Smart Digital Marketing
JumpFly's development, implementation, and management of digital advertising enable clients to maximize advertising results while saving time and money. Proper setup and management can make the difference between an advertiser’s success or failure. In order to drive optimal performance across both paid and organic search, JumpFly also offers search engine optimization (SEO) management. JumpFly’s full-service Smart Digital Advertising solution enables clients to focus on their core business while achieving the best possible results from their marketing efforts. JumpFly is a Premier Google Partner, Facebook Marketing Partner, Microsoft Select Partner Agency, Snapchat Certified, and has an A+ rating from the BBB.
JumpFly offers a generous referral program. For each new client referred that signs up for our service, we provide you with a $1,000 credit to be applied towards your JumpFly management fees or a $1,000 cash bonus. Please Note — the JumpFly client referred must be actively managed by JumpFly for 60 days to qualify.

headquarters
other locations
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20 W. KinzieChicago, IL 60610United States
Focus
Portfolio
1-800-Got-Junk?, Jura, NuWave, TY, Wholesale Patio Store, Nature Hills, Battery Mart, Top Business Class, Harvard Business Services, All In One Poster Company

JumpFly SEO increases new company formations
The challenge
Harvard Business Services, Inc. is a company that specializes in Delaware business formation. JumpFly has successfully managed pay-per-click (PPC ) for HBS since 2012, so the next step was search engine optimization (SEO) to improve conversions for their high-traffic site.
The approach
In order to highlight the e-commerce side of the site and attract more converting traffic, JumpFly optimized many pages of business and legal copy. The LLC pages, one of HBS’s key business sections, was restructured to more closely reflect the way customers search for and find content on forming a new business. The blog was optimized to increase the E.A.T. -- expertise, authoritativeness, and trustworthiness -- signals that search engines use to rank content.
The results
The blog is a major traffic driver for HBS, but blogs are notorious for bringing in traffic that doesn’t convert. After optimization, the blog has seen 42.3% more visits and a 9.7% increase in goal completions.
Overall site traffic is up 39.2% resulting in a 38.7% increase in new visitors.
All this new traffic has helped HBS increase their percentage of goal completions by 22.4% since the beginning of their SEO engagement with JumpFly.

JumpFly changed how Abbey approaches advertising
Hear why Abbey Carpet's VP of Marketing is grateful for JumpFly

JumpFly helped Jura's revenue explode
The challenge
Jura customers experience saturation in the marketplace by competitors. Huge competition meant that Jura’s branded advertising efforts had to stand out from the crowd.
JumpFly sought to leverage the power of intent to connect with Jura’s customers at the right moment using machine learning.
The approach
JumpFly brought branding efforts to the forefront through display and video growth potential, maximizing the effect of not just digital ads, but all Jura marketing efforts.
Unsatisfied with typical campaign design, JumpFly aggressively tested innovations in efficiency for Shopping campaigns, bringing Jura’s eCommerce marketing to the same level of excellence as its product design.
The results
Between Q1 2014 and Q3 2018, Jura’s average cost-per-sale was $163.19 with a 0.15% conversion rate and a 3.83 ROAS. After implementing aggressive machine learning strategies, results were significantly improved.
Q4 2018 through Q1 2019 produced a $37.79 cost-per-sale (down 76.84%) with a 4.0% conversion rate (up 256.637%) and a ROAS of 16.61 (up 333.68%).

32% lift in ROAS on Facebook
The challenge
Discount School Supply offers high-quality school supplies at low prices. The brand wanted to optimize their “business-as-usual” creatives to be higher-performing ads that would increase performance of ROAS on Facebook,
The approach
JumpFly leveraged VidMob’s Creative Intelligence tool to analyze creatives that Discount School Supply had previously run on Facebook.
Based on that data, VidMob identified key creative drivers that had impacted ROAS for past creatives on Facebook and produced optimized ads using the existing top-performing ads and assets.
The solution
VidMob optimized Discount School Supply’s existing assets by designing two new data-informed videos and one variation. Each new asset created by VidMob actioned on the Creative Intelligence insights in unique ways:
- Visually busy assets were not effective ---> Upfront text and background clutter were minimized.
- Showing a full shot of the talent was ineffective ---> Focused on hands of talent.
