Joy Films was founded in London in 1994 and expanded to the Middle East in 2008 with offices in Dubai and Beirut. Specializing in high-end TV, Online and Cinema Commercials and adding value to every production we undertake. The combination of our European heritage combined with our thorough understanding of the Middle East makes us a great choice for Production Services, facilitating to any shoot, be it Aerial Photography, Feature Films, Commercials, Documentaries or Online Content. We are equally efficient in Still Photography Production across all genres. We are a strong producer-led production company with a creative-led partnership that gives us another unique edge. After all, any decent company can arrange for permits and provide logistic and technical support but our approach is always to partner and collaborate to make a difference. As one of the most prolific production companies in the region, we have a great network of support throughout the region and the necessary resourcefulness to make anything possible.
We Humans, look at all we’ve done. Now imagine, we’ve only just begun. This is not a TV Commercial and Dubai EXPO isn’t just another EXPO. It’s an invitation to change the world for good. It’s a mindset we know as Dubai. Young at heart. Wise and smart. Resilient, curious, adaptable, ambitious. It really is a joy to be part of something so inspiring and meaningful. Are we done yet? Oh no, we’re not done.
Team Joy were hand picked to produce BMW Middle East's first video in the region. With the help of Nigel Simpkiss, distinguished Top Gear director, we crafted a beautiful film that exceeded online video standards. #AnaBMW, the unique concept developed by Impact Plus, is the expression of the values that the region’s people share with the automotive brand and a rallying call for their audience to define what BMW represents about them.