What was the scope of their involvement?
We are a Software-as-a-service company providing each customer with a web page for their properties. This was one element of the UI/UX. The other one, which is more unique and complex, is managing all the information in the backend of the platform, which we call the core application. It has multiple variables, use cases, and business users.
We had a senior product manager who created a very good spec, something which was appreciated by KRFTWRK; they were not used to clients coming so prepared. They interpreted our needs and all the work we’d done and executed diligently. To me, this was key, since it was not just a matter of creating a UI/UX design, but of working with a team which understood that we were a tech company which had been in the market for over five years and not a first-stage startup. Everything was driven by business and had to align with the output, return on investment, and client retention.
What is the team dynamic?
I worked primarily with three people from their team, including Justin Wood, founder of KRFTWRK, who coordinated everything in a hands-on manner. One person was primarily dedicated to the backend of the platform, and another, to the frontend. They collaborated well as a team and stayed on-target.
How did you come to work with KRFTWRK?
We met casually at a trade show, while I wasn’t really looking for anything. I saw a screen that caught my attention and went to one of their people, who turned out to be Justin. I asked him who was responsible for the user experience and interface design on that screen, and he told me it was him. We met quickly afterward and connected well. I gave KRFTWRK a first project, and they performed well, so I gave them a second and third task. I liked how the team listened, analyzed business goals, and translated them into an appealing UI/UX.
In my past, I have worked with many designers and I am one myself with more than 25 years of experience in tech. I have seen my fair share of designers, content providers, and so on. The interaction with KRFTWRK clicked for me from the beginning, and I hope it continues.
How much have you invested with them?
The cost was competitive and reasonable, but I cannot mention the exact figure. It was between $50,000 and $200,000.
What is the status of this engagement?
We started working with KRFTWRK in May 2017. So far, we have worked on two large projects with them and are starting a third one shortly.