- Focusing on one type of product was ineffective ---> Multiple products displayed in the new footage.

Incredible success with Google Discovery ads
The challenge
Window Design Group, is an LA-based window installation company that actively shifted ~30% of its print dollars to digital after a Google-led media mix consultation with them in Q4 2019. At its peak, WDG was delivering ~$200K per quarter and 75% of this budget was removed as COVID hit and the company needed to furlough sales staff. This is a family-run business that was now struggling to accurately plan for the present and future amidst all this uncertainty.
The approach
Discovery Ads were positioned to not only drive leads, but also add a branding opportunity. Advertisers with strong imagery are able to showcase product images in feed as consumers scroll through the YouTube homepage, new Discover inventory (in the Chrome and Google search mobile apps), and Gmail.
WDG Windows, Doors, Shutters, and in-home interior imagery is on site, and we used mockups to showcase their imagery is perfect for branding in Discovery Ads. Discovery is an opportunity for WDG to increase branding, and balancing imagery for their brand while less leads convert in April and May during COVID-19.
The results
Discovery campaigns successfully supplement other WDG channels, delivering a 40% increase in conversions in Q2 and 200% stronger cost-per-lead than search. As a result, WDG has increased Google Discovery budget 130% MoM in May and is set to increase Discovery Investment 200% ($50K) QoQ in Q3 2020.

In 4 months results were half of previous 4 years
The challenge
Jura customers experience saturation in the marketplace by competitors. Huge competition meant that Jura’s branded advertising efforts had to stand out from the crowd.
JumpFly sought to leverage the power of intent to connect with Jura’s customers at the right moment using machine learning.
The approach
JumpFly brought branding efforts to the forefront through display and video growth potential, maximizing the effect of not just digital ads, but all Jura marketing efforts.
Unsatisfied with typical campaign design, JumpFly aggressively tested innovations in efficiency for Shopping campaigns, bringing Jura’s eCommerce marketing to the same level of excellence as its product design.
The results
Between Q1 2014 and Q3 2018, Jura’s average cost-per-sale was $163.19 with a 0.15% conversion rate and a 3.83 ROAS. After implementing aggressive machine learning strategies, results were significantly improved.
Q4 2018 through Q1 2019 produced a $37.79 cost-per-sale (down 76.84%) with a 4.0% conversion rate (up 256.637%) and a ROAS of 16.61 (up 333.68%).

Battery Mart was well-positioned for COVID crisis
The challenge
Battery Mart wanted to see an improvement in account efficiency. They were looking for a better ROAS performance from both their Google and Microsoft paid ad platforms. They wanted to spend less but still drive strong revenue.
The approach
Prior to the volatility of the COVID markets, JumpFly spent Q1 adjusting bids, restructuring budgets, and evaluating the returns of advanced Smart Bidding algorithms. Audiences were expanded, and Google’s data-driven attribution helped drive supplemental conversions. These optimizations, in tandem with the client rebuilding their pricing structure, set the account up for success.
The results
As the COVID-19 pandemic caused panic throughout March 2020 and many businesses slowed down, Battery Mart’s Google Ad campaigns saw a 255% increase in conversion volume and a 191% increase in conversion value, while improving to a generous 7.5 ROAS through an unstable economic environment.
In March 2020 Google Ads had the third lowest CPA and the highest ROAS in the entire history of the account -- over 13 years of history! During the same time frame, Microsoft Ads had the lowest CPA and the highest ROAS in the history of the account.
April 2020 is delivering even better results than March with both platforms pacing towards an even lower CPA and a higher ROAS than in March. Plus they are on track for the highest monthly revenue ever achieved in their Microsoft Ads account!

AED Market increased revenue with Google Shopping
The challenge
AED Market sells AEDs and Defibrillators in a competitive market, with a limited budget. They needed to find a way to increase return on ad spend in order to invest more back into the business. Poor feed data also compounded the problem.
The approach
The first step was to improve the data in their feed to enhance relevancy. Then a complete rebuild of Shopping campaigns was the next step, with a strategy of separating branded searches from general searches. Additionally, using Time Decay attribution made sense as these were large purchases with extensive research, as did using eCPC bid strategies. RLSA Audiences were layered in to provide better long-term bid strategies.
