Kapowza

Introduce your business and what you do there.

I am the director of development at the Maryland School for the Blind, a statewide school for blind and visually impaired students. We provide services to the entire state of Mayland through outreach services, so we provide all of the Braille materials for 24 jurisdictions and itinerant teachers who will come onsite all throughout the state.

What challenge were you trying to address with Kapowza?

We were looking to rebrand our organization and fix up our outdated website.

What was the scope of their involvement?

Kapowza rebranded our organization and redid our website. Their team started by redesigning our logo and all of our marketing collateral. They also helped us create a new tagline, institutional videos, and a virtual tour of the campus. Kapowza ran social media marketing campaigns for us on Facebook and Instagram.

We had an existing WordPress website, but it was outdated and hard to navigate. The Kapowza team provided development services, keeping the original functionality but with updated code. They also redesigned the site to match our new branding.

What is the team composition?

We worked predominantly with three members of the Kapowza team, including Dan (Creative Director, Kapowza), Debi (Project Manager, Kapowza), and Sean (Director of Accounts, Kapowza).

How did you come to work with Kapowza?

Our team put our an RFQ to multiple agencies. I specifically sought out Kapowza as I had been following their work. They were the most impressive and flexible organization we spoke with by far, so we decided to work with them.

How much have you invested with them?

We have invested about $80,000.

What is the status of this engagement?

Our ongoing engagement with Kapowza began in November 2019. The project will finish up this month but we plan on doing some ad hoc projects with them in the future.

What evidence can you share that demonstrates the impact of the engagement? 

We have received incredibly positive feedback from our board, our staff, and community members. Everyone has really liked their work. The institutional video they created for us was absolutely phenomenal from concept to execution.

How did Kapowza perform from a project management standpoint?

Everything was tracked through a Google Spreadsheet and our teams met in person every week prior to the onset of the COVID-19 pandemic, at which time we switched over to weekly Zoom calls.

What did you find most impressive about them?

Kapowza is creative, flexible, and willing to try anything. Even when they knew we were wrong, they would help us along the way and give it a shot.

Are there any areas they could improve?

There were times when smaller projects would get dropped, but nothing major. It would have been nice to spend some time every week prioritizing, which we focused on more in the beginning.

Do you have any advice for potential customers?

Spend a good amount of time planning out a detailed calendar. Trust them.

Introduce your business and what you do there.

I’m the CMO at Temple Capital, a private lender in the real estate investment marketplace.

What challenge were you trying to address with Kapowza?

We needed help in rolling out a rebranding initiative. We had an outdated logo, an inconsistent brand identity, and a website that was outdated and poorly designed. We felt that we had some great messaging internally but lacked the means to convey it to our target audiences.

What was the scope of their involvement?

Kapowza designed a new logo for us as the first component of our brand refresh. They rolled out our new brand identity by way of a brand standards manual, the content of which is reflected in our emails, presentation decks, and marketing collateral.

They then helped us build a new website. They migrated the content from our previous platform to Webflow, which is easier to maintain and manage. The new site boasts a completely new layout and reflects our fresh new look.

They integrated our website with Salesforce and Pardot, which was important to us. They provided us with ways to integrate online applications and to seamlessly connect with our other B2B website.  

What is the team composition?

We worked with around 5 teammates.

How did you come to work with Kapowza?

I’ve known them for a number of years, but we got connected through various marketing connections. We’ve been running in the same circles and knew the same people. When this project came up, I reached out to them because I wanted to work with them.

We evaluated them against all sorts of agencies — small creative boutiques to large web development firms. Kapowza seemed to offer the best mix of creativity and technology, along with being the optimal size for us. We also liked how they seemed to understand our needs and what we were looking for.

How much have you invested with them?

The project cost around $25,000.

What is the status of this engagement?

The project began in June 2020 and wrapped up in September of that year.

What evidence can you share that demonstrates the impact of the engagement? 

Internally, we’ve got nothing but positive feedback. Everybody loves our new logo and brand identity, and we’ve enjoyed an exceptional response externally, as well. People feel like it reflects our company more effectively than ever before.

It’s also been a great way to energize our team, who has been working remotely. We’re a culture-based organization, so it’s been an excellent means of bringing everybody together.

Our site traffic has doubled since we launched the new website, particularly due to how we’ve ramped up the volume of our outgoing communications. We can attribute our newfound confidence to our new designs; since our rebrand, we’ve been bolder in our outbound and social media marketing. Thanks to the blogging functionalities they established, we’ve also been able to drive traffic by way of content generation.

How did Kapowza perform from a project management standpoint?

The communication was excellent. We had weekly meetings and email recaps on a regular basis, so we knew when to expect certain items. As the project neared completion, the level of communication decreased appropriately. When we needed something, we always got a response from them within a couple of hours.

They were very clear about what their scope of work entailed and what it didn’t. This helped us stay focused on what we needed to be doing on our end, as well.

What did you find most impressive about them?

Their team showcases the right mix of creativity and business strategy. They’re also accommodating of our requests, even if they’re at odds with what they originally recommended. They pushed back when they needed to, but they also went above and beyond the stated SOW in order to work with us. They acted like a true partner, which is what we were ultimately looking for in a creative agency.

Are there any areas they could improve?

They do a very good job in general, but I would’ve appreciated a stronger sense of communication and structure. It took some time to get a detailed project schedule as well as in establishing the right rhythm of who we interfaced with. Once we got rolling, we got a much better understanding of the appropriate workflow.

Do you have any advice for potential customers?

Challenge them to think through the statement of work, and make sure that you have a good understanding of what the deliverables are.

Introduce your business and what you do there.

We are an information integrity company that helps brands and organizations contextualize the conversations that surround them online. We help determine the authenticity of activity on social platforms and other locations on the internet.

What challenge were you trying to address with Kapowza?

I'm a marketing team of one, and I wanted help turning pitch decks, white papers, and content into compelling design that was in step with our brand guidelines.

What was the scope of their involvement?

They provided design resources and layout for our content and collateral. We sent them a general outline of what we wanted, and they provided organizational and visual suggestions. They brought our ideas to life through better graphics. They redid our pitch deck, created animated ads, and built mockups for the prototype of a product feature. We prototyped profile options for different groups and users, they provided designs and layouts that we use today.

What is the team composition?

We worked very closely with a team of three or four, but I primarily worked with one main point of contact.

How did you come to work with Kapowza?

I worked with them at another job, and I initially found them through a network connection who recommended them. I've brought them with me as I go along, and I felt they were the right fit for our needs.

How much have you invested with them?

We spent about $40,000, more or less.

What is the status of this engagement?

We started working together in February or March 2019. I'm about to leave the company, so the contract will cease in October 2019.

What evidence can you share that demonstrates the impact of the engagement?

They brought our brand guidelines to life in ways that we couldn't. They were style experts, and they made everything much cleaner than anything we could have managed internally. We use their templates and iconography on an ongoing basis, and a lot of their deliverables have a life beyond their original uses.

We couldn't have worked as quickly or efficiently without them. The ads they created drove a lot of traffic back to our website, and we get a lot of compliments on the restructuring of our pitch deck. The visuals make more sense, and the content is much clearer. They helped us tell our brand story.

How did Kapowza perform from a project management standpoint?

They were great project managers. I occasionally asked if they could speed up timelines, and they jumped to and executed work that should have taken about a week within 48 hours. I could rely on them for their quick turnaround times, and they were very responsive via email. They kept me on my toes, and they got all the work done.

What did you find most impressive about them?

They're scrappy, and they move quickly. Their team never pushed back when I needed something, and I was so grateful for their agility and ability to execute for us.

Are there any areas they could improve?

They're growing their team and their areas of expertise. It would have helped to have a true content expert, copywriter, or additional marketing resources. They focused purely on design, but anything that might round out their internal expertise would be a beautiful addition to the resources they already have.

Do you have any advice for potential customers?

I would definitely recommend them as a partner for any early-stage company that is trying to get a feel for their design voice and storytelling.

Introduce your business and what you do there.

I’m the director of tenant representation at an international commercial real estate firm.

What challenge were you trying to address with Kapowza?

We were trying to reach office space real estate users.

What was the scope of their involvement?

Kapowza put together a website for us. We initially met with them about the general concept that we wanted for the website. They came up with the layout, messaging, photographs, and the overall flow of the site. My team provided the content, which Kapowza trimmed down and made more attractive to look at.

What is the team composition?

I don’t know the size of the team, but we regularly met with Sean (Director of Accounts, Kapowza) and Dan (President and Creative Director, Kapowza). They were our main points of contact.

How did you come to work with Kapowza?

