What evidence can you share that demonstrates the impact of the engagement?
We are well above the average email open rate. Some months, we achieve as high as 34% open rate, which is quite successful. And our opt-out rate is incredibly low. We’ve been very pleased with that engagement. We’re seeing a pass-along rate that we didn’t expect, so we’re learning that our topics are resonating with our target audience. J&C understands our audience and finds relevant information to keep them coming back. We have grown our base by about 300% in the last two years.
How did Jacobs & Clevenger perform from a project management standpoint?
They are easy to work with, and they seem to love what we do. They’re very organized and respectful. We text a lot because it’s convenient for me with my travel schedule. We email so that we all have that correspondence, but if we need to discuss something in-depth, we’ll have a conference call or meet in person. I try to meet them in person once a quarter, which I think helps the relationship.
What did you find most impressive about them?
They’re a smaller agency, and because of that, their culture makes a big difference. Their people are incredibly passionate, and their leadership will sit in on meetings to strategize with us. That kind of access to senior management is rare.
Are there any areas they could improve?
Not really. On one occasion, we had to relaunch a project because of some miscommunication with a junior team member. Senior leadership handled the issue quickly and our project was completed on time.
Any advice for potential customers?
Today, most companies are always trying to do things faster and moving at the speed of light. Quicker isn’t always better. Quality takes time. Better work always comes from having time to digest the brief. No matter your project, give them your brief and you won’t be disappointed.