The results
ROAS steadily increased, which gave AED Market the confidence to add more budget over time. As a result, while spend has gone up 63% the changes were implemented starting in October 2017, impressions have increased 70%, but more importantly, revenue is up 90%. The addition of a profit column based on their Gross Profit Margin saw profit increase by 220% YoY, and AED Market is continuing to put more into their AdWords campaigns.

Jura’s investment in Video ads on Google results i
The challenge
Jura started Video Ads in March 2019 with very little investment. They had beautiful and compelling video assets but needed help using them to maximize their reach.
The approach
In February of 2020, Jura started spending nearly $2k a month on YouTube Video Ads through Google Ads.
Video assets were used to target:
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Remarketing audiences,
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Custom audiences built around Search keywords,
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Consumers in the market for a coffee machine.
The results
In 12 months, Jura saw over $180k in direct revenue -- a nearly 8x ROAS. With more than 1.3 million viewable impressions, over 500k views, and nearly 5,000 hours of watch time, the Video Ads received 653 view-through conversions with an estimated additional value of $600k.
The account ROAS grew to 24x after being at 15.5x the previous year. Branded and Product Name campaigns saw their ROAS increase 150% each. And available impressions in the Branded campaign increased 25% YoY.
The overall cost per conversion fell 38% as the Search conversion rate increased 13% and the Shopping conversion rate increased 23%.

JumpFly SEO dirives traffic to EarthMed
The challenge
EarthMed is an Illinois marijuana dispensary with two locations that initially hired JumpFly to create and manage its pay-per-click (PPC) accounts on Google and Bing. Unfortunately, since cannabis is still federally illegal, PPC was not an option. The strategy pivoted to search engine optimization (SEO) for the EarthMed website to increase dispensary customers and revenue.
The approach
In order to drive more visitors to the EarthMed website, JumpFly added optimized content to most pages and created many new pages of content. JumpFly also analyzed the SEO-effectiveness of the site’s code and technical aspects, as well as its link profile, to ensure that search bots could crawl, index, and rank the site.
The results
The addition of optimized content provided EarthMed with a 10.9% lift to its popular medical marijuana card page and also increased visits for both the Addison and Rosemont online and physical locations:
Addison:
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403.9% increase in visits to the Addison location page which drives traffic to the store to make a purchase
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48.5% increase in visits to the recreational menu
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31% more visitors to the medical menu
Rosemont:
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127.6% increase in overall visits
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63.6% more visitors to the recreational menu
Reviews
the project
SMM & Advertising for Financial Services Company
“JumpFly’s reputation speaks volumes about their service.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m one of the owners of a company that makes small business loans.
What challenge were you trying to address with JumpFly?
We needed help with our digital marketing.
What was the scope of their involvement?
JumpFly handles our digital marketing. Initially, we had an onboarding session where we discussed the project for them to understand our needs and goals. From there, they crafted a marketing plan, which they’ve been executing since. This plan includes social media advertising on Facebook and Instagram.
What is the team composition?
We work with three people from JumpFly.
How did you come to work with JumpFly?
We found JumpFly through a Google search.
How much have you invested with them?
We’ve spent over $50,000.
What is the status of this engagement?
We started working together around January 2020, and our engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Since working with JumpFly, we’ve seen an increase in our leads, and the general advertising cost has decreased. I wouldn’t still be working with them if they didn’t provide results.
How did JumpFly perform from a project management standpoint?
JumpFly’s project management is perfect. They’re very responsive, communicative, and always on time. We have a biweekly call where they recap everything, and they always execute any changes needed promptly. Besides our biweekly meetings, we can email them or call them if we need something urgent.
What did you find most impressive about them?
JumpFly’s reputation in the digital advertising space is noteworthy. A lot of companies claim to be very good at it, but JumpFly’s reputation speaks volumes about their service.
Are there any areas they could improve?
No.
Do you have any advice for potential customers?
Have a clear idea of what you’re trying to accomplish and have realistic goals.
the project
Social Media Mktg & Paid Search for Motorcycle Gear Company
"I can’t even log in to Facebook or Google without seeing an ad from our company. It’s been fantastic."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
We are a motorcycle gear manufacturing company and I’m one of the senior customer representatives and admin personnel. I work with our customers directly to help facilitate their order processing and invoicing. I also handle all customer service matters over the phone or through email.
What challenge were you trying to address with JumpFly?
We wanted to increase the ROI of our marketing strategies and generate more retail sales.
What was the scope of their involvement?
We tried doing SEO with JumpFly, but we haven’t completely followed through with that campaign. They are, however, helping us with social media marketing and paid search.
What is the team composition?
We have a dedicated team of six people, four of whom are working on paid search while the other two are working on social media campaigns.
How did you come to work with JumpFly?
The owner of our company had worked with them in the past for his other company.
What is the status of this engagement?
I’m not certain of the month, but we started working with JumpFly somewhere in 2021. Our partnership is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We’ve seen an incredible increase in our retail sales. When our retail website went live just over a year ago, we were only getting around 3–5 orders a day. Now, we receive 3–5 orders every hour.
How did JumpFly perform from a project management standpoint?
Their project management has been great. They’re very flexible in terms of pausing or restarting campaigns, and they’ve always accommodated us when we needed to make adjustments to our timelines.
A lot of our correspondence is done over the phone and through conference calls. We also email back and forth. Their team is very communicative.
What did you find most impressive about them?
I’m most impressed by their marketing expertise. I can’t even log in to Facebook or Google without seeing an ad from our company. It’s been fantastic.
Are there any areas they could improve?
No, I don’t have any complaints.
Do you have any advice for potential customers?
Set and communicate your expectations well so that their team can meet those specifically. This goes for working with any kind of company.
the project
Google Ads Management for Fitness & Wellness Company
“I liked their team — they were friendly professionals, had great expertise, and communicated well.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the president and co-founder of an e-commerce fitness and wellness company. We sell fitness equipment online.
What challenge were you trying to address with JumpFly?
We initially focused on selling on Amazon but wanted to expand into multiple sales channels. I started looking for someone to help with Google Ads management.
What was the scope of their involvement?
JumpFly managed our Google Ads and Bing Ads campaigns each month. Based on the budget allocated, they created different campaigns, managed them, and improved efficiency. They also completed a full audit of my account, reviewing our website’s product listings and content to find potential growth areas.
What is the team composition?
Their team had three people. I was in contact with their salesperson initially. From there, my main point of contact switched to an account director. I also worked with a senior accounting specialist.
How did you come to work with JumpFly?
I met them at an e-commerce trade show in Chicago while they were promoting their services. Their price and package were quite attractive, so I decided to start working with them.
How much have you invested with them?
We spent less than $10,000.
What is the status of this engagement?
The collaboration lasted from September 2020–February 2021. The reason we decided to stop working with them was that they helped us grow our revenue dramatically. As a result, we were able to hire a full-time specialist in-house to manage our ads.
What evidence can you share that demonstrates the impact of the engagement?
Our revenue increased 2.5 times with their service. It was a dramatic increase.
How did JumpFly perform from a project management standpoint?
I really liked their communication and project management style. Each week, they provided a report that showed us our campaign performance, and we also had weekly calls to sync up on our status. This painted a very clear picture and made it very comfortable to work with them. On top of that, they would reply to my emails within a couple of hours.
What did you find most impressive about them?
I liked their team — they were friendly professionals, had great expertise, and communicated well. A regular communication schedule meant that I always had up-to-date information. That made me feel comfortable enough to trust what they were doing.
Are there any areas they could improve?
No, I don’t have any complaints. They provided very good support.
Do you have any advice for potential customers?
Work with JumpFly’s team. Clearly define your expectations and communicate well.
the project
Online Ads for Jewelry Company
"The combination of intelligence, great communication skills, and the organization is what has left me most impressed."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the consumer engagement coordinator at a small body jewelry company called Arctic Buffalo based out of Omaha. We are mostly an eCommerce business and ship worldwide. We have less than 20 employees, so many people wear many different hats.
I oversee the relationship between our brand and our customers. I also schedule our promotions, oversee our content writing department and undertake many multi-media marketing projects.
For what projects/services did your company hire JumpFly?
We are an under 20 employee, small company with a large customer base and needed an extra set of hands we could trust to run our ads on Google, Microsoft and Facebook. They develop the strategy and run the advertising on those platforms.
What were your goals for this project?
Our goals with jumpfly are to maintain a 4.0 ROAS across all platforms they are running ads on while growing our user base, increasing customer retention and increasing sales.
How did you select JumpFly?
Nikki and Kelsey from jumplfy have had a long-standing relationship with my boss, Trent. Kelsey assisted him at a former company, and when he moved to Gj Global, he took the jumpfly team with him!
Describe the scope of their work in detail.
Jumpfly does a great job at keeping us where we want to be budget-wise while simultaneously keeping our return where we want. Little management is required on our end, and the team is always EXTREMELY accessible. They are great at communicating the complexity of what they do to their clients.
I was fresh out of college when I began working directly with our jumplfy team a year ago and have learned so much from Stephanie, Nikki, Marisa and Jeremy. They are also super organized and communicate well amongst each other, which makes things run efficiently and effectively.
When I work with Jumpfly, I feel as comfortable chatting with them as I do with other team member in my company! They have a great team.
What was the team composition?
I work directly with 4 members of the jumpfly team: Nikki, Stephanie, Jeremy and Marisa. On our end, there are 4 team members as well being our photographer, our content writer, the customer engagement coordinator (me), and our head of marketing. Nikki and Jeremy run our ads on Google, Microsoft, and Youtube (Jeremy also seems to be our project manager). Stephanie and Marisa tackle our Facebook and Instagram ads.
Can you share any outcomes from the project that demonstrate progress or success?
Since partnering with Jumpfly last year, our sales have doubled. Jumpfly carries a large part in this. They have kept us very happy with a 4.0 ROAS and making advertising on the Internet seemingly effortless. Our base continues to grow larger, and our ads are performing great.
How effective was the workflow between your team and theirs?
Our jumpfly team is great at communicating with us. They keep everyone in the loop, so that everyone is aware of the projects going on. When I send them creatives to use for ads, they always reply with confirmation and keep me updated on the process. They also meet with me every other week to go over next steps, returns on ads, and answer any questions I have.
What did you find most impressive about this company?
The combination of intelligence, great communication skills, and the organization is what has left me most impressed. Other vendors may offer one or two of those, but I feel the team I work with really covers all of the bases.
the project
PPC & Social Media Advertising for Window Replacement Firm
"I don’t have any improvements for JumpFly; they’ve been quite perfect for us."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the CTO of Window Design Group. We’re a replacement window and window covering retailer.
What challenge were you trying to address with JumpFly?
We approached them to improve our PPC advertising campaigns.
What was the scope of their involvement?
We’ve been working with JumpFly on our PPC campaigns since our engagement began. Over the years, they’ve developed internal SEO expertise, and we’re currently in discussions with them to add that service.
They’ve also added social media marketing in their profile, so we left our previous provider, one of their competitors, and started working with JumpFly on our Facebook Ads. We’ve grown with them as they’ve grown.
Initially, however, they began with just PPC. The team did an account and keyword audit to make sure we were targeting the right keywords to drive traffic for the type of product and lead we wanted to receive. JumpFly did a full retargeting campaign and made sure our website was properly optimized for PPC.
The team also produced an entire report of where they could improve our company from our previous providers and generate more traffic and more leads at a better cost than what we were receiving.
What is the team composition?
Linda (Director of Sales) was our initial contact, and we were later turned over to Jack (Account Director), who’s still our account manager.
How did you come to work with JumpFly?
We’d been with other service providers in the past, and weren’t finding proper cost per lead. JumpFly had a great reputation — we saw a case study on them done by Google and they had a strong referral base — so we reached out to them and told them our problems. They laid out a roadmap of how they would solve those problems and make sure we didn’t encounter them again.
How much have you invested with them?
We pay them a management fee based upon a percentage of how much we spend with the companies they help manage for us. In total, we probably spend about $100,000 per year with JumpFly on management fees.
What is the status of this engagement?
We’ve been working together since January 2015.
What evidence can you share that demonstrates the impact of the engagement?
Our main measurement is how JumpFly optimizes our campaign to reduce or optimize our cost per lead year over year. We track everything from our web conversions to our phone calls, Google Analytics, and traffic.
JumpFly has increased our traffic and reduced our cost per lead while optimizing our website and social media. They’ve been our number one lead driver while reducing our annual cost, which is all we can ask for from a PPC company.
How did JumpFly perform from a project management standpoint?
