KRV Guru

The client is into IT & ITes. They offer a complete range of software development services. Their target audience was International clients, and they were in need of expert digital marketing services for their website so as to reach and generate International leads for them. The challenge was that they were in need of leads to specific technologies only.

Challenges:

1. Stiff Competition. 

2. Startup in outsourcing field. 

3. Low Budget. 

4. More dependent on Organic Marketing. 

5. Only International Marketing. 

Solution:

We understood their complete requirement, business logic, and segmentation. We did in-depth market research including their competitive analysis. Then, We divided our strategy in phase wise. Phase-1: We have started the complete work from scratch. We designed and developed the website with complete On-page SEO, Inbound Marketing strategies as well as for the requirement of the target audience.

Savient Edutech- is an AICRA channel partner for Telangana & Andhra Pradesh. They offer various courses such as Artificial intelligence, Python, Robotics & Automation etc. They approached us to market their courses online & get admissions for their courses as well as for internships. 

Challenges:

1. Need to compete with local institutes. 

2. Stiff Competition. 

3. No presence in the online market. 

4. Different Admission Criteria. 

5. Schedule time for the courses was short where as target admission numbers were high. 

Solution:

We have planned & executed the digital marketing process focusing majorly on social media marketing & Google Ads with complete offline branding of pamphlets, News paper Ads, Banners & Bus Ads. 

Social Media Marketing- Facebook & Instagram Ads targeting to Engineering students as well as MCA students. 

Google Ads: Targeting to Search Audience. 

VinHaze is a complete school management software. Approached us to work on their digital presence by generating leads on the long run. We understood the business logic and designed a strategy to overcome the challenges. with client support and trust on us we have reached the goal on time. 

Challenges:

1. Segmentation and Target audience.
2. Re-branding  as Complete School management ERP.
3. Stiff Competition.
4. Stand Out from the crowd.
5. Boost Branding.
6. International Marketing. 
7. Positioning of the product. 

Solution:

Digital Marketing

• Website development (Online presence). 
• On-Page & Off-Page optimization. – Search Ranking 1st in 1st page of Google.
• Inbound Marketing Strategies applied on Website.
• Social Media Marketing (Boost brand). – Creative end-user focused social media marketing.
• WhatsApp Marketing. 
• Digital Advertising.
• Video Marketing. – Complete videos (Tutors & Promotions).

Off-line Branding.

• Off-line branding (Standees, Hoardings & Flexi banners). 
• Branding Materials (T-Shirts, Caps, Napkins, Gloves, Accessories).
• Pamphlets, Brochures and Catalogues.
• In School Branding.
• Branding in nearby Stationery.

Artist Harrsha was a local freelance pencil sketch artist, who has approached us for his digital marketing & branding so as to increase his reach globally and sell his portraits online through various channels.

Challenges:

1. Local Freelance Artist, Low online presence.
2. Individual Social Media Marketing & Positioning.
3. Re-branding and positioning as Best & Fine Sketch Artist.
4. Stand Out from the crowd.
5. Boost Branding.

Solution:

Digital Marketing

• Website development (Online presence). 
• On-Page & Off-Page optimization. – Search Position in the 3rd Rank- 1st Page of Google.
• Inbound Marketing Strategies applied on Website.
• Social Media Marketing (Boost brand). – Creative end-user focused social media marketing. Live videos of the artist events, workshops & updates. We followed a careful approach while doing social media marketing. Most of the feedback received from his followers that they want to see or interact with him for the art sketching in live. So, we have posted videos of art sketching online.
• WhatsApp Marketing. – Viral marketing done through a database.
• Digital Advertising. – Social media advertisement done for the few posts.
• Video Marketing. – Lot of videos uploaded and done social media marketing through various channels.

8mm Photography Studio was a regular (Local) photo studio located in Ameerpet area of Hyderabad. They were good at wedding photography, but the studio positioning was in the wrong segment. They were looking to build brand, increase customers and change the brand positioning segment with better target audience.

1. Local Studio.
2. Wrong Brand positioning.
3. Segmentation and Target audience.
4. Re-branding and positioning as Wedding Photography Studio.
5. Stiff Competition.
6. Stand Out from the crowd.
7. Boost Branding.

Digital Marketing

• Website development (Online presence). 
• On-Page & Off-Page optimization. – Search Ranking 1st in 1st page of Google.
• Social Media Marketing.
• WhatsApp Marketing. 
• Digital Advertising.
• Content writing & Marketing.

Challenges:

1.     Remote Location.

2.     Low Internet Presence.

3.     Dual Language Branding.

4.     Rural Marketing.

5.     High Security or Funding Deposit. (Specific to location for franchisee).

6.     Logistics Issues.

Solution:

It was a tough call to formulate & execute the complete strategy with an online & offline model.

Off-line Branding.- ( Relevant).

·         Relevant Flexi Banners at most of the Junctions in villages & towns.

·         News Paper add-ins & Advertisements.

·         Wall Paintings.

·         Wall Stickers, No Parking boards,

·         Branding Materials (T-Shirts, Caps, Carton Boxes).

·         Pamphlets, Brochures and Catalogues done for workshops & events.

·         Theatre Advertisements.

·         Relevant Roadshows & Van Advertisements.

Digital Marketing

Major Digital Marketing is done for other OEM’s, Tech Savvy Young Entrepreneurs, Visakhapatnam Market.

·         Website development (Online presence). 

·         On-Page & Off-Page optimization. – Search Position in the 1st Rank- 1st Page of Google.

·         Social Media Marketing (Boost brand). – Only Facebook Page Marketing.

·         WhatsApp Marketing. – Viral marketing done through various posts & messages.

We have worked with step by step process to meet our client’s business objectives by removing the hurdles in between.  Even for the solution that we have delivered, we will put it in brief. 

Digital Marketing

Website development (Online presence). 

·         On-Page & Off-Page optimization. – Search Ranking 1st in 1st page of Google.

·         Inbound Marketing Strategies applied on Website.

·         Social Media Marketing (Boost brand). – Creative end-user focused social media marketing on Facebook & Instagram.

·         WhatsApp Marketing. 

·         E-mail Marketing.

·         Digital Advertising.

Off-line Branding.

·         Off-line branding (Standees, Hoardings & Flexi banners). 

·         Pamphlets, Brochures and Catalogues.

·         Exhibition Shows, Stalls in Metro Station.

·         Distributors appointment.

·         Branding in near by apartments & societies.

A fitness program designed & implemented in co-ordination with the client so as to stand them apart from the local competitors. The program has its own USP. Our Job is to make sure that this program should fetch the best output. We had a target to achieve in a span of 3 months. Which we have classified into various short milestones. We did the things perfectly with proper execution as per the plan. 

• Boost of 200% in profile visits of the studyo & personal trainer in a span of 7 days. ( Organic). 
• Total number of members joined in 3 months are 550. 
• 220% increase in website users. 
• Footfalls to Gym got increased. 

We have achieved the above results through various steps of marketing. 

• Social Media Marketing Campaigning. 
• Search Engine Optimization. 
• Google Adwords Campaign. 
• Off Page SEO. 
• Content Marketing. 
• Off-line Branding ( Flex, Pamphlets, News Paper posts etc.). 

We do have other numbers as well which will define in depth of the marketing done. 

Worked out on a campaigning where the conversion rate was very good. It took us almost a time frame of 6 months to build a very good brand for a company whose presence was not there online. 

Almost 23% lead conversion. 

First Page of Google Presence. 

Boost in Branding. 

200% Increase in website traffic 

1150% Social media engagement rate. 

Still there are other statistics which can show excellent output of work what we did.