iPapus Agency

Maxformer.com - complex equipment for warehouse, retail and industrial premises.

Cooperation period: January 2021 - present

Service: complex website promotion in search engines.

Work on the project

The requests were collected, the primary cleaned, the SY file was grouped, the URLs of the pages were put down, a preliminary analysis of the possibility of adding new pages was made, the requests were uploaded for monitoring positions in the Allposition service;

Work has been done to analyze and correct website errors in Yandex and Google Webmasters;

Formation of monthly reports in the Allposition service;

Internal optimization of site content (editing meta descriptions for optimized pages);

Purchase of external link mass, for better site ranking in search engines. Work on building a high-quality link mass;

Reputation management and monitoring of competitors' external work;

Project analytics

The growth in the visibility of the site in April was in Kiev and Ukraine.

The growth in the visibility of the site for the month of May was in Kiev and Ukraine.

The growth was from 1.3 to 2.1 points according to the Allpositions chart. As well as growth in accordance with the internal service for removing TopSite positions.

The growth was in Kiev from 2 to 2.31%, in Ukraine from 2.02 to 2.25% points according to the Topsite chart. Growth in% by 0.309 and 0.236, respectively.

Intermediate growth was recorded according to 2 batches of optimized pages on the maxformer website.

An increase in organic traffic in search engines was recorded.

Output:

Increase website visibility in SEO by 100% in 4 months. We observe a positive effect on the site as a whole over the past period February - May 2021, which led to an increase in positions and traffic on the site in the Google search engine.

Before our work, the site had:

TOP - 3 - 24 request

TOP - 10 - 79 requests

TOP - 30 - 333 requests

AFTER our work, the site has:

TOP - 3 - 19 requests

TOP - 10 - 117 requests

TOP - 30 - 436 queries

Smartlockers.pl is a company for the production and sale of automatic luggage storage: this is popular in tourist cities, especially in their central areas (locker rooms, storage rooms), on beaches, at festivals, at bus and train stations, at airports, in shops, supermarkets and shopping centers, hotels, ski resorts and ice arenas, water parks, spas, entertainment centers.

Cooperation period: December 2020 - March 2021.

Service: one-time internal optimization.

Work on the project

The requests were collected, the primary cleaned, the SY file was grouped, the URLs of the pages were put down, a preliminary analysis of the possibility of adding new pages was made, the requests were uploaded for monitoring positions in the Allposition service;

Work has been done to analyze and correct website errors in Yandex and Google Webmasters;

Formation of monthly reports in the Allposition service;

Internal optimization of site content (writing texts, meta descriptions).

Project analytics

To constantly monitor the dynamics of the main indicators of the site, we use the position monitoring system Allpositions.ru.

As a result of updating positions on the smartlockers.pl website, we observe an increase in positions after internal website optimization since December 2021. (Fig. 1.)

Output:

Increase website visibility in SEO by 600% in 4 months, increase sales by 150%. We observe a positive effect on the site as a whole over the past period December - March 2021, which led to an increase in positions on the site in the Google search engine.

Before our work, the site had:

0 traffic from search

8 keys in the TOP - 10 Google

AFTER our work, the site has:

700 traffic / month from search

34 keys in the TOP - 10 Google

iluggage.pl is a website for luggage storage in Krakow. Luggage transfer types: bags, change, phones, backpacks, etc.

Cooperation period: July 2019 - Ongoing.

Service: comprehensive SEO promotion.

Work on the project

Work was carried out on registration on the forums and pumping of accounts on a monthly basis;

Selection of donors for external article placements was carried out;

Sites for posting articles through the site administrator have been agreed;

Work is underway to post comments;

The requests were collected, the primary cleaned, the SY file was grouped, the URLs of the pages were put down, a preliminary analysis of the possibility of adding new pages was made, the requests were uploaded for monitoring positions in the Allposition service;

Work has been done to analyze and correct website errors in Yandex and Google Webmasters;

Formation of monthly reports in the Allposition service;

Installation of the module of regionality by country for the Google search engine;

Internal optimization of site content.

Project analytics

To constantly monitor the dynamics of the main indicators of the site, we use the position monitoring system Allpositions.ru.

As a result of updating positions on the iluggage.pl website, we have seen an increase in positions since December 2019.

In the Google search engine - keeping results in high positions throughout the entire period of promotion.

Systematic growth of the link profile.

Output:

Increasing website visibility in SEO by 700% in 2.5 years, increasing sales by 370%. We are observing a positive effect on the site as a whole over the past 2019 - 2020 years, which led to an increase in traffic on the site for the required language versions in the Google search engine.

Before our work, the site had:

0 traffic from search

0 keys in the TOP Google

AFTER our work, the site has:

5700 traffic / month from search

325 keys in TOP - 10 Google

solomarbellarealty.com

Comprehensive website promotion for the largest private real estate company in the south of Spain SOLO MARBELLA. 3 lingual site, worldwide promotion.

From 0 to 1000 visitors in Spain.

Growth + 500% in 1 year (from 200 to 1000 visitors). The budget was limited.

For 1 year from scratch, output to the TOP 30% of all key phrases of the semantics of ALL topics.

Before our work, the site had:

0 traffic from search

0 keys in the TOP Google and Yandex

AFTER our work, the site has:

1000 traffic from search

366 keys in the TOP of Google and Yandex

solorentacar.com

Comprehensive website promotion for the largest private car rental company in Spain. 3 lingual site, worldwide promotion.

From 0 to 4500 visitors in Spain.

Growth + 300% in 1 year (second year of work). The budget was limited.

For 1 year from scratch, output to the TOP 25% of all key phrases of the semantics of ALL topics.

Region - the whole world for 3 languages ​​- Spanish, English, Russian.

The task from the client sounded like - to become the market leader in the private car rental segment in Spain, to compete with aggregators, which are almost impossible to bypass in search results with a limited budget.

