Do you have any statistics or metrics to track improvement from the project?
We’ve seen a lot more conversions. We’ve seen our traffic increase as well as our clicks. Our click-through rate has definitely increased as well during the time we’ve been with them. The cost per click varies month to month. Sometimes, it can be low. Sometimes, it can be high. It depends on the month and how many people are coming to our site and using our PPC ads.
Are you satisfied with their performance?
We are happy with the results. The results have been outstanding for us. During the last three years, they continue to give us new ideas of different campaigns to go after. They continue to help us manage our investment on a month-to-month basis and to maintain it so if we need to make an immediate change we can change rapidly or if we need to increase our spend for a certain service, they’re always there to help with my needs in order to properly manage our PPC accounts. We’ve found that to be very useful. They’ve been very customer oriented. They’re a great company to work with, and they are very good at what they do.
Is there anything unique or special about JumpFly that really makes them stand out compared to other business partners?
I would say their overall customer support is well beyond most other PPC companies out there. They focus on one thing and one thing only, and that’s managing PPC. They don’t offer any services outside of that. When you do have a question, you have a dedicated account specialist who is always there to answer your questions. If you’re not happy with the service, you can always end the service at any time. There’s no contract. They’re always there to be there for you and make things right if they’re not right.
What advice would you give to future clients of theirs?
Each company is different as far as what campaigns they may need for their business. But, when working with JumpFly, you should inquire about them managing your Google AdWords. If you’re interested in doing Bing, that would be another thing to look at.
If you have YouTube videos you may want to look at that and have them manage that. If you’re interested in retargeting, remarketing, and general things of that nature you’re definitely going to want to inquire about those services. You should also think about your costs. Your monthly fee is based on how much you’re spending in Google AdWords.
They certainly work with you to try to find a resourceful amount to spend per month, and they give you suggestions from there based on what they saw and how they can increase the investment or if they need to decrease the spending for the next month. They give you logical goals and find the best resources for you so you can get the best out of your PPC campaigns.
Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?
I’ve never had any issues. We’ve only had a great working relationship with them. Our business relationship has continued to grow through the years.