Kokopelli

With roots as a friendly and small—yet professional and specialized—company focused on providing unmatched customer service, Massage Tables Now knew it was time for a new look and feel. They wanted to set themselves apart from the competition and make a memorable impression on potential new customers in the competitive digital marketing landscape. 

Massage Tables Now turned to Kokopelli to establish an identity to represent the entire company and increase sales. This came with a fresh logo, attractive new color palette, high-quality images, and other design elements to appeal to a wider audience.  

With the new brand, Kokopelli identified Massage Tables Now’s targeted audience in order to improve lead generation without killing their advertising budget. We worked hard to reach a wider audience through a variety of ad types complemented by other digital marketing efforts including email blasts and a social media campaign.

Once the Kokopelli team had taken the time to learn about Massage Tables Now and fully define the new brand, an integrated marketing campaign was developed that defined strategic objectives and how to reach them through holistic marketing, including design improvements, product page copy, updated SEO, advertising, and more.  

It was important to Massage Tables Now to maintain their customer-focused image by including educational copy and helpful information across their website to help customers make educated purchasing decisions. Because of this, the Kokopelli team doubled down on making sure their website product pages were enjoyable to look at, easy to navigate, easy to understand, and informative.  

Now, Massage Tables Now has a multifaceted marketing campaign that reaches a larger audience while ensuring their customers are receiving the same message when interacting with the company’s brand.

Pelsue has been in business for over half a century, but despite their success, their marketing had lagged behind. In order to remain competitive, they needed to rethink their marketing strategy including an updated website, catalog, and marketing materials.

Kokopelli entered the scene as an invested partner, providing Pelsue with invaluable research and strategic planning, marketing plans tailored to their needs as opposed to one-size-fits all, campaign management, and critical data analysis and reporting to revamp and modernize their marketing plan.  

Kokopelli worked closely with Pelsue to create a brand-new website that’s easier to navigate, features hundreds of new product photos, well-researched product descriptions, and a powerful quoting tool to save time and money. Not to mention the Kokopelli team to increase their online visibility by more effectively sharing their story and their products with a greater audience through improved SEO and growing an organic presence.

Now the Pelsue brand reflects their experience, quality, and reputation, helping them to stand out among their competitors. 

Pelsue enjoyed the best year in the company's history after Kokopelli stepped in. Demand increased dramatically with over 1-year waitlists for some products. Kokopelli overhauled their product catalog, built a new website, kicked off a blog and newsletter, and filmed nearly a dozen videos.

NRCS wanted to spread the word about the work they do with independent farmers across the United States by telling individual stories that highlight their transformative services. To fully encompass what they do, they wanted to interview their farmers all across Texas. 

By choosing Kokopelli to produce these videos, NRCS chose a partner who knows how crucial the hard work of pre-production is to the success of a project. Kokopelli worked with stakeholders to create a production plan that allowed us to efficiently and fully capture these widespread stories. 

Kokopelli interviewers and videographers came prepared, asking questions of the farmers that brought out the rich detail of their story, and capturing footage of the land that brought the NRCS message to life. The Kokopelli pre-production methods helped ensure NRCS got effective videos.

Once in post-production, the Kokopelli team worked to build each video around the most important things NRCS needed to convey, making the difficult choices about what ought to be cut to better serve the story of each farmer.  

Through this laborious process, the Kokopelli team stayed focused on the story NRCS wanted to tell. Our editors have enough technical skill to transform footage, while also remaining committed to putting the story before flashy tricks. 

NRCS received 25 intentionally-crafted videos that make their farmers’ stories shine. 

Western Safety was no longer happy with their existing website. It had served them well in the past but was clearly showing its age and doing nothing to attract customers. They needed a website that both looked great and functioned smoothly. 

Kokopelli had just the solution: headless website development, which uses the powerful APIs of BigCommerce or Shopify on the back end but allows developers to custom-build the front end. 

Embracing a headless development model allowed our designers the freedom to give Western Safety and their customers a modern, easy-to-navigate website that reinforces the Western Safety brand with every element. 

Western Safety now has a site that embraces the latest in web development to augment their hard-earned reputation. Their dedicated service is now combined with a web presence that serves, rather than frustrates, their customers. 

