Strategic communication for stressed brands
Focus
Recommended Providers
Portfolio
Hotels, Cruise Lines, Media Companies, Retailers, Beer Brewery, Restaurants.
Furukawa Latam
We developed a Customer Relationship Program for B2B clients for a Tech Supplies Manufacturer, creating content to drive traffic and leads to their e-commerce platform.
Paramout+ Launch in Mexico
We pitched a first-of-a-kind digital experience for users in Google Maps, to launch the streaming platform in Mexico. This digital quest involved searching for content and hidden clues in Mexico's mountains to win early subscriptions to the service.
Shot on Cyan Glasses
Create a brand experience for guests to book these glasses for free at the front desk so they can explore the city with cyan filter, wearing the brand color, and recording their experience. The hotel upload the content on its social media accounts tagging its guests as co-creators.
ARt Gallery
Using AR technology we will use the bottle as a canvas and an art ecommerce platform to show consumers random new art they can buy from emerging artists every time they scan the label.
Voice Test-Drive
We gamify the voice search experience by creating an immersive audio test drive.
Play an audio game where you are driving a virtual car with voice commands.
Minecraft Hotel
Build a new hotel in a new world where people can access for free without leaving home. An immersive experience inside Minecraft where users can explore our hotel, solve puzzles, and win real discounts to stay at any real hotel in 2021.
The Enviromental Virus
Create a digital subscription to this environmental security software that provides funding to TNC and educate users on how to create effective mechanisms to prevent their introduction in the first place.
Business Transformation
We worked with this client on the 2020 business transformation strategy that involved a new brand identity and positioning based on a cultural truth. The famous calle ocho street is no longer a Cuban culture only icon.
We created a new concept called 'Working Juntos', to stop being perceived just as a Cuban-American publication, and reaching out to the entire US Hispanic community in Miami Dade County. We redesigned their website, created new content categories, created a new media kit, and a newsletters content strategy. To communicate this new positioning, we launched a branding campaign with a front cover print and social media content.
Now we are developing a new business model, and planning new brand touchpoints such as a podcast channel and virtual community events.
Reviews
the project
Gamification & E-Commerce Dev for Web Development Agency
"Their team adapted to our daily workflow, and they were a very good partner."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I am a co-founder and COO at a software development agency.
What challenges were you trying to address with La Palapa?
They helped us out with gamification development for one of our clients. The development was aimed to create a gamification experience inside an e-commerce platform.
What was the scope of their involvement?
They were directly involved in the creative part of the project in addition to the gamification development. They worked with Woocommerce and WordPress since that’s what the e-commerce platform was built with.
What is the team composition?
I worked with three people, including a creative director, an innovation manager, and a UX designer.
How did you come to work with La Palapa?
We had collaborated with them before. Originally, they actually contacted us to work on one of their projects, and this year we decided that we wanted to invite them to work on one of our projects.
How much have you invested in them?
So far we have invested $25,000.
What is the status of this engagement?
We started this project at the beginning of April 2020, and the project is still in process.
What evidence can you share that demonstrates the impact of the engagement?
We’ve achieved a 35% increase in user retention on the website, sales also increased by 15%. The results were pretty immediate and the client is very happy with that.
How did La Palapa perform from a project management standpoint?
We had a very short amount of time to organize the teams and start with the project so it was complicated, but we managed to achieve a very good collaboration, using agile methodologies. Their team adapted to our daily workflow, and they were a very good partner.
What did you find most impressive about them?
The ability to combine technical skills and creativity is one of their greatest virtues.
Are there any areas they could improve?
The only setback we had was having to organize the teams on such short notice, but that wasn’t an issue that depended solely on them.
the project
Brading & Digital Marketing for Media Company
“He totally surpassed my expectations in terms of our budget and deadlines for the project.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
The name of our business is Press Net Corp, and we are a publishing company. We’ve been printing a newspaper twice a month for almost 20 years, and we also have a digital platform.
What challenge were you trying to address with La Palapa?
Leo (Owner) has helped us with all of the branding on our digital presence that we have developed over the last six months.
What was the scope of their involvement?
We talked to them about our specific goals for the brand, and then they developed all of the graphics and brand collateral that we needed to have a fully built-out presence online. From there, he took the initiative of giving us guidance and direction on how to run advertising campaigns, which we had never done before.
What was the team composition?
Our main point of contact was Leo, and he was the only person we had any significant amount of interactions with about the work.
How did you come to work with La Palapa?
Leo found us and offered to deliver his services because of an article that we published about the community.
What is the status of this engagement?
The project started around May 2019 and is still ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Our work with them has increased the value that we are able to bring to potential clients. It has broadened our focus and created a more cohesive image that we are then able to project out into the community. We are totally satisfied with the work that they have provided.
How did La Palapa perform from a project management standpoint?
Communication was excellent, and he was always very responsive to any requests or questions that I had. He totally surpassed my expectations in terms of our budget and deadlines for the project.
What did you find most impressive about them?
The branding campaigns that they helped us develop really killed two birds with one stone because they allowed us to significantly rebrand our agency while also gaining a lot of exposure in our target markets.
Are there any areas they could improve?
He helped us improve in our company, so I can’t think of any way I could ask him to improve instead.
the project
IoT Solution for Digital OOH Advertising Trial
"They are always thinking about the next big thing. It's proactive work!"
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I’m Mariano d’Amato, President at Viacart. This traditional OOH Media company was founded on Buenos Aires, Argentina and now has operations nationwide with over 100 employees. A 94 years old company.
For what projects/services did your company hire La Palapa, and what were your goals?
We needed a creative way for people to interact with our OOH media formats. We test a technology to connect our traditional OOH billboards with smartphones, TV and cars.
How did you select this vendor and what were the deciding factors?
They won a creative pitch. They were the best option from the strategic and technological point of view.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We tested a Bluetooth and RFID connection between our traditional formats creating a digital online circuit that interacts with nearby devices, so we can customize and interact content as you pass by.
How many people from the vendor's team worked with you, and what were their positions?
- 1 (one) Civil Engineer
- 1 (one) Software Engineer
- 2 (two) Back End Developers
- 1 (one) QA
- 1 (one) Innovation Manager
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We are investing on an innovation project to come out of this pandemic crisis stronger and better. So this project was a trial campaign to test the technology, so we can scale it up to more circuits to offer our clients. This campaign got us to improve our target segmentation features and real time personalization messages.
Describe their project management style, including communication tools and timeliness.
Real savvy team and great tech.
What did you find most impressive or unique about this company?
They are always thinking about the next big thing. It's proactive work!
Are there any areas for improvement or something they could have done differently?
Scheduling was really hard because we need to interact and wait for government approvals and that took a while!
the project
VR Production for Intl Investment Banking Company
"They are always working on proactive business solutions proposals."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am Bruno, CEO at Cross Finanz Compagnia Internazionale di Finanza, an European Investment Bank focused to international strategic alliances and M&A.
For what projects/services did your company hire La Palapa, and what were your goals?
We are working on several investments in some companies for expansion projects. We needed a creative way to show to the potential investors the infrastructure of a Latin American cheese factory since they weren’t able to travel and visit.
Our objective was to create a digitally immersive experience for prospects to show them the manufacturing process and the facilities.
How did you select this vendor and what were the deciding factors?
They were recommended by our marketing manager.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We developed a VR interactive experience for multiple devices for C-Level executives, an experience of “see and touch” of what they would buy with their investment. From 360 videos and interviews to the owners guiding the tour to 3D modeling of the machinery used, they did it all.
How many people from the vendor's team worked with you, and what were their positions?
- one Producer
- one Software Developer
- one 3D artist
- one VR Director
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The company got three times more initial offers from our potential buyers. They have created amazing visual work and production team.
What did you find most impressive or unique about this company?
They are always working on proactive business solutions proposals.
Are there any areas for improvement or something they could have done differently?
I wish we could bring more talents to the table on this project, but it was out of our budget.
the project
Branding, Positioning, & Social Content for Hotel Chain
"We appreciated their strategy inspired through consumer insights."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I’m Lucas Oviedo, Marketing Manager of AADESA Hotel Management
For what projects/services did your company hire La Palapa?
We worked on a branding project for a hotel chain for international guests to explore Buenos Aires from a different unique perspective.
What were your goals for this project?
Our objective was to create a visual experience for guests and co-create with them digital content for our social media channels.
How did you select this vendor?
They won a pitch for their creative work.
Describe the scope of their work in detail.
We developed a wearable device to rent our guests so they can tour the city like never before. The hotel brought to life their brand positioning through creativity and technology and generated awesome content for social media.
What was the team composition?
- 1 (one) Creative Director
- 1 (one) Innovation Manager
- 1 (one) Software Developer
Can you share any outcomes from the project that demonstrate progress or success?
We manage to increase social media engagement and followers +23% and gain +8% first time guests by recommendation.
How effective was the workflow between your team and theirs?
Amazing work and collaborative team.
What did you find most impressive about this company?
We appreciated their strategy inspired through consumer insights.
Are there any areas for improvement?
I wish we could bring more talents to the table on this project, but it was out of our budget.