Digital Strategy for SaaS and Custom Software
Kraftblick specializes in digital strategy for SaaS companies and Software development firms.
Strong IT marketing background.
headquarters
other locations
Focus
Reviews
the project
SEO Strategy for Technology Consulting Firm
"They've been such an asset in helping our organization."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I am the president of a technology consulting and software application development firm.
What challenge were you trying to address with Kraftblick?
We engaged Kraftblick to guide us in developing SEO strategies.
What was the scope of their involvement?
We brought in Kraftblick as we were creating an SEO plan for our company. They continue to provide tremendous insight into the platforms we work with and the audiences we hope to reach. Kraftblick helped us craft our strategies to maximize our search engine rankings.
What is the team composition?
I communicate each week with Irina (Co-Founder, Kraftblick).
How did you come to work with Kraftblick?
I inherited the management of these SEO campaigns from my business partner, and I am unsure of how he found Kraftblick initially.
What is the status of this engagement?
Our engagement began in February 2018 and remains ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Kraftblick has been a valuable partner for us. They’ve been very helpful in offering guidance as we manage our SEO efforts. They are strategists in the way they approach our business. They've been such an asset in helping our organization.
How did Kraftblick perform from a project management standpoint?
We’ve worked well together through emails and phone calls.
What did you find most impressive about them?
I appreciate their leadership style. I like that they take pride and confidence in their approach to SEO strategy.
Are there any areas they could improve?
No, I’m satisfied with our interaction and their guidance.
Do you have any advice for potential customers?
I’d advise future clients to be open-minded to understanding the intricacies and details of SEO campaigns.
the project
Adwords Campaign for Sports Software Solution
"They provide excellent customer service."
the reviewer
the review
The client submitted this review online.
Introduce your business and what you do there.
I am the COO and co-owner of BearDev Company, a sports software developer. We produce software solutions for sports leagues and sports clubs.
What challenge were you trying to address with Kraftblick?
For half a year, we were trying to create effective AdWords PPC settings and e-commerce tracking in Google analytics without any luck. We were losing money on empty clicks and staying blind about our e-commerce analytics channels. It lasted till we found Kraftblick’s offer on our board.
What was the scope of their involvement?
The goals for the Kraftblick team were to improve our AdWords campaign and set up e-commerce tracking in Analytics. They provided us with full PPC advertisement management and Google analytics consulting. Kraftblick also advised us on different aspects of software marketing, such as SMM, SEO, and content building.
How did you come to work with Kraftblick?
I know the co-founder of Kraftblick. We worked for the same company a long time ago and she was one of the best employees at that time. Once she established Kraftblick, I had no doubts about who should run the marketing of our software.
How much have you invested with Kraftblick?
We’ve spent less than $10,000 on their services.
What is the status of this engagement?
It is ongoing.
Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
Our PPC campaigns were approximately 94% ineffective till Kraftblick started the account management. They helped us to remove 82% of useless clicks. At the same time, they improved the audience scope by about 10% without increasing the click rates. It took Kraftblick team about 6 weeks to remove all the non-related traffic from our campaigns.
What did you find most impressive about Kraftblick?
They provide excellent customer service. The company co-founders are extremely professional in what they are doing and the Kraftblick team members are well trained.
Are there any areas Kraftblick could improve?
Nope. We are fully satisfied with services provided.
the project
Adwords Campaign for Social Media Agency
"They [Kraftblick] definitely made some improvements and were very effective. The client loved it."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
GreenLeaf Social Media Inc. is the name of the company. We do a lot of online marketing work for fellow speakers, authors, and coaches who do transformational work in the world. I am one of the co-founders and Operations and Project manager.
What challenge were you trying to address with Kraftblick?
We had a couple of very specific clients who were looking for some very high-end strategy AdWords work.
What was the scope of their involvement?
They were just wonderful because we could literally have a discussion, say what we want and need, and hand it over. Irina, specifically, was just phenomenal. She would take a look at where they’re at and make some recommendations from a strategic standpoint.
How did you come to work with Kraftblick?
Before I came on board, Joseph Ranseth, the other co-founder of GreenLeaf, hired Kraftblick directly. I ended up becoming the account manager after that. During that time, there was a transition. It was a very big deal as far as making sure that they knew what they were talking about and could prove it week in and week out with the strategy recommendations and implementations. It really worked out well. The client was very impressed. Consequently, we looked at finding more work for them.
How much have you invested with Kraftblick?
It was over a time period. I’m a little bit unsure as to when they started. It was probably $10,000 or under.
What is the status of this engagement?
We’re not working them now because we’re not doing those types of projects anymore.
Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
They [Kraftblick] definitely made some improvements and were very effective. The client loved it. Unfortunately, it ended kind of abruptly even though the relationship was very good both from our client and also Kraftblick’s perspective. They were highly recommended and good.
How did Kraftblick perform from a project management standpoint?
Irina was fantastic. One of the requirements that we had was that we wanted them to do a weekly review. It was really easy from my standpoint because I could set up an automatic recurring task on the internal project management software we use. She knew it was there, what to expect, and when the deadline was. It was one of the easier projects I’ve worked on - very straightforward. I highly recommended Kraftblick from a project management standpoint. For the most part, the deadlines were reasonable. Every once in a while, there was a holiday that got in the way, but we knew about those and worked around it.
What did you find most impressive about Kraftblick?
Hands down, the skills as far as the strategy was concerned were very solid. We have enough of a background to know the questions to ask to interview for these types of projects. That being said, we don’t necessarily implement them ourselves. What kept us coming back to work with them was because of the advice that they provided every week from a strategic standpoint was right on. They were very thorough in reports. It was easy to show our clients what we had done and why along with recommendations moving forward. It was extremely easy and very straightforward. It made our job very easy and well worth the hours that it took them to assemble the reports.
Are there any areas Kraftblick could improve?
I wish we had more AdWords work for them. They made our life really easy. We just happened to go in a different direction that our clients were demanding and that’s the way business is.
Kraftblick offers valuable insight into SEO campaigns and how to maximize search engine rankings. The team is proactive and client-oriented, creating an agreeable partnership. They are confident and prideful in their work—traits that show in their final deliverables.