Brands built with substance.
We specialize in creating bespoke legacy brands that speak to a better world. We believe that the best, most beautiful work is rooted in our past, present, and our future. That the micro is the macro, and that inside every one of us is a purpose so deeply personal that the only way forward is to share it with others.
And when you work with our studio, we make sure you don't settle for anything less.
So many businesses wind up with unmemorable and indistinguishable branding devoid of genuine human emotion because their deseigners have very limited foundational knowledge of visual culture, and thus lack the ability to contextualize the brand within a broader scope or larger legacy.
Juno is on a mission to change that, and yes, this is the hill we will die on.
------------------------
Our founder & CEO, Samantha Craig, has a BA in Art History, and an MA in Museology (both from NYU), and nearly a decade of experience working at the Metropolitan Museum of Art (as well as other big name museums). Her education, knowledge, and experience allows for truly out-of-the-box strategic and creative thinking rooted in context that creates meaning. Her conceptual abilities are unparalleled, and really are Juno's "secret sauce."
Our COO & creative director, Taylor Grosse, has an extensive fine art background, a BS in Advertising from the University of Florida, and experience working in arts education and in marketing for multi-million dollar companies. Her background gives us the ability to develop clear, unique creative vision for our clients, as well as bringing various strategic components to life in a way that is both understanding of the consumer and visually stunning.
Basically, the Juno team has extensive arts and culture expertise, paired with the technical skill and marketing know-how to create truly unique brands that work in the short and long term.
Recommended Providers
Focus
Portfolio
Her Therapy Space Branding
Her Therapy Space (HTS) is a holistic therapy and wellness brand dedicated to providing millennial women and gender non-conforming people with well-rounded mental health services in individual and community settings.
The HTS team came to us to create a brand that reflects their authentic but professional approach to wellness, without dulling things down to blend in with other wellness brands.
Her Therapy Space is a safe haven where millennial women of color and gender nonconforming people come to be themselves, receive holistic, transformative therapy services and opportunities for personal and community growth. Their main goal is to help their clients & community members recognize their own value, take care of their mental health, and achieve the wellbeing they desire.
HTS provides safe, inclusive spaces that are led by mental health professionals. They strive to share the good, the bad, and the ugly parts of growth and healing to allow each member of their community to feel comfortable to show up authentically.
The HTS brand identity embodies a fun, trendy, edginess reminiscent of a vague "retro pop culture" (approximately 1970s-90s) that many millennials and gen z-ers are nostalgic for without having experienced.
This concept is bold and bright, authentic and aspirational, and entirely different from other mental health practices. When the brand is brought to life, it will make something as difficult as mental wellness feel lighter and more hopeful.
View the full case study on Behance.
Salt + Sun Branding and Web Development
Salt + Sun knows that going against the grain is good for the soul. Their founder + CEO is on a mission to encourage young women to stop observing the lives of others and start becoming the voyager of their own through solo travel.
She came to Juno Creative looking for a complete digital presence that visually articulated this perspective, as well as a strategy that could effectively convey their distinct positioning.
Salt + Sun helps young women discover their inner joy and confidence by pushing them outside of their comfort zone and inspiring them to find courage through solo travel.
They create opportunities to discover and embrace your fullest self through both peaceful and adventurous experiences in prime destinations.
Salt + Sun offers a safe space to explore the "scary" beginnings of living life on your own terms within a travel market that often overemphasizes the cultivation of romantic relationships over self-discovery.
This creative direction embraces Salt + Sun's desire to be seen as both vibrant and calming. The natural yet elevated vibe is inspired by an amalgamation of Costa Rican nature, from the jungle to the coast, and minimalistic art + design trends that emerged in the midcentury. This combination fosters a sense of inner peace and excitement in their target audience over what life could be like if they took a chance.
View the full case study on Behance.
Frannabella Beads Branding
Frannabella Beads approached Juno for help in becoming a leading luxury retailer in the online space known for its unfettered promotion of love and joy FIRST within the fashion and lifestyle industries.
Our work focused on conveying to consumers that luxurious doesn't have to mean boring, and trendy doesn't have to mean cheap–buying from Frannabella means getting the best of both worlds.
The Frannabella brand promotes everyday joy and radiant positivity through accessory design based on current and up-and-coming trends that accompany you through all parts of life.
Their purpose is to infuse unfiltered joy, connection, and positivity into the luxury jewelry buying experience through trendy (and timeless!) jewelry that never compromise on quality.
Frannabella Beads brings purely joyous jewelry that never sacrifices quality to a marketplace oversaturated with dull luxury lines and cheap, trendy brands.
The visual identity for Frannabella Beads is a trendy, contemporary take on an ~1980’s beach resort~ aesthetic. The type suite and logo suite were developed to stand the test of time while also incorporating fun and funky elements. Additionally, they function quite well in both a colorful and black and white capacity, which is perfect for the luxury jewelry market.
Ideally, the execution of the brand’s identity will prioritize high-quality product photography that integrates this theme and color palette, while the Frannabella branding itself retains a level of simplicity that caters to their ideal clientele.
View the full case study on Behance.
Well Well Well Collective Branding
Well Well Well Collective is designed to be the wellness and social education platform for women to show up as their whole selves and to learn about collective and systemic forces in community with others, all while remembering to prioritize their own wellbeing.
The founder approached us requesting a brand overhaul to help bring the larger vision to life, in addition to providing strategic clarity surrounding their ideal positioning, messaging, and specific target audiences.
Well Well Well Collective is a community space for bold women committed to learning about and advocating for intersectional wellness to drive collective & systemic awareness & reform.
They empower women to reclaim what wellness means to them and the world-at-large through workshops, group discussions, guest speakers, retreats, and more.
Well Well Well brings a frank, refreshing, and acutely intellectual approach to a market sector saturated with skin-deep self-absorption by recognizing and speaking to the collective & systemic forces acting on everyday wellness.
The visual identity for Well Well Well Collective will lean heavily on a retro aesthetic, circa 1960's and 70's, utilizing a funky logotype paired with a clean and contemporary type suite, and a color palette that is both soothing and bold. By utilizing such iconography, the identity speaks to the inclusive and intersectional mission and goals of the collective and will subliminally communicate to outside viewers, their audience, and community members what the brand stands for, as well as positioning the brand within a long lineage of progressive socioeconomic, political, and cultural causes.
View the full case study on Behance.
Traci Lee Yoga Branding
Traci Lee is a yoga instructor based in St. Simon’s Island, GA. She has nearly two decades of experience as a yoga teacher and business owner.
She came to us seeking comprehensive but manageable branding that would help her differentiate herself and more clearly reflect her personality, passions, and unique approach to yoga and life.
Traci Lee Yoga is a solo practitioner dedicated to cultivating thrive and providing a full sensory upgrade for her students through intentional yoga experiences.
Traci created Traci Lee Yoga to share practices that nourish and elevate the home of the mind, body, and heart. She strives to create a home for people to honor their true nature and grow individually and collectively.
Her main goal is to elevate her students’ already outstanding existences through yoga experiences they didn’t know they needed.
This visual identity concept was developed to include a lot of rich earth tones and neutrals to reflect a calming, luxurious feel most commonly associated with the eclectic "movement" in decorative arts that emerged in the late 19th century.
We’ve incorporated textures and patterns to add interest to a neutral base and help Traci Lee Yoga to stand out from minimalist brands common in the yoga space. This concept is inviting, warm, and just a bit aspirational to reflect Traci’s focuses on inclusivity, experience, and growth.
View the full case study on Behance.
Reviews
the project
Branding & Web Dev for Yoga & Business Mentor
"Juno Creative Studio's communication was clear, concise, and efficient. Timelines were met with room to spare."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am a yogi and business mentor to spiritual CEOs
For what projects/services did your company hire Juno Creative Studio, and what were your goals?
Complete rebrand and new website / copy / development
How did you select this vendor?
I discovered Juno on Instagram, booked an initial call and booked based on Sam's extensive art background and mastery of visual language, vendors, price point and incredibly powerful brand design. My background is art history as well, and it was important to me that the designer be passionate about and deeply versed in symbology and visual communication, far beyond your typical brand designer. Juno embodies this and then some.
Describe the scope of their work in detail, including any steps and the final deliverables.
We began with an initial consult to determine scope and my intentions. I then provided visuals of general inspiration; we reconvened with a strategy call with the copywriter; Juno provided an initial brand proposal that was spot-on. After confirming logo, brand colors, font and finalizing copy, along with web concepts, Juno delivered a comprehensive branding package along with a complete — and completely stunning — website.
How many people from the vendor's team worked with you, and what were their positions?
I worked directly with Juno's founder, along with a copywriter. Juno's founder liaised with the web developer.
Can you share any outcomes from the project that demonstrate progress or success?
Growth, growth, growth! Increased social media traction, followers, newsletter subscribers, and aligned client inquiries. Not to mention the positive momentum, confidence and consistency it gives me every day as a business owner. Thanks to Juno, I now have a recognizable, powerful, unforgettable brand that stands out, attracts my dream clients and inspires me every day.
Describe their project management style, including communication tools and timeliness.
Juno communication is clear, concise and efficient. Timelines were met with room to spare; presentation of initial ideas, concepts and logo was beautifully done; final deliverables exceeded my expectations on if not before our deadline. Seamless!
What did you find most impressive or unique about this company?
