K2 - advertising of online stores

Introduce your business and what you do there.

I’m the co-owner of a refrigerator importer that sells our products online.

What challenge were you trying to address with K2?

We hired K2 to run our paid advertising. 

What was the scope of their involvement?

K2 provides us with paid advertising services. Their team runs each of our Google Shopping ad campaigns, which they customize to fit our specific needs. 

What is the team composition?

We work with 2–3 teammates from K2, including a project manager. 

How did you come to work with K2?

I found K2 on Facebook. 

How much have you invested with them?

We’ve invested around $2,000 with K2, which doesn’t include our ad spend. 

What is the status of this engagement?

Our engagement with K2 began in November 2020, and it’s ongoing. 

What evidence can you share that demonstrates the impact of the engagement? 

The results from our partnership with K2 have been very good — our sales have increased, and our ad spending has decreased over time. Whenever we release new products, they sell quickly because of K2’s quick ad turnaround. K2 has helped my business a lot. I’ve been so impressed with the results that I’ve recommended K2 to my external partners. 

How did K2 perform from a project management standpoint?

I’m not sure if K2 uses any project management tools. Typically, we communicate through Viber, text messages, or phone calls. 

What did you find most impressive about them?

I’m very impressed with the results I’m getting from K2’s work. About 4% of my sales revenue goes into advertising, and it used to be about 15%. 

Are there any areas they could improve?

I think K2 should encourage customers to visit them in person. 

Do you have any advice for potential customers?

I’d advise customers to hire K2. They’ll be happy with the results and K2’s work. 

Please describe your company and your position there.

I am director of UA office and manager/co-founder of a ceramics company. We work with ecommerce.

For what projects/services did your company hire K2 - advertising of online stores, and what were your goals?

The objective was to optimise our marketing channells by adjusting and improving Google Tag manager and changing settings in Google Ads for better tracking of main ecommerce data parameters and better enhancing of google algorythms.

How did you select this vendor and what were the deciding factors?

Having previous experience with this company in Google Ads analysis and audit, the choise on executing this project has come to K2 without any hesitation.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we identified weak spots in our google tag manager and defined new marketing channels we needed to connect for receiving correct data in both Google Analytics and admin panels of affiliate networks. Secondly, they found a solution by looking into code of website how we can catch correctly conversion value and other important ecommerce parameters for precise import/export of these numbers to other platofrms and social media tools (like Facebook, Pinterest etc)

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Yuriy as a representative of K2, he had full power to control this project.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After setting up connection between Google Tag manager and other platforms - our tracking numbers increased from 0 to 100% coverage. It helped us to set up new marketing channels and start earning up to 100 000 - 300 000 SEK per month.

How effective was the workflow between your team and theirs?

The flow and interaction between our company and K2 was very easy and good.

What did you find most impressive or unique about this company?

I found it very valuable that there's a possibility of getting detailed answers and explanations for all my questions.

Are there any areas for improvement or something they could have done differently?

I would advice them to expand on new markets and to work more with foreign clients.

Please describe your company and your position there.

I am the owner of the monobrand robot store vacuum cleaner iRobot.

For what projects/services did your company hire K2 - advertising of online stores?

General advertising on Facebook and dynamic remarketing on Facebook

How did you select this vendor and what were the deciding factors?

I watched several webinars by Mr. Yuri Pyrch, they were useful. He professionally explained various issues related to setting up advertising in Google. Then he contacted me and offered his services

Describe the project in detail and walk through the stages of the project.

If I understood the question correctly, it is necessary to describe what was set up for me. This is difficult because I only monitored and considered whether this cooperation was profitable. I can only say that the most effective was the advertising called dynamic remarketing on Facebook

How many resources from the vendor's team worked with you, and what were their positions?

I'm not sure I understand the question correctly. I did not receive resources from suppliers, I spent my money.

Can you share any outcomes from the project that demonstrate progress or success?

I was completely satisfied with the results of dynamic remarketing on Facebook and stopped using the service because we decided to update the site. Other advertising was less effective.