We met Kapowza through a previous business transaction, and we really liked them and their messaging. When we interviewed different firms to help us with our site, they rose to the top.

How much have you invested with them?

My company spent close to $10,000.

What is the status of this engagement?

We worked with them from October 2018–July 2019.

What evidence can you share that demonstrates the impact of the engagement? 

Kapowza kept our website simple and clean. They also conveyed what they felt the user wanted to see or hear, bringing the user’s perspective to the table.

How did Kapowza perform from a project management standpoint?

My team was very slow-moving, and Kapowza always followed up with us in a friendly manner. They brought us back on track when we got distracted or didn’t respond for a while. They were patient with our slow response times.

What did you find most impressive about them?

We were impressed by their enthusiasm. This was a relatively small project, but Kapowza remained professional and enthusiastic. We were also impressed by their personalities and communication skills. They quickly understood what we were asking for and recommended what we should do to deliver our message.

The quality of their work was great, and the team’s attitude was consistently positive and helpful. They brought a unique perspective and insights that hadn’t occurred to my team. They were super patient with us as we went through a period of rapid growth, and they couldn’t have been kinder to work with.

Are there any areas they could improve?

No, they were great. I can’t think of one area for them to improve on.

Do you have any advice for potential customers?

Listen to them. They know what they're talking about.

Please describe your company and your position there.

I am the founder of CK Commercial, a general construction company.

For what projects/services did your company hire Kapowza?

We hired Kapowza for separate video shoots that highlight two of our completed construction projects. 

What were your goals for this project?

We hoped that the videos would showcase our work and demonstrate how future tenants will use the spaces.

How did you select this vendor?

We selected Kapowza following a personal recommendation and an interview with their team.

Describe the project and the services they provided in detail.

Each project was similar in duration and approach. We recently completed two construction projects that we wanted to capture more dynamically. We turned to Kapowza for some creative input, and they took an in-depth look at our needs. As a result, they devised a creative direction for our videos and created a shooting schedule to capture the areas that they felt would demonstrate our work the best. Their team came on-site at each location and spent 6–8 hours filming.

What was the team composition?

The team included Dan (President/Creative Director, Kapowza), Sean (Director of Accounts, Kapowza), and a six-person film crew.

Can you share any information that demonstrates the impact that this project has had on your business?

We are beyond satisfied with how the videos turned out. They are present on the landing page for our website and shared on our various social media platforms. Everybody who has seen the videos comments about their quality and how cool of an idea it is. Our ultimate goal was to capture the spaces we built and the essence of what our company is about, and I think both were presented exceptionally well.

How was project management arranged and how effective was it?

The workflow was seamless. They were immensely helpful in refining our ideas and collaborating until we had an excellent product.

What did you find most impressive about this company?

The final videos are simply incredible.

Are there any areas for improvement?

No, nothing comes to mind.

Introduce your business and what you do there.

I'm the CEO of Yet Analytics, a staff learning analytics technology provider in Baltimore, MD. 

What challenge were you trying to address with Kapowza?

We started this engagement to augment our marketing efforts significantly. Our three target markets are corporate learning and development (L&D), the defense community, and education. At the point we had reached in our company's growth, we needed to supplement our marketing with professional services. 

What was the scope of their involvement?

Kapowza provides a full-service solution for all of our organization’s marketing, design, and branding elements. They've also created excellent content and guidelines for our copy. As a web consultant, they offered useful guidance to ensure all of those elements are cohesive in our website as well via a review.

The social media marketing support was consulting-based at our request. Kapowza had offered other services for campaign design and related assets, but we prioritized the conference at the time. We sat down to walk them through our current approach, and they gave us helpful tips we could immediately implement on our own. 

Kapowza worked hands-on to rebrand the way we present at conferences fully. Specifically, they've revamped some of the booth assets we use. Back in October 2018, they revamped our presentation for the largest conference we attend annually. We collaborated in depth to redevelop physical brand elements. They made sure everything like our booth backdrop and business cards matched and looked great together. Print materials we hand out to visitors include slick and professional looking packets of information, postcards, and stickers. 

What is the team composition? 

Sean (Director of Accounts, Kapowza) is our primary account manager and point of contact. Their CEO has been on all of the meetings we've had. He's been a fantastic part of the team and has provided excellent consultative feedback and guidance around some of the trickier things we were trying to solve. 

How did you come to work with Kapowza?

Both of our companies started at an incubator in the Baltimore technology area. We knew Kapowza from crossing paths in the community. When we decided to hire a marketing agency, we talked to a couple of people who provided positive referrals for Kapowza. We set up some time to chat and decided to start working with them. 

How much have you invested with them?

We have Kapowza on a retainer of $2,500 a month. 

What is the status of this engagement?

We've been working together since July 2018. 

What evidence can you share that demonstrates the impact of the engagement?

As the least digitized way to engage prospects and customers, metrics from conference work are hard to track. That said, we did see an uptick of about 15–20 percent in the quality of leads from people we met at conferences. 

Along with that quantifiable data, we had fantastic anecdotal feedback from conference attendees on our presentation, materials, and the look and feel of our brand, booth, and space relative to our competitors. We also saw a significant increase in engagement from our social media marketing efforts. 

How did Kapowza perform from a project management standpoint?

He's extremely responsive, knowledgeable, and friendly. Kapowza has delivered everything on time, despite last-minute requests. They always quickly accommodate us and turn work around very fast at a high level of quality. We've been very pleased with the account management, delivery and productivity aspects of our relationship. 

What did you find most impressive about them?

This is the first marketing agreement we’ve entered into before. We've always done everything in-house, so I don't have much for comparison. We've been really pleased with the quality of Kapowza’s output and all the ways that they've helped us rapidly improve as an organization. The relationship management they have in place is excellent.

Are there any areas they could improve?

Honestly, nothing comes to mind. I think Kapowza has been a great partner to us. 

Do you have any advice for potential customers?

This advice is likely true of any similar engagement. We've found that upfront preparation and having specific requirements, parameters, and boundaries on a campaign shortens the turnaround time and makes Kapowza’s job easier. My recommendation is to do your homework upfront. Providing as clear guidelines and ideas as possible will help them perform faster and better.

Introduce your business and what you do there.

I’m the VP of Development and Communications for Chimes International, a service provider for people with developmental disabilities, behavioral health, substance abuse, and mental health issues. We provide day programs, supported employment, vocational training, and residential options in the mid-Atlantic region.

What challenge were you trying to address with Kapowza?

We hosted a continuing education workshop for people with a board-certified behavioral analyst designation who need to accrue continuing education units every year. We wanted to record that workshop and repurpose those recordings for various types of media outreach.

What was the scope of their involvement?

Two videographers recorded the entire six-hour workshop. They used various camera angles to capture different views of the instructors delivering information and the participants absorbing it. They edited those recordings to develop it into bite-sized viewing formats.

What is the team composition?

We worked with the two videographers on the project.

How did you come to work with Kapowza?

My Director of Communications at the time met a Kapowza account executive at an event. He was a personable guy. When we had the need, we decided to give them a try. We’ve been delighted with the service.

How much have you invested with them?

We spent less than $10,000. They were very reasonable.

What is the status of this engagement?

We worked with them from October to December 2017.

What evidence can you share that demonstrates the impact of the engagement?

We’ve received good feedback. People thought the video did a good job of tempting people to engage. For example, they created a short video reel that we were particularly thrilled with. They took six hours of video and created one-minute highlight reels to tease people with content, get them interested in watching more and engaging with us in different ways. It was very creative of them.

How did Kapowza perform from a project management standpoint?

It was a pretty simple project. There weren’t a lot of moving parts.

What did you find most impressive about them?

They’re really easy to work with. The account executive is delightful. There was no drama.

Are there any areas they could improve?

I don’t know them well enough to say. But we’ve hired them to film another upcoming workshop that we’re hosting.

Introduce your business and what you do there.

I’m the marketing coordinator of Reliance Fire Protection. We’ve been in business for 30 years. We take care of all things fire protection, including installations for sprinkler systems, inspections, and we just recently added a SHAD department [special hazard, alarm, and detection] so we can take care of alarm and monitoring as well. We cover the entire mid-Atlantic region and have customers north of Baltimore all the way to Northern Virginia.

What challenge were you trying to address with Kapowza?

I’ve been here for two years; there was no marketing before me. It was a lot of word of mouth. The website was not a focus, it was just maintained at a basic level, and they were using several different logos. We didn’t have a real plan, so I focused my attention first on the website and getting everyone to use the same logo, then on making sure that all of our services were on there, that everything was up to date, and that the design was appealing to our customers.