So there's iNtErNeT bRaNd people, and then there's Juno. This is the company for when you DON'T want a brand reminiscent of everything else out there in their millennial pinks and editorial mockups. Juno is undeniably unique, well versed in symbolism and visual language, AND connects with their clients in deep understanding of vision, mood, messaging (unconscious and conscious) to yield a brand that's truly an extension of their business.
Are there any areas for improvement or something they could have done differently?
Not a thing; I'm blown away! Thank you, Sam!
the project
Brand Development for Mental Health Therapy Provider
"They used their art and marketing background to create a branding strategy that meant something beyond the visuals."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the CEO of a licensed mental health therapy practice where we help millennial WOC experience true transformation through 1:1 services, resources, and engagement in our community.
For what projects/services did your company hire Juno Creative Studio, and what were your goals?
We have been in business for over 2 years and we were in need of professional brand strategy and design (Brand Buildout service) to ensure that who we are, who we serve, and how we serve was in alignment. We outgrew the DIY branding that I established when starting the business and needed increased clarity and confidence to grow based on the short and long term goals that we have established.
How did you select this vendor?
We selected Juno for this project based on working with them on another branding project and being blown away by their level of expertise and professionalism. Prior to this most current project, Juno was vetted by seeing their work portfolio showcased on Instagram and then had a consultation call with the owner of Juno where all of our questions were answered and we felt confident with moving forward.
Describe the scope of their work in detail, including any steps and the final deliverables.
To kick the project off, we had an hour-long strategy session where we discussed the ins and outs of the company and how our passion to serve our community shined through with our company vision, values and service offerings.
Once they got to know all about us, they provided us with a comprehensive brand stategy that included our vision, mission, purpose, values, target audience and sample client profile, a competitor analysis, brand positioning, unique value proposition, brand promise, archetype, growth strategies, and an extensive brand voice guide.
Then they provided us with a comprehensive visual identity which included creative direction, complete logo suite, brand patterns and tagline, color palette, and type suite.
How many people from the vendor's team worked with you, and what were their positions?
We worked with the CEO and Founder, their artist and marketing expert, and their copywriter.
Can you share any outcomes from the project that demonstrate progress or success?
It's been less than a month since this project wrapped up but since then, we've gotten a total of 21 new email subscribers, 12 people joining our waitlist for therapy services, an increase of Instagram followers by approximately 200 followers, and an increase in reach on Instagram of 955% in less than a month's time.
Everyone has complimented our new branding and everything feels in alignment with the direction we're taking the company. This is just the beginning!
Describe their project management style, including communication tools and timeliness.
After our hour long strategy session, we were given frequent updates via email and sent the first round of the strategy for approval in about a week and half after the session. Once that was approved they then worked on the visual identity and got that round to us just as quickly. Once everything was finalized we received the final deliverables in a matter of days. Their timeliness was exceptional!
What did you find most impressive or unique about this company?
What's most impressive is their extensive background knowledge and expertise about how branding/design impacts how our target customer interacts with us based on it all. They don't just create something cool and pretty just for the sake of it. They used their art and marketing background to create a branding strategy that meant something beyond the visuals.
Are there any areas for improvement or something they could have done differently?
I don't have any areas for improvement as I was completely satisfied with their processes and the final deliverables that we received.
the project
Branding for Wedding Photography Company
"They were able to create a better vision for us, which further inspired us to take the business even further."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the lead photographer of Maggie Morris, and I provide wedding photography services.
What challenge were you trying to address with Juno Creative Studio?
I had some inconsistencies in my branding and I felt it no longer represented the direction that my organization had taken. On top of that, I was struggling to reach my target clients with my current strategy. As a result, I reached out to Juno Creative Studio to streamline and upgrade my branding.
What was the scope of their involvement?
Juno Creative Studio’s goal was to create something that better reflected the current state of my business. They began by asking me to answer the questions they had on a Google Form. Some of their questions include what my ideal client looked like and what color I was drawn towards. They also asked me to describe my work and choose three words that best describe my brand.
After that initial process, they were responsible for developing a new type suite, color palette, and logos. Though they didn’t do a full branding package upon my request, they went above and beyond by providing branding insights and strategies. When I founded my company, I called it Shots by Mag, LLC and upon their suggestion, I changed it to Maggie Morris to make my brand name more iconic since I represent my organization.
What is the team composition?
We only worked with Sam (Founder & Creative Director).
How did you come to work with Juno Creative Studio?
I was following them on Instagram for quite some time. I happened to follow some of their clients, too. Through that, I saw some of the work that they had done for various accounts, and based on that, they seemed like a great fit for what I was looking for. I also reached out to a couple of individuals to ask their experience with Juno Creative Studio and they only had good things to say. Those conversations validated my interest in their team.
How much have you invested with them?
We spent less than $2,000.
What is the status of this engagement?
We worked from November–December 2021.
What evidence can you share that demonstrates the impact of the engagement?
