"Vodalend" is a trading and engineering company for the collection, purification, and diversion of water. The company is the leader in the production of surface drainage systems. The company works with such giants of the retail market as Silpo, Tavria-V, Kopeyka; with gas stations — Amik, Socar, OKKO, Shell; with construction companies — Kievgorstroy, Altis and others.

Our contextual advertising goals:

• Reduce the cost for conversion by 10%. CPA at the time of applying to Inweb — 129 UAH.
• Increase the number of applications from paid traffic.
• Increase the number of applications from popular categories (surface drainage, manholes, biological treatment systems, sewage pumping stations, septic tanks, grease and oil separators, geomaterials, etc.).

What have we done:

• We reconsidered bidding strategies for product categories
• We revised landing pages
• We added more extensions
• We fixed an error with the dynamic remarketing tag in order to bring audiences back to the website more effectively
• We added the entry of cities with company offices to the main key queries
• We connected a smart shopping campaign where we saw potential

Result:

1. Proportional increase in the number of conversions (calls) to the growth of the budget by 101% per year
2. The increase in direct income from the website by 1111.35% per year
3. We reduced the price per conversion by 7% in the context of a double increase in the budget