Building brands for growth

Jpd, is an award-winning independent brand strategy and design consultancy with offices in Abu Dhabi, Dubai and London empowering commercial brand success.

We believe that well-thought brand strategy can inspire great design and ultimately deliver brand legacy. Branding helps connect people and brands, transforming business with simply effective emotional ideas that capture the hearts and minds of those they serve.

Our Expertise

  • Brand Strategy & Positioning
  • Brand Identity
  • Packaging Design
  • Web & Digital Platforms
  • Marketing
 
$10,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2013
Show all +
Dubai, United Arab Emirates
headquarters
  • Design House Building, First Floor, Office 105, Sufouh Gardens
    Dubai DU
    United Arab Emirates
other locations
  • Khalifa Industrial Zone (KIZAD), Workstation No.96A, Building No.280, Taweelah
    Abu Dhabi AUX
    United Arab Emirates
  • 71-75 Shelton Street, Covent Garden, London – UK
    London, LND WC2H 9FD
    United Kingdom

Portfolio

Key clients: 
  • Abu Dhabi Accountability Authority
  • Ajmal Perfumes
  • AlOthaim Leisure Group
  • Abdallah Saud Al Shobily Real Estate Dev
  • Attibassi Coffee
  • Blazon Hotels
  • Dragon Oil
  • Dusit D2 Hotels & Resorts
  • Euro Mechancial
  • Feli's Kitchen
  • Raysut Cement Group
  • Seven Seas Group
  • Ultratravel Collection
  • U+A Architects
  • Vakkaru Maldives

Dragon Oil – Rebranding Dubai's Upsteam Energy Business

Our Challenge

Dragon Oil, Dubai’s only upstream Oil and Gas exploration, development and production company was seeking for a strategic rebranding exercise, to build awareness. Jpd was approached to uplift the brand while keeping brand’s established bisual identity intact. Due to lack of brand guidelines there were misconceptions linked with the brand recall, which had to be addressed to optimize

future opportunities and company’s growth.

Our Solution

After undertaking a strategic exercise and working closely with the client, Jpd outlined the step-by-step process for rebranding. Post analysing all company materials to date, the team highlighted that the new brand of Dragon Oil missed a comprehensive brand positioning. The team then proposed a unified direction for the brand, “Accelerating Growth”, reflecting company’s integrated service offering and its drive for quality while always going towards continuous innovation.

The Results

Jpd team performed a Brand Logo Refinement exercise, coupled with hand-crafted modern font in English, Arabic and Russian, translating the innovation, while remaining easily readable and usable. The visual styling of the graphic element reflected the energy and the endless growth of the company, and growth of the Emirate, Dubai.

Transform Awards MENA 2019 – Silver Winner

Vakkaru Maldives – Luxury Hotel Brand Development

Our Challenge

Vakkaru Luxury Resort Maldives is a lush tropical habitat where privacy and personalised service abound, allowing you to experience an authentic island getaway amidst one of the most desirable destinations on earth. The client was seeking a strategic solution to create a luxury brand that would appeal to a selected international target audience, as well as spark interest among the travel

agent industry.

 

Our Solution

The resort required a full brand development from competitor research to brand positioning and touch-points to roll out materials. After an in-depth analysis of the hospitality sector, latest market trends and company USPs, Jpd team proposed a positioning story “The Timeless Sanctuary”, touching on the elements of barefoot luxury, endless views and cultural Maldivian touch, offered by the hotel.

 

The Results

Applying the brand universe across all the brand touch points, the team consistently rolled out all the marketing materials for the main property, along with branding of its outlets. From name development to touch point designs to complementing entire guest experience, was all done by the Jpd team.

Ostro – Crafting an urban gourmet retreat

Our Challenge

Ostro is a Mediterranean restaurant, a brand of dusitD2 kenz hotel, and located at the urban suburb, Barsha Heights. The client was looking for a full support and roll out for upcoming launch of dusitD2 hotel, along with brand development for its mid-range all-day dining restaurant. Standing out from the competition and capturing interest from the target market were the essential steps

to success. Which is why brand identity had to create and communicate the captivating feel, luring people to visit the place.

Our Solution

Jpd’s strategy team started with a set of management and chef interviews, along with food tasting, to sync and connect with the ambience of the place. With an in-depth market research, the team looked at competitive and peer brands, analysing their product offering. Based on the brand positioning, the name selection was kicked off. After screening numerous options inspired by different languages and Mediterranean terms, the name “Ostro” was approved. Ostro is a name of the warm southerly winds that crossover the Mediterranean Sea.

The Results

Jpd’s team developed a handcrafted brandmark, inspired by the notion of the footprint in the sand. The look and feel system of the brand was clean and uncluttered. As a part of the brand Universe, the team developed a comprehensive photography style with a consistent set of overhead shots that would give a view of an eclectic table of rich food, colorful tableware and soulful conversations.

