SEO, Digital Marketing & PR

SILVER VERIFIED

We are a high-energy team of go-getters, storytellers, and experts in all things digital who work tirelessly to get your business, product, and message seen and heard by the right people. While social media, PR, and digital advertising are the pillars of our business, it is our unique ability to combine the trio that enables us to provide comprehensive amplification for your brand.

 
$1,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2012
Show all +
Vancouver, Canada
headquarters
  • 23189 Francis Ave.
    Vancouver, BC V1M2R6
    Canada

Portfolio

Key clients: 

7-11 La-Z-Boy Furntiture Sussex Insurance Greater Vancouver Zoo Giants Hockey WHL Ten Thousand Villages Choices Markets CEFA 

711 PR Campaign Image

711 PR Campaign

The Challenge

Celebrating 50 years in Canada, 7-Eleven Canada came to us to amplify their 7-Eleven Day Campaign in an authentic way. Through their #DancetheSlurp initiative that aimed to create a viral dance routine, to their iconic Free Slurpee Day, the goal was to drive brand awareness amongst Canadians while securing impactful media attention. 


 The Solution

Leveraging a robust media database in key markets

including Vancouver, Calgary, Edmonton, and Toronto, we developed a captivating Press Release that targeted each city. The Winnipeg market was significantly targeted as the “Slurpee Capital of the World” supporting significant coverage. 

 

We worked to diligently construct messaging and internal and external FAQ’s so that all messaging remained constant across markets. All messaging was then circulated to media contacts for further impact. 

 

Finally, we clearly identified 7-Eleven representatives in each market, providing media training to ensure they were readily prepared for interviews across all mediums. 


 The Results

The campaign garnered over 56 million impressions across key National and Local outlets. CTV, Global, and CBC along with other key outlets provided notable coverage. 

Reviews

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Digital Marketing for Brewing Company

“The team was super positive and always willing to work.”

Quality: 
4.0
Schedule: 
5.0
Cost: 
3.5
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. 2016 - Ongoing
Project summary: 

Jelly Digital worked on public relations and digital marketing for a new microbrewery, also providing social media, SEO, and web assistance. They continue to work on ad-hoc projects such as video development.

The Reviewer
 
200-500 Employees
 
Langley, Canada
Hannah Brown
Marketing Coordinator, Trading Post Brewing
 
Verified
The Review
Feedback summary: 

The public relations events were successful, with Jelly effectively cultivating media attention. Their analytics and innovative suggestions for improvement contributed content such as videos to the website. The team was always available and responded to communication promptly and positively.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Trading Post Brewing is a craft microbrewery in Langley, BC. I am the marketing coordinator so I manage all our social media, advertising, and events internally and externally.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jelly Digital?

We’re very new. We opened in February 2016. We needed to get the ball rolling to help us figure out who our demographic was, how we could reach them, and how we could make ourselves present in the Langley community. 

SOLUTION

What was the scope of their involvement?

Jelly worked on public relations. If we had a big event, they created the media lists, sent out the invitations, and did the follow-ups. I gave them content for the press release and they would create that, send it out, and keep an eye on the newswire. They did all our digital ads on Google and Facebook. Before I joined the company in March 2016, they were managing our social media: posting, doing all the analytics, keeping an eye on it, and replying to people. Since I came on, I took that over, but they still monitored and created content every now and then. 

They also helped with e-newsletters. I send them all the content and they created the template for it and send it out to a MailChimp for us. We wanted a video for our website and a couple other videos we wanted for internal promotions. We gave them our direction, brainstormed a bit, and then their team came in and did some video shoots. Then they edited the videos, sent them back to us for a couple of edits, and wrapped it all up for us. 

They created our website and did updates that we needed, including all our SEO. Choosing keywords was a collaborative effort. They have a web developer that does all our website edits. They changed things around if we didn’t like the layout and added a few things as we grew. Even when we need small edits done like people switched out or changes to our menu online, they do that for us. 

How did you come to work with Jelly Digital?