Before our work, the site had:

250 traffic from search

0 keys in the TOP Google and Yandex

AFTER our work, the site has:

4500 search traffic

1829 keys in the TOP of Google and Yandex

ru-mi.com

Promotion of an online store selling Xiaomi equipment in Moscow and Russia - mobile phones, portable equipment, drones, etc. Promotion almost from the start, at the time of the start of promotion, the site had traffic from search of about 3,000 per day, during the year of operation, traffic from search was increased to 16,500 per day, the growth was 550%.

A full range of works was performed: Full audit, Full internal optimization, Maximum elaboration of semantics, expansion of the structure, content, promotion, regular updating of information on the site.

First of all, an audit was carried out to identify errors and possible problems of the site. Many errors and flaws in the site were revealed.

To eliminate errors and inaccuracies on the site, the following was done:

Developed site structure for semantics

Analysis of the TOP.

Texts were written according to the formed TK on the basis of the semantic core, as well as the texts on TK were corrected.

Optimized visual design of pages (numbered, unnumbered lists, paragraphs, indents).

Images / videos are placed on the site pages according to the TK.

The current articles of the site have been worked out for internal linking (checking for links in the texts of the article section).

Optimized Title, Description, h1-h6, images (alt, title, image file names).

Configured and controlled Yandex Webmaster and Google Search Console.

Continuous monitoring of the site's performance, download speed and mobile friendly site, checking the indexing of the site.

Before our work, the site had:

30,000 search traffic

25 keywords in the TOP of Google and Yandex

AFTER our work, the site has:

495,000 search traffic

2300 keywords in the TOP of Google and Yandex

www.diamonds-are-forever.ru

Web-design development for an online jewelry store, precious stones, diamonds. All graphics, all shapes, icons, infographics were developed from scratch.

According to the client's requirements. 

The development was carried out in accordance with our full plan of complex work, which ensures not only the implementation of the project, but also its subsequent entry into the TOP position in Google and Yandex:

Maximum elaboration of semantics.

UX research.

Development of the site structure.

Analysis of the target audience and the portrait of the client.

Analysis of the client's pain.

Analysis of typical competitors' pages for the presence of certain blocks, the formation of the optimal structure of each page.

Analysis of the structure of competitors.

Formation of a list of necessary blocks on the pages of the site, which will close all the client's pains to ensure maximum conversion.

Off-page SEO.

On-page SEO.

Website prototype development. UX.

Development of design layouts. UI.

Programming and implementation of functionality on the selected CMS system or without it.

SEO site optimization according to the technical specification.

Checking the correctness of the implementation of the technical specification.

The site is implemented on CMS 1C-Bitrix.

Promotion region - Russia.

Online store www.gigant-store.ru.

Design development, subject - online store selling electronics and smartphones.

We always follow the client's wishes, refine it to an ideal result, creative thinking, modern trends, take into account the usability component.

The development was carried out in accordance with our full plan of complex work, which ensures not only the implementation of the project, but also its subsequent entry into the TOP position in Google and Yandex:

Maximum elaboration of semantics.

UX research.

Development of the site structure.

Analysis of the target audience and the portrait of the client.

Analysis of the client's pain.

Analysis of typical competitors' pages for the presence of certain blocks, the formation of the optimal structure of each page.

Analysis of the structure of competitors.

Formation of a list of necessary blocks on the pages of the site, which will close all the client's pains to ensure maximum conversion.

Filling with text information.

Off-page SEO.

On-page SEO.

Website prototype development. UX.

Development of design layouts. UI.

Programming and implementation of functionality on the selected CMS system or without it.

SEO site optimization according to the technical specification.

Checking the correctness of the implementation of the technical specification.

The site is powered by OpenCart.

Promotion region - Russia.

hertzappliancerepair.com

Development of a turnkey website, from design to installation on a hosting and domain, subject - repair of household appliances, USA, all graphics, all forms, icons, infographics were developed from scratch.

According to the client's requirements. Expanded TK.

The development was carried out in accordance with our full plan of complex work, which ensures not only the implementation of the project, but also its subsequent entry into the TOP position in Google:

Maximum elaboration of semantics.

UX research.

Website structure development.

Analysis of the target audience and the portrait of the client.

Analysis of the client's pain.

Analysis of typical competitors' pages for the presence of certain blocks, the formation of the optimal structure of each page.

Analysis of the structure of competitors.

Formation of a list of necessary blocks on the site pages that will close all the client's pains to ensure maximum conversion.

TK for filling with text information.

SEO TK for website development.

Website prototype development. UX.

Development of design layouts. UI.

Layout of site layouts.

Programming layout layouts and implementation of functionality on the selected CMS system.

Filling the site.

SEO site optimization according to TK.

Checking the correctness of the implementation of TK.

The site is implemented on CMS WordPress.

Promotion region - USA.

Full SEO / Usability audit of the site www.androidp1.com/. Found 130 errors. Fixed 50%.

For detailed information on this project, confirmation that the project is really ours and any additional information, write or call.

BEFORE our work:

There is no understanding of how to improve the position of the site

There is no understanding of what mistakes hinder promotion

There is no understanding why competitors have more visitors

There is no understanding of why competitors' sites are more successful

There is no understanding why there are high bounce rates on the site

There is no understanding of what critical and urgent errors are on the site

There is no understanding whether the structure of the site is fully covered according to the semantic core

There is no understanding whether the current contractor is doing the work correctly and how to figure it out

...

AFTER our work:

A clear list of all errors on the site

A clear list of reasons for all errors

A clear list of ways to solve all errors

A clear list of competitive advantages

A clear list of site improvements to reach the performance of competitors or higher

A clear plan for the development of the site for the next year

ipo.one

Website development for the leading European crowdfunding platform ipo.one. All graphics, all shapes, icons, infographics were developed from scratch.

According to the client's requirements. Expanded TK.

