Creating emotional connections with your brands
We are an award winning, Sydney based Brand Design agency specializing in Packaging Design. We believe in the power of design to create commercially successful brands and we know the KEY to that success is creating an emotional connection with your consumer. With over 20 years experience, we masterfully blend creative passion with strategic thinking and a big dollop of grand ideas to produce beautifully designed and engaging packaging that cater to all your brand's needs in any retail environment.
We specialise in...
Invigorating and re-positioning existing brands
Graphic design for packaging
Packaging Form design
Artwork and print production
Be Natural Australia & New Zealand, Kellogg’s, The Eclair Group, Australian Acupuncture & Chinese Medicine Association (AACMA), Randstad, The Movie Card, Clear search, Taubmans, Zammit Ham & Bacon Curers Pty Ltd, Cleaver’s, wholefood.me Pty. Ltd
The Salt Box came to Jam to create a packaging design solution on a constrained budget.
The design had to allow the brand to function across both the food and wellness categories.
Transforming Inghams Packaging Design
Having an open brief to deliver a fresh new look, we developed new packaging that was clear, modern and appealed to today’s health-conscious consumer. All of this to be completed within just two weeks!
The result was transformative for Inghams, reinstating them as a trusted, innovative brand within a highly competitive market category.
Arcadian Organic & Natural Meat Co. approached Jam&Co to update their Cleaver’s brand. With so many brands in the market and a multitude of different claims consumers were feeling confused about what brands were offering and the difference between them.
Given this insight Jam&Co created a labelling system with an honest simplicity reflecting the traditional heritage of butchers signs. The new designs give clarity between Organic & Free Range products and help consumers make more informed choices about clean and humanely produced meat.
Being an established US brand Jam&Co was tasked with adapting the brand for the Australian market. Key consideration points were determining how the notion of ‘Bears’ would translate here and identifying humour that would resonate with Australian’s but still stay true to the Bear Naked brand essence.
We took iconic bear illustrations and gave them an Australian touch by illustrating them as a “surfer bear” and “skater bear”. We then brought the brand to life giving it personality through Australian’s love of puns – using this on pack copy to create personality and interest.
The Ready To Eat Cereals (RTEC) are losing relevance in the breakfast occasion due to the fast-changing consumer lifestyles. Consumers are looking for convenient options they can eat on the go.
These changing behaviours have led to the rise of the portables or ‘on the go’breakfast segment over the past several years. Kellogg’s Nutri-Grain saw an opportunity to provide a unique product offering to consumers that really delivered on taste and a satisfying eating solution.
The Movie Card came to Jam&Co to develop a brand for their unique gift card, The Movie Card. We needed to develop a brand identity, and translate this to a gift card and carrier. This new card was then to be rolled out across a multitude of branding collateral including a website & corporate communications.
The design challenge Jam&Co were faced with was how to showcase the array of unique cinema experiences movie goers had on offer when purchasing The Movie Card. The Jam solution took cues from the magical experience one receives from going to the movies. We used dark and premium colour cues combined with retro style icons to create an emotional connection with consumers and the gift card.
Jam&Co were tasked with creating a revolutionary brand for the Australian Acupuncture & Chinese Medicine Association (AACMA). AACMA is a professional association that endeavours to support its members by advocating and advancing Chinese medicine at any opportunity – from the public, universities, health funds and government.
The new brand needed to reflect AACMA’s connection to the ancient wisdom that is Chinese Medicine whilst also showcasing the contemporary values and continuous advancement of learning that is critical to AACMA.
The Éclair Group came to Jam&Co seeking the development of a brand. With a background in all things Robotic Process Automation (RPA) the client sought to revolutionise this space and show the true power of automation and the positive impact it can have on businesses.
The new brand needed to be a guiding beacon for the future of RPA. The brand had to be all about enlightening current corporate norms and showcasing the critical business value that can be driven through technology. As such, the brand Jam developed needed to represent this – it needed to break the mould of normal corporate branding cues whilst not steering too far that it would alienate potential clients by being too unique. It had to be different but still showcase, strength, dependability and professionalism.
Kellogg’s came to Jam&Co looking to update their Sultana Bran Buds artwork. The product was originally launched in 2010, since then there has been a wealth of brands enter the market in addition to pack refreshes on several key competitors that made ‘Buds’ start to look a little tired.
Given the primary consumers of the product are kids aged 4-12, it was important the new design appealed to them whilst also reassuring mum that the product is providing a nutritional breakfast for their children.
Jam&Co were asked to refresh Be Natural Mini Bites into a wholesome cereal for the whole family. Ensuring the consumer could navigate the pack on shelf was key to success. The pack carried over the existing colours whilst adding a consistent natural colour to the 2 SKU range.
The simplification and updated hierarchy allowed the consumer to easily understand what the product was and it’s benefits. Clean and simple photography created appetite appeal and modernity. All of the above changes resulted in the brand evolving into an amazing on shelf sales and market penetration success for the Be Natural team.
Jam was tasked with creating a breakfast solution for those young Aussies who were either skipping breakfast or not finding their current breakfast filling enough. The packaging design needed to maintain the Nutri-Grain brand identity and work cohesively with Nutri-Grain TO GO bars.
Following the success of the Nutri-Grain TO GO bars, Jam designed a pack with strong shelf stand out. Utilising the official Nutri-Grain pattern and gold Nutri-Grain brand, together with “FEEL FULLER WITH PROTEIN” flash. This created a clean and stylish pack which appeals to both teen and mum on the go.