We wanted to use as many local vendors as possible and for everyone on our team to be local from Langley. We did some research but also heard from a lot of other people about Jelly. Their office is right across the street from our restaurant. We heard nothing but good things about them and the fact that they were local was just the icing on the cake. 

How much have you invested with them?

Around $3,000 CAD [$2,395] per month.

What is the status of this engagement?

We worked together from January 2016 until September 2017. We now have a bigger team in-house that has the capabilities to do the work. We are going to continue to use them on an as-needed basis, for example, for video creation or PR help. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve had a couple of PR events or media launches. They were something special and we had about six media people come — we got good results from those. Jelly is good at pushing it and getting people to come to our events. 

They also always share our website analytics. We saw that people weren’t staying on our website for a very long time. It was Jelly’s idea to then do the video to capture the audience. We then saw an increase in the time people were staying on our website and exploring more. 

How did Jelly Digital perform from a project management standpoint?

They were so good. They were always available to us any time of the day. Anytime we had a problem, we’d call or email them and they got back to us promptly and with ideas. If they didn’t have an idea, they’d schedule a brainstorming session and come back to us in a couple of days.

What did you find most impressive about them?

We liked the energy of their team. The team was super positive and always willing to work. Even though they have quite a few clients, they’re very focused on us and always keep us in mind. 

We really appreciated that anytime anything came up that they thought was a good opportunity for us, they shared it with us. Anytime they had other meetings with other clients or other business ventures, they always included us or brought our name up. They were very good at creating a lot of relationships that we now have and giving us a lot of opportunities.

Are there any areas they could improve?

We wanted them to take more initiative on some things. We wanted them to come to us with more ideas. They did reasonably often, but we’re always looking to be innovative and new, especially in the craft brewing industry.

5.0
Overall Score They’re a great team and great people to work with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They always get back to us quickly with everything.
  • 3.5 Cost
    Value / within estimates
    They gave us a lot, but we felt there could have been more.
  • 4.0 Quality
    Service & deliverables
    They’re very good with timelines and understanding our brand. 
  • 5.0 NPS
    Willing to refer
    They helped a lot getting us on our feet for the first year. I would definitely recommend them.

Digital Marketing for Bookkeeping Company

"Jelly Digital was results-oriented and process-agnostic."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Mar. 2014 - Ongoing
Project summary: 

Jelly Digital developed a lead generation strategy that involved organic and paid search tactics, PR, and social media marketing. 

The Reviewer
 
1-10 Employees
 
Vancouver, Canada
Bob Wang
Owner and President, Legacy Advantage
 
Verified
The Review
Feedback summary: 

Online leads and social media engagement have increased. There is also a better system in place to understand how the digital efforts contribute to business growth. While Jelly Digital's team could be more proactive in some situations, their focus on results and the bottom line has made a strong impact.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the owner and president of Legacy Advantage, a CPA firm focusing exclusively on bookkeeping. We’re based in Vancouver.

 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jelly Digital and PR?

We wanted to grow sales. At that point in time, I was the only driver of sales, through networking. I wanted to take myself out of the sales process, which meant we needed a passive source of lead generation. In this way, we wanted Jelly Digital to be our source.

SOLUTION

What was the scope of their involvement?

Jelly Digital has provided onsite SEO, search ads, and scheduled social posts promoting openings in our firm or awards we’d won.

They have provided PR services, giving me opportunities to write for different sites, thus increasing the domain authority of our own site.

They mainly drove the keyword list creation, coming up with ones that had good volume, and asking for negative keywords, ones we wouldn’t want to show up for. We didn’t want to show up when searching for “tax consultant”, anything tax-related, or anything including the word “audit”, since we don’t provide those services.

Bookkeeping and accounting are a specialized topic, and it’s hard for Jelly Digital as a marketing company to write about it. In the writing process, they would come up with areas I could contribute to, or topics for me to write about, after which I would write the material and Jelly Digital would post and promote it. I could also just write a piece of content, give it to Jelly Digital, and ask them to find a place for it. At the end of the day, I mainly produce the content. We produce three blog posts per month.