The development was carried out in accordance with our full plan of complex work, which ensures not only the implementation of the project, but also its subsequent entry into the TOP position in Google and Yandex:

Maximum elaboration of semantics.

UX research.

Website structure development.

Analysis of the target audience and the portrait of the client.

Analysis of the client's pain.

Analysis of typical competitors' pages for the presence of certain blocks, the formation of the optimal structure of each page.

Analysis of the structure of competitors.

Formation of a list of necessary blocks on the site pages that will close all the client's pains to ensure maximum conversion.

TK for filling with text information.

SEO TK for website development.

Website prototype development. UX.

Development of design layouts. UI.

Layout of site layouts.

Programming layout layouts and implementation of functionality on the selected CMS system.

Filling the site.

SEO site optimization according to TK.

API integration with your personal account.

Checking the correctness of the implementation of TK.

The site is implemented on CMS WordPress.

The region of promotion is the whole world.

Topic: Production and sale of grain dryers
Region: Russia
Monthly budget: 100 thousand rubles/month
Goal: Reducing the cost of conversion, getting more orders and calls
Effective Solution: Detailed Semantics Development and Constant Optimization of AC based on Conversion Cost Analysis
What was done:

• Analysis of the effectiveness of previously configured campaigns, semantics, and cost of conversions.
• Keywords research.
• Setting up search campaigns.
• Retargeting has been configured.
• Yandex Advertising Network Campaigns have been configured.
• Setting up a dynamic search campaign.
• Additional ads with different texts, including mobile ones, have been set up.
• Conversion goals have been set up in Metrica.
• Testing campaigns, analyzing statistics, and identifying the most profitable tools and solutions in terms of conversion cost.
• Continuous optimization of the advertising campaign.
• Regular replenishment of the list of minus – keywords.
• Regular cleaning of ineffective YAN sites.

Conclusions
For 1 month of placement, we managed to reduce the cost of conversion to 588 rubles. This is 14 times cheaper than before the start of work on the AC. The task set by the client was completed. The number of calls and orders has increased significantly.
In each project, you can find a unique solution to get leads at competitive prices. Such solutions are often obvious and involve simple but high-quality work on an advertising campaign:

• collection and clustering of semantics;
• analysis of statistics;
• daily optimization;
• flexible budget reallocation.

Results BEFORE:

• cost of conversion – 8446 rubles.

Results AFTER:

• cost of conversion – 588 rubles.

Through contextual advertising Google Ads and other search systems, including advertising on search by keywords, as well as advertising in the contextual media network and the other search systems advertising network, we have managed to receive 300+ applications per month for a waterproofing plant, a lead of 450 rubles with an average bill of 100,000 rubles.

The following activities were carried out for the project:

1.  Audit of past advertising campaigns.
2. Technical requirement for error correction.
3. Semantic core.
4. The base of minus – keywords.
5. Ad titles.
6. Announcement texts.
7. The account rating has been brought to the highest possible level.
8. Analysis of topics, competitors with the highest visibility in the contextual search results.
9. Google Analytics have been installed.
10. Targets for tracking performance.
11. UTM tags.
12. Rate management system depending on the season/need for AC traffic.
13. Additional cleaning of stop words based on the analysis of the data received from search systems.
14. Site access control system.
15. A technical requirement with a list of recommendations.
16. …

Results BEFORE:

• cost per lead – 2250 rubles.

Results AFTER:

• cost per lead – 450 rubles.

Due to the competent development of the landing page by our team and clear screening of the audience, attracting the most targeted visitors, it was possible to add visitor conversions (who left the application) 87%.

What is done:

1. Audit of past advertising campaigns.
2. Technical requirement for error correction.
3. Semantic core.
4. The base of minus-keywords.
5. Ad titles.
6. Announcement texts.
7. The account rating has been brought to the highest possible level.
8. Analysis of topics, competitors with the highest visibility in the contextual search results.
9. Google Analytics have been installed.
10. Targets for tracking performance.
11. UTM tags.
12. System for managing rates depending on the season/the need for traffic from a particular AC.
13. Additional cleaning of stop words based on the analysis of the data received from search systems.
14. Site access control system.
15. Technical requirement with a list of recommendations for increasing the conversion rate of landing pages.
16. New campaigns on the display network.
17. Graphic advertising campaigns.
18. Retargeting ad campaigns.
19. Disabled ineffective media sites.

SMM Service Content Development Plan for Instagram

1. Beauty Studio decoration
2. Account Design «Personal Blog»
3. Furniture manufacturer’s Internet store
4. Online clothing store

The unique design has been created, content plan based on analysis of target audience, all topics and posts reveal needs and characteristics of the brand.

Number of subscribers at the beginning 1020
20.7 thousand subscribers (7 months result)
Account involvement ~ 29%

The unique design has been created, content plan based on analysis of target audience, all topics and posts reveal needs and characteristics of the brand.

There is a result of three months of audience growth:
Number of subscribers 2065 thousand
Account involvement ~ 23%

The concept of the profile design has been created, the content plan based on the target audience analysis, all topics and posts reveal the needs and characteristics of the brand.
There is a result of four months of growth:
Subscribers 18.2 thousand
Account involvement ~ 27%

We hear a lot from our clients that it’s impossible to make a good and at the same time the fastest website; while developing this site, the client was tasked with squeezing 100 out of 100 points on Google Pagespeed, leaving the design and animation developed by us, many believe that it’s not possible. And yes we did it 🙂

proposal007.com is a New York City photographer’s site.

Service: comprehensive site promotion in the Google search engine.

Project work:

1. Queries have been collected, primarily cleaned, semantic core file has been grouped, URL pages are marked, a preliminary analysis of the adding new pages possibility has been made, requests have been loaded on monitoring positions in Allposition service;
2. Work has been done on analyzing and correcting site errors in Google Webmaster;
3. Compilation of monthly reports in Allposition;
4. Website content internal optimization (editing meta-descriptions for optimized pages);
5. Purchase of external reference mass, for better ranking of sites in search engines. Work to increase quality reference mass;
6. Reputation management and monitoring of competitors external performance;
7. TOP analysis (the technical requirement for copywriting);
8. Placement of text with images/videos on a page (via visual editor or html code, price includes presentation of h1/h2/h3 headers, numbered, unnumbered lists, paragraphs, indents, the addition of the pictures and video prepared in advance);
9. Placing feedback on Google Maps, preparing and posting positive comments/feedback in case of negative after a reputation check;
10. Site scanning for errors;
11. Parsing information about download speed and mobiles friendly site and comparison with competitors from TOP 5, recommendations on corrections to keep the best indicators;
12. The technical requirement implementation, technical specialist.

Conclusion:

Organic traffic growth on SEO in Google search engine by 200% in 2 years. We observe a positive effect on the site from September 2019 till nowadays, which has led to an increase in positions and traffic on the site in the Google search engine for the USA region.

Project: vladletophotography.com

vladletophotography.com is a New York City photographer’s site.

Service: comprehensive site promotion in the Google search engine.

Project work:

1. Queries have been collected, primarily cleaned, semantic core file has been grouped, URL pages are marked, a preliminary analysis of the adding new pages possibility has been made, requests have been loaded on monitoring positions in Allposition service;
2. Work has been done on analyzing and correcting site errors in Google Webmaster;
3. Compilation of monthly reports in Allposition;
4. Website content internal optimization (editing meta-descriptions for optimized pages);
5. Purchase of external reference mass, for better ranking of sites in search engines. Work to increase quality reference mass;
6. Reputation management and monitoring of competitors external performance;
7. TOP analysis (the technical requirement for copywriting);
8. Placement of text with images/videos on a page (via visual editor or html code, price includes presentation of h1/h2/h3 headers, numbered, unnumbered lists, paragraphs, indents, the addition of the pictures and video prepared in advance);
9. Placing feedback on Google Maps, preparing and posting positive comments/feedback in case of negative after a reputation check;
10. Site scanning for errors;
11. Parsing information about download speed and mobiles friendly site and comparison with competitors from TOP 5, recommendations on corrections to keep the best indicators;
12. The technical requirement implementation, technical specialist.

Conclusion:

Organic traffic growth on SEO in Google search engine by 200% in 1.5 years. We observe a positive effect on the site from September 2019 till January 2021, which has led to an increase in positions and traffic on the site in the Google search engine for the USA region.

daretodream.nyc – is a New York City photographer’s site.

Service: comprehensive site promotion in the Google search engine.

Project work:

1. Queries have been collected, primarily cleaned, semantic core file has been grouped, URL pages are marked, a preliminary analysis of the adding new pages possibility has been made, requests have been loaded on monitoring positions in Allposition service;
2. Work has been done on analyzing and correcting site errors in Google Webmaster;
3. Compilation of monthly reports in Allposition;
4. Website content internal optimization (editing meta-descriptions for optimized pages);
5. Purchase of external reference mass, for better ranking of sites in search engines. Work to increase quality reference mass;
6. Reputation management and monitoring of competitors external performance;
7. TOP analysis (the technical requirement for copywriting);
8. Placement of text with images/videos on a page (via visual editor or html code, price includes presentation of h1/h2/h3 headers, numbered, unnumbered lists, paragraphs, indents, the addition of the pictures and video prepared in advance);
9. Placing feedback on Google Maps, preparing and posting positive comments/feedback in case of negative after a reputation check;
10. Site scanning for errors;
11. Parsing information about download speed and mobiles friendly site and comparison with competitors from TOP 5, recommendations on corrections to keep the best indicators;
12. The technical requirement implementation, technical specialist.

Conclusion:

Organic traffic growth on SEO in Google search engine by 350% in 1.5 years. We observe a positive effect on the site from January 2020 till nowadays, which has led to an increase in positions and traffic on the site in the Google search engine for the USA region.

Project: flyttstädningistockholm.nu

Service: Complex SEO promotion of the site in Google Search

Project work:

1. Queries were collected and firstly cleaned, semantic kernel was grouped, URL pages were set up, a preliminary analysis of the possibility of adding new pages was done, queries were uploaded to the Allposition service for position monitoring;
2. Analysis and correction work was carried out on site errors in Google Webmasters;
3. Generating monthly reports in the Allposition service;
4. An internal optimization of the site content (editing of meta descriptions for optimized pages);
5. Purchase of external reference weight for better site ranking in search engines. Work on increasing a qualitative reference weight;
6. Reputation management and monitoring of competitors’ external work;
7. Analysis of the TOP (full term of reference for copywriting);
8. Publishing text with images / video on the page (using visual editor or HTML code, price includes h1 / h2 / h3 headlines, numbered and unnumbered lists, paragraphs, indents, adding pictures and videos prepared in advance);
9. Placing a review about the company in Google Maps, preparing and posting positive comments / reviews in case of finding negative after checking a reputation;
10. Scanning for error your site;
11. Parsing information about download speed and mobile friendly of the site and comparing with competitors from the TOP 5, recommendations for editing to keep the best rates among all;
12. Implementation of terms of reference points, the work of a technical specialist.

Conclusion:

SEO organic traffic growth in Google to 300% in 1 year. There is a positive effect on the site for the period January 2017 – January 2018, which led to an increase of positions and traffic on the site in Google search engine in Stockholm region.

flyttfirmaistockholm.nu – The moving company provides services for apartments and houses in Stockholm.

Service: Complex SEO promotion of the site in Google Search.

Project work:

1. Queries were collected and firstly cleaned, semantic kernel was grouped, URL pages were set up, a preliminary analysis of the possibility of adding new pages was done, queries were uploaded to the Allposition service for position monitoring;
2. Analysis and correction work was carried out on site errors in Google Webmasters;
3. Generating monthly reports in the Allposition service;
4. An internal optimization of the site content (editing of meta descriptions for optimized pages);
5. Purchase of external reference weight for better site ranking in search engines. Work on increasing a qualitative reference weight;
6. Reputation management and monitoring of competitors’ external work;
7. Analysis of the TOP (full term of reference for copywriting);
8. Publishing text with images / video on the page (using visual editor or HTML code, price includes h1 / h2 / h3 headlines, numbered and unnumbered lists, paragraphs, indents, adding pictures and videos prepared in advance);
9. Placing a review about the company in Google Maps, preparing and posting positive comments / reviews in case of finding negative after checking a reputation;
10. Scanning for error your site;
11. Parsing information about download speed and mobile friendly of the site and comparing with competitors from the TOP 5, recommendations for editing to keep the best rates among all;
12. Implementation of terms of reference points, the work of a technical specialist.

Conclusion:

SEO organic traffic growth in Google to 700% in 1,5 years. There is a positive effect on the site for the period March 2019 – 2021, which led to an increase of positions and traffic on the site in Google search engine in Stockholm region.

Project: flyttstädfabriken.se

flyttstädfabriken.se – cleaning service for houses and flats in Stockholm.

Service: Complex SEO promotion of the site in Google Search.

Project work:

1. Queries were collected and firstly cleaned, semantic kernel was grouped, URL pages were set up, a preliminary analysis of the possibility of adding new pages was done, queries were uploaded to the Allposition service for position monitoring;
2. Analysis and correction work was carried out on site errors in Google Webmasters;
3. Generating monthly reports in the Allposition service;
4. An internal optimization of the site content (editing of meta descriptions for optimized pages);
5. Purchase of external reference weight for better site ranking in search engines. Work on increasing a qualitative reference weight;
6. Reputation management and monitoring of competitors’ external work.
7. Analysis of the TOP (full term of reference for copywriting);
8. Publishing text with images / video on the page (using visual editor or HTML code, price includes h1 / h2 / h3 headlines, numbered and unnumbered lists, paragraphs, indents, adding pictures and videos prepared in advance);
9. Placing a review about the company in Google Maps, preparing and posting positive comments / reviews in case of finding negative after checking a reputation;
10. Scanning for error your site;
11. Parsing information about download speed and mobile friendly of the site and comparing with competitors from the TOP 5, recommendations for editing to keep the best rates among all;
12. Implementation of terms of reference points, the work of a technical specialist.

Conclusion:

SEO organic traffic growth in Google to 300% in 7 months. There is a positive effect on the site for the period October 2020 – May 2021, which led to an increase of positions and traffic on the site in Google search engine in Stockholm region.

Project: prifinance english version

Prifinance – registration and servicing of the CIS companies and the whole world

Service: Complex SEO promotion of the English version of the site

Project work:

1. Queries were collected and firstly cleaned, semantic kernel was grouped, URL pages were set up, a preliminary analysis of the possibility of adding new pages was done, queries were uploaded to the Allposition service for position monitoring;
2. An internal optimization of the site content (editing of meta descriptions for optimized pages);
3. Analysis and correction work was carried out on site errors in Yandex and Google Webmasters;
4. Competitors were analysed and platforms were selected for external link placement. Outreach work with webmasters was carried out and placing of links was made on platforms;
5. Analysis and indexation work was carried out on links by Google Search Console;
6. Generating monthly reports in the Allposition service;
7. Purchase of external reference weight for better site ranking in search engines. Work on increasing a qualitative reference weight;
8. Reputation management and monitoring of competitors’ external work.

Conclusion:

SEO traffic growth in Google to 2700% in 6 months. There is a positive effect on the site for the period January – June 2021, which led to an increase of positions and traffic on the site in Google search engine.

www.polinaleroy.com – Life coach on human interaction practice.

Service: Complex SEO promotion of the site in Google Search.

Project work:

1. Queries were collected and firstly cleaned, semantic kernel was grouped, URL pages were set up, a preliminary analysis of the possibility of adding new pages was done, queries were uploaded to the Allposition service for position monitoring;
2. Analysis and correction work was carried out on site errors in Yandex and Google Webmasters;
3. Generating monthly reports in the Allposition service;
4. An internal optimization of the site content (editing of meta descriptions for optimized pages);
5. Purchase of external reference weight for better site ranking in search engines. Work on increasing a qualitative reference weight;
6. Reputation management and monitoring of competitors’ external work.

Conclusion:

SEO traffic growth in Google is gone to 400% in 3 months up. There is a positive effect on the site for the period May – August 2020, which led to an increase of positions and traffic on the site in Google search engine.

belovdigital.agency – New York Web Design Studio.

Service: Complex SEO promotion of the site in Google Search.

Project work:

1. Queries were collected and firstly cleaned, semantic kernel was grouped, URL pages were set up, a preliminary analysis of the possibility of adding new pages was done, queries were uploaded to the Allposition service for position monitoring;
2. Analysis and correction work was carried out on site errors in Yandex and Google Webmasters;
3. Generating monthly reports in the Allposition service;
4. An internal optimization of the site content (editing of meta descriptions for optimized pages);
5. Purchase of external reference weight for better site ranking in search engines. Work on increasing a qualitative reference weight;
6. Reputation management and monitoring of competitors’ external work.

Conclusion:

SEO organic traffic growth in Google is gone to 150% in 5 months up. There is a positive effect on the site for the period April – August 2020, which led to an increase of positions and traffic on the site in Google search engine.

churcev.cz – Providing legal services in Prague, Liberec, Karlovy Vary and by appointment in other cities of Cheh Republic.

Service: Complex SEO promotion of the site in Google Search.

Project work:

1. Queries were collected and firstly cleaned, semantic kernel was grouped, URL pages were set up, a preliminary analysis of the possibility of adding new pages was done, queries were uploaded to the Allposition service for position monitoring;
2. Analysis and correction work was carried out on site errors in Yandex and Google Webmasters;
3. Generating monthly reports in the Allposition service;
4. An internal optimization of the site content (editing of meta descriptions for optimized pages);
5. Purchase of external reference weight for better site ranking in search engines. Work on increasing a qualitative reference weight;
6. Reputation management and monitoring of competitors’ external work.

Conclusion:

Increase of site visibility in SEO to 700% in 4 months. There is a positive effect on the site for the period September 2020 – January 2021, which led to an increase of positions and traffic on the site in Google search engine.

startruck.pl – driving school, training for code 95. Promotion regions: Russia, Ukraine, Belarus, Poland.

Service: Complex SEO promotion of the site in Google Search.

Project work

1. Queries were collected and firstly cleaned, semantic kernel was grouped, URL pages were set up, a preliminary analysis of the possibility of adding new pages was done, queries were uploaded to the Allposition service for position monitoring;
2. Analysis and correction work was carried out on site errors in Yandex and Google Webmasters;
3. Generating monthly reports in the Allposition service;
4. An internal optimization of the site content (editing of meta descriptions for optimized pages);
5. Purchase of external reference weight for better site ranking in search engines. Work on increasing a qualitative reference weight;
6. Reputation management and monitoring of competitors’ external work.

Conclusion:

Increase of site traffic in SEO to 300% in 2 months. There is a positive effect on the site for the period March 2021 – April 2021, which led to an increase of positions and traffic on the site in Google search engine.

www.kod-95.net – driving school, training for code 95. Promotion regions: Russia, Ukraine, Belarus, Poland.

Service: Complex SEO promotion of the site in Google Search.

Project work:

1. Queries were collected and firstly cleaned, semantic kernel was grouped, URL pages were set up, a preliminary analysis of the possibility of adding new pages was done, queries were uploaded to the Allposition service for position monitoring;
2. Analysis and correction work was carried out on site errors in Yandex and Google Webmasters;
3. Generating monthly reports in the Allposition service;
4. An internal optimization of the site content (editing of meta descriptions for optimized pages);
5. Purchase of external reference weight for better site ranking in search engines. Work on increasing a qualitative reference weight;
6. Reputation management and monitoring of competitors’ external work.

Conclusion:

Increase of site traffic in SEO to 300% in 2 months. There is a positive effect on the site for the period March 2021 – April 2021, which led to an increase of positions and traffic on the site in Google search engine.

The collaboration took place within the implementation framework of advertising campaigns on Instagram and Facebook. We used 2 channels to attract customers, these are:

• Attracting leads/requests, in Direct Instagram
• Receiving orders from the site

At the start of the work, we had a well-designed profile and a website, which for a long time attracted customers from contextual advertising, which indicated its conversion and allowed us to conduct a more accurate forecast from advertising campaigns in social networks.

The main worry of buyers was the inability to assess visually the benefits of purchasing a particular sofa, table, or chair. To solve this problem, according to the sales funnel, we thought of a sales funnel, at one of the stages of which, the user was shown a video review of the sofa or table model from the Instagram profile.

It was the resolution of these worries that produced the greatest results when attracting buyers from cold audiences.
At the next stage, we analyzed all traffic sources and noticed that the making purchase decision period was from 7 to 14 days. Having compiled a retarget map based on this information, we prepared an offer with a retarget for audiences interacting with the site, as well as uploaded a catalog and set up a dynamic retargeting. Thus, having performed the full range of work, and optimizing the results to the minimum permissible.

During the period of cooperation, we achieved the following results:

Applications Received: 482
Cost of 1 lead: $ 8.31
Sales 180
Average bill ≈ $ 307
Spent on ad budget: $ 4,008.16
Profit: $ 55,367.43
The advertising payback is more than 13 times.

The project work was started exactly before the season start for this business. Together with clients, we developed the site structure and content to achieve the best conversion.
The best solution for this niche was to develop a website builder where clients can assemble their invitation designs.

After the site preparing, and launching the first advertising campaigns, the first 25 applications from clients were received for $ 4.68. The main goal was to reduce the application cost to the minimum.

After collecting a large number of applications, we collected enough data for retargeting advertising campaigns and LAL audiences. After analyzing and drafting a program for re-engagement audiences, the results were much cheaper. Considering that at the time of receiving applications for $ 3.25, this is exactly the goal the client set for us, decided to improve the results, finalized advertising creatives, and introduced free shipping, for those who showed themselves as a potential buyer but did not leave a request, at the expense of which finalized most of the audiences.

During the period of cooperation, we achieved the following results:

Applications Received: 763
Cost of 1 lead: $ 2.73
Sales: 606
Average bill ≈ $ 78
Spent on ad budget: $ 2,091.78
Profit: 47 462 $
The advertising payback is more than 22 times.

Site for the production and installation of plastic windows, balconies, loggias

The essence of the work

Formation of a positive image of the company
As a result, a sales increase of the company’s products and services

How have we done this
As a result of setting up an advertising campaign, we tested various ad creatives: single photos, carousels, slideshows, animated banners. In our case, users preferred a single photo.
The promoted posts caused a reaction from the audience in the form of saves, reposts, comments, etc.
Cost-per-view (CPV) – RUB 23.93, acceptable considering our price

Results before:

• Conversion price – $ 6,88

Results after:

• Conversion price – $ 2,74

The topic of attracting employees using social networks is a very relevant and popular niche, regardless of the season and economic situation. Not every employee can stay in one workplace, and is in continuous search for better and better jobs.

With this information, we began to implement the project, having analyzed the interests of users, topics and competitors, identified a number of proposals that motivated users to leave their information most of all, already in the first month of cooperation, we found more than 100 people interested in working abroad, it is worth taking into account that wages and conditions did not differ much from competitors, and we actually worked in the middle of the market, which made the situation more difficult, but well within reach.
We focused on women as, in some ways, they are more inclined to move to other countries, and continue live there, which was the most important to us, this is the life cycle of such an employee, since the attraction was carried out with the help of a recruiting company, so it receives monthly payments for such workers.
Based on the problems of the audience, we prepared targeted creatives and offers for this direction, the conversion of which was very optimistic, on average, every 3 users who left an application, went through the further funnel to the next stage of preparing documents.

Results of advertising campaigns:

Leads received: 1846
Lead price: $0.68
Advertising budget: $1255.28
Clients attracted: 265
Cost per employee hired: $4.74
Average check: $200

Working with gray themes is one of our specific areas. The delivery is not prohibited, but the alcohol sale is prohibited. Having warned the client in advance about all possible risks, we started to work on this project.
First of all, we prepared several advertising accounts so that in case of blocking, we did not waste time preparing new advertising accounts. Further, the full cycle of our work was carried out, namely:

• Setting up an advertising account/business manager
• Preparation of the Mind map of the project, the target audience analysis
• Preparing proposals for audiences
• Setting up Facebook Pixel and tracking events
• Competitor analysis
• Photo and video banners preparation
• Preparation of texts for advertisements
• Launch of advertising campaigns

Summing up the results of the first month, we got the following results:

Leads received: 372
Purchases from leads: 288
Cost of 1 lead: $ 2.35
Online sales: 188
Sales price per website: $ 3.15
Website sales revenue: $ 6,861.68
Average purchase order on the website: $ 36.50
Sales from leads: $ 7,044.48
The average check per lead: $ 24.46
Total Revenue: $ 13,906.16
Advertising budget: $ 876.87
The advertising payback is more than 15 times.

The selling jewelry direction is quite relevant since the visualization of goods using demo banners is one of the most important elements in advertising. Therefore, first of all, we started preparing the visual part of advertising ads to reach cold audiences and further re-interaction using dynamic retargeting.
Project implementation process:

• Setting up an ad account
• Preparing the Buyer’s Mind Map
• Preparation of strategies and offers for advertising campaigns
• Preparation of creatives and texts
• Setting up events on the site
• Uploading a catalog with items
• Collecting retarget audiences
• Testing hypotheses, creatives, texts, audiences
• Creating a retarget map, and launching advertising campaigns based on the strategy of repeated interactions

The main strategy was to build a sales funnel using a dynamic retarget with the following distribution of the advertising budget:

• Cold audience reach – 30% of the ad budget
• Catalog Sales – 40% of the ad budget
• Dynamic retarget 30% of the ad budget

For more effective retargeting advertising campaigns, we have chosen the optimization goal “Add to cart”. Thus, we have collected 1832 “carts”, and with the help of sending notifications, as well as a dynamic retarget, we received a total of 527 sales, with an average check of $ 31.57, at $ 5.65 per sale

Also, as a result of our activities in social networks, the profiles began to yield additional results when the manager began to answer customer questions in direct and messenger.
Advertising campaigns were very popular with a discount offer for the holidays. These advertising campaigns showed the highest efficiency and return on advertising investments

Results:

Sales: 527
Average check: $ 31.57
Price per Sale: $ 5.65
Cost $ 2981.33
Profit: $ 16,640.72

What is done:

• Made up a mindmap for the project.
• We made an audit of previously launched advertising campaigns.
• Analyzed the target audience. We made the selection of the right target audience.
• Picked up a promotion strategy.
• We made 3 offers for advertising campaigns.
• Wrote 3 advertising texts.
• Configured advertising campaign cabinet.
• Hypotheses are tested.
• Tracked the advertising campaign effectiveness.
• We identified the most suitable offers, target audience, creatives and texts.
• Scaled advertising campaigns.
• Launched an ad on a customer database retargeting audience.
• We created look-alike audiences that we got from launched advertising campaigns.
• Launched Advertising campaigns for a look-alike audience.

Results:

Leads: 3469
Price per lead: 2.80
Sales: 18
Average check: $ 48,000
Advertising Budget Amount: $ 9706.09

The topic of selling watches using targeted advertising is quite relevant. It is directly related to the product visualization possibility, as well as to the principles of optimization of algorithms, in addition to this, we must not forget about the possibilities of retarget advertising campaigns, which show the highest efficiency in comparison with the coverage of cold audiences.
In our case, the brand of watches that we promoted was a line of 70 models. In view of this, we additionally used the capabilities of the catalog, and dynamic retargeting advertising campaigns, which, in practice, shows good efficiency in warming up the audience and initial acquaintance with the product.
First of all, when starting work with a project, we define a work plan, which includes

• Setting up an advertising account/business manager
• Preparation of the Mind map of the project, analysis of the target audience
• Preparing proposals for audiences
• Setting up Facebook Pixel and tracking events
• Competitor analysis
• Photo and video banners preparation
• Preparation of texts for advertisements
• Launch of advertising campaigns

For the implementation of this project, the quality of the provided leads also played an important role in the implementation of the project. We evaluated this indicator in the form of conversion, in a specially created conversion tracking file, this is necessary for the correct display of information on the return on advertising investments.

The final results for the first month of cooperation look like this:

Leads: 1616
Cost of 1 lead: $ 3.34
Price for 1 sale: $ 4.57
Sales: 1179
Profit: $ 50,590.89
Total ad budget costs: $ 5413.18

Projects that are entertaining in nature are always well suited for social networks. One of such areas is wedding services, with proper preparation for advertising campaigns. It is important to have a sufficient number of photo and video materials prepared specifically for this area.
Starting to implement an advertising campaign for this project, we had a sufficient understanding of all the possibilities in this area, and how many might think that demand is rather limited, and you need to guess very much from the moment the advertisement is displayed. But we were convinced of the opposite: with a competent construction strategy, clients make a decision with the choice of organizing a wedding within 7 days. Communication plays an important role in this case. After attracting a potential client from the site, or Instagram profile, it is necessary to correctly process this application, to meet and talk.
In our case, there were no communication problems and people were happy to go to such meetings, after which they had a pleasant impression and the deal was closed very quickly.
For advertising campaigns, we chose an outstanding design and communication strategy, noting that competitors in all their advertising campaigns used very trivial and frankly “hackneyed” design, and thereby, completely changing the idea of ​​the traditional format, we implemented advertising campaigns.

In addition, for this project, we implemented retargeting advertising campaigns, due to the long decision-making time for a wedding for some clients, determining that our target audience could interact with us during the last 90 days.

Results of advertising campaigns:

Leads: 992
Price per lead: $2.58
Orders: 306
Price per client: $8.36
Total Cost: $2,560.97

Service: Contextual advertising in Yandex Direct and Google Ads
Subject: Search for Russian-speaking Truck drivers in the USA
Region: USA
Monthly budget: $ 800
Purpose: Urgent search for Russian-speaking truck drivers
Solution: Detailed study of semantics and constant optimization of the advertising campaign based on the analysis of the conversion cost

What was done:

• Keywords research
• Setting up search campaigns
• Retargeting, Remarketing configured
• Configured Yandex Advertising Network, context media network сampaigns
• Set up goals in Metrics and Analytics
• Testing campaigns, analyzing statistics, and identifying the most profitable tools and solutions in terms of conversion cost
• Continuous optimization of the advertising campaign
• Regular replenishment of the list of negative keywords
• Regular cleaning of ineffective sites of the Yandex Advertising Network, context media network

The Yandex Advertising Network campaign showed especially good results since the Russian-speaking audience in the United States actively browses Yandex partner sites in Russian. All relevant types of campaigns have been tested. Search campaigns in Yandex Direct turned out to be less effective since Yandex Search is less popular in the US than Google. We carried out a daily analysis of statistics and adjustments to bids, flexible reallocation of budgets in favor of effective campaigns.

Conclusion

For 1 month of placement, we managed to complete the task by 100% and find Truck drivers for the client. $ 789 was spent on advertising. Received 10,156 clicks, the average cost per click was $ 0.08. 76 conversions were received, with an average conversion cost of $ 10.38.

In each project, you can find a unique solution to get leads at competitive prices. Such solutions are often obvious and involve simple but high-quality work on an advertising campaign: collection and clustering of semantics, analysis of statistics, daily optimization, flexible budget redistribution.

The topic of car lending is widely demanded in the US market, but also the level of competition is very high, both small local used car dealerships and large network car dealerships with a long-established brand compete for attracting customers.
In addition to the above, it is important to note that the subject of credit, in targeted advertising, is a “special category”, and requires strict compliance with advertising rules, as well as the impossibility of using detailed target settings.
At the start of advertising campaigns, the results of minimal efficiency have already been obtained, namely:

• Cost of 1 lead: $7.56
• Valid lead: 15 per cent
• Vehicles sold: 0 per cent

After analyzing all the indicators of the advertising campaigns, the first step was to segregate the audiences and select the proposals for the audience, since it is the proposal that we put in the advertisement, and successfully interacts with users for the sales department.
Already in the first week of cooperation the first car was sold, it is worth noting that the purchase of a car, it is not impulse purchase and requires careful processing of the client, and takes from a week to two. In the first week the number of valid leads was increased due to more memorable advertising creatives, which positively affected the conversion of the sales department.
By implementing a system for monitoring the quality of the leads received, adjusted advertising campaigns until the number of leads reached the client was 57% of the total number.
At this stage we started scaling up advertising campaigns and work on lowering the price of lead. Usually when it comes to scaling up, lead prices go up, but in our case, we’ve improved ad conversion rates and quadrupled the number of applications a day.
In the first month, the following results were achieved:

• Lead cost: 4,89$
• Valid lead:58 percent
• Vehicles sold: 6
• Average check: 22 768$

Return on advertising investments is in 56.5 times.

Instagram/Facebook targeted advertisement, lead price from $0.3

Targeted advertisement Facebook/Instagram, the price for lead from 0.3$ (fill in and send the form). There are strict targeting of the audience, monitoring of performance, and optimizing of advertising indicators with a high degree of payback.

Results BEFORE:

• The lead price is $0.58.

Results AFTER::

• The lead price is $0.3.

Online English school
The essence of the work
Running advertising campaigns, attracting targeted leads.
What we did:

• We have identified the target audience.
• We have analyzed competitors.
• We have formulated a work plan.
• We have launched 75 advertisements.
• A/B testing.
• We have identified the most effective sources.
• We have provided a low cost per lead for the client.

Results BEFORE:

• lead price – $ 6.

Results AFTER:

• lead price – $ 1.27.

dream-hostels.com

Increase the visibility of the site in Google by 20 times in 2 months for key queries related to the search for a hostel in cities with a population of one million in Ukraine (Kiev, Kharkov, Odessa, etc.), as well as in Warsaw (Poland). To say that the budget was limited is to say nothing. Therefore, due to the lack of a budget for a sufficient link mass, the emphasis was placed on internal optimization and deep audit + corrections.

First of all, an audit was carried out to identify errors and possible problems of the site. A lot of errors and flaws in the site were revealed.

To eliminate errors and inaccuracies on the site, the following was done:

The keywords were collected and the clustering of the semantic core was carried out, the breakdown by page (into the pages that exist and into the pages that will need to be created).

Key requests for online monitoring have been uploaded.

Developed site structure for semantics.

Optimized visual design of pages (numbered, unnumbered lists, paragraphs, indents)

The current articles of the site have been worked out for internal linking (checking for links in the texts of the article section)

Optimized Title, Description, h1-h6, images (alt, title, image file names).

Google Search Console was configured and controlled

Continuous monitoring of the site's performance, download speed and mobile friendly site, checking the indexing of the site.

Work was carried out on external placements:

Trust PR articles.

Placing links in comments and posts in social media networks.

Collecting a database where competitors have links.

Before our work, the site had:

Google visibility around 2% of the semantic core

AFTER our work, the site has:

Google visibility over 42% of the semantic core