I just felt like we didn’t really have a brand. We had the company and our customers know who we are, but we wanted to reach a wider market. Before we went out and tried to get all of those new customers, I wanted to make sure that, when we reached out to people, they would be able to understand and recognize us and our brand.

What was the scope of their involvement?

They have provided us with many things and are still working on a few things for us. They helped start our new logo but our in-house graphic designer actually came up with it ultimately. Kapowza has done everything as far as implementing the logo. They’ve designed and created our style guide, our new letterhead, and our presentation template. We did a customer onboarding packet and a handout to explain our services to our new customers. I’m working with Yellow Pages to send out mailers for potential new customers and businesses. Kapowza designed all of those.

Reliance is owned by a large parent company based out of Minneapolis. It’s called API Group and they are largely construction-based. It’s about 70% fire protection and the rest is specialized construction. We have a third party that we use for SEO and she handled all of our banner ads. Kapowza has helped us with everything offline. They’re working on our business cards right now.

The style guide includes logo colors, fonts we should use, when to use which logo, email signatures, business cards, and many other things. It will continue to grow as we develop more marketing material.

How did you come to work with Kapowza?

I have no graphic design background. I met Sean [account manager] about a year ago and wasn’t ready to work on it yet, but for our 30th year, it just made sense. We had new services that we didn’t previously offer. We needed to make sure that our current and future customers knew that we weren’t only working on sprinkler systems; we could do other things now. The idea to rebrand and drop our sprinkler logo and focus on a new, consistent brand was something I didn’t think I could do myself.

I talked with Sean and it just seemed like a very good fit; I didn’t consider other companies.

How much have you invested with Kapowza?

We have spent more than $10,000 with them.

What is the status of this engagement?

We started working together in January 2017, and the work is ongoing.

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

They have been great so far, and I’ve had a lot of good feedback from everyone. They’re very understanding of our concerns and what we were looking for.

The brand and some of the collateral has launched. I’ve been working with our web development team, and we’ve got the new logo up. We’ve sent out a bunch of our customer onboarding packets, and we’re almost done with our business cards. Several customers have mentioned that they didn’t know we did alarms. They had associated us with sprinklers before because it would be right next to our name in our logo.

How did Kapowza perform from a project management standpoint?

Everything is timely and efficient. They always send multiple options for me to choose from. I’m not the easiest customer, but they’ve been great so far. They always provide me with options and work with the changes I request. They do things in order of importance. Sometimes I need something the next day and they always get it done. They’re happy to answer any calls. They’re great.

What did you find most impressive about Kapowza?

I think just the fact that they understand what I want. I’m not always the best at explaining things and they will ask questions to figure out what I want. They somehow make it happen.

Are there any areas Kapowza could improve?

I don’t think so.

Please describe your organization.

Urban Teachers is an alternative certification program for people seeking to get into the teaching profession. We primarily work in urban school districts.

What is your position?

I’m the assistant director of digital marketing. I’m a part of the small marketing team inside the group. 

What business challenge were you trying to address with Kapowza?

Our organization was experiencing a lot of growth. I had only been working here for seven or eight months, and this was our first fiscal year engaging in advertising. There was a greater demand for graphic design. We did have one person whom we were contracting out, but the turnaround time wasn't fast enough. We needed someone more responsive to our growing demands. 

Please describe the scope of their involvement in greater detail.

Some of the work done by Kapowza involved creating digital ads, helping us to undergo a mini rebranding. We now have a bit more of an icon to go along with our logo. We're in the process of updating our collateral, both offline and online. Kapowza has also provided video services, recording and also delivered edits and graphic treatments for the material. Kapowza has created multiple videos for us between 30 seconds and three minutes in length. We have different digital needs, so the longer ones are posted on our website, while the short ones are used for Facebook and other advertising. Kapowza has even come up with more advertorial videos to let us inform people of what we do in an ad-like fashion.

We develop our own creative brief and present that vision to Kapowza. They will come back to us with a result that keeps our overall goal in mind but also perform edits for shooting the concept in the best way. We will receive a couple of proposals for online advertising, including different calls to action and ways of looking at what we're trying to accomplish. We work together, deciding what’s best for the audience we're trying to reach.

Our website work primarily has to do with our logo and things of that nature. We've had a back-and-forth within the organization, through no fault of Kapowza's, but they've been responsive in reorganizing the navigation on our site and making some suggestions about what would be best for users in terms of UI and UX. There hasn't been anything too intense, but we are making an effort to keep the site in-tune with our new look.