How effective was the workflow between your team and theirs?

We received a monthly report from K2 and discussed some strategic issues for the next period, but I did not go into details because I do not understand it.

What did you find most impressive or unique about this company?

They provided good results and good communication.

Are there any areas for improvement or something they could have done differently?

Probably so, but for me they were flexible and sometimes inferior to me at times, that is, we can say that they used an individual approach.

Introduce your business and what you do there.

I’m the founder and CMO of a family company that produces sauces and drinks. We sell our products from our e-commerce platform.

What challenge were you trying to address with K2 - advertising of online stores?

We were looking to grow online by targeting Instagram and Facebook and get more traffic to our site.

What was the scope of their involvement?

K2 - advertising of online stores did social media marketing for us. We did analytics research with our customers before starting the collaboration with K2, and we also gave them photo and video content to jumpstart the project.

What is the team composition?

We’re working with three people from K2’s side, including Gulzar (CEO), who controls all the processes, an account manager, and a digital marketing specialist.

How did you come to work with K2 - advertising of online stores?

We were active in the same entrepreneur company as K2, and I knew their CEO from before. We had in-depth interviews with other marketing agencies. I gave them my project because I heard positive feedback from other companies, including a meat products manufacturer in our market.

How much have you invested with them?

We spent $6,400 with them for this project.

What is the status of this engagement?

We worked together from March 2021–January 2022. We had to put the partnership on hold due to the Russian Invasion.

What evidence can you share that demonstrates the impact of the engagement?

Our e-commerce sales grew by 50%, compared to before.

How did K2 - advertising of online stores perform from a project management standpoint?

I had a good connection with the project manager, and the digital marketing specialist made very careful use of our advertising budget — they used our money very efficiently.

The communication was compact, clear, responsive, and useful. In terms of tools, we used Facebook Messenger.

What did you find most impressive about them?

They were professionals that cared about the results of our company. Throughout our partnership, they looked out not just for getting their money but also for our revenue — they made efficient use of our money to get more sales.

Are there any areas they could improve?

I don't think there's anything they can improve on — I was really happy to work with them. Their project manager gave me surveys about their work from time to time so that they could know how we felt about the partnership.

Do you have any advice for future clients of theirs?

My advice is to say yes to working with them; I was very happy with K2 because they brought great results for the Europe and US markets.

Please describe your company and your position there.

I represent an online store of jewelry and goods for the holidays

For what projects/services did your company hire K2 - advertising of online stores?

We were looking k-2 for advertise our products on Google and increase the number of buyers

How did you select this vendor?

We have been looking for a partner for a long time. K-2 was recommended to us by friends

Describe the scope of their work in detail.

Before starting the work, we discussed all the conditions in detail. Agreements were easily reached on many issues. The advice from the head of the k-2 companies came in handy. Work deadlines were met. We fully trusted this company - and were satisfied. All issues that arose during the work were discussed. It is easy to work with them.

What was the team composition?

We worked with Yuriy, the head of the team at the beginning, then the work was distributed according to the assigned tasks. Worked with Darius and Victoria. Very satisfied with the work of these employees.

Can you share any outcomes from the project that demonstrate progress or success?

At first, we were worried, but we fully learned the advice of specialists. Very satisfied with the result. We continue to work with the K-2 company. We thanked them for their excellent and responsible work

How effective was the workflow between your team and theirs?

It was easy to contact the representatives of the K-2 company. They understood our budget and our need for advertising. The support of our online store was very important during the beginning of hostilities in Ukraine. It was incomprehensible and scary. The K-2 company provided excellent consultation and advice on how to proceed. everything worked out for us. We have fully restored the website. I thank them for their responsibility.

What did you find most impressive about this company?

We are satisfied with the price of the services, the quality of the services, the efficiency of the work and the ease of mutual understanding.

Is there any area for improvement or anything that could have been done differently?

Completely satisfied

Please describe your company and your position there.

