Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
They [Kraftblick] definitely made some improvements and were very effective. The client loved it. Unfortunately, it ended kind of abruptly even though the relationship was very good both from our client and also Kraftblick’s perspective. They were highly recommended and good.
How did Kraftblick perform from a project management standpoint?
Irina was fantastic. One of the requirements that we had was that we wanted them to do a weekly review. It was really easy from my standpoint because I could set up an automatic recurring task on the internal project management software we use. She knew it was there, what to expect, and when the deadline was. It was one of the easier projects I’ve worked on - very straightforward. I highly recommended Kraftblick from a project management standpoint. For the most part, the deadlines were reasonable. Every once in a while, there was a holiday that got in the way, but we knew about those and worked around it.
What did you find most impressive about Kraftblick?
Hands down, the skills as far as the strategy was concerned were very solid. We have enough of a background to know the questions to ask to interview for these types of projects. That being said, we don’t necessarily implement them ourselves. What kept us coming back to work with them was because of the advice that they provided every week from a strategic standpoint was right on. They were very thorough in reports. It was easy to show our clients what we had done and why along with recommendations moving forward. It was extremely easy and very straightforward. It made our job very easy and well worth the hours that it took them to assemble the reports.
Are there any areas Kraftblick could improve?
I wish we had more AdWords work for them. They made our life really easy. We just happened to go in a different direction that our clients were demanding and that’s the way business is.