J.O. Agency

J.O. Agency's animation reel.

Just a few of our favorite projects over the last 21 years.

In its simplicity and uniqueness, the Trinity Metro logo visually conveys progress and innovation. Using three solid triangles, the M of Metro visibly emerges from the negative space. The set of triangles — a trinity itself — evokes Trinity Metro's three-pronged offering: road, rail and metro-to-metro service (such as the Trinity Railway Express).

Imagine driving down the road and looking up to see the train...made entirely of corndogs. The next, wearing spurs and a cowboy hat. That whimsy paired with quintessential State Fair items is just what our creative team was going for – and boy, did we have a heyday. We designed simple, brightly colored illustrations topped withy quippy headlines – for billboards, signage, animated bumper videos and both print and digital ads, as well as imagery to accompany a Spotify radio spot. Each element added character to the train, welcoming riders to embark on an adventure even before the amusements of the fair.

Dash is a new zero-emissions service that will provide Fort Worth with quiet and efficient transportation from downtown to cultural district attractions. J.O. took on the logo and bus wrap designs for this convenient new service. We are excited to see our designs – dash – around town.

The curious, the playful, the inquisitive and the adventurous all find what they're looking for at BRIT. We needed a campaign strategy. A clean, modern design and bold photographic style work together to provide visual consistency and room for the array of headlines to flourish. The 'By Nature' campaign speaks to everyone...and they must have been listening. BRIT's membership nearly doubled in size after the launch of this fully integrated campaign.

The Water Division came to J.O. wanting a communication piece, in the style of a magazine, to celebrate Mansfield's centennial and to share their love of water and passion for knowledge with the community. Using a collection of stories, photographs and tidbits about the technological advances made over the last 100 years in Mansfield, J.O. created what we dubbed "The Water Book" — which went on to win a silver ADDY award for book design.

A tight-knit, eclectic district just south of downtown Fort Worth, the Near Southside neighborhood is a nearly 1,400-acre nonprofit development district. Near Southside, Inc. (NSI) was on a mission to revitalize this historic neighborhood by promoting new business and hosting entertaining fundraising events.

Through a comprehensive brand audit of each of NSI's tent-pole events, we discovered that the local community was not responding to its existing event branding. Specifically, its logo and accompanying graphics, which were several years old and inconsistent, failed to resonate. We knew we needed to fix the problem from the inside out, so we created bespoke graphic identities tailored to reflect the interests and values of NSI's target audience — and it worked.

A tight-knit, eclectic district just south of downtown Fort Worth, the Near Southside neighborhood is a nearly 1,400-acre nonprofit development district. Near Southside Inc. (NSI) was on a mission to revitalize this historic neighborhood by promoting new business and hosting entertaining fundraising events.

Through a comprehensive brand audit of each of NSI's tent-pole events, we discovered that the local community was not responding to its existing event branding. Specifically, its logo and accompanying graphics, which were several years old and inconsistent, failed to resonate. We knew we needed to fix the problem from the inside out, so we created bespoke graphic identities tailored to reflect the interests and values of NSI's target audience — and it worked.

Fort Worth Housing Authority came to J.O. to craft the story of its new name, Fort Worth Housing Solutions (FWHS). Because they provide more than just housing, FWHS needed its branding and messaging to be viewed and understood as an entity who not only provides affordable homes, but also moves people's lives forward.

The campaign, "Changing the Face of House" redefined how the community viewed affordable housing and who it impacts. With a modern, fresh feel that speaks to the innovative nature of FWHS, the diverse photography represented the residents that flourish there. And, with an organization their size, FWHS's branding needed to be just as strong internally as externally. To emphasize and educate the 80+ staff, J.O. orchestrated an employee pep rally to invigorate FWHS members as they entered a new era for public housing.

Main Street Arts Festival brings art, music, food and culture together in the city of Fort Worth. Trinity Metro wanted festival goes to find the art in traveling via public transportation. So, Trinity Metro enlisted our help for an integrated campaign.