They were fantastic. Switching PPC companies is a very strenuous task, but JumpFly’s team ensured we received no downtime, which could’ve crippled our business. The team made sure we were informed every step of the way about what they were doing with our account. We still get monthly reports on every detail, and we have monthly phone calls with them as well. It’s been remarkable.
What did you find most impressive about them?
With other PPC management companies, it was kind of a black hole when it came to what they were doing. JumpFly, on the other hand, is extremely transparent, which has been a huge benefit for us because we’ve had such bad experiences with other companies.
Every one of our dollars is easily explained, and we know exactly what keywords we’re targeting. They report well and are always available to communicate. Their transparency has been amazing.
Are there any areas they could improve?
I don’t have any improvements for JumpFly; they’ve been quite perfect for us. I’ve recommended them to friends and family.
Do you have any advice for potential customers?
Make sure they’re the right fit for you. With JumpFly, you’ll have a lot of contact with your account manager — a lot of phone calls and a lot of emails. Some people don’t want that kind of relationship with their PPC manager, but JumpFly really wants to make sure you’re educated and that you understand their process.
the project
Google Ads & Digital Marketing for Stove & Grill Parts Co.
"Without a doubt, they’re the best agency we’ve partnered with."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the owner and president of an e-commerce store selling replacement parts for woodstoves and pellet stoves. We also sell parts for replacement wood pellet grills.
What challenge were you trying to address with JumpFly?
We started with them a few years ago because I could no longer manage our Google Ads efforts.
What was the scope of their involvement?
Their team initially managed our Google Ads and then added Bing Ads into our marketing efforts. They create ads. As Google evolves, we evolve with JumpFly's suggestions. They've directed display and sponsored-product advertising.
In our original conversations, I talked to them onto our audience. Since then, they’ve taken over the analytics provided by Google and Bing.
What is the team composition?
I’ve communicated with 5 people from JumpFly over the years.
How did you come to work with JumpFly?
I assessed different agencies and found them through Google searches. I liked that they communicated with Google representatives about algorithm changes. Most companies don’t have that access.
How much have you invested with them?
We’ve spent at least $250,000 on their services. Right now, we’re on cruise control, so our monthly fees are lower.
What is the status of this engagement?
We started this partnership in May 2012, and it’s ongoing. During that time, I’ve mistakenly left them for other vendors and have always come back.
What evidence can you share that demonstrates the impact of the engagement?
JumpFly met our click-through-rate and revenue per ad spend goals easily. I had to increase their expectations. Originally, we targeted 5%–6% revenue per ad spend, which their team easily obtained. Now, we get 10% in revenue per ad spend. I’m happy with that.
How did JumpFly perform from a project management standpoint?
I send an email and they complete the work within 24 hours. In the beginning, we had a lot to do because we sell over 5,000 different items on the website. It was complicated but fine.
What did you find most impressive about them?
The highlight is their customer service and expertise. Without a doubt, they’re the best agency we’ve partnered with. I don’t know of other agencies that offer JumpFly's level of service. When we started, we were small and other agencies weren’t willing to take our business, which was their mistake.
Are there any areas they could improve?
No, I don’t think so.
Do you have any advice for potential customers?
Give the partnership a 30-day trial because you won’t see results in only a few days. I guarantee that you’ll see an improvement. I don’t know how you wouldn’t.
the project
PPC Management for Home Goods Retailer
"Conversations with John don’t make me feel like I’m being sold something—he really feels like a partner."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
We’re a manufacturer, distributor, and retailer of home good items. I’m the vice president of business development.
What challenge were you trying to address with JumpFly?
JumpFly is our partner for Google and Bing advertising efforts.
What was the scope of their involvement?
They manage our ad spend and overall marketing efforts on Google and Bing. we’re also looking to launch our Facebook initiatives with them in the coming year. They handle the keyword research and also develop and monitor the ad campaigns.
What is the team composition?
We have a working relationship with John (PPC Account Manager, JumpFly)
How did you come to work with JumpFly?
We looked for highly ranked PPC management companies. We had a few discussions with various companies, but felt JumpFly was a good partner because of their product offering and pricing.
How much have you invested with them?
We spend around $800 per month on their management fees, but it will jump to around $1,400 when we launch the Facebook initiatives.
What is the status of this engagement?