Jelly Digital hasn’t made any optimization changes on the website.

What is the team dynamic?

We have monthly or bi-monthly check-ins, either through a video call or at their office, and we go through the list of small or big things we want to change. Whenever I have a question or want to create a piece of content, I can send them an email and have Jelly Digital get back to me on the same day.

How did you come to work with Jelly Digital and PR?

Jelly Digital was introduced to us through a referral from a mutual client. I met with their rep for lunch and found we both had entrepreneurial mindsets. The key factor, which made us choose them was their bottom-up approach.

We used a digital marketing firm in the past, but I wasn’t very well-educated in the marketing terminology, and they didn’t provide that education. Their reporting was based on cosmetic metrics like number of users and time on site. As an accountant running a business, I wasn’t concerned about those numbers.

When I had a conversation with Jelly Digital, they took the bottom-up approach, reporting the number of leads first, and explained how those leads came about. While the first marketing firm was process-oriented and results-agnostic, Jelly Digital was results-oriented and process-agnostic. I appreciated this, since all I cared about were the results.

How much have you invested with them?

We spent $3,200 per month on their services.

What is the status of this engagement?

We started working with Jelly Digital in March 2017 and have an ongoing relationship.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Overall, our leads have been growing, and our business has grown because of having more online leads. Our followers, engagement and overall social profile have increased. Our SEO has increased because of the PR we’re getting, but the most important metric is the number of leads we’re getting.

How did Jelly Digital and PR perform from a project management standpoint?

The tracking was a lot better with Jelly Digital, which gave me confidence that we were actually growing and improving digital sales. We have one main contact, who has been consistent. Their team members have changed, which I would say hasn’t been a very good experience.

What did you find most impressive about them?

Their approach to being results-oriented.

Are there any areas they could improve?

More consistency with service providers. It’s hard to do, but it is an improvement area. Having more proactive updates would also be good. PR is a very difficult thing to measure, but it would be good to discuss with them what they’ve tried to do, on a weekly or biweekly basis. It would give me the sense that they’re actually doing something.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Development & Marketing for Graphic Design Agency

"Each team member is enthusiastic, engaged, and genuinely cares about your success."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. - Apr. 2019
Project summary: 

Jelly Digital Marketing & PR developed a website for a graphic design agency. Their team was also responsible for creating and implementing a digital and social media marketing strategy.

The Reviewer
 
1-10 Employees
 
Burnaby, Canada
Michael Marsland-Root
Owner & Creative Director, Red Five Creative
 
Verified
The Review
Feedback summary: 

The website recieved positive feedback from both internal and external sources. Jelly Digital Marketing & PR is results-focused, establishing a seamless workflow to ensure the needs of the client are met. The team is personable and creative.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the owner and creative director of Red Five Creative.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Jelly Digital Marketing & PR?

We were looking to elevate our presence on the social media plane.

What were your goals for this project?

Stimulate conversation and click throughs.

SOLUTION

How did you select this vendor?

I have come to know Jelly Marketing through many clients that use their services.

Describe the scope of their work in detail.

Jelly created a new website for us and a social media / digital marketing plan.

What was the team composition?

I worked with a project lead and several designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The new website was very successful and continues to garner us positive feedback.

How effective was the workflow between your team and theirs?

The communication and results based check-ins were very effective.

What did you find most impressive about this company?

Each team member is enthusiastic, engaged, and genuinely cares about your success.

Are there any areas for improvement?

None.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
Verification

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SILVER VERIFIED
Business Entity
Business Entity Name
JMI Jelly Marketing Inc.
Status
Active
Jurisdiction of Formation
Canada
Id
814404646
Date of Formation
Apr 23, 2013
Last updated
Aug 8, 2020
Payment & Legal Filings
International Credit Risk Assessment

Per our methodology, the International Credit Risk Assessment rating is determined by our analysis of a credit report and third-party data.

Low Risk
Last updated
Jul 29, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
13
OVERALL REVIEW RATING
5.0
Source
Clutch
LAST UPDATED
December 18, 2019