J.O.'s concept places the emphasis on art while subtly implying public transportation. By using creative word play such as "See Art the Rail Way" and "See Art the Wheel Way," we can cleverly communicate the concept of train or bus travel. Everything from posters, signage, banners and webpages were designed with brightly colored visuals and playful typography. Festival goers were welcomed to hop on TRE, TEXRail, or one of the Trinity Metro buses for their travel to and from Main Street.

J.O. started with the core of any brand's identity, redesigning the university's logos, admission materials, websites and athletic logos and developing the tagline "Smaller. Smarter." The new tagline conveyed the sentiment that smaller class sizes equal a smart decision. "Smarter" works on two levels. First, it reinforces the smart decision to attend Texas Wesleyan; and second, it implies students will have a better opportunity to learn when they're not "just a number" in a 500-person lecture hall. To say the campaign and branding resonated would be an understatement. After the first year of the campaign, the university saw a 119 percent increase in applications.

J.O. started with the core of any brand's identity, redesigning the university's logos, admission materials, websites and athletic logos and developing the tagline "Smaller. Smarter." The new tagline conveyed the sentiment that smaller class sizes equal a smart decision. "Smarter" works on two levels. First, it reinforces the smart decision to attend Texas Wesleyan; and second, it implies students will have a better opportunity to learn when they're not "just a number" in a 500-person lecture hall. To say the campaign and branding resonated would be an understatement. After the first year of the campaign, the university saw a 119 percent increase in applications.

J.O. started with the core of any brand's identity, redesigning the university's logos, admission materials, websites and athletic logos and developing the tagline "Smaller. Smarter." The new tagline conveyed the sentiment that smaller class sizes equal a smart decision. "Smarter" works on two levels. First, it reinforces the smart decision to attend Texas Wesleyan; and second, it implies students will have a better opportunity to learn when they're not "just a number" in a 500-person lecture hall. To say the campaign and branding resonated would be an understatement. After the first year of the campaign, the university saw a 119 percent increase in applications.

Next, we tackled the athletic department's logos. Wesleyan's athletic uniforms displayed about six different logos and even more variance in colors. To create cohesiveness, we redesigned the icon depicting "Willie the Ram," Wesleyan's mascot, and crafted a wordmark option. We then created a crucial brand guideline to ensure uniformity (pun intended). Now, every athletic department and club proudly sports the same, unified logo — and the Rams are ready to charge!

Next, we tackled the athletic department's logos. Wesleyan's athletic uniforms displayed about six different logos and even more variance in colors. To create cohesiveness, we redesigned the icon depicting "Willie the Ram," Wesleyan's mascot, and crafted a wordmark option. We then created a crucial brand guideline to ensure uniformity (pun intended). Now, every athletic department and club proudly sports the same, unified logo — and the Rams are ready to charge!

Coming off the heels of success with her 2016 exhibit — That Day: Pictures in the American West at the Amon Carter Museum, well-known photographer Laura Wilson wanted to share the stories of the subjects of her photographs with others across the nation. With J.O.'s gallery and fine art background, combined with PR and marketing expertise, it was a perfect fit.

In order to appeal to museum curators and directors nationwide, J.O. crafted a signature "red box" press kit mailer to grab their attention. Reminiscent of the artist herself, this bold yet classic red kit was filled with a glimpse of the lives of those in the rugged American West. The red box, coupled with Laura Wilson's published That Day book was sent to top prospects. With a bit of research and lost of phone calls, we succeeded in securing a year and a half's worth of back-to-back bookings in one gallery and four museums across the United States.

Goodwill needed to reach out to local Fort Worthians and pull at their heartstrings — and funny bones — to encourage donations. And what better way to reach the city's nearly 1 million residents than through quippy billboards?

In a series of cheeky billboards, we paired "May We Have It?" headline with catchy copy focused on reasons why people should donate certain belongings. The billboards reminded the community to clean house, donate and start fresh.

As suspected, Goodwill saw an immediate increase in donations as a direct result of the billboards. Is it any wonder? One can certainly rely on the good nature (and good humor) of the people of Cowtown.