How did you come to work with Kapowza?

We interviewed three different designers, and Kapowza came out on top. They seemed to be the most engaged in our organization and asked questions that made us realize that Kapowza was not only looking out for what we were currently trying to do, but they also had plans for our future growth. Designers and creative professionals tend to be more playful and relaxed, but Kapowza's team is also knowledgeable, and they have an extensive breadth of work. We saw ourselves being able to grow with them and having them continually take on our workloads.

Could you provide a sense of the size of this initiative in financial terms?

I believe that our rate was initially $2,000 per month at $50 per hour, but we're moving up to $75 per hour. Our workload has often exceeded the hours set aside by Kapowza, but they've done a great job of keeping us up-to-date with how much time we have left and suggesting how to utilize the time we have, either focusing on smaller tasks immediately or pushing others until the following month to not accrue any additional hours. After working with other contractors and organizations that didn't keep us up-to-date on this issue, it's refreshing to have Kapowza.

What is the status of this engagement?

We started working with Kapowza in November 2016. We have an ongoing relationship. 

Could you share any statistics or metrics from this engagement?

We could call it a 100% increase in views on the video side since we didn't have anything in place before working with Kapowza. We have seen a response to our new media, especially with millennials, as we've posted them on our Facebook page or within emails. Kapowza has maintained a consistency across our videos but also increased the value with each one in telling our story. Everyone from the CEO and COO downwards has given them high marks.

Kapowza's work in rebranding our collateral is not really tangible, but we can see and feel results in terms of better feedback from our partners.

How did Kapowza perform from a project management standpoint?

Kapowza provides us with an inventory of our current ongoing jobs, along with their progress, what the next steps are, and their due dates. We have a weekly call discussing our work, and Kapowza has been on time in 99% of cases. When they're not, it's usually because we gave them something extra or threw a wrench into the work.

Kapowza has always been responsive and politely pushed back when we requested something that was not doable. They often deliver sooner, but I appreciate having our expectations managed, instead of being made to think that something will be done sooner when it won't.

What distinguishes Kapowza from other providers?

I simply enjoy working with Kapowza and plan to take them with me to any other organization I may work for. There are certain contacts we hold on to because of how valuable they are as resources. Kapowza has never made us feel like a burden, even though we may be one after going through so many changes so quickly. I was happy to give this review, given how stellar Kapowza's work is. I believe in their work ethic and results, and I want others to know that.

Is there anything Kapowza could have improved or done differently?

I'm not trying to say that Kapowza is perfect, but we're completely satisfied. Whenever we do have a concern, Kapowza will have a spot-on response. If the relationship continues in the same way, we'll be completely fine. 

Introduce your business and what you do there.

Notice and Comment is an analytics regulatory intelligence platform built on IBM Watson technology. It provides insight into the data being used by the federal government to make regulations. I’m the CEO.

What challenge were you trying to address with Kapowza?

We have a very complicated process in the regulatory system. It’s not an easy concept to summarize, and we wanted a way to simplify the message for the public. Kapowza is our creative firm that helped us, together with Dan to think through that challenge.

What was the scope of their involvement?

We started with scoping out the messaging sessions. We worked on the aesthetics of the system because we’re using federal open data in a public portal and wanted to match the users that are typically in this space. They also did our logo.

How did you come to work with Kapowza?

They’re one of the companies at the Emerging Technology Center where my company is located. They have a very quirky guy on the team that gave an opinion on the project instead of a pitch, and I appreciated that.

How much have you invested with Kapowza?

We have them on a monthly retainer, and they’re our lead creative experts.

What is the status of this engagement?

We are currently working with them. 

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Distinguishing the results from the words and the design is hard. We have rave reviews on the logo, and he’s gotten other clients because of our logo. He developed a style and branding guide that brought our products into branding synergy and is doing that with our outbound sales efforts. I can’t quantify that, though. 

How did Kapowza perform from a project management standpoint?

They did an excellent job of communicating. Any time we miss a deadline, it’s because we changed things at the last minute.

What did you find most impressive about Kapowza?

Kapowza looks at things in a way that challenges the status quo. We come from opposite sides and end up getting to the right place. That’s been very important to me.

Are there any areas Kapowza could improve?

Our companies have grown together, so I’ve seen the challenges they face. They adjust to changes as needed.