We started working together in 2018 and our engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We’ve been launching a lot of products lately and we’ve been able to maintain our same return on ad spend, with only a few dips here and there. With all new product launches, efficiencies on ad spend don’t typically materialize until the product has some type of history, so maintaining those returns is satisfactory.
How did JumpFly perform from a project management standpoint?
John does a great job at aggregating information for us to make actionable recommendations with. On a monthly basis, but sometimes more frequently, we meet to discuss the results and the campaign’s overall performance. He presents data, allows us to analyze it, and we implement any changes to improve the efficiency of the efforts. We appreciate their responsiveness throughout the process.
What did you find most impressive about them?
At a high level, I’m very appreciative of companies with responsive individuals that are thorough in both their analysis and recommendations. Conversations with John don’t make me feel like I’m being sold something—he really feels like a partner. I’ve worked with a lot of agencies that make it feel like I’m being sold something without seeing results. JumpFly understands that clear communication about areas of improvement and frankness, so those are primary reasons why we continue to work with them.
Are there any areas they could improve?
Continue to lean toward more data analysis and be thorough. They should continue being proactive in looking for ways to improve efficiencies, whether it’s adjusting for seasonality or other reasons.
Do you have any advice for potential customers?
Set your expectations clearly with your campaign manager. Be upfront if cliche, anecdotal responses won’t sit well with you and let them know that you want analysis. Stay on top of their work and view them as a partner. The more communicative you are, the better they’ll be able to improve your campaigns.
the project
PPC & SEO for Cybersecurity Firm
“JumpFly has a laser-like focus on what they specialize in instead of trying to do it all.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I am the VP of marketing for a cybersecurity firm.
What challenge were you trying to address with JumpFly?
We had been working with a firm for PPC advertising but weren’t satisfied with the results so we wanted a new paid advertising partner.
What was the scope of their involvement?
JumpFly was responsible for all of our paid advertising. Their team looked into LinkedIn and Bing advertising for us since we already had Google ads. They craft the text of our ads as well and provide us with weekly and monthly metrics.
What is the team composition?
We had one main point of contact at JumpFly.
How did you come to work with JumpFly?
We found JumpFly on Clutch. After looking through a couple of firms, we found JumpFly and liked that they only focused on PPC, it was intriguing. We had a few conversations with them and got references, then decided to work with them.
How much have you invested with them?
We invest about $36,000 a year, which breaks down into $3,000 a month.
What is the status of this engagement?
Our ongoing engagement with JumpFly began in August 2018.
What evidence can you share that demonstrates the impact of the engagement?
We have some industry benchmarks that we keep in mind as we look over metrics. Our teams would provide each other with feedback. For example, we were getting a lot of leads from Bing ads but they weren’t resulting in revenue so we had to make some adjustments.
How did JumpFly perform from a project management standpoint?
The primary on our account is very knowledgeable, but the whole team does a good job. JumpFly is communicative, providing answers any time I ask a question. They dig into my inquiries very quickly.
What did you find most impressive about them?
They’re not focused on anything other than PPC advertising, no SEO or website development. JumpFly has a laser-like focus on what they specialize in instead of trying to do it all.
Are there any areas they could improve?
Their team provides a lot of metrics, but maybe they could look into them a little bit deeper. JumpFly could be a little more proactive in identifying anomalies or areas of concern.
Do you have any advice for potential customers?
Have a very detailed project plan with key performance metrics in place. That gives you something to hold JumpFly to in terms of performance.
the project
PPC Services for Online Retail Store
“JumpFly does things we couldn’t possibly do on our own.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the owner of a high0end luxury retail store, selling men’s shoes on the internet.
What challenge were you trying to address with JumpFly?
Our in-house team was managing our PPC ads, but we knew that we were utilizing tools, like Google Ads, in a very basic way. By working with a team of professionals, we hoped to take our business to the next level.
What was the scope of their involvement?
They took over everything we were doing, including Google Ads, Google Shopping, Bing, Microsoft Ad Center, Bing Shopping, and Yahoo! First, they conducted an initial review of what they needed. Since then, they constantly rotate in about 40 versions of each ad. Recently, they’ve taken over the management of our other site’s PPC ads.
What is the team composition?