Feli's Kitchen – Award Winning Packaging Design

Our Challenge

Feli’s Kitchen was aiming to appeal to young professionals, mothers and kids and remain competitive among various markets, both regionally and internationally. Jpd team was given the mandate to create convenient packaging solution, that would appeal the audience. Jpd’s creative and production team had to look for various materials and packaging production techniques, to offer

cost-effective, user-friendly yet quality-packaging options that were planned to be produced overseas.

Our Solution

Jpd team performed an in-depth analysis of consumer purchase behaviour traits to understand the key needs and complaints among target audience. Research consisted of mystery shopping, survey analysis, desktop research, along with client interviews, which provided an extensive knowledge within the FMCG sector. Combining all the industry challenges identified, Jpd’s strategy team proposed brand positioning as “Your Home Chef”, which centered around cherishing family moments, while not compromising on flavour and quality of family meals and snacks.

The Results

Relying on the brand promise, Jpd team saw an opportunity to create a brand character, Feli, your home chef and a best friend in the kitchen. Having a brand mascot opened various opportunities to engage with mothers, as well as kids. Tuning the visual language down, the design team ensured to keep Feli as the key brand recall character, which guaranteed brand consistency even among the most diverse product range.

Euro Mechanical – Enhancing future growth

The Client

Established in 1976, Euro Mechanical is one of the leading providers of maintenance, construction, and control & automation solutions to Oil & Gas, Petrochemical and Aerospace Industries. Company with four decades of leadership experience and more than 1000 employees felt it lacked brand awareness and understanding of their true identity and purpose.

Our

Solution

Jpd team executed full rebranding exercise, which kicked off with the careful and in-depth brand analysis, bringing forward rooted values of the company and establishing the foundation team can build upon. Based on the approved Brand Positioning, Jpd team created a full visual brand universe around it with a modern and simple logotype, resulting in the true rebirth of the brand. New Look & Feel kept the familiarity of the brand, while communicating the drive for continuously transformation and evolution.

The Results

Discovery of the brand’s identity supported the direction and development of its key messaging, resulting in improving company’s sales pitch it tonality and structure. The new vision for the company has inspired and strengthened relationships with Euro Mechanicals key clients.

Transform Awards MENA 2019

  • Gold - Best Brand Identity from Engineering Sector
  • Bronze - Best Brand Evolution

Reviews

Sort by

Branding for Speaker's Website

"Not only did the team have design skills, but they also had business knowledge. "

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. 2012 – Aug. 2014
Project summary: 

Jpd | Brand Strategy & Design Consultants developed a brand identity. The team created the logo, crafting the brand’s look and feel. Consulting on the website and app, they directed UX/UI designs.

The Reviewer
 
1 Employee
 
United Arab Emirates
Phil Bedford
Founder, The Rebel Networker
 
Verified
The Review
Feedback summary: 

Jpd | Brand Strategy & Design Consultants developed a brand that produced positive client feedback. They combine design and business knowledge that supported the partnership beyond the project’s scope. Committed to quality, their straightforward communication provided valuable direction.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of The Rebel Networker.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jpd | Brand Strategy & Design Consultants?

I picked up the nickname, “the rebel networker,” and was trying to build a brand for myself as a memorable speaker. I needed support setting myself apart in a certain niche with a tag that stood out. I wanted to set myself on a global scale, moving into a place where I had an app and books, etc.

SOLUTION

What was the scope of their involvement?

Jpd | Brand Strategy & Design Consultants developed my brand identity. The team designed the logo, crafting the actual brand feel and tone of voice. They consulted on my website—developed by another company—to ensure it was brand friendly. Their team did the same with my app, designing the UX/UI, including the screens, artwork, and layout. They also provided advice in terms of messaging, such as what I should and shouldn’t say. 

What is the team composition?

I mainly worked with James (Founder, Jpd | Brand Strategy & Design Consultants), who directed information and strategy to his team.

How did you come to work with Jpd | Brand Strategy & Design Consultants?

I’ve known James for about 20 years; He’s worked with some of the biggest names out there. He came on board as a client of mine at one point, and I got to see how good he was. When he started his own business, he offered me access to his services at a reasonable price.

How much have you invested with them?

The collaboration cost around $30,000.

What is the status of this engagement?

We partnered from November 2013–August 2014.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Clients expressed positive feedback. There weren’t hard metrics because we tracked feedback from people who'd seen the brand.

How did Jpd | Brand Strategy & Design Consultants perform from a project management standpoint?

Jpd | Brand Strategy & Design Consultants managed the project like it was their own brand. The team was very directive of subcontractors, never letting anything slide. They emphasized spending time to make sure things were done correctly.

What did you find most impressive about them?