OptumServe is the federal health services business of both Optum and UnitedHealth Group (NYSE: UNH). It brings together the vast resources and clinical insights of UnitedHealthcare's unique health services, along with the innovation, technology, and scalability of Optum.

In the wake of the United States withdrawal from Afghanistan, Optum partnered with the Veterans Administration to fast track a project called Total Resilience for Veterans, a program with the goal of providing on-demand mental health services to Veterans and their families. Optum gathered several resources to ensure everyone in the family had an outlet to build their resilience and discuss their mental struggles, including peer-to-peer counseling and other online resources available at the convenience of its users.

In order to be efficient and connect with veterans, Optum need to get the TRFV website up quickly, so J.O. designed and launched a six page dynamic website within 3 weeks that was targeted for the veteran family who might experience mental struggles.

A Campaign for All of Us - Making Mental Health Normal

Recognize & Rise is a public education campaign about the effect adversity, chronic stress and trauma can have on our mental wellness. The idea is that life challenges everyone, and that through connecting with others we can develop resilience to help us cope.

The Solution

As the Agency of Record for this client, J.O. developed a series of activations at large events, Juneteenth celebrations, and LGBTQ+ gatherings during Pride Month, which consisted of attendees joining together in releasing balloons printed with "It Happens. But it doesn't have to define us", symbolically "letting go" of something they have been struggling with. Our theme is being reinforced through social media with the hashtag #itHappens.

Advertising efforts include bus interior cards and benches, out of home, paid social media, and video. While the effort is brand new, feedback from the community has been overwhelmingly positive. overwhelmingly positive.

Branding Marketing Collateral

J.O. has worked on many projects over the years for many popular consumer brands for Galderma. From infographics, packaging and flyers to various physician and consumer videos, J.O. was required to understand all the brand standards and visuals elements in order to execute these projects in a timely and efficient manner. Because we were the local agency to execute timely creative and production, we were often the go–to source for expedient and cost effective projects to meet their rigorous deadlines. Many of their international agencies were unable to assist in that capacity, so J.O. became a trusted partner to many of the brand directors.

The New Stories: New Futures event at Pioneer Tower and the grounds of Will Rogers Memorial Center was a free two–night outdoor art exhibition. The Arts Council of Fort Worth and AURORA partnered to present New Stories: New Futures in conjunction with Fort Worth Public Art's major installation on Pioneer Tower. J.O. was challenged with developing the event branding, collateral, advertising, and consulted on the digital strategy. The primary feature of the event was a curation of ten local artists and two international artists' works showcased on the tower and grounds of the Will Rogers Memorial Center. On an international level, the event sought to expose these artists and draw other patrons and artists to Fort Worth.

The Challenge

During the middle of the financial crisis in 2008 and 2009, banks were getting a bad name for accepting government provided funds, called Troubled Asset Relief Program (TARP) money, to keep banks from failing. Worthington National Bank took a stand and refused to take these citizen-paid funds.

The Solution

J.O. helped Worthington National Bank with a "responsible banking" campaign focusing on billboard and print advertising efforts, which highlighted the bank's fiscal leadership during the banking industry's financial crisis.

The Result

Our public relations efforts led to national coverage of the campaign in The Wall Street Journal. The billboards also received widespread national coverage in The New York Times, McClatchy Newspapers and on FOX News and the NBC Nightly News, resulting in a $10-million increase in deposits for the bank within one month of the campaign launch.

An Upbeat Campaign

Fort Worth's public transit system, Trinity Metro, and their agency of record, J.O. Agency, created an integrated campaign to tackle any concerns about riding public transportation during the pandemic. The upbeat campaign featured video and digital advertising — all done with volunteer principals and extras, including staff, a creative promotional twist and a strategic media buy. The objective was to increase ridership while building customer trust.

We Got You

J.O. Agency saw an opportunity to communicate the changes to consumers in a reassuring yet light-hearted way. To put riders at ease about returning to public transit, they developed the "We Got You!" campaign. Advertising features staff and passengers in colorful face masks following the protocols while interacting and dancing to upbeat music.