What was the scope of their involvement?
They analyzed the data from our marathon runners to create a score card, a score sheet, and a wall of fame for each runner. We have a massive database from events over the past 15 years. We analyzed the statistical data of the runners such as history records, performance, running pace, running speed, prediction time, finishing time over the last 4–5 years, etc.
Kustard layered and delayered the data, doing brilliant analytics and giving the runners what they wished to see on a database. Our runners are amateurs. We have detailed analysis of every aspect of the runner who has participated in our event for the past 15 years. We did a detailed analysis for each runner and made a history sheet and future predictions of an estimated finishing time for the upcoming run. It became a score card of the runners’ past records.
They were responsible for an end-to-end product conceptualization, design, development, and on-site support. The runner wall of fame is the product. They took the brief from our side and made the product. They made the changes we required.
There are four events and the data is different for each of them. They modified the data for 10K runners and for full marathon runners. It’s a very personalized statement from a promoter to get knowledge and information about different statistics.
They’re involved in our events. We have a 3–4 day expo where runners come and collect their bibs. Kustard is present to get understanding and feedback from runners, interviewing them, having long interactions with the runners about what they’d like to see on their score card when it’s on the screen.
What is the team composition?
I communicated with the founders. I was not in touch with the development team directly.
How did you come to work with Kustard?
Our brand consultant suggested Kustard. We gave them a test case scenario to give us a sense of what they could do. They did very well and we gave the project to them.
What is the status of this engagement?
We started working together in December 2017 and the work is ongoing.