What was the scope of their involvement?
We started working with them on our landing page optimization and automation rule configuration. After working with the team, we expanded our collaboration and now they are an extension of our marketing team. They handle everything from the development of content and creative to the execution and configuration of the campaigns, including our GoogleAds efforts. For this, they performed keyword research and designed the ads.
This also includes building automation campaigns and targeting certain demographics within our database. Additionally, they continue to advise us on integrating our email campaigns, webinars, conferences, and social media advertising.
What is the team composition?
James Pellizzi (CEO, James Pellizzi and Company) has built a reliable team. We have worked with web programmers, social media advertisers, and are working with one of his staff members around creating market research surveys.
How did you come to work with James Pellizzi and Company
I read James’ article about configuring Pardot for use in digital marketing and decided to reach out. I was impressed by his expertise on the software and the company’s experience in digital marketing campaigns. The team seemed very knowledgeable about Pardot, and needed that support.
How much have you invested with them?
We began working with them on a contracted hourly rate. Over the past year, we have spent approximately $10,000 with them. However, we’re currently revising our contract so that the company will be held on retainer, in which case we plan to spend several thousand dollars a month.
What is the status of this engagement?
We started working with them in July 2018, and are still working with them.