Not only did the team have design skills, but they also had business knowledge. They were the whole package. Jpd | Brand Strategy & Design Consultants went above and beyond to help clients in more ways than they’d paid for.

Are there any areas they could improve?

No, I don’t think they could improve. They did a great job.

Do you have any advice for potential customers?

Their services are valuable. Listen to the team; they know their stuff.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    The team did what they said they were going to do.
  • 5.0 NPS
    Willing to refer
    I've already done so tons of times.

Branding & Strategy for Digital Agency

"Their team works together effectively and continually produces quality work."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2018 - Ongoing
Project summary: 

Jpd | Brand Strategy & Design Consultancy provides ongoing branding support. They’ve created several important digital and printed assets, ranging from the brand mark to brochures and business cards.

The Reviewer
 
11-50 Employees
 
United Arab Emirates
Mark Hirst
CEO, Blue Beetle
 
Verified
The Review
Feedback summary: 

The efforts continually fulfill expectations and have created a consistent brand image across all platforms. The team at Jpd | Brand Strategy & Design Consultancy brings organization and efficiency to the engagement, working collaboratively to satisfy requirements.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Blue Beetle, a digital agency. We provide a range of services to our clients, including content marketing, digital marketing, and social media support.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jpd | Brand Strategy & Design Consultancy?

We’re working on an internal product for clients with restaurants, but we needed Jpd | Brand Strategy & Design Consultancy’s support to brand it.

SOLUTION

What was the scope of their involvement?

We gave their team a brief outlining our goals for the project and explained the product. From there, their team created our brand mark after presenting us with several options and working to create the final product. They also designed our color palette, typography, image style, and brand guidelines. Additionally, they produced several materials for us, including business cards, stationery, brochures, and other tangible printed items.

What is the team composition?

James (Founder & Managing Director, Jpd | Brand Strategy & Design Consultancy) is our main point of contact. We also work with another individual who is involved from an account management perspective. During most presentations and communications, about 2–3 people from their team are involved.

How did you come to work with Jpd | Brand Strategy & Design Consultancy?

I’d known of Jpd | Brand Strategy & Design Consultancy for a while, and an acquaintance spoke very highly of them, leading me to contact them. James is very friendly and professional, and he showed me a wide range of work. Their portfolio and creativity led me to feel comfortable choosing them.

How much have you invested with them?

We’ve spent around $35,000 on their services.

What is the status of this engagement?

We’ve been working together since early 2018. We have several tasks in the pipeline with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re very pleased with the work they’ve created for us. Across the board, we’re happy with how the materials look. Whether in print, digital or on social media, the branded items are great. Their work was consistent across all touch points.

How did Jpd | Brand Strategy & Design Consultancy perform from a project management standpoint?

Their approach to managing the project is impressive. Everything is planned well in advance and their team is proactive communicators. For example, after a presentation or meeting, the next time we’ll meet is immediately planned. We always know what to expect and the process is smooth.

What did you find most impressive about them?

Their team works together effectively and continually produces quality work.

Are there any areas they could improve?

I’m happy with the work they produce for me, so there’s nothing I’d suggest they do differently.

Do you have any advice for potential customers?

As much clear communication as possible will help the engagement run smoothly. If you’re transparent and open from the start, they’ll get a better feel for your needs. Also, don’t be afraid to criticize their ideas if you need to, they’re open to feedback.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
    In terms of value for money, they're very good.
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding for Multiple Companies

"Jpd | Brand Strategy & Design Consultancy is a good fit for us because they believe in our product."

Quality: 
4.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2015 - Ongoing
Project summary: 

Jpd | Brand Strategy & Design Consultancy provides branding and digital marketing for multiple businesses. Their services include packaging design and social media content.

The Reviewer
 
2-10 Employees
 
United Arab Emirates
Lilia Saimua
Co-Founder, Feli's Kitchen
 
Verified
The Review
Feedback summary: 

Their work has been well-received, and won an award last year for the packaging. Organization and flexibility are hallmarks of their work. Consistent communication, responsiveness, and the ability to work with startups justify the investment and make them a valuable partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

My husband and I are co-founders and co-owners of a number of companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jpd | Brand Strategy & Design Consultancy? 

The first company that we engaged with them on is Feli’s Kitchen, which is a brand for frozen pastries. At the time we were introducing a new product into the market to help busy people with the ability to access ready food and easy, convenient meals.

SOLUTION

What was the scope of their involvement?

Jpd | Brand Strategy & Design Consultancy initially helped us with the creation of the Feli’s Kitchen brand. Then they translated that brand into the packaging for all the products. They continue to assist with digital marketing, particularly around content for social media. We're not able to sell directly to the end consumer, but they help us create awareness and educate the consumer so they can go to the supermarket and find our products. 

