Global Brand Experience Agency
Jack Morton Worldwide is an award-winning global brand experience agency. We believe brands need extraordinary ideas that create emotional connections, fuel conversations and deliver business results. For more than 80 years, we have brought brands to life through event marketing, promotional marketing, sponsorship marketing, digital, social and mobile, content marketing and employee engagement.
Adidas, Buick, Cadillac, Celebrity Cruises, Charmin, Chevrolet, Covergirl, Docker, Eaton, eBay, Ericsson, EY, Google, GMC, HERE, HSBC, IBM, MillerCoors, Johnson & Johnson, Kimberly-Clark, L.L.Bean, Liberty Mutual, Nespresso, Nike, P&G, Reebok, Royal Caribbean, Samsung, Staples, Subway, TD Ameritrade
Reebok continues to make great strides with the 18-25 year old fashion-conscious consumer. This time it was with a stand-out brand experience at ComplexCon Chicago.
For the brand’s second showing in the event series, Reebok worked with Jack Morton and New York Sunshine to create an experience that capitalized on Reebok’s return to retro basketball.
The result was an eye-catching, unexpected activation that mimicked a traveling carnival-like basketball shooting experience with Reebok’s bold brand at the center.
In collaboration with streetwear designer Eric Emanuel, basketball legend Allen Iverson and vintage curator Josh Matthews (COMMA), Reebok reintroduced legendary on-court silhouettes in addition to other ComplexCon-only pieces.
Attendees experienced a retro-style carnival experience with flashing lights, bold colors, food, unique personalities, games of skill and unique products and “prizes.”
The Reebok experience drew over 3,000 visitors with 72% of those attendees participating in the SuperShot Challenge for a chance to win a gold chain and diamond pendant designed by Eric Emanuel and Allen Iverson.
More Jack Morton work can be found here: http://www.jackmorton.com/work/
We decided to show everyone that Docker does enterprise differently, by building the world’s first 5,000-person, live multi-player video game!
For the full case study, visit: http://www.jackmorton.com/work/dockercon-user-conference-2017/
Staples is a 30-year-old iconic American brand with a significant B2B business that was undergoing a major reinvention impacting the entire organization. Coming off a recent company acquisition by a private equity firm, and transitioning from a publicly held company to a private one, Staples was set to launch a new master brand. This would be a key milestone in launching the new company and its integrated strategy.
For the big reveal, Jack Morton was tasked with designing an event that felt big, was impactful and entirely transformative – getting the Staples sales force inspired and making them aware, engaged and excited about the company’s new direction.
Read the full case study here: http://www.jackmorton.com/work/building-excitement-around-the-new-staple...
The Beat. At MWC 2019, we set out to create an immersive brand presence in which Ericsson’s most important customers could see, hear and experience Ericsson’s relentless beat of innovation; a visceral expression of 5G taking shape with Ericsson as its driving force.
“Always in Beta” exposed the audience not only to the adidas Speedfactory’s limitless flexibility, but also to its first product, the AM4, through a series of immersive and engaging retail installations deployed at adidas flagship stores worldwide.
More details can be found at http://www.jackmorton.com/work/adidas-personalizing-shoe-design-with-the...
We replicated the on-ship dining experience by transforming a 70,000 square foot space into a stimulating experiential environment allowing attendees to see, feel and taste the award-winning dining experience that awaits travelers aboard Celebrity Cruise's Celebrity Edge.
The AreYouGone Trail: A fun digital distraction during IT pros’ work days that teaches them serious lessons about the importance of Eaton’s products and solutions.
Using nostalgic, 8-bit retro game mechanics, we simulated the tech calamities IT pros fear, getting them ahead of disaster with Eaton’s products.
Royal Caribbean Cruises needed to cement its position as the indisputable leader in innovation, at a time when its competitive set was trying to make the same bold claim. We set out to deliver proof on Royal Caribbean’s technology promise, by inspiring the media, trade, financial community, strategic partners and employees to carry Royal Caribbean’s story forward. We needed to capture their imaginations by immersing them with what’s coming to cruises tomorrow, and what’s on the horizon further out, as Royal Caribbean International, Celebrity and Azamara continue to transform the travel industry through game-changing innovation....
Read the full case study here: http://www.jackmorton.com/work/royal-caribbean-sea-beyond/
We hit the streets of New York City to bring clean, comfortable mobile bathrooms to those in need. Equipped with a clock that ticks between number 1 and 2, ‘Pooblications,’ and a phone that calls with sounds of nature, we surprised and delighted people along the way with Charmin’s playful brand humor.
Find out more about the Charmin Van-Go, or any of our projects at: http://www.jackmorton.com/work/introducing-first-ever-demand-mobile-bath...
Nike wanted to push runners beyond their limits.
For Nike, Jack Morton produced a digital and physical experience, featuring a 200-meter running track lined with LED screens, and bringing Nike experiences, products and services together to inspire and enable runners to go beyond their limits.
For Jack’s third year of collaboration with HERE technologies, we took to the 2019 Consumer Electronics Show (CES) in Las Vegas to create the brand’s annual pavilion exhibit. Part of our challenge was to surpass the high standards set from previous years.
The idea was to immerse the audience into a space that blurred the distinction between digital and physical to represent the possibilities of a future created with data.
“Be an Outsider at Work” – a research-backed movement to help people bring the outdoors into their workday. L.L.Bean opened the first-ever outdoor co-working space, researched the benefits of working outside.
Find out more at: http://www.jackmorton.com/work/be-an-outsider/