What was the scope of their involvement?
Kristan (Principal, Kristan Ruona Marketing) designed a series of two-page executive briefs that focused on some of the newer solutions that we were developing. She then consolidated a number of old case studies into an updated format. Finally, she created e-books that summarized the results of a large consumer survey we fielded last year.
We typically provided Kristan with a brief that included legacy materials, any necessary information, and a general direction about our objectives. From that, she would deliver the first draft for feedback, make adjustments, and finalize the project within our timeline.
What is the team composition?
We worked exclusively with Kristan.
How did you come to work with Kristan Ruona Marketing?
We heard about Kristan through our network of consultants. Some of our trusted colleagues highly recommended her, and she had an excellent portfolio. She seemed like a good fit for our goals.
How much have you invested with them?
In total, we spent about $15,–$20,000.
What is the status of this engagement?
Her work lasted from February–July 2017. She completed the two-page briefs within three weeks, and we continued to work with her on and off over the next few months.