We later engaged Jpd | Brand Strategy & Design Consultancy with a second company. We acquired a home cleaning company called Home Squad. We asked them to help us create a new brand and do digital marketing. 

What is the team composition? 

Our main contact is our account lead. We also work with a team of 5–6 people, including a director, a social media manager, a PR lead, and a digital marketing expert. 

How did you come to work with Jpd | Brand Strategy & Design Consultancy? 

I found them online. I was researching someone to help me with Feli’s Kitchen because I wasn’t satisfied with our previous person. I saw some examples of them on their website. One of the logos that they’d created for another company spoke to me, so I knew that I wanted to work with them. 

How much have you invested with them?

We’ve spent about $40,000.

What is the status of this engagement? 

Work began in 2015 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

For Feli’s Kitchen, our packaging actually won an award last year. We also get positive feedback from our customers around the packaging. They've done a great job with that. In terms of social media, we monitor overall following and engagement and so far we are on a positive trend. 

Their work on Home Squad is still in the foundational stage. They so have targets identified to help us reach more followers on social media and eventually run some campaigns. Jpd is currently working on another brand idea for us. We're very excited to work with them on creating a new brand. 

How did Jpd | Brand Strategy & Design Consultancy perform from a project management standpoint? 

Their team is quite good at project management. I'm extremely happy with how organized they are. Each time we go to them with a new request, they come back to us with a proper project plan. They give us a heads up if there's any sort of delay for whatever reason. Jpd | Brand Strategy & Design Consultancy always provides a timely response to every request or question. 

What did you find most impressive about them? 

They do a great job meeting their objective to help small and medium enterprises and startups. As a small entrepreneur, I really appreciate that they listen to my needs and understand what I can and cannot afford. They met me halfway on a bunch of scenarios. Jpd | Brand Strategy & Design Consultancy is a good fit for us because they believe in our product. I feel like I've got a partner to help me and work next to me rather than just an agency that I've hired. I'm a big fan.

Are there any areas they could improve? 

No, I think they're quite good. I'm struggling to come up with anything. 

Do you have any advice for potential customers? 

Definitely give them a chance and have a conversation with them. Their team can guide you even if you’ve never done branding activities in the past. They start with a questionnaire that helps you think about what you really want to achieve. Then they translate that into creating a brand.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Rebranding for a Mechanical Company

“They did everything we expected and more.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
May 2018 - Ongoing
Project summary: 

Jpd | Brand Strategy & Design Consultancy helped rebrand a mechanical company. After speaking with a broad swath of stakeholders, they made branding suggestions based on internal perceptions.

The Reviewer
 
1,001-5,000 Employees
 
United Arab Emirates
CEO, Mechanical Company
 
Verified
The Review
Feedback summary: 

The end results are pleasing, and Jpd | Brand Strategy & Design Consultancy took time to understand the emotional connections to the brand. They were flexible and sensitive to nuance, and they always supported internal timelines.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the chief executive officer of a mechanical company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jpd | Brand Strategy & Design Consultancy?

The company has existed since 1976, but we didn't have a strong brand. We engaged them to rebrand the company.

SOLUTION

What was the scope of their involvement?

We didn't have a clear mission, so we needed to uncover the core purpose of our company and rebrand from there. They interviewed all our employees and members of the board to get an understanding of the internal perception of the company. Then, they took us through their branding process. They evolved the brand logos and worked with us to develop all the important branding points. I was new at the company at the time, so it was helpful to get that broad set of perspectives.

What is the team composition?

I worked directly with two people throughout the process, though they had a bigger team behind them.

How did you come to work with Jpd | Brand Strategy & Design Consultancy?

I searched the internet for branding companies in the UAE. I contacted three companies in all, but I chose them because of their work style. They aligned with our own business culture, and I felt they could provide the right working relationship.

How much have you invested with them?

Our total expense falls somewhere between $50,000-$200,000 USD.

What is the status of this engagement?

We started working together around May 2018. We work with them on internal branding now, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The most important thing for me is the quality of their work. Their interaction with our key stakeholders brings everyone together in the whole journey, and the end product is something we're all proud of.

How did Jpd | Brand Strategy & Design Consultancy perform from a project management standpoint?

We're very happy with their project management. They executed in a timely manner and were very flexible.

What did you find most impressive about them?

Among the companies I interviewed, Jpd stood out for their emotional intelligence. They understood when to move forward and when to allow us to come to our own conclusions. They provided overviews, but never told us what to do. We felt supported, and we built the relationship on trust.

Are there any areas they could improve?

I don't think there's anything they should improve. They did everything we expected and more.

Do you have any advice for potential customers?

Know what you're looking for, and understand what you hope to achieve. Appreciate the nuances of emotion attached to your brand, as the psychology of your stakeholders is key to your partnership with Jpd.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer