What evidence can you share that demonstrates the impact of the engagement?
The landing page’s main purpose was creating an engaging digital experience that improves how users experience our brand and encourages them to do the one kind thing that will impact someone’s life. Obviously, we need more time to be able to report for specific metrics but we can say that the campaign had a positive impact on Brand metrics so far.
How did KOTA – Creative Digital Agency perform from a project management standpoint?
They did a wonderful job liaising with five different stakeholders within the British Red Cross and the brand agency that was developing our campaign. The creative and graphic designers understood the brand very quickly and presented a wide range of exciting designs and features.
The project manager created a project plan very comprehensive that helped to clarify ownership of different tasks and deliverables, which was really compatible with our normal workflow. Throughout the project, everyone knew who they needed to be in contact with to ensure that everything was completed.
What did you find most impressive about them?
They were very keen to help and really wanted the project to be successful.
Are there any areas they could improve?
They should learn to say no to the client sometimes.
Do you have any advice for potential customers?
First, create a very clear brief because it will help them deliver the best product. However, give them some creative freedom because their designs are fantastic. Their staff is very talented and they care about what they’re working on.