I'm co-founder of small business Cherokeegifts. We make clothes with printings for companies and consumers.

For what projects/services did your company hire K2 - advertising of online stores?

We were looking for setting advertising at Google and Facebook.

How did you select this vendor?

We talked to various entrepreneurs and they advised this company on their experience

Describe the scope of their work in detail.

They set up ads in Google and Facebook, Google Analytics, Facebook pixel, catalog. They also create new banners for our company.

What was the team composition?

We've worked with consultant and with ad's expert.

Can you share any outcomes from the project that demonstrate progress or success?

We decrease the cost of our clients for more than 30%. One buy for us costs now 2 dollars. We increase the count of purchases. We add one more channel of traffic - Google. We didn't use it before working with K2 company.

How effective was the workflow between your team and theirs?

We have quick answers in the work chat. We receive the report of add every week.

What did you find most impressive about this company?

The company completely solves our advertising needs. Now we are less involved in advertising and more focused on business development. We are also very pleased with the communication.

Is there any area for improvement or anything that could have been done differently?

Everything is great, that's why we continue our cooperation

Please describe your company and your position there.

We are manufacturers of infrared rugs TM Teplyk. We have also been selling our products online and offline to distributors since 2017. I am the CEO and founder of the company.

For what projects/services did your company hire K2 - advertising of online stores, and what were your goals?

It was necessary to increase the number of online sales from own site.

How did you select this vendor and what were the deciding factors?

Positive reputation on the Internet and recommendations from other entrepreneurs.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Google advertising campaigns are set up: Google shopping, performance max, search text companies for branded traffic. Analytics is set up to analyze the effectiveness of advertising.

How many people from the vendor's team worked with you, and what were their positions?

3 people worked: a consultant, an advertising expert and an owner.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

From September 2020 to April 2022, the results were as follows: received 2,553 sales worth $ 33,870. The average cost of conversion was $ 2.4. Active sales of goods accounted for the period September-March.

Describe their project management style, including communication tools and timeliness.

Weekly report without reminders, and quick communication in a working chat in messengers.

What did you find most impressive or unique about this company?

Their speed ​​of communication and professional approach to setting up advertising were impressive.

Are there any areas for improvement or something they could have done differently?

No

Please describe your company and your position there.

Food retail/distribution. Internet sales

For what projects/services did your company hire K2 - advertising of online stores, and what were your goals?

To ptomote sales by usage an additional chanels of consumption stimulation

How did you select this vendor and what were the deciding factors?

Good reputation of K2 made the vendor's search - an easy task

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

project was short but effective. Main task was increasing sales value and sales efficiency (by ROI). thus, job was devided for several steps: SEO audit and sales stimulation. We lunched few events which were supportet by additional tools of reaching "sleeping" and losted consumers. And it worked.

How many resources from the vendor's team worked with you, and what were their positions?

2

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After offered tool usage the sales increased crutually. We may declare a dobled rewenue for next 3 days after each iteration was done

How effective was the workflow between your team and theirs?

we had permanent online meeting with ceo and seo

What did you find most impressive or unique about this company?

Their team was open-minded and easy to deal with. New, modern and easy adopted decisions

Are there any areas for improvement or something they could have done differently?

N/A

Please describe your company and your position there.

LLC CARO FOOD - company producer of meat products . I’m owner and partner.

For what projects/services did your company hire K2 - advertising of online stores, and what were your goals?

We planned on-line marketing strategy. K2 helped us to assess the market and calculate the cost of promotion and advertising in SMM.

How did you select this vendor and what were the deciding factors?

Recommendation from business partners

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Calculation potency cost and profit advertising in online segments

How many people from the vendor's team worked with you, and what were their positions?

2-3 peoples

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In final we belowed promotion risks and false costs

Describe their project management style, including communication tools and timeliness.

Friendly, very good client oriented, understanding needs of project

What did you find most impressive or unique about this company?

They have quick response and professional skills. 

Are there any areas for improvement or something they could have done differently?

No