Western Safety puts their customers first; Kokopelli ensured their website does the same.

B2B Ninja started life as Quote Ninja, a product which made a name for itself with a targeted app that expanded the ability of merchants to provide quotes. As they grew, their brand needed to grow with them. 

Together, Kokopelli and B2B Ninja worked to establish their new identity to reflect their capabilities, customers, and goals. This came with a revamp of logos, graphics, and other elements that made B2B Ninja a fast favorite of BigCommerce users.

Once the new brand was established, B2B Ninja needed their website to be updated. They needed to highlight their comprehensive functionality, look smooth and modern to attract and entice customers, and work seamlessly just like their product. 

The designers and developers at Kokopelli worked to build B2B Ninja a new site from the ground up. Their new site uses content, style, and functionality to tell the B2B Ninja story in every way possible. 

The new site is blazing fast and stylish, and perfect for B2B Ninja.

With Guardtime Federal's complex product and sophisticated audience, their website needed to demonstrate expertise, build trust, & perform consistently. 

The experienced team of developers and designers at Kokopelli transformed the Guardtime website into a vital resource for their sales team, producing a fast, stylish website that meets their customers where they are and puts their product first.

In addition to the website, Kokopelli took the functionality Guardtime wanted to offer customers with KSI protection, and created an accessible app that’s simple, secure, and efficient. Now DocketBuilder is a cornerstone of the Guardtime Federal lineup that their customers love.

ACPD relied on the design team at Kokopelli to create a graphic theme and design for their reports by choosing the right visuals to present on brand, accurate, and comprehensive stories any audience could follow. Kokopelli selected colors, created infographics, maps, tables, and other illustrations, as well as picked high-quality images to punctuate analytical data. 

The goal was to strike a balance between function and design where they complement each other, while being open and flexible to change throughout the creative and editorial process—ultimately delivering reports that were both beautiful to look at and easy to read. 

The final result has been visually appealing reports that tell the story of ACPD and their crucial work.

Aria needed a fully responsive website that represented their values while providing an engaging eCommerce experience for shoppers. 

As part of this process, Kokopelli updated Aria's logo, colors, fonts, and overall web design to feature best-selling items with improved images and more compelling product descriptions. On the back end, we optimized website functionality and page speed for both desktop and mobile users to increase traffic and conversion rates.

Kokopelli knew that Aria needed to promote their brand, drive more visits to their websites, and better track and measure the results so they could easily adjust efforts if needed. 

Once the website was enhanced, the next goal was to reach potential shoppers and turn targeted traffic to Aria’s eCommerce store. Kokopelli achieved this by combining a variety of well-optimized and cost-effective Google Ads campaigns along with employing other digital marketing strategies, like an effective email blast campaign.  

It wasn’t long after Kokopelli came on board that Aria Chairs enjoyed a 40% increase in MoM sales. By planning, implementing a strategy, and following through, Kokopelli helped create a successful campaign that has driven conversions and grown Aria’s business.

The Colorado Cross-Disability Coalition (CCDC) wished to offer online classes to help healthcare workers better understand and care for patients with disabilities.   

They approached Kokopelli to help create four training videos as part of the two-part, two-module program, which medical practitioners looking to work with people with disabilities were required to complete in preparation of a quiz based on the information presented. 

Kokopelli began this project by doing research and learning about the CCDC. We worked with subject matter experts at CCDC who taught us about the organization, the cultural competency with disabilities, explained the training material, and identified their target audience.  

We then filmed nine meaningful interviews with doctors, therapists, patients, and family members to gather the most inclusive information possible. The videos provide real-life examples and data on older people with disabilities to help go with the lessons provided in the training.

The final quality of the CCDC videos was fantastic, achieved as a result of filming fantastic shots and choosing interesting backgrounds, and going the extra mile to make even more subdued office settings interesting to enhance the story. 

With quality raw footage to work from, our team reviewed the film, piecing it together and pairing it with audio and visual effects. Using custom graphics and graphic effects, we created compelling intros, smooth transitions throughout to keep a natural flow, and concise outros.