We had our best-performing month last month and we secured $17,500. Prior to working with Juno Creative Studio, our top-grossing month was $10,000. The team created elements such as unique fonts and fun and punchy colors, which definitely elevated our branding. We really liked their approach because they didn’t only see where the business was at present, but they considered how it was going to grow in the future.
In addition, we felt that they really believed in small businesses more than most businesses believe in themselves. As a result, they were able to create a better vision for us, which further inspired us to take the business even further.
How did Juno Creative Studio perform from a project management standpoint?
They had a very thorough process in order to get our vision. We had 2–3 rounds of revisions and every time we gave them feedback, they were able to incorporate everything we asked. We also appreciated that they were eager to get feedback from us and at the same time, they were open to providing their expert insights. We communicated our longer questions through email and we directly messaged each other for quick one-off questions.
What did you find most impressive about them?
They were interested in making their clients excel and succeed. More importantly, they were more about people versus profit and that was really priceless in a space where so many people would be just in it for themselves. Overall, we'd love to work with them again in the future.
Are there any areas they could improve?
No. We would love it if their services were free, but they shouldn‘t be free because they deserve to be compensated for the work that they do.
Do you have any advice for potential customers?
Be as honest and thorough as possible during the initial scoping because the better the team understands, the better they can deliver.
the project
Branding for Business Consulting & Services Company
"I enjoyed the team for being clear with the direction and providing details and research to support that direction."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
My company is called Claire Elizabeth Co LLC, I am the founder and business mananger.
For what projects/services did your company hire Juno Creative Studio, and what were your goals?
I hired Juno Creative Studio to provide me with a full brand design and brand strategy. I also worked with them on marketing strategy and content direction.
How did you select Juno Creative Studio?
I found them via Instagram and instantly connected with their mission and values and design style.
Describe the scope of their work in detail, including any steps and the final deliverables.
To start, I filled in a very detailed questionnaire and shared any important files/inspiration to help with the design process. Then, Sam and I got on a call to talk through the direction and final details prior to seeing it all come together. After the call, Sam and her team created the logos, colors, typefonts, and templates based on the information and inspiration I had provided.
Then I was given a review of the brand presentation to provide feedback or clarify any questions, I didn't have any feedback beside switching out a font and then confirmed that I loved it. Sam shared all the brand files with me via Google Drive, and then I was able to use them immediately!
How many people from the Juno Creative Sudio team worked with you, and what were their positions?
I only worked directly with one person: Sam.
Can you share any outcomes from the project that demonstrate progress or success?
I loved the work that was provided, the colors and typefonts, templates and overall presentation of my branding was incredible and fit my business perfectly.
Describe their project management style, including communication tools and timeliness.
Sam confirmed the timeline with me prior to working together and then again before we got on our first call. Sam and I communicated via email, and we had one call during our time together over Google Meet. We shared files and details via Google Folder and grabbed inspiration from Pinterest and other social media accounts. The process took altogether about 2 weeks.
What did you find most impressive or unique about this company?
I enjoyed the team for being clear with the direction and provided details and research to support that direction. She obviously had a bigger picture in mind on the direction of my business and its branding and created something that would match that.
Are there any areas for improvement or something they could have done differently?
I don't have any feedback in this area.
the project
Branding Services for Recruitment Company
"Their bold approach stood out."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
My company provides recruitment and sourcing services to businesses missing structure. I am a Hiring Specialist/Founder of On the go HR, Inc.
For what projects/services did your company hire Juno Creative Studio, and what were your goals?
We hired Juno to create our branding and logo.
How did you select this vendor?
Found Juno on Instagram and loved their bold approach.
Describe the scope of their work in detail, including any steps and the final deliverables.
The scope of the work was quick. She actually knew what I wanted. She executed right away and provided feedback to me daily, and presented the final deliverable in a professional, thorough manner.
How many people from the vendor's team worked with you, and what were their positions?
Only Samantha
Can you share any outcomes from the project that demonstrate progress or success?
She really made my branding and logo stand out. I loved the color that were created. The fonts that were used, especially to have the G stand out since our motto is recruitment/hiring/hr on the go.
Describe their project management style, including communication tools and timeliness.
We had daily discussions through direct messaging and emails. We also shared a pinterest board that helped her understand the type of personality I had. Therefore, communication was a huge factor.
What did you find most impressive or unique about this company?
Their bold approach stood out. I was also impressed with how impactful it is to be a woman, especially in a male-dominated world.
Are there any areas for improvement or something they could have done differently?
At the time of the project, no. But I am sure they have improved.
Thanks to Juno Creative Studio, the client witnessed an increase in followers, newsletter subscribers, social media traction, and aligned client inquiries. The new branding and website also boosted the client's confidence as a business owner. Overall, the final outputs blew the client away.