) and low digital reach on the market in general.
The core element of website conceptualization was creating Tiritas Blog and “Curopedia”. Curopedia was designed as a first aid manual with easy-to-follow advices. The Blog content is focused on the topics of health, education and leisure in Spain in a more entertaining manner. Regularly generated content in these two sections increased the website traffic in 100 times comparing with the previous website (monthly average was 50 000 visits at the end of 2018).
Additionally to Blog and Curopedia, we launched Tiritas promotion on Facebook. It includes editorial calendar preparing, content creation and analytics. More than 90% of SEO visits now are obtained through content strategy successful realization.