We worked with a setup account specialist to get us started with the initial account review. Since then, we’ve always had an account manager. Although they’re our main point of contact, I know that there are a few people working on our account.
How did you come to work with JumpFly?
We constantly get calls from PPC management companies, but we wanted to make sure we found a partner that knew what they were doing. We did a ton of research online and ultimately selected JumpFly based on their online reviews. Their other clients had goals that were very similar to what we were trying to do. On top of that, JumpFly has been around for years, which was reassuring.
How much have you invested with them?
We’ve spent about $15,000 in total. We had a startup fee of about $1,500, and our monthly fee was $500 per month. However, we recently moved into a new tier and pay $1,000 per month for PPC management.
What is the status of this engagement?
We began working together in August 2017 and the project is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We had a pretty ambitious goal, but they’ve met it. Our goal was to have PPC ads cost 15% of the revenue we bring in. They’re top-notch experts and the results we’ve seen are great. In particular, their work with Google Shopping is outstanding.
JumpFly does things we couldn’t possibly do on our own. Before, I had about 3 variations of an ad, and I changed them up a few times a year. By rotating in so many different versions, they’ve nailed down what works and are able to target specific audiences. Now, I have more time to focus on running the company instead of managing our online ads.
How did JumpFly perform from a project management standpoint?
Communication between our teams is really good. They respond quickly to emails and encourage us to set up appointments if we have any concerns.
What did you find most impressive about them?
They really want the best for their clients. When we changed our monthly fee, they emailed me to set up a discussion instead of just charging us. Based on the work they do for us, we should be in an even higher pay tier than we are now, but they’re very thoughtful. In this discussion, I mentioned our secondary site, and they were willing to manage that site under the same account and within our established advertising budget.
I also mentioned that my family recently had a baby, and they sent us gifts for our newborn. It was very kind and thoughtful, and it was clear that they care about their clients.
Are there any areas they could improve?
I’m not sure how they compare to the rest of the market on cost—I assume there are cheaper options—but, they really are a great value.
Do you have any advice for potential customers?
At the outset, let them know what your goals are and what you expect your ROI to be. Give them as much information about your business and industry—that’s very helpful. We also pinpointed several brands we wanted them to focus on, and that has been effective.
the project
Google Ads Management for Pregnancy Nonprofit
"What I found most impressive about the company was their complete transparency."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am a marketing consultant for a nonprofit in New York City that serves women and men who are facing an unexpected pregnancy. I provide guidance on client marketing and oversee the advertising strategy for the organization.
For what projects/services did your company hire JumpFly?
We partnered with JumpFly to launch our Google Ads campaign that would allow our nonprofit to be more visible in Google searches and ultimately allow more clients to find us.
We wanted to work with a team who was very knowledgable about PPC and would give us guidance on budget, keywords, and overall strategy.
What were your goals for this project?
Our goals were to increase our visibility in a competitive marketplace and increase our client appointments.
How did you select this vendor?
We had vetted various PPC management companies but ultimately landed with JumpFly as we felt their organization had superior expertise and we also were able to retain the ownership of all our data.
Describe the project in detail.
We started by giving JumpFly a previous keyword list we had used for our Google Ad Grant campaign then we had a lengthier discussion about our services, clients, and language used for ads.
Based on those conversations, JumpFly was able to build out various campaigns with several hundred ad iterations to help increase clicks and bookings. Since then, we continuously make small updates and iterations that improve overall campaign performance.
What was the team composition?
We work directly with a project manager and 1-2 project associates who also provide implementation support. All of our
Can you share any outcomes from the project that demonstrate progress or success?
Overall, our client appointments have greatly increased over the past year, which I attribute to our Google Ads and management under JumpFly.
How effective was the workflow between your team and theirs?
Their team has been great to work with. They are prompt on emails and equally fast to make adjustments to campaigns within the same day. When one person is out, there is always someone covering the account so we never have to wait multiple days for a response.
What did you find most impressive about this company?
What I found most impressive about the company was their complete transparency--about pricing, management, and how the data was handled.
Another major offering is allowing us to test various budget changes within a 1-month window without an initial management fee increase. I appreciate the flexibility their team offers.
Are there any areas for improvement?
It would beneficial if the team had more insight and expertise in our exact market, however, their overall PPC knowledge transfers over quite well and we are able to still have positive results.