AGILE AGENCY WITH FRESH IDEAS THAT DELIVER RESULTS

Jacobs & Clevenger helps our clients drive response to better engage their customers through original insights, powerful creative and sound execution. J&C provides strategic, creative marketing solutions for multichannel user experiences that transform brands and grow client businesses.

With direct response in our DNA, and data at our core, J&C creates ideas that drive engagement, convert customers, close sales, build loyalty and can prove their return on marketing investment. 

 
$10,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
1982
Show all +
Chicago, IL
headquarters
  • 303 E Wacker Drive, Suite 2030
    Chicago, IL 60601
    United States

Portfolio

Key clients: 

Humana, Consumers Energy, Jack Henry & Associates 

Reviews

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Digital Marketing for Large Mattress Manufacturer

"J&C understands our audience and finds relevant information to keep them coming back."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
July 2016 - Ongoing
Project summary: 

Jacobs & Clevenger coordinates the content creation and email marketing efforts to grow a consumer base. The primary deliverable is an informative newsletter with interactive features and retail coupons.

The Reviewer
 
1,001-5,000 Employees
 
Chicago Metro Area
Director of Direct to Consumer & E-Commerce, Serta
 
Verified
The Review
Feedback summary: 

The email newsletters experience a high open rate and a low opt-out rate, making for a successful engagement. Jacobs & Clevenger’s skilled researchers accurately identify audience trends and preferences, and their involved leadership team offers rarely seen individualized attention.

BACKGROUND

Introduce your business and what you do there.

I am the Director of Direct to Consumer & E-Commerce at Serta, which is a mattress manufacturer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jacobs & Clevenger?

We contracted with J&C for marketing and advertising services as we developed our loyalty program.

SOLUTION

What was the scope of their involvement?

We generally like to develop materials and ideas for the next quarter. This process starts with a brainstorming session to develop the strategy and a marketing calendar for the loyalty program. We crafted an informational newsletter that would appeal to customers and prospective customers alike. J&C helped develop content for the newsletter—ideas that include interactive content, like quizzes or videos, as well as relevant articles. Per the terms of the loyalty program, once somebody makes a purchase and becomes a customer, they receive a partner offer with some sort of coupon. J&C was instrumental in helping us find like-minded partners to offer free shipping or a certain percent off an order from their own site as a reward for making a purchase with Serta.

What is the team composition?

I communicate primarily with our account director day-to-day, but we hold quarterly meetings with the entire team of copywriters and leadership.

How did you come to work with Jacobs & Clevenger?

I have known their leadership team for about 25 years, a product of working at different agencies and meeting them at industry events. We interviewed a few other firms for this project, but the quality of the work J&C did for the pitch, along with the strategy they presented, made them stand out.

How much have you invested with them?

We’ve spent between $60,000–$70,000 so far.

What is the status of this engagement?

We began working together in July 2016, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We are well above the average email open rate. Some months, we achieve as high as 34% open rate, which is quite successful. And our opt-out rate is incredibly low. We’ve been very pleased with that engagement. We’re seeing a pass-along rate that we didn’t expect, so we’re learning that our topics are resonating with our target audience. J&C understands our audience and finds relevant information to keep them coming back. We have grown our base by about 300% in the last two years.

How did Jacobs & Clevenger perform from a project management standpoint?

They are easy to work with, and they seem to love what we do. They’re very organized and respectful. We text a lot because it’s convenient for me with my travel schedule. We email so that we all have that correspondence, but if we need to discuss something in-depth, we’ll have a conference call or meet in person. I try to meet them in person once a quarter, which I think helps the relationship.

What did you find most impressive about them?

They’re a smaller agency, and because of that, their culture makes a big difference. Their people are incredibly passionate, and their leadership will sit in on meetings to strategize with us. That kind of access to senior management is rare.

Are there any areas they could improve?

Not really. On one occasion, we had to relaunch a project because of some miscommunication with a junior team member. Senior leadership handled the issue quickly and our project was completed on time.   

Any advice for potential customers?

Today, most companies are always trying to do things faster and moving at the speed of light.  Quicker isn’t always better. Quality takes time. Better work always comes from having time to digest the brief. No matter your project, give them your brief and you won’t be disappointed.
 

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They always meet our deadlines.
  • 5.0 Cost
    Value / within estimates
    